Campaign to Promote Douglas Fir Is Started

Will Be One of Qountry's Major Promotio,nal Campaigns; Is Directed by West Coast Lumber Trade Extension Bureau

The retail lumberman has a new merchandising force behind him in the trade extension campaign for Douglas Fir, which is directed by the West Coast Lumber Trade Fxtension Bureau, White Henry Stuart Building, Seattle, Wash. The advertising campaigtr is just beginning in national consumer and trade publications and is already attracting comment. It is planned notonly to reach the general consumer but in addition to present the story of Douglas Fir to the architect, the industrial buyer, the farmer, the business man and the builder. In size and scope this will be one of the major trade extension campaigns of the country, It is supported by lumber manufacturers, logging operators and timber owners of the Pacific Northwest.

The merits of Douglas Fir and the story of the industry will be told from every angle during the progress of this campaign. The advertising will notonly stress the advantaggs of Douglas Fir for its multiplicity of construction and industrial uses but will also give both dealers and users a new conception of the indusiry and of the supply.

Henry Schott, Manager of the West Coast Lumber Trade Extension Bureau, states: "It is not commonly realized that the Douglas Fir industry has placed itself on a basis of supply America permanently withlumber. Manufacturing economies, new methods of logging and milling, of drying and grading and product, have been perfected. Entire new cities and new harbors have been created, great docks built. fleets of vessels assembled, in order that ttle West Coast may efficientlysupply America's lumber needs."

"But that is not all-a greater and more important factor commands the attention of every buyer and user o{ lumber. It is the fact that Douglas Fir and other West Coast woods represent a lumber supply for all time to come ! This is established not only by the vastness of the timber stands in the Douglas Fir region but also because the Douglas Fir takes care of its reproduction so abundantly and completel restores cutover land to mature tree bearing. Climati mpletely Climatic Climatic conditions, fertility of soil, abundant moisture, all combine to make possible a maximum reproduction in quantity make possible quantity and quality of timber in a minimum time." quality

"Conservative estimates base the life of the present forests at from 60 to 10O years at the present rate of cutting, yet lumbermen believe that with present day fire protection and conservative methods, combihed with natural reforestation, a new merchantable supply is here for all time. Proof of this rests in the fact that on the limited cutover areas that exist today over thrce billion feet of new timber is growing every year. Approximately a dozen seedlings spring up for every mature tree that is harvested. There are young forests in the Pacific Northwest today with trees averaging 75 feet in height."

There is to be much information along educational lines throughout the entire campaign. The nature and qualities of Douglas Firwith its varied construction uses will naturally be stressed. A wide range of publications is being used from the great general magazines such as the Saturday Evening Post, Literary Digest and Nation's Business 'with a total circulation of 3,996,251 down to technical and trade publications reaching all possible outlets of the lum-

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Douglas Fir

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ber industry. Farm papers, totaling 3,576i,,5AI circulation, will be extensively used and magazines for home-lovers such as House and Garden. Ilouse Beautiful and Better Homes and Gardens.

In addition to this complete magazine and business paper campaign there will be a complete line of dealer saleshelps and organized plans for local home-building campaigns. There will also be a plan to develop new business in millwork products. Trade extension activities have been organized to embrace every legiti,mate form of trade promotion to stimulate the use of wood and particularly these West Coast woods which are constantly commanding great- afpear in Saturday Eoening Post. er attention throughout the building world. Field men will work with city and state retailers' organizations, calling rtpon architects, engineers, railroads and large industrial users of lumber.

Directors of the Bureau are: George S. I-ong, Manager of the Weyerhaeuser Timber Company, Tacoma; J. D. Tennant, Vice-President of the Long-Bell Lumber Company, Longview; Ralph H. Burnside, President of the Willapa Lumber Company, Portland; C. D. Johnson, of the Pacific Spruce Corporation, Toledo, Oregon; Everett G. Griggs, of the St. Paul & Tacoma Lumber Company, Seattle; Myron C. Woodward, of the Silver Falls Lumber Company, Silverton, Oregon and R. W. Vinnedge, of the 'Wheeler, Osgood Company, Tacoma.

MASONIC TEMPLE BAY CIT Y, OREGON

Built entirely with Whitney LUMBER

Equipped entirely with Whitney FRAMES

Finished entirely with Whitney FINISH

Fir Will Not Stain Stucco

DIRECT MTLL REPRESENTATIVES

Mr. A. O. Nelron, 330 Central Bldg., Los Angeles