REDWOOD

Crrccn Clcan and Commonr

all good advertising, is that the most wretched taste in advertising is to knock the other fellow. We will l,eave it to any advertising expert ot organization in the country, and see if they don't agree that the man who knocks the other'fellow in his advertising has missed the first thbught in intelligent, modern publicity.

The composer of the Brick Maniifictureis booklet must have had his advertising pencil in one hand, and a large headed hammer in the other.

Those were two needed elements that were missing in the book, and which diligent search entirely failed to locate.

Becadse throughout the book there were continual knocks'for wood, and particularly for Redwood. Of course, a large majority of the lumber used in Los Angeles for general building puiposes is Fir that comes from 'Washington and Oregon, but it was Redwood that the .Brick advertising men were after. Why ?

Because it furnished such an excellent subterfug4 i The bfck flag-waver shouted "Spve the Redwoods" on :page after page.of the book. It was inspiring, the way that man got ilb and pleaded for the poor Redwood trees. .It was grand tduching; and.refined. Naught cared he for the sale

San Fnncirco !lo. CrSf. Rcpracotdivc