The California Lumber Merchant - May 1943

The Old Mqestrooo.

Vps, AND A NoTABLE cRAFTSMAN.

I He takes pride in the job he is doing -building the world's most satisfactory roof.

There are thousands like him throughout the land. Today they're doing a war job. They're drawing from. their fund of experience and ability, are applying their craft toward the winning of the war. You'll see them perched on the roof-tops of hundreds of giant housing projects from coast

to coast. They're re-roofing houses by the thousand in every section of the country. They're busy building roofs for grain bins, poultry houses, implement sheds, dairy barns-busy putting the nation's food factories in top working condition.

Today, as never before, America's shingling craftsmen are doing a vital job. And with Red Cedar Shingles they are building roofs of highest quality, durability and appearance.

G WAR BONDS KEEP ON

BRUSH I]{DUSTRIAL LUMBER CO.

5901 South Centrcrl Ave., Ios Angeles Phone CE 2-0188

W HOLESALE D'STR'BUTORS

Hardwoods and Softwoods

WE SPECIALIZE IN ESSENTIAL WAR MATERIATS

We hqve q well rounded inventory of Fcctory and Better Grodes of Ponderoscr crrd Sugcr Pine crrd Spruce. in Hcndwoods-No. I Common and Better Grqdes of Alder, Beech, Birch, Cedcr, Gum, Tobcrsco Mcrhogcrny, Mcgnolicr, Mcrple, Ock cnd Wolnut.

INSECT SCREEN CLOTH

"DUROID" Electro Gatvanized

OUR ADVERTISERS

Fordyce.Croerett Saleg C,o. -----Gamerston & Green Lumber Co. --------------25

Halt Janec L. --------------------------------- | lfammond Lumber Co.

Hobba ValI Lunber Co.

tfoover, A. L Flotel Le"mington ---------------'---------=--12

Johnrton Lumber Corporation, C. D. -------*

Koehl & Son, Inc., John V. -------------------24

Penberthy Lumber Co.

Pope & Tdbot, Inc., Lr.-ber Divicion--------13

Portland C.ement Association --------'

Ream C.o., George E. ------- -----------------------'

* Red Codar Shingle Bureau

Red River Lumber Co. -------------------------15

Robbinr Lumber Co., R. G. -----------25

San Pedro Lumber Company ------------------23

Sana Fe Lumber Co. ------------------------O.B.C.

Schafer Bror. Lumber & Shingle

Co. ------------ 3

Burnr Lumber Co. ___-__-29

Californie Builderr Supply C,o. ---------_-19 California Door C,o, The ---------------- |

Kuhl Lumber Co., Carl H. ----------+

Lamon.Bonniogton Gonpany ---------27

Lawrence-Philipc Lumbcr Co. ------------.--

Lumbermen's Crcdit Agociation -----------21

MacDonald & lfarrington, I,t4

Macllanburg-Duncan C,o.

Maronite Corporation

Michigan.California Lumber Co.

Moore Dry Kiln Co.

Oregon Lunber Saler -------------------------

Member Naional Harilwooil Lumber Associatian

'DURO" BnoNze

I. E. MANTIN Mcacging Editor

W. T. BI.ACK Advertisitg

THE CALIFOR}.IIA LUMBERMERCHANT JackDiorrne,publ*hu

How Lrumber Lrooks

Seattle, Washington, April 15, 1943.---:lhe weekly average of West Coast lumber production in March (5 weeks) was 149,449,000 board feet, or 98.4 per cent of L939-1942 average, according to the West Coast Lumbermen's Association in its monthly survey of the industry. Orders averaged 143,467,W board feet; shipments, 151,362,W. Weekly averages for February were: Production, 126,505,000 board feet (83.3 per cent of the 1939-1942 average) ; orders, 132,291,0C0; shipments, t34,D2W.

Orders for 13 weeks ol 1943 break down as follows: rail, 1,334,896,000 board feet; domestic cargo, 106,966,000; export, 30,705,000 ; local, 247,O35,000.

The industry's unfilled order file stood at 1,005,735,000 board feet, at the end of March; gross stocks, at 463,274,000.

The production of West Coast lumber continued to climb steadily during March, and at the end of the month was moving toward last fall's level. The second important feature of the month for the industry was another wave of war demand, in the form of a tremendous volume of box and crating lumber. Munitions factories.are running at full stride, with unprecedented requirements for lumber to box all types of their production. Normally West Coast mills do not produce box materials. The natural place of the Douglas fir log in the lumber picture is as a source of construction items. However, the War Production Boarcl has asked industry to treble usual production of boards, and it is apparent that providing box and crating ma-

terial will be a big job for war lasts.

West Coast lumber while the'

The Western Pine Association for the week ended April 10, 99 mills reporting, gave orders as 67,556,000 feet, shipments 69,288,000 feet, and production 60,574,000 feet. Orders on hand at the end of the week totaled 44O,437,W feet.

The West Coast Lumbermen's Association for the week ended April 3 reported orders as 113,789,000 feet, shipments 114,907,NO feet, and production 112,060,000 feet.

For the week ended April 10 orders were reported as 116,070,000 feet, shipments 122,704,000 feet, and production 119,126,000 feet.

For the week ended April 17 orders were reported as 127,062,0N feet, shipments 117,379,000 feet and production 121,866,000 feet.

VISITS NORTHWEST

Don Philips, Lawrence-Philips Lumber Co., Los Angeles, recently called on the mills in the Coos B"y, Oregon, district.

RETURNS FROM EAST

Ed Bauer, Bohnhoff Lumber Co., Inc., Los Angeles, has returned from Pittsburgh, Pa., where he was called due to the death of his mother. He traveled both ways bv airplane.

McrrcEcr

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Sub:ciption Price, f2.i00 per Yetn Silrgle Copiea, 25 centr eacb LOS ANGELLS, CAL., MAY

RH,EASE DATEI nAY 8 SEE

GOES IO WAR"

This Metro-Goldwyn-Mcryer pic. Products Industries cre doing to ture, produced by Icunes A. Fitz- cid the Nation in the Present Pctrick, is a thrilling nine-minute Wcn cnd in the Future Peqce. pictoriclizqtion on 3$mm. Tech- For further information write or nicolor filn, of whqt the Forest wire-

I@ A/rcr'il at Farm and City Market

Bv R. E. Saberson

Among other things, we are here to consider what lumber dealers can do to help WIN the war. If the answer is "Nothing" it is an admission of non-essentiality and many a lumber yard is destined to become another war casualty. But by this time it has been well demonstrated that lumber dealers can do many important things not only to help WIN the war but also to help SHORTEN it. If this were not the case there would be little else to do but go back home and "board'er up" for the duration.

By your presence at this meeting you indicate your beIief in the essentiality of your business.

And so it seems to me that you can help the war effort substantially by supporting your association as never before because through it and your National Association you are able to gear your own activities more closely to the Government's program and through adherence to wartime rules prevent friction, mistakes, misunderstandings that would otherwise be certain to occur. Under such circumstances it must be comforting to know that your association affairs, nationally and locally, are in competent hands.

The first thing we must do, if we are to help shorten the war, is to change from peace-time to war-time thinking-to change from peace-time to war-time operations. And that isn't easy ! The hardest thing for a business man to do is to change his established routine. It seems it should be easier than it is, yet the inability to meet chbnged conditions wrecks more companies and more men than anything else.

General Motors recently published a pamphlet which tells the story of the processional caterpillars that work only in a procession. They feed on pine needles. One caterpillar, with eyes half closed, snuggles his head up to the rear of the caterpillar in front of him and blindly follows. Thus the procession works its way through the branches of the trees.

A French scientist made up his mind to try and see what would happen if this routine were disturbed. Pa-

tiently he worked until he got the procession started around the edge of a plate. The center was filled with pine needles but, running true to form, the caterpillars traveled around the rim of the plate in the traditional manner until they died of exhaustion although there was plenty of food in plain sight all the time.

One of the dangers of war-time is the fact that we are too inclined to attempt to operate our lumber yards according to established peace-time formulas. It can't be done. War-time regulations bring irs in contact with a flock of "can'ts." You "can't-do-this" and you "can't-dothat" orders descend upon us in a never-ending flood. Eventually we become so saturated with "can't" that we begin to overlook the "cans." 'We become negative, rather than positive, in our approach to many of our problems.

Next thing we know we begin to run short of certain stock which we find it more and more difficult to replace. This creates another dangerous state of mind-a malady which someone has appropriately described as "haven't got it-can't get it-to hell with you."

The effect of this negative mental attitude is well illustrated by the experience of a lumber and builders' supply dealer who stepped into a chain store one morning to buy a gun strap. The girl behind the counter said:"We have no gun straps."

"f see three there on some guns," replied the customer. "Couldn't I buv one of those ?"

Just then the manager came sweeping by but he was no longer interested in customers. He was more anxious to read about the "can'ts that came in that morning's mail. The girl followed him to his office. "We have no gun straps in stock. Could f sell one of the straps off the guns we have ?

"No, you can't do that," was his emphatic answer.

So the disgusted prospective customer went to a second chain store where he was told again that no gun straps were to be had.

It wasn't until he reached the third store that he heard the welcome words: "Listen, sir, if you want a gun strap, I'11 get you one, if I have to make it myself."

The dealer not only sold a gun strap but an additional cash sale amounting to more than $10.00. More important still, he made a customer.

At the beginning oL 1943 the lumber and builders' supply dealer's biggest worry is how to replace inventories. That is problem number one and it will no doubt continue to be the major problem through the year. Strange to say, sales promotion is problem number two, although probably not many will be willing to agree that such is the case.

Recently I made that statement to a dealer, who said with considerable display of annoyance:

"Listen, mister, get me something to sell a.nd I'll get

(Mr. Saberson, trad,e promotion tnanctger, Weyerhaeuser Sales Company, St. Paul, Minn., has been discussing this subject at various lumber conventions.)

R. E. Scbergon

THE CALIFORNIA LUMBER MERCHANT

rid of it mighty quick. Don't worry about my salesmanship t"

When I say that "sales promotion" is the dealer's number two problem today, this is what I mean: fn war-time a shortage of staple items invariably develops at once. It becomes practically impossible to get the things that are in greatest demand-so much so that it is seldom necessary to place much, if any, sales effort behind the limited number that can be obtained. They sell themselves.

When the shortage of staple items becomes acute the lumber dealer must turn his attention to specialties which usually are more readily available. Insulation is a typical example. There are many others. These specialties have to be sold. Sales must be created. That calls for specialty selling and it represents the difierence between peace-time selling in the lumber yard. IJnfortunately, not many lumber dealers are well equipped to do this type of selling in sufficient volume to make up for the loss of volume on staple items. 'Whenever it is possible to do so it is, of course, the most satisfactory way out of the dilemma.

I have yet to find a lumber and builders' supply yard that has "nothing left to sell." I've seen a good many of them that were temporarily out ol 2x4s and boards and the day-to-day staple items that require no selling. plenty of empty bins but no empty yards.

War-time selling requires us to shift our attention frorn the empty to the full bins-to create sales for that which we have on hand, or can get.

It is important that we do not overlook the fact that a lumber and builders' supply yard is made up of several

businesses under one roof-a sort of "department store" of building materials.

Roofing, for example, is but one of the many lines car, ried in practically all such establishments. Yet there are more than 5,000 concerns in the United States which sell nothing but roofing materials, usually applied, and do a thriving business.

Take paint. It is now the common practice for almost all lumber and builders' supply dealers to maintain a paint department. The important thing to remember, in this connection, is the fact that 8,50O individual dealers make a living selling nothing but paint !

During the past few years nearly 800 applicators have gone into the insulation business while lumber and builders' supply dealers still regard it as a'small volume side line-"chicken feed business" one dealer called it. War conditions, on the other hand, have shown it to be one of the most important, and most profitable, lines carried in the modern lumber yard.

Last year at one of the lumber dealer conventions one of the speakers used a large white sheet hung at the back of the platform to illustrate a point which has a bearing in the present case. On it were several hundred little squares-all white except one. It was black.

"What square are you looking at ?" he asked. The sheepish grin on the faces of many in the audience gave him the answer.

"Why don't you look at the white ones ?" was his next question as he brought home the point that it usually

(Continued on Page 12)

Xenophon said: "We must so strive, that each man shall regard himself as the chief cause of the victory."

*rF*

If Congress can work out a pay-as-you-go plan that will really work, and will let the world in on the secret, it wiil sure help millions of people who have never been able to find one to fit their own private affairs.

World War One cost this nation fifty billions of dollars. If wars are to be catalogued according to their cost, that war -+ompared to this one-will be referred to as the "skirmish of 1917-18."

*rF*

Have you heard of the American flyer in North Africa who wrote home and said: "The evenings here are sure dull. We eat supper, play a rubber of gin-rummy, do a cross-word puzzle, drop fifty tons of bombs on Italy, and go right to bed. Yes, it sure is dull."

*:F{.

Stalin hates "Mein Kampf" without a doubt. But they do say he isn't so strong for that "All Quiet on the Western Front," either.

{3 {. !F

And then, of course, there was the soldier who said he believed his girl friend when she said she had been alone and lonesome all the time he was away; what worried him was the sailor she called in as a witness.

And then there was the housewife who said she changed her mind about wanting some seeds from Washington when she got back that 64-page questionnaire to be filled in giving her reasons for wanting to plant them. ***

Reams have been written explaining what a diplomat is. The best explanation is always a fine example. And the best specimen of diplomacy of modern times was furnished by the South American gent who said, in a speech to some Americans: "Brazil is much larger than the United States ; a fact for which I sincerely apologize."

rl. * {.

Hitler used to compare himself to Alexander the Great. Alexander wept because he could find no more worlds to

conquer. But that scream out of Hitler is for other reasgns entirely. ***

There seems to be some difference of opinion in India as to whether Gandhi deJiberately starved himself, or simply lost his ration card. ,l*{.

If you are still so gullible as to believe that "the meek shdl inherit the earth," just take a look around the earth today, and see what is happening to the meek. ***

'We are living in an age when if you turn that other cheek when slapped, you will not only get the other one slapped, but your throat jolly well cut as well.

*!**

I've been trying to make up my mind for a long time who my favorite columnist is; f read them all. But f guess I'll have to vote for Robert Quillen, who recently wrote: "My favorite of all foods-which I never tasted till I was 25 yearc old-is black-eyed peas. They must be cooked with salt pork and enough water to provide lots of soup. Eaten with piping hot corn bread and good butter, they provide a feast that nothing else can equal." ***

Loudly I say amen to that opinion. A gang of colored boys were arguing one day about what was the best food in the world. Nominations were made by various members of the group in favor of many delectable dishes, from 'possum to hambone, until finally someone spoke up and said, "I votes fo' black-eyed peas as 6s bes'." Instantly an older man retorted: "Boy, you don't mean de bes'. You means de VERY bes'."

Speaking of additional war uses for lumber, the report is authoritative that the soldiers abroad have kicked so hard about getting tlieir hot dogs all mashed from too tight packing that the order has gone out that henceforth they must be packed and shipped in wire-bound wooden boxes, so that they will arrive in real hot-dog shape, rather than pulp. ***

If you are inclined to wonder at the apparently insatiable appetite of the war machine for our lumber production,

stop and look at some of the particular examples. Take airplanes for instance. In 1917 and 1918, our production of airplanes was, comparatively, nothing whatever. Today we are making them by the thousands and the tens of thousands; and every one of them requires a considerable amount of lumber. Special items are used for construction. Many items are used for housing. Tremendous quantities are used for crating, boxing, shipping. Every airplane motor shipped is magnificiently boxed with wood. In perhaps a thousand different ways the great airplane industry that is revolutionizing the science of warfare, uses lumber.

,Bt3*

During World War One airplane industry used a lot of Spruce. Today they still use Spruce, but the Spruce available is not even a drop in the bucket, compared with the lumber needs of the war plane industry. And so in the West where grows most of the lumber available for the most vital aircraft uses, the industry strains every sinew to furnish the units of wood that the flying machines must have. Elsewhere in this issue will be found a most interesting story of how one single Western lumber concern has built railroads, logging camps, and even a special sawmill, just to make aircraft lumber. War planes alone, with all their ramifications, are consuming a quantity of lumber of every sort, that staggers the lumber student.

The other day we celebrated the birthday of Thomas Jefferson. The event drew even more editorial mention and oratorical attention than the recent birthday of Washington. A mighty monument was dedicated in Washington to the memory of the author of the Declaration of Inflependence. I yield to the temptation to relate a few facts concerning Jefferson that some of my friends may never have encountered; some that are a little off the beaten pathway of Jefferson eulogies. If they are already familiar to you, no harm done.

**{3

First, he was no beauty. Like Lincoln-like Washington also, as a matter of fact-he was a man of strong, rugged countenance. In addition he was freckled, as well as redheaded. One shoulder $ras lower than the other. In his youth he was a lean, lank, homely, awkward mountaineer from the Blue Ridge. As he grew older the great mind, heart, character, and personality of the man shown through his rugged exterior, so all who looked might see the greatness of him. But he had the thinnest legs in Wiltiamsburg when he first went there to attend William and Mary College. That was bad in those days of short pants, so far as looks were concerned. :t*{3

But get not the impression from all this, friend, that he (Continued on Page 10)

PRODUGTION IS INGREASING

ond we are hopelul that in the necrr luture conditions will improve, encbling us to again meet some oI the requirements of our dealer friends.

(Continued from Page 9)

'was a physical weakling. Far, far from it. As I used to read about Jefferson when I was a kid, in my mind I often wondered how the thing would have come out if Washington and Jefferson had engaged in a friendly tussle. You have all read and heard of the size, strength, and athletic prowess of Washington, and perhaps little about Jefferson. Yet one of my favorite historians says this about him: t'He was as muscular as a panther, and could walk or run six days and nights together. He could lift from the floor ONE THOUSAND POUNDS." No, friends, that is no misprint. One thousand pounds is the figure, and from a trustworthy source.

**rF

You probably know that he couldn't make a speech. Seldom tried. Stammered. After he wrote the Declaration of Independence, it was debated hotly for three days in the Colonial Congress. A historian says: "Mr. Jefferson opened, not his lips." John Adams handled the foor fight for the Declaration, while Jefferson sat and listened. Adams, who loved him dearly and respected him as much as one human can possibly respect another, called him t'a silent member of Congress." ***

One of the sayings of Jefferson most frequently guoted is: "That country is governed best, which is governed least." He was the most outspoken foe of centralized governmental power in all American history. He hated hidebound men. He said: "If I could not go to Heaven but with a party, I would not go there at all." He made many significant remarks that you don't hear quoted in Washington these days. One of them was: "If a people had to be without newspapers or without government, they would do better without government." We all know that he was an architectural genius, but may not know that he invented the swivel chair, and originated the waffle; both exccllent contributions to the happiness of man.

*{.*

Washington, a poor man, married a rich widow named Martha. Jefferson,,one of the richest men in Virginia by inheritance, married a rich widow,. also named Martha. There was nothing spectacular about the history of George and Martha Washington. But Thomas Jefferson and his Martha leave behind them one of the greatest love stories in American history. Read about it, if you are not familiar with it. She died when he was but 37 years of age. And when she did, he fell as one also dead, and remained so for weeks.

He was the greatest defender of states rights in our history. Like Lincoln he contended that all matters that belonged to the states, should be left with the state governments, and that the national government should attend only to matt'ers that were strictly and completely national. He possessed visiol' of almost supernatural character, with regard to this government. That great genius of government, Alexander Hamilton, contended that a government headed by Washington and containing such key men as Jefferson, Hamilton, Adams, and the like, should have no limitation to their tenure of office. But Jefferson, the sage, countered that man is fallible, that power is dangerous, that a great man like Washington dies and someone far different in character and ability takes his place, and the harm has been done. So he urged that those who had the government in their keeping at that time, regardless of their personal merit and lack of dangerous ambition, should limit their orsn power and thus fix a precedent for those who follow. So Washington and Jefferson both refused a third term as President.

We need depend on no historian for Jefferson's opinions on these matters. In his later years he wrote his own autobiography. Here he reviewed the past. He expressed regret that the years a President might serve were not specifically limited in the Constitution. He had observed, he said, "how easily offices, or tenures for life, slide into inheritances." He says on that score:

*!t*

"My wish, therefore, was that the President should be elected for seven years, and be ineligible afterwards. This term f thought sufficient to enable him, with the concurrence of the Legislature, to carry through and establish any system of improvement he should propose for the general good. But the practice adopted, I think, is better, allowing his continuance for eight years, with a liability to be dropped at half way of the term, making that a period of probation. .

"The example of four Presidents voluntarily retiring at the end of their eight years, and the progress of public opinion, that the principle is salutary, have given it in practice the force of precedent and usage; insomuch, that, shouJd a President consent to be a candidate for a third election, I trust he would be rejected, on this demonstration of ambitious views."

And that is what Thomas Jefferson wrote in his own hand, on a subject much discussed in the United States today.

Friday, M.y 7, is Date of Reveille

All arrangements have been completed for the llth Annual Reveille of Central an d Northern California lumbermen, to be held at Hotel Leamington, Oakland, on Friday evening, May 7.

Dinner will be at 6:39 p.m. This will be followed by the 1943 Reveille Victory Revue.

As has already been stated there will be no golf tournament this year on account of travel conditioirs.

The general committee expects a large and representative attendance.

Wm. Chatham, Jr., chairman of the finance committee, reports a generous response from the wholesale and retail lumbermen, and hopes there will be a substantial surplus for the creation of the special fund that is the objective of this year's Reveille.

The various committees are composed as follows: General Chairman-Lewis A. Godard; Assistant Gen-

eral Chairman-Miland R. Grant I General Secretary-Treasurer-G. W. Sechrist.

Tickets and Attendance-Frank H. White, chairman, John Freeman, Forrest Peil, Mel Kavanagh.

Fntertainment-D. Normen Cords, chairman, Tom Hogan III, Leo Hulett, Tom Branson, Lu Green.

Publicity-Earl Chalfan, chairman, W. T. Black, Geo. M. Cornwall.

Banquet-Tom Branson, chairman, O. L. Russum, Irving Adams, Ed La Franchi.

Finance-Wm. Chatham, Jr., chairman, Clem Fraser, Henry M. Hink, Bert Bryan, Larue Woodson, Jerry Bonnington.

Programs and Tickets-Tom Hogan Iff, chairman, Tom Jacobsen, "Abe" Lincoln.

Reception-John Helm, chairman, Larue Woodson. Henry M. Hink, Jas. McNab.

TRANSFERRED EAST

First Lieut. E. L. Reitz, E. L. Reitz Co., Los Angeles, who has been stationed at the Quartermaster,s Depot in Oakland for the past several months will be transferred to Camp Lee, Va., on May 1 for a month's special training after which he will report to the Quartermaster General,s office in Washington, D. C. for duty.

Lewig A. Godcrd Generql Chcirmcra

from Page 7)

seems easiest to look on the dark side of things rather than on the bright side-to consider the "can'ts" instead of the "cans."

The empty bins are the black squares in the war-time lumber yard. But there are white squares, too, and more of them than we think. Here are a few of them:

The Farm Market. Today's greatest war responsibility- and sales opportunity for lumber dealers. Of increasing importance as the food shortage becomes more and more acute. Increased production with less manpower is impossible without labor-saving, waste-reducing farm structures and barn yard equipment. Immense backlog of needed buildings on 6,000,000 farms. Fewer restrictions on farm construction than any other type. Wide variety of species, grades, sizes, kinds of lumber suitable for the purpose. A possibility that more and more lumber will be released for farm purposes.

Here is an illustration which points to the importance of the lumber and building supply dealer in the "Food For Victory" program. It was submitted by an fowa dealer to his congressman:

"One carload of lumber now equals ten carloads of hogs next fall. One carload of lumber equals 36,0@ feet. Eight hundred feet equal one triple hog house; 36,000 feet equal 45 triple hog houses. One triple hog house equals 18 pigs (6 pigs per litter) ; 45 hog houses equal 810 pigs; 810 pigs equal ten carloads of hogs."

Prefabrication in the Lumber Yard. The most important development that has taken place in the lumber yard ih a generation. Regains control of the job for the dealer. Enables him to use any species, grade,. size or kind of lumber he has in stock or can get. If local carpenters are available it enables the dealer to give them sfeady, inside work when they need it. If not, he has the work done, under his direction, by elderly handy men and high school boys. Transfers raw materials out of hidden bins

Hotel Ireamington Ocklcnd, Calilornict

Extends c cordiql welcome to Centrtd and Northern Ccrlilornicr Lumbermen on the occcrsion ol their

in his lumber shed and puts them on the curb in front of his yard in the shape of completed units where the price per thousand is of no interest to the purchaser. Turns the lumber yard from a warehouse into a service establishment where odds and ends never accumulate

Repairs and Maintenance. Always an important segment of the dealer's most profitable volume-his day-today pick-up trade. Now more important than ever before when all existing structures must be made to do for the duration. A wide variety of materials available, without priorities, which are ideally suited for these multifold purposes. No limits imposed by war restrictions.

Installment Financing. Still an iqportant rvar-time sales tool. Doubles the dealer's volume, as shown in yard after yard, due to the fact that it is easier to find prospects who can pay $5 per month for an insulation job, as an example, than it is to find home owners who will pay $100 cash. More than half of the eight carloads of insulation just mentioned were sold on the installment plan.

But the all-important thing for all lumber dealers to keep in mind is their attitude toward their war-time responsibilities. It is not a comforting thought to find that so few have been able to project themselves beyond the sale of staple items and have been stopped in their tracks as soon as they were not available. It takes more thatr that to win wars. It takes the same fighting spirit that is so much in evidence in the sons of lumber dealers-tl,e boys scattered throughout the world fighting in deserts, swamps, lrozen wastes-fighting in the air, on land, on the high seas, under the water. That same indomitable spirit put to work in the lumber yards of the land will do the job that must be done on the home front if the armed forces of America are to have the food, and the innumerable other things that it takes to win.

Of a certainty there will be shortages of many staple items but there will continue to be ample quantities of specialties-the materials that have to be sold.

If we learn how to do an efficient selling job during the war we will be fitting ourselves to better survive the highly competitive post-war era when we shall become involved in the biggest - race for the consumer's dollar that has ever taken place. We shall need stro.ng selling muscles then-stronger than at any time in the long history of the lumber industry.

Phil Riley, Mcrncger

The boys who have gone forth to fight our enemies in strange lands have the tough end of the job. But lumber dealers can do many, many things to help shorten the war and bring them home sooner VICTORIOUS. How tragic it would be, when they come marching home, if they found the lumber yard boarded up and realized suddenly that while they had been away Dad, at homd, hadn't been able to take it !

WESTERN

NE\T HARD\TOODS

a fot of efrott, indiligent search bv supply to replace locating new hardAmerica that will remain permanent additiong to our stocks.

We have had to put forth volving much traveling and experts, bt new sourc€s ol those shut off by the war. \(/e have been successful in woods in Central and South

Bf lql" Siaaaa

Age not guaranteed---Some I have told lor 20 years---Some Less

Old Stuff

Abe was in great trouble. He needed two thousand dollars, and quick. But that was no problem because his oldest and best friend, Ike, was very prosperous. So he hurried to Ike, and said:

'Ike, I want you should lend me two thousand dollars' quick."

Ike said: "Abe, the ans$rer is positively no."

"But Ike," said Abe, much astonished. "Don't you remember back in the crash of. 1929 when I loaned you twenty thousand dollars so you would not lose your store? Didn't I?'

"Sure you did," said lke.

Abe said: "And in 1932 when your son got sick in Europe, and you were too sick yourself to go to him, didn't I make the trip for youo and take care of him?"

"That's what you did," said Ike.

Abe said: "\ll/ell, in 1936, when you took me driving, and

CHARLES L. WHEELER TO HEAD ROTARY INTERNATIONAL

Charles L. Wheeler, vice-president and general manager of McCormick Steamship Company, and of Pope & Talbot, fnc., Lumber Division, San Francisco, will be named president of Rotary International at the convention in St. Louis, May 18 to 2O.

This was announced recently in San Francisco by Philip Lovejoy, international secretary, in San Francisco recently. "Mr. 'Wheeler," he said, "is the only nominee, and will automatically become president on July 1."

your car turned over and you were caught by the leg underneath it, and the car caught fire, didn't I pull you out and save your life, even when my own hands were burned like a steak. Didn't I?"

"Of course you did, Abe," said Ike.

Abe said: "Then lke, will you tell me how you can refuse me a loan of two little thousand dollars when I need it so bad, and you have plenty?"

Ike said: "Wcll, Abe, what you say is true. You did all them things. But answer me this, Abe. WHAT HAVE YOU DONE FOR ME LATELY?''

Which is like the gag Jimmy Durante pulls about the Dionne's, of Canada. He says their having quintuplets is nothing much to brag about. They had them away back in 1935. They did nothing in 1936, '37,'38, or since then. "Just a flash in the pan," said Durante.

JACK DUBOTS PROMOTED

Jack Dubois, former manager of the Star Lumber Co., Stockton, who was a reserve Captain in the Field Artillery when he reported for duty some time ago, has been promoted to Major. He is stationed somewhere in the Pacific.

BACK FROM NORTHWEST

Bill Chantland, Schafer Bros. Lumber & Shingle Co., Los Angeles, has returned from the Northwest where he visited the company's buying office at Reedport, Ore., and also called on the mills.

SheYlin Pine Sales Gompany

Amendm ent 14 to MPR 26-Fh Boards

A statement of the considerations involved in the issuance of this amendment, issued simultaneously herewith, has been filed with the Division of the Federal Register.

Section l3BL.62 (a). To the table entitled "No. 1 Boards and Shiplap, Green Surfaced, A. L. S."

Footnote (11) is added to read as follows: (11) If a mill is operating in compliance with the War Production Board's Circular No. 31, of March 31, 1943, addressed "To All D.ouglas Fir Sawmills", for so long as such order is in force and for so long as the mill has not been granted exception from such order, its maximum prices shall be the maximum prices established under this table and footnotes thereto plus $3.50 per MBM in the case of Select merchantable, No. I Common, and No. z Common boards, or, in the case of No.3 Common boards, $1.50 per MBM.

This amendment shall become effective April 16, 1943.

RECOVERING FROM ACCIDENT

Herbert A. Templeton of the Herbert A. Templeton Lumber Co., Portland, who returned recently from San Francisco, where he spent several weeks, has reported to friends that his son, Lieut. Hall Templeton, is making a good recovery.

Lieut. Templeton was severely injured on March 20 when attempting to board a Key System train in Berkeley. He is in Letterman General Hospital, San Francisco.

TO THE DEATERS

We hcve been engaged lor some time in the lcrbrication ol materials lor cnticles thqt cre directly connected with wcu needs. lltfe cre, therelore not cble to furnish cany of the items lor which we had developed cr wide mcrrket-Eubcnk lroning Bocrds, Cqbinets, or Mcntels.

HoweYer, we cre crlso plcnning lor the luture, cnd when the time comes will cnrnounce c new cnd more extensive line oI Eubcnrk products.

LUMBERMEN WERE READY TO MEET WAR DEMAND

A mechanized lumber industry wcrs crble to meet the sudden demcnds oI Wcr without "tooling up." Wood products were needed FIRST before troops could be housed or new lcctories built.

[r spite oI depleted mcrnpower cnd shortcrge oI equipment and supplies the men oI the woods crnd millg have come through u/ith record-brecking output.

In this effort Red Biver's men and women are proud to be tcking pcrt.

*PA['L

BT'I{YAN'S" PRODUCTS

Soft Ponderosc crnd Sugcr Pine

LUI\'IBEB MOIIDING PLWITOOD

I'ENETIAN BUITD STATS

MET@EB WESTENN PINE ASSOCTTTION MEIIBEB WOOD FON V:ENEf,TAIf'S Asgrt.

Tho sorne dealers say that the prospects are grey' And the future looks dark as a fog;

Tho others may cry to the heavens on high, That conditions are all out of cog; While many declare that we're up in the air, Or sunk in the depths of the bog, Remember! ft isn't the dog in the fight That counts. It's the fight in the dog.

There's a lot of fight showing up in the dog these days; if you will allow us to refer to the retail merchants of the country in that fashion. Substitution becomes more and more the order of the day. The "Wall Street Journal," newspaper of business, tells of the efforts at substitution of materials for sale that are being made by thousands of retail merchants in the East. They remind you a lot of what many of our cou,rageous lumber dealers are doing in the same direction. According to the "Journal," retail food dealers and various other sorts of dealers are filling their shelves with articles far remote from the lines they usually carry, and the only question they ask is-"Can I get a supply?" Food dealers are selling things never before dreamed of in a food store. But the dealer seeks to survive, and the fact that there is tittle if any relationship between the new lines of merchandise he carries, and the old lines he has always carried, worries him not in the least. Self preservation is the first law of nature as he now knows, and substitution seems to be the only highway toward that preservation.

Among the lumber dealers one merchandising thought seems uppermost: find and sell things that will help people with their Victory Gardens, and their chicken yards and coops; find ways and means to help the farmer get some of the things he needs to help him make a bigger harvest. And these efforts are, of course, not confined to the farm areas and the small towns. In every town and city in this land there is an enthusiastic effort right now to raise food. Mostly it is vegetable gardens. Secondly it is chickens. Both produce food in a very short space of time. And any sort of garden requires something in the line of wood. There are fences for protection of the growing things; there are sticks and stakes for the beans, peas, tomatoes, and other food, to help them grow and produce. Chickens require housing, roosts, nests, feeding places, fencing, etc. Countless lumber yards throughout the country today are actively in the business of helping people raise food. One fellow I know cut a big stock of clear mouldings into small sticks for gardeners-and made a good deal by doing so.

The country lumber yard has an advantage over the city brother. The farmer's problem is the national problem right now, and the farmer is allowed by law to spend a lot more money for new building than can his city cousin. You can build one thousand dollars worth of new improvements on a farm without any permit if you can.find the materials and the labor; and the atnount that can be expended for repairs and maintenance is unlimited. The entire problem is one of supply. Any lumber dealer, anywhere, can sell all the building material he can get, and all of it for vital purposes.

I'm going to do some quoting from my old friend Ray Saberson, of St. Paul, who is retail merchandising counsel for Weyerheauser, and who is going around making some grand speeches on the emergency and how to meet it. He puts a lot of fire into his talks, makes them sort of exhortations, and his 'listeners seem to get a lot out of his crusading remarks and suggestions. He says the dealer has got to.make up his own mind whether or not he is essential to the war effort. If not, he'd better quit. If he IS, he'd better get busy and prove it. He says the retail lurnber dealer cannot only help WIN the war, he can actually help SHORTEN it. There's an idea. And the first thing the dealer has to do is to completely change from peacetime to wartime thinking. Changing routines is always difficult, but look what the automobile manufacturers did. When you consider them, you won't think the changes you need to make are so difficult or unreasonable.

He says that wartime regulations bring us into contact with a whole flock of "can'ts." "You can't do this" and "you can't do that" orders have come on us in such a flood that we get to thinking only of what we can't do, and forget that we CAN do a lot of things; the dealer gets to thinking so hard of his empty lumber bins, that he overlooks the other stuff that he HAS, and the other stuff that he can get. Thus argues Saberson. You say to a dealer that he could tide himself through the duration by selling paint and wall paper, and the dealer doubts it, forgetting that there are nearly ten thousand paint and paper stores in the country that sell nothing else, and do very well. You tell the dealer he can fill in his sales gaps by concentrating on roofing, and he doubts that, forgetting the many thousands of firms all over the country who sell nothing but roofing, and get along swell. And so it goes, all along the line. It is hard to get that dealer to change his perspective enough to realize what his possibilities still are.

He tells of an Iowa lumber dealer who said that one car of lumber means ten cars of hogs, and he figured it this way: One car of lumber, 36,000 feet, will build 45 triple

hog houses on a farm, at 800 feet each; one triple hog house will produce 18 pigs, so 45 giple hog houses will produce 810 pigs, or ten carloads. And there are six million farmers in the United States right now who need and can buy important building units of modest size. Saberson urges prefabrication work in the lumber yard. Get in the old carpenters who can't do industrial labor, and put them to work, building completed small farm units. Put the finished units where the public can see them, and watch them sell themselves. If you caR't get the items of lumber you would usually use, try something else. There is plenty of roofing and siding to be had. if you aren't too hidebound about what you use. *

Saberson says, (as you have been reading in these columns every issue) that there are plenty of materials available to do repairing and maintenance work in town and country both, if you will use your imagination about materials. You can get all the paint, paper, cement, lime, doors, windows, flooring, roofing, siding, sheathing, insulating, etc., that you want, if you will do some intelligent substituting. Just get your business blinders off, and go out to help WIN the war-and SHORTEN it.

3 PINE AUCTIONS HELD THIS \VEEK

Three Pine lumber auctions were held this week as follows : at Portland Hotel, Portland, Ore., April 28; Davenport Hotel, Spokane, April 30, and Palace Hotel San Francisco, April 30.

BAXCO

Gll R0rrtATED Zt 1{C Clt t0RllrE

BUT the well known EWAUNA mark will dways be-

FIRST for texture

FIRST for millwork

FIRST for kiln-drying

FIRST for unifor:n grades

FIRST for sepice

EWAUNA BOX GO.

Mill, Facory, and Saler Ofice

KLAMATH FALLS, OREGON

Central Califomia Rcpresentative Pymnid Lumber Sales Co., Oakland

TUMBER CO.

We invite lumber dealen to hke advantage of our wcll assorted stoclc of

PITE-REDUOOD

Sell lunber thot ylelds o profit cad loctiag sotirldctioa. C2C, lhe protected ludber, ig cleco, odorlcss <md pointqblc. It t! termite crrd decoy reslsi(Dl cird lirc retcdiuct. You cca scll it lor F.H.A,, U. S. Govemment, lpr Aagelec C.tty qrd Couaty od Uniloro Butldilrq Code loba. CZC trcqtcd lumber ie stocLad lor imnedicrti rhlpnent in commercldl llzcs dt lpDg Bcqch cnrd Alcmcdo. Ask dboui our erchcngc scwica c6d Eill lhlp6eat plctn.

Gllffi $b rFb - ItsT-G0l$ I00D PnEsERYlllG c0. - Srafitlr

Slll W. Plltb St., Lo! Irgolor, Cclll., PAooc Mlchtgsr @l SIl Montgooory SLr Sas Fkllcirco, Cd.. Pboar DOuglcr 3888

Cement Olfers the Dealer Sales Opportunities

California material dealers and rural contractors have a fine opportunity for business by helping the farmer plan and build necessary improvements. Throughout the state there is an urgent need for farm improvements which help the farmer produce more food for the war program.. Activity in this field is taking up some of the slack caused by falling off of miscellaneous civilian concrete construction, and in many instances is producing volume business for rural contractors and material dealers.

fn some areas there is a big demand for concrete hog feeding floors and concrete farrowing houses to adapt the equipment of swine breeders to the new confinement method of hog raising. Agricultural experiment farm reports say that the new method, which keeps pigs on concrete from farrowing to market time, produces fastcr weight gains with less feed than old methods of hog culture. It is also claimed that improved health oi the animals increases the number of pigs in each litter which reach maturity.

Rural contractors and material dealers report that in some counties hog raisers are modernizing their facilities to adopt the new method as rapidly as possible. As a result some rural concrete contractors have jobs booked ahead for some time.

In some sections of the state much activity is reported in the building of concrete feeding floors for beef cattle and sheep. It is claimed that a concrete feeding floor is one of the most profitable investments which can be rnade on a livestock farm. Many successful cattle feeders rr.il dairy ranchers figure that a concrete feeding floor or paved corral returns its cost during the first year of use. When cattle are fed on a paved lot, feed is not lost in the mud. A paved corral also returns a profit in saving manure,

Dairy ranches are another field for rural contractors which has been more than ordinarily active in the past year. More and more dairy ranchers are building concrete barn floors, concrete milk houses and cooling tanks, and paving their corrals to meet the rigid sanitary requirements for production of Grade A milk.

As the list of cities and towns which have adopted the model milk code recommended by the United States Public Health Service grows steadily larger, the services of rural contractors experienced in concrete work are in greater demand. These dairy farm improvements to meet model milk codes are actually war work, because demands for Grade A milk have outgrown the supply largely because of the great military training camps which have sprung up almost overnight.

Army and Navy officers insist that all milk supplied for consumption of enlisted personnel shall be of Grade "A" quality. This has meant improved sanitary standards on many dairy farms not previously equipped to meet Grade "A" standards.

With rare exceptions the concrete farm improvements which are going forward as part of the war food program are being done without the use of steel reinforcement, including barn floors, feeding floors and milk houses.

Strong, durable, watertight concrete can be made by observing a few simple rules. All materials should be measured carefully-water, cement, sand and gravel. It is particularly important that no more water be used per sack of cement than is specified in the table of suggested trial mixes for various types of farm construction. If the sand is verv

SUGGESTEDCONCRETE MIXES FOR VARIOUS TYPES OF FARM CONSTRUCTION

Most farm construction such as floors, steps, basement walls, walks, yard pavements, silos, grain bins, water tanks, etc.

Concrete in thick sections such as thick footings, foundations, retaining walls, engine bases.

llin. ll in. 4 s%

2% 23/+

Concrete eun porchel help keep poultry scla lrom polluted wcrler cnd This Cctilornic dciry rcnch bca two ccres ol concrete-pcved corrclg. , contaminqted ground.

WHOLDSALD Sach Doorr Millwork Panels Wall Board

CALIFORNIA BUILDERS SUPPLY CO.

700 6dt Avenue, Oakland Hlsote fi16

wet, decrease amount of water used I gallon per sack of cement. If the sand is dust dry, increase amount of water I gallon per sack of cement. Change proportions of sand and gr4vel slightly if necessary to get a workable mix.

After thorough mixing the concrete should be placed in the forms immediately, then tamped and spaded to assure smooth, dense surfaces. New concrete should be cured, that is, protected from drying out, for at least five days.

County agents, farm bureaus and agricultural schools have descriptive literature and in many instances detailed plans for the type of concrete construction which helps war food production. It has been suggested that rural contractors and material dealers who wish to be of the greatest possible service in the war effort, should familiarize themselves with the special requirements for unreinforced concrete construction on the farm. By doing this they will be in a position to go after profitable business in the farm market and at the same time be contributing to the war effort in their own communities.

COPPER WIRE DELIVERIES

Special directions have been issued by WPB to copper wire mills and brass mills, stating that products approved by WPB for delivery during April may not be displaced in mill production schedules by any other orders, including authorized controlled materials orders, notwithstanding any provisions of CMP regulations, unless specific directions to the contrary are issued (directions 3 and 4 to CMP Regulation l), issued April6.

19dr & S Sts. Sacramento 9-0788

More Construction Authorized for East Bay

More than $3,000,000 in housing construction through private and public conversion of existing dwellings to create 2,000 additional family units in Oakland and Alameda has been authorized, it was announced by Eugene Weston, Jr., regional representative of the National Housing Agency

Mr. Weston said that to date, the total of public and private conveision authorized for construction in Oakland and Alameda is 3,400 family'units.

The NHA also declared that Washington had authorized an additional quota of 1,000 units.of private new housing construction in Oakland and Alameda.

SHOOK

Maximum prices for shook produced in the State of Washington west of the crest of Cascade Mountains are raised approximately $2.50 per 1,000 feet to equalize prices in this area with the level of maximum prices of shook delivered in Portland, Ore. (Revised MPR 186, Amendment 3), effective April 10.

RED CEDAR SHINGLES

Sellers of red cedar shingles are permitted to adjust their prices to ceilings in effect at the time of delivery. However, prices may not be adjusted to maximum prices which will be in effect after delivery has been completed (Amendment 4 to Maximum Price Regulation 164)., effective April12.

SELF-RELIANCE

Self-reliance can turn a salesman into a merchant; a politician into a statesman; an artist into a jurist; an unknown youth into a great leader. All are to be tomorrow's big leaders-those who in solitude sit above the clang and dust of time, with the world's secret trembling on their lips.

FOW THE MULE DIED

-Hillis.

Farmer Jones, who alleged that a freight train had killed one of his mules, and was asking for damages from the railroad company, was on the witness stand in court.

"Now, Mr. Jones," said the attorney for the railroad, who was plainly trying to belittle the claim for damages, "will you kindly tell the jury whether or not your mule was on the railroad track, which is the property of this railroad, when it was hit by the train?"

The farmer considered the question in mock seriousness. "'Well, sir," he said, "I didn't witness the affair, but f guess it must have been like you say. You see that was an awful smart mule, and I reckon if your train had jumped the track and took out after him through the woods, that mule would have hid behind a tree."

SLEEP

"God bless the man who first invented sleep," So Sancho Panza said, and so say I: And bless him, also, that he didn't keep His great discovery to himself ; nor try To make it-as the lucky fellow mightA close monopoly of patent-right.

-John J. Saxe.

NONSENSE RHYME

See the h"ppy soldier; IIe doesn't give a damn. I wish I were a soldier; My God! Perhaps I am!

I SPEED IN PRODUCTION

A well known literary man with a quick tongue in his head, was speaking of a particularly dull and uninteresting book a friend irad given him, and asked himr to read. He said:

"Iq 199! S_ir _{i_lliqp R.arnqay_ sixtgen y€ars to discover helium; the Curies thirty years. to find radium; yet in five rninutes, this book piodt"., tedium.'i

THE CHARGE OF THE SKIRT BRIGADE

Half an inch, half an inch, half an inch shorter, Whether the skirts are for mother or daughter, Briefer the dresses grow, fuller the ripples show, While whisking glimpses know more than they oughter.

Forward. the skirt parade-is there a man dismayed? No !-from the sight displayed

None could be sundered. There's none to make remark-clergyman, clubman, clerk Gaping from noon till dark At the Four Hundred.

Short skirts to right of them, shorter to left of them, Shorter in front of them, Flaunted and flirted-

In hose of stripe and plaid, hued most exceedingly glad, Sporting in spats run mad, Come the short-skirted.

Flashed all their ankles there, ffashed as they turned in air. What will not women dare? (Tho'the exhibits show Some of them blundered.)

All sorts of shapes and pegs-broomsticks, piano legs, Here and there fairy legs, just built to walk on eggsCome the Four Hundred.

When can their glory fade-oh, the wild show they made, All the world wondered.

Grand dame and demoisefle, shop girl and Bowery belle. Four hundred? H'm, oh, wellAny old hundred! (Apologies to Tennyson.)

ADVERTISING

Advertising gives industry an opportunity to keep its clean hands before the public. If industry is clean and has no dirty hands to hide, it should be proud to display that fact.

GOOD CHE,ER

It doesn't do a bit of harm

To grin.

It never causes much alarm

To smile.

Men have been known to laugh while at their work, Yet win. With cheerfulness to do their tasks, nor shirk The while.

lt Woril"L 7/4rrPn "S/,i|lt"l

yEs,

LUMBERMEN'S NATTONAL RED BOOK SERVICE

TYORKS THREE "SHIFTS''

l. As c Buying Guide, helping to find stocks of Lumber, Dimension, Veneer, ond Plywood. Becquse ol the sccrcity of Lumber and other mqtericls, this use ossumes greoter importqnce thqn ever before. TWICE-

A-WEEK Supplements to the Red Book serve qs c constont fountcrin of last minute informqtion.

.

. . by bringing users these threeIold benefits now being enioyed by crlmost crll concerns marketing their products to wholesale cnd retcil

Lumber Declers or Woodworking

Mcnulcrcturers:

2. As the quthentic Credit Guide of the Lumber qnd allied industries. Helps you to ovoid bqd credit losses, ond olso scrves coslly deloy in gronting credit on your rush orders.

3. As a Sales Directory, listing quontity buyers of Lumber ond ollied products, cmd directing your selling eflorts through the most profitoble chcnnels.

/Verl STnlnf, 1943 gfufioro lVoru R"odVt

This new edition, our l23rd, is' constantly kept up-to-dcrte, beccuse it is supplemented every third business dcry.

Tclce the lirst step now towcrd putting this vcrlucrble "employee" to work lor you.

Simply fill in and mail this hcndy coupon-TODAYlrrrrr}

Without obligotion. plecse send us lull informcrtion on Lumbermen's Ncrtionol Red Book Service, cnrd tell us whqt its use will do lor us.

NAME ADDRESS.

TOWN d STATE.

Thev Built a Mill in Two \(/eeks Just to Turn Out Aircraft Lumber

Here is a story of how Weyerhaeuser, a lumber concern, built a special sawmill in two weeks, and ope,ned a tract of high mountain timber especially to supply that mill with special timber for Aircraft Lumber. Many miracles have been performed by the lumber industry of America to help the war effort. This is one of the most dramatic.

The West Coast Lumbermen's Association conducted special meetings of Northwest lumber manufacturers during 1942, to acquaint the mill men of that territory with the U. S. war machine's great need for Aircraft Lumber. These meetings were called on behalf of the Treasury Department. At these meetings it was pointed out that this material is one of the most critical of all war materials, and that amounts required for air'craft construction seemed greatly in excess of possible production. What could be done ( ?) was the question asked.

Since the beginning of 1940 when the British Government began buying Aircraft Lumber from them, the Weyerhaeuser mills in the West had been expanding their production of such material. It is the work of a specialist, for Aircraft Lumber ca.nnot be cut from just any log. Then when the United States began its great program of airplane building, the demand increased, and Weyerhaeuser gave special attention to the effort to produce a maximum of such materials.

But when the great call came and the Association relayed requests for all good lumber manufacturers who could do so to come to the aid of the Aircraft makers, Weyerhaeuser decided to do something very definite and practical about it-and do it quickly. First it was necessary to locate adequate supplies of Noble Fir, which has been approved by the Western Log and Lumber Administrator of WPB as a suitable substitute for the inadequate supplies of Spruce. As Noble Fir is found only in high altitudes and scattered stands, surveys were made of the tremendous timber possessions of the company to discover where it might be found available. Three stands were discovered, none of them accessible to existing railroads. However, in view of the urgent demand, preparations were made for the immediate production of Noble Fir in the most accessible of these stands.

An experienced timberman was set to marking the trees to insure only those of the proper specifications would be felled. The most careful fallers were selected. Ground was cleared to reduce the breakage of falling trees to a minimum. And at the same time work was started on the completion of a partially built railroad on the mountainside. A skidder was set up and a sky line stretched as far as possible up the mountain toward the stand of Noble Fir at the top of the ridge. The logs were brought down by 'tats" (Caterpillar tractors), then lowered down the moun-

A line Noble Fir log being sliced into cqnlg lor Aircrclt Lumber. tain to the rail,.where they were carefully loaded on cars for the trip to the mill. They even replaced the regular customary skidding and loading tongs with cable slings so as to damage the selected logs as little as possible. And so Noble Fir logs selected for Aircraft Lumber began coming fast to the Longview plant of the Weyerhaeuser Timber Company.

They already had three sawmills in operation at Longview-all very large ones. But they decided that they would specialize in this Aircraft Lumber production in a mill built especially for the purpose. So they proceeded to build a single band mill especially equipped for the purpose, and they installed second-hand machinery throughout. It took them exactly two weeks to build the mill, install the machinery and equipment, and start making Aircraft Lumber. They call this Mill No. 4. The Noble Fir logs do not come to this mill. They go to either or all of the other three mills, where thick cants are cut from them and transferred to the Aircraft mill for special cutting. So the new mill cuts only cants especially selected and cut from selected logs. They saw these cants with the grain, since straight grain is the essence of Aircraft Lumber. And the lumber sliced from these cants is trimmed, edged, gtaded, resawn, etc., by experts in this particular work.

At Longview they call Mill No. 4 the ',Tifiany,, of sawmill operations, because nothing but the most expert work is done in that unit, and everything that comes out of there is ready for use in Aircraft factories. Not all the Aircraft Lumber produced at Longview is Noble Fir. They also have uses for certain items of Douglas Fir, West Coast Hemlock, and, of course, they have a considerable production of Aircraft Spruce.

The picture with this story shows a band rig in Mill No. 3 at Longview, slicing a cant from a Noble Fir log, the cant to go to Mill No. 4 for Aircraft Lumber.

Needless to state this specialization has made it possible for Weyerhaeuser to tremendously increase their produc, tion of Aircraft Lumber, and thus do a very particular job of assisting in the war effort.

lumber is a Critical ITar Material

crrd Uncle Scmr comes first. It must continue to have the right-of-woy lor wor needs.

We cre supplying mcrteriols for mcmy wcr projects but wco:t to serve the retail trode too. If moteriols cne crvailoble, we will get them.

For 60 yeors we hove been serving the Southem Colilornic lumber trade.

SAN PEDRO TUMBER COMPANY

Successful Concat Held at Sacramento

Seven kittens were initiated into the mysteries of HooHoo at the Concatenation held at the Sacramento Hotel, Sacramento, on Saturday, April 24. One old cat was reinstated and there was a surprisingly good turnout of members, considering transportation conditions.

The seven new members were: Walter C. Schmidt, Noah Adams Lumber Co., Walnut Grove, Calif.; Chas. W. Cunningham, California Builders Supply Co., Sacramento; James R. Hillgrove, IJnion Planing Mill, Sacramento; A.

B. "Pat" Cahill, Friend & Terry Lumber Co., Sacramento; Earl C. Coppin, Friend & Terry Lumber Co., Sacramento; Edward U. Hendrickson, Lumbermen's Supply Co., Sacramento, and Fred W. Mundt, The Diamond Match Company, Fairfield, Calif.

Frank I. Pritchett, The Diamond Match Company, Vacaville, Calif., was reinstated.

The Nine which officiated at the initiation was as follows: Vicegerent Snark, Charles L. Shepard, Friend & Terry Lumber Co., Sacramento; Senior Hoo-Hoo, C. D. LeMaster, Sacramento; Junior Hoo-Hoo, Lewis A. Godard, Hobbs Wall Lumber Co., San Francisco; Scrivenoter, Harry A. Pefley, Sacramento; Bojum, LeRoy Miller, Burnett & Sons, Sacramento; Jabberwock, A. R. Perkins, Friend & Terry Lumber Co., Sacramento; Custocation, Mitch Landis, Noah Adams Lumber Co., Walnut Grove, Calif.; Arcanoper, Ifomer Derr, J. M. Derr Lumber Co., Elk

Grove, Calif.; Gurdon, Henry Gilbert, Sierra Mill & Lumber Co., Sacramento.

At the end of the ceremony Ed S. McBride, Davis Lumber Co., Davis, Calif., member of the Supreme Nine, read the Hoo-Hoo Code of Ethics to the candidates.

A round of applause was given to two veteran members of the Hoo-Hoo Order when their low numbers were read out by the Senior Hoo-Hoo. These were B. H. Smith of Sacramento, representative of Long-Bell Lumber Co., whose Hoo-Hoo number is 8O4; and C. R. Webber, Sacramento, representative of Cooper Lumber Co., Portland, whose number is DlZ.

The Concatenation was held at 4:00 p.m., and was followed by a dinner and entertainment.

Limitation Order L-150-a Amended-Softwood Plywood

Effective April 20, 1943, further restrictions will be placed on the sale of softwood plywood from distributors' yards to consumers. Under Limitation Order L-150-a as amended today by the War Production Board, such sales will be permitted only on orders carrying a rating of AA-2X or better. At present, sales can be made on orders with a rating of AA-5 or better. The change will not affect transactions between producers and distributors.

The action was taken to make sure that distributors' inventories at all times will be sufficient to care for repair jobs and other essential requirements of the Arnry and Navy in various sections of the country.

PAMUDO PI.YWOOD

Mcrnulcrctured by ASSOCIATED PLh^IOOD MIIJSI

DiEtributed Exclusively Since l92l by PAGIFIG MUTUAI DOOR

Stage and Broadcasting Booth Lined with Acousti-Celotex

Rebuilding of the stage and broadcasting both at Victory House, war bond sales center, in Pershing Square, Los Angeles, provided an opportunity to solve the problem of presenting music, speeches, vaudville acts anci other entertainment on an open-air stage in the heart of a busy city.

Pershing Square, with street car lines on two sides, bus lines all around it, and heavy traffic on all four sides, presents a noise problem for the producers of the daily programs that aid in the sale of war bonds and stamps.

The difficulty was met by lining the entire stage and broadcasting booth with Acousti-Celotex, a highly efficent sound-absorbing perforated fibre tile.

The Celotex Corporation donated the material, and labor was donated by the Harold E. Shugart Company, which has done work for all major aircraft companies and on many government projects, and is one of 30 distributors of Acousti-Celotex in the United States.

Some of the large projects recently completed by the Shugart Company with Acousti-Celotex are:

Naval Hospital, in Southern California; the former Norconian Club taken over by the Navy. On this project,' 150,000 feet of Acousti-Celotex were used.

Air Force Headquarters Buildings; formerly the American Storage Building near Vermont Avenue; 60,000 feet used.

Decentralization Center, Army Regional Accounting, in

GO.

New Red Book Sprins Edition

Lumbermen's Credit Association Inc., Chicago and New York, announce publication of their Spring 1943 Reference Book, a part of The Lumbermen's National Red Book Service.

According to W. C. Clancy, executive vice-president, more than the average number of changes were necessary in compiling this revised edition. The total number of changes of all kinds exceeds 18,000. This entailed a tremendous amount of revision work, but it was all completed on schedule, in spite of many current difficulties encountered.

Since publication of the Fall 1942 edition last November, many retail yards were reported out of business, some only for the duration. This new edition, the 123rd published, also includes 1566 names not previously listed, and which were reported to subscribers in semi-weekly change sheets during the past six months.

Mr. Clancy states that Lumbermen's National Red Book Service is now widely used as a buying guide. Not only is the trade using it extensively for this purpose, but the Governmental Procurement agencies also find it valuable in their work.

This well-known org'anization is now in its sixty-seventh year of service to the lumber and woodworking industries.

downtown Los Angeles; 18,000 feet used.

Marine Base, San Diego, including the auditorium building, school rooms, Naval training base and destroyer base.

California Building Permits for March

I,AIIIOI| - BOIITIilGTOII COMPAIIY

\THOLESALE LUMB *il

DOUGLf,S Hn . SUcrB -l AND POlrDEnOSf, PtlfE S nEDWOOD - SrrNGr.ES a LTI]I. PLYWOOD. SPUT ? sTocr - worMANuED ii LUMEEB ) AN

CAR AI{D CARGO SHIPMENTS

16 Ccliloraia Stroel Scn Frcmcisco Telephone GArlield 6881 I * * .H0il08 B0[[. * * I

* of Lumbermerr ln Armed Foreos * **************

Hcre uiJl be listeil, lrom issue to issue, nanes ol men lrom the lumbcr in Qlstry who- haae entered, war. sgrvice, in any brdnch oi the armed, forccs. Pledse send, in the nones ol anylumberman you knou ol ilw ue can liit herc.

Lieut. John R. Anderson Jr., Hogan Lumber Co., Oakland ... . . ...Army Air Corps

Albert D. Hogan, Hogan Lumber Co., Oakland Navy

Robert Hogan, Hogan Lumber Co., Oakland ........Navy

John Nora, Hogan Lumber Co., Oakland ..... .... .Army

Joe Lowman, Hogan Lumber Co., Oakland ........Army

Wm. Stavosky, Hogan Lumber Co., Oakland ...Army

Edward Furtado, Hogan Lumber Co., Oakland ......Navy

Norman Riggc Hogan Lumber Co., Oakland ......Army

Henry Mattos, Hogan Lumber Co., Oakland ....Army

Lawrence Abreu, Hogan Lumber Co., Oakland ...Army

Sterling Damgaard, Hogan Lumber Co., Oakland ...Army

Knute Christensen, Hogan Lumber Co., Oakland ...Army

Edward Hager, Hogan Lumber Co., Oakland .....Army

Earle Hill, Hogan Lumber Co., Oakland .... .Army

Louis J. Smith, Hogan Lumber Co., Oakland .......Navy

John Southwell, Hogan Lumber Co., Oakland ..... .Army

Charles Tressler, Hogan Lumber Co., Oakland .....Army

Henry Foster, Hogan Lumber Co., Oakland. ........Army

Frank E. White, White Brothers, San Francisco ....Navy

Wm. Sowa, Jr., Melrose Lumber Co., Oakland....Army

Etlward Foreman, Melrose Lumber Co., Oakland ...Army

D ITS PRODUCTS

Wm. Hanlon, Jr., Melrose Lumber Co., Oakland ....Army

George Loux, Melrose Lumber Co., Oakland ..Army Air Corps

Harvey Bahr, Melrose Lumber Co., Oakland ..Army Air Corps

Theodore Jahn, Melrose Lumber Co., Oakland ... ..Army

Lester Decker, Melrose Lumber Co., Oakland .Army

Al Festerson, Friend & Terry Lumber Co., Sacramento, ......Army Air Corps

Erwin Lawrence, Noah Adams Lumber Co., Walnut Grove, Calif. . .....Army

Sam Drefs, Noah Adams Lumber Co., Isleton,Calif.. .Army

Robert Allen, E. K. Wood Lumber Co., Los Angeles ..Army

Louis Benavidez, E. K. Wood Lumber Co., Los Angeles .... .....Army

Louis Canale, E. K. Wood Lumber Co., LosAngeles.... .....Navy

Kenneth Coleman, E. K. Wood Lumber Co., Los Angeles ... . .Army

Edw. Gropp, E. K. Wood Lumber Co. .. ......Navy

A. Guiterres, E. K. Wood Lumber Co., .. .....Army

Edw. Hodges, E. K. Wood Lumber Co., ......Coast Guard

J. Malone, E. K. Wood Lumber Co., .Coast Guard

J. L. Nichols, E. K. Wood Lumber Co. ......Coast Guard

John Nordbak, E. K. Wood Lumber Co. Coast Guard

M. Ortiz, E. K. Wood Lumber Co. .. ...Army

Filberto Sanchez, E. K. Wood Lumber Co. .. .Army

Robert L. Starkey, E. K. Wood Lumber Co. .Navy

K. A. Wichert, E. K. Wood Lumber Co. ....Armv

That's Your Business !

In the advertising pages of this issue of The California Lumber Merchant is an announcement of a new MetroGoldwyn-Mayer motion picture, WOOD GOES TO WAR, in the making of which the public relations staff of the American Forest Products Industries assisted. This is a trump card in AFPI public relations work and bears a vital interest for every reader of this magazine.

The campaign, which was launched a little over a year ago to counteract arrant public misconceptions about our industry, is nolv fully manned and implemented and can reach its full effectiveness through the cooperation of every one who draws his living from the forests, directly or indirectly. In the intense competition that is sure to follow this war, public prejudice, pro or con, will make us or break us. This is the time and this is the opportunity to exert a little effort to make that prejudice pro and write some good will insurance on our yards and our jobs in the wood business.

Headquarters staff in Washington is turning out highquality booklets, rnagazine and newspaper articles, posters, charts, movies, and radio material. It has well-developed channels for reaching the broad, national public. But public relations, like charity, begins at home. To reach the home folks the most effective approach is through the home folks -the men on the firing line of the industry, the retailers and their employees-who know and are known in their communities. That's YOU and it's your business !

Following are some of the good will tools available for your use with suggestions as to how you can apply them in your own home town.

Three booklets-AMERICA'S FORESTS, TREES FOR TOMORRO'W, and NEW MAGIC IN W.OoD-intended primarily for school use, tell the basic story of American forest enterprise. Nearly a million copies are already in classroom use. They are also effective with grownups. In addition to arranging for their use in local schools, every forest business nan should have a few copies for distribution to his associates and friends.

Quiz games are education without pain. Let's get people asking questions about our business-and make sure

that they get the right answers. PAUL BUNYAN'S QUIZ BOOK, now in preparation, should be in the schools of your town, in doctors' and dentists' waiting rooms, in the library, and at Scout headquarters.

Mats of ready-to-use newspaper advertisements, featuring the value of the forest industry to the community and the steps it is taking to assure its permanence, are furnished free. Get a catalogue and run a series, yourself, or split the costs with your local industry colleagues.

The full-color, 28x34-inch map, WHERE WE GROW OUR TREES, which locates America's forests and the distribution of species, should be on display in the school rooms and libraries of your town-and framed in your own office.

The chart, PRODUCTS OF AMERICAN FORESTS, is an eye-opener to the layman.. Few people realize how many important products come from trees and this threecolor companion piece to the map visualizes the list for them.

Four, high quality, colored posters, 16x2Ginches, tell pictorially the story of constructive forest management. Primarily intended for use on classroom bulletin boards, they should be on display at the railroad station, in your officewherever people congregate.

When you are called upon to talk before a group or over the radio, you may need some material. SPEAK UP is a booklet of speeches and speech material on the forest industries, tailor-made for your use in developing new friends and respect for your business. It also serves as reference in writing advertising.

OUR GREAT AMERICA is a weekly cartoon in the believe-it-or-not style sent in mat form to any newspaper requesting it. Each issue contains one forest "plog." FOREST FACTS AND FIGURES is a periodical release of ready-prepared editorial material. Offer these services free to your local editor.

TREES FOR TOMORROW is a great forest industry "movie" in two reels with sound. You can offer the manager of your local theatre the use of the picture free. Or

you can have a 16 rnm. sound print for showings in schools and clubs. Descriptive literature is available.

WOOD GOES TO WAR is an M-G-M "short" of great value to the forest industries. Ask your theatre manager to show it in his regular schedule.

Seedling trees to be given away as an incentive to replanting may be procured through the AFPI public relations headquarters.

None of the "good will tools" mentioned here are for sale. Free use of them is urged on everyone in the forest industries. More detailed information and samples can be procured from American Forest Products Industries, Inc., 1319 Eighteenth Street, N. W., Washington, D. C.

Amendment 4 Revised MPR l3---Plywood Distribution Plants

Plywood distribution plants must use the carload mill prices for direct sales as their basis in computing ceilings for Douglas fir plywood, the Office of Price Administration announced.

Amendment No.4 to Revised Maximum Price Regulation No. 13 (Douglas Fir Plywood) inserted the word "carload" to the term "maximum f. o. b. mill price" to formalize what has been the recognized method of pricing and to avoid possibility of technical errors in computing ceilings.

OPA pointed out that the example originally set out in the regulation shows the correct method of computing the distribution plant ceilings and uses the carload mill price as the proper base price..

The provisions of the regulation allow certain additions, such as inbound transportation charges and specified markups, to be made to the base prices for sales by distribution plants.

Today's amendment became effective April 27, 1943.

ON THE JOB AGAIN

M. R. Gill, Los Angeles, is back on the job again as salesman for Schafer Bros. Lumber & Shingle Co. He spent the past eight months in the army, and after basic training at Camp Roberts was stationed at Fort Benning, Ga.

KAVANAGH-SMITH

Mel A. Kavanagh, sales manager, Oakland, was married to Florence April 10.

L. t. GARR t CO.

Californtra Sugor atld Porxderorrr Pine

Scles Agents For SACRAMENTO BOX & LUMBER CO.

MOUNT HOUGH LUMBER CO.

StrCBAMENTO LOS ANGEI.ES

Melrose Lumber Co., Smith in Reno, Nev.,

IyH||I,D$AI,T BUII,||Iilfi $UPruY, INO. Wholesale Distributors oI Lumber and its Products in Ccrlocd Qucrntities

Wcrehouse Disbibution

oI Wholescrle Building SuppHes

Ior the Dealer Trade

Telephone ' ' looz gzad st, lEnplebcr 6964-5-6 Oqklcmd, GcliL

P. O. Box 1282

W. D. Duaning Teletype Sc-13 438 Cbcnber ol Conmerce Bldg.

OI'B DBAFT BOAND CAIJ.ED US WHEN TIIE IAPS BOMBED US.

WE ANE SflI.L IN TIIENE PITCHING Wrn{ EVEBYIIIING WE HA\TE, SO BEAB WIIT{ US I'NTIL VIG TORY IS OT'RSI

5€.{EI.-U

1900 E. lsth St., Lros Anseles PRospect 4235

"Buy Wat Bonds" To "Keep'Em Flying"

ARCATA NMWOOID CO.

ABCATA, CAIIFONNIA

Mcnulccturers Quqlitv Redwood Lurnber (Bcad-Sarea)

"Big niil funher trom a Litile ltill"

AAI.ES OFrICE SO, CALITOBNIA BEPBESENTATIYB Tllden Scler 8ldg. I. l. Bec 42ll Mcrlet SL 5410 Wibhire Blvd. Sqn Frqacirco Lol AaEelcr YIlLoa 21167 WEbrter 7828

t.

roott lEvtrrstt'"l

GNO83 CIRGULATION KILITS

2JVo to )0/o aote capacity due to eolid edge.to-edge rta&ng. Bettcr quality drying on low tenpcranrter yit[ a fart rcvorelbrc circulation.

Lowcr rtacling corts-jut rolid edge-to-edgc stacking in the rimplcrt form.

Lieut. John R. Anderson, Jr.

Lieut. John R. Anderson, Jr., 27, was killed in a plane accident at Jarvis, Ontario, Canada, March 26. He was the son of John R. Anderson, vice-president of Hogan Lumber Company, Oakland.

Lieutenant Anderson attended the University of California, and was employed for some time by Hogan Lumber Company. He joined the Royal Canadian Air Force April 15, t941, and served as a flying officer until February 8 of this year when he was transferred to the U. S. Army Air Force and commissioned as First Lieutenant. He'was assigned to the Army Ferrying Command at a Michigan base.

In addition to his parents he is survived by two sisters, Helen and Sheila Anderson.

Funeral services were held in Oakland on Friday, April2.

UP AND DOWN THE STATE

Lloyd Cole, Hammond Lumber Co., turned from a visit to the company's His wife accompanied him on the trip.

Los Angeles, has remill at Samoa. Calif.

Don Coveney, sales manager, Atkinson-Stutz Co., San Francisco, returned April 17 from a trip around the Pine mills of Northern California.

Leo Hulett, Hobbs Wall Lumber Co., San Francisco, was back at the office.April 19 from spending a week at the mills at Willits, Calif., and Beatrice, Calif.

George C. Cornitius of wood Co., San Francisco, ness trip to Washington,

the George C. Cornitius Hardreturned recently from a busiD. C.

Edric E. Brown, manager of the Bark Products Division of The Pacific Lumber Company ,San Francisco, left for New York April26. He expects to be gone about a month.

Bert E. Bryan, Strable Hardwood Co., Oakland, recently made a trip to the Pine mills in Northern California and the Iilamath Falls, Ore., district.

C. M. "Friday" Freeland, West Oregon Lumber Co., Los Angeles, is back from a trip to the company's mill at Linnton, Ore.

Lester Lynch of Patten-Blinn Lumber Co., Los Angeles, recently visited San Francisco and the Northwest.

Moorekiln Paint Products for weatherproofing your dry Liln and mill roofs.

North Porlen4 Orl. Jac&roavilh, Ftci&

WESTER]I TILL & If,OULDIilG GO.

WHOIESAI.E 6 NETAIT

Pondcroc! lnd Sugar Pine Mouldings

Intcrior Tdm

Custom Mi[ing cmd Specicrlty Detcils Mcmulcrctured with lcrtest type Electric Vonnegut Moulder.

59{l so' wEsrEnN ArnnioooL" r.o' Los ANGELES' .ALIF'

C. E. Toof

Coy E. Toof, 54, manager of The Diamond Match Company's yard at Woodland, Calif., f.or 20 years, passed away in Woodland April 13 after suffering a stroke.

He is survived by his widow, Mrs. Grace Toof ; a daughter, Gwenevere, and two sons, Malcolm Toof of Woodland, and Calvin E. Toof of the U. S. Armv Air Force. He was a native of Nebraska.

CIJASSIFIED ADVERTISING

PORTABLE SAWMILL FOR SALE

Located in Nevada County, Calif. All complete, sawed for short time last year. Capacity 8,000 feet per eight hours. $9,000.00. Stumpage, principally Sugar Pine, $3.00 per M feet; other woods, $2.00 per M feet. All within yarding distance. Twohy Lumber Co., Petroleum Building, Los Angeles.

STUMPAGE FOR SALE

Will sell stumpage $2.00 per M from 2,000 acres Douglas Fir millable timber, 8 miles from Ukiah. Address M. Thomas, Mann Ranch, Ukiah, Calif.

WANTED-LUMBER YARDS

One or more yards in good locations. Give particulars as to inventory, sales, equipment, etc.

Address Box C-985, California Lumber Merchant, 508 Central Building, Los Angeles.

WANT TO SELL YOUR YARD?

Do you want to liquidate for the duration? See ue. Twohy Lumber Co., Lumber Yard Brokers, 8Ol Pctroleum Bldg., Los Angeles. Telephone PRospect 8746.

BI]YBB9S GT]IDB SAN FBANOISOO

LUMBER

Arcata Rcdwood 6. a20 Muk.t StrG.t....................YuLm 2eO

AtLhn-Stutz Conpeny, lU MarL.t Str.Gt ...............GArficH fle9

Dut & Rurrcll, Inc., Aa Fmrt Sbct ............,.....GArfiGld fAz

Dolb.c & Curoo lambc Co., Ult Mcchutr Exchugc Bld&...,Sutts ilsil

Gamonton & Grun Lumbcr Co., IE00 Amy Strg.t ..........,.......ATy!r.r l3cO

Hall, Jucr L, l|32 Mllle BLlt. ...................Suttr 75af

Hanood Lwbr Coopun aU MontrpDry Strot .........,Dous1u 33tt

Hobbr \lfall hmbn Co., a05 Mmtgmry St. ..............GAr6o1d 75t

Holmd Eurt&r Lunbcr Co, lf6 Fhmcial Ccnta Bld3...,,..GArf,.H f92f

C. D. Johnrcn Lmbor Corporatlon, 260 Cdilornla Strct ............GAr8dd 625S

Cul H. Kuhl Lmbcr Co., O. L Rusun, tl2 Mar|:ct Strcot...YULon l{6!

Luon-Bmlngton C,ompet, tl Callfumla Strct ..,............GArfrrld 0$f

LUMBER

II'MBER

E. K. Wood lubc Cor

MacDonald & Hffiinsto. Ltd.. I DruEE StHt E (broo|r t r0

lC Callfomh St. ..........:.......GAricld B Wcycr.acurr Sala Cn.,

OrcSon_Lunbcr Salq (Crrl W. Wrttr), ll9 Califmia Strut ........,....GArfrc1d $?|

9l'5 Modno& BldS. ................iUkon l5t0

Paclfic lambcr Co. Tho

100 Bufi Stre.t ......,......,.,...GArfiGtd lfst

Pop.,&_Td-bot, Inc, Lubc Divblon, {6f Msk t StrGGt ....,...,........DOug1rr 25Of

Rcd Rlv.a Lunbon Co.

315 Monadnck BldS. ........,.....GAr6e1d O2Z

Santa Fc Lubcr Ca.. 16 Callfornla gtrct .,..,.,........Exbrcd. Zotl

Schaf.r Bru IJEbGT & Shla3l,r Co., I Drunn Str.t ..............,......Suttar fnf

Shcvlln Plne Sals Co., lG|e Mrnadaodr Bldg. ............Exbrcok ?Uf

Suddm & Cbrittmron lnc-

3lo S.urm strct ....:..........GArfictd 2&!

Cul_W._Wattr (Oraroa Lunbcr Sala), 975 Mmadncl Bldg. .......,..,.....iuko rsto

Wendllng-Nathan Co..

tlO Markct Str-t- .......,..........SUtt6 5:t63

Wcrt Orcron Lubs 6- lS5 Evut Avc. ..................ATrrtGr S6it!

OAITLANI)

Eweunr Bc Cr. (Pyruld Lubcr Salcr Co.)

Prclfc Bldr. ..GLrnurt fbg

Gmton e GrG.r Lubon Co..

ZOI LlviDa3bo St ...,..,..,......KEI|og t-r6!|

Hlll & Mortm, lnc.

Dcnd:m Str6t Wharf.........,ANdovcr lO?

Hog.n llnbcr Conpuy, Znd ud AIlc. Str..t ............Glaourt asaf

E. IC Wood Luubor Coalr FrGdai& Str..r ............KE,l'sa z-An

Whdcdc B1rfl!|ry Suppln tnc., l6ot 32nd Str6t.................TEnplcbar 6!!|

Wholcrdc lubcr Dlrtributort, Inco lth Avcnur Plc.....,...,......TWinoatr ZSrS

LUMBER

HARDWOODS AND PANELS

Whltc BrcthcrnFifti ud Brman StrG.t..........Suttr ltl6

CREOSOTED LUMBERPOLES - Prr IN(FTIES

Anarlcu llmbcr & Trutlng Qo., 116 Nry MutSomtry Stret.........suttc 1225

Butcr, J. H. & Co. 30ll Montgonrty StrG.t Douglar Sttt

Hall, Juar L, ' rW Milb Blds

Popc tl Tabot, lnc., Iubcr Divlrlon, 16l MrrLrt Strrct..................DOu3!ar 2ttl

Vandcr Laar Plltng & Lmbcr Co. 216 Pir. Str..t..... ...............E:tGroo& atfs

Wmdllng-Nattu Coo lle M.rl.t 3tr6t....................Suttr Sm

PAN EI.S_DOORS-SASH-SCREENS

Celifomla Buildcr 9rpply Co., 7f 6th Avgnuc..,.,...,........,....HISrt .|ll

Hrgu llnba Cmpun 2nd ud Alicc Str..tr............Gl.ncourt atat

Wcstm Dor & Sarh Co- 5th I Cyprcr Strutr......TEnptobu t{tl

HARDWOODS

Strablc Herdwod 6npuy. Firtt .!d Cley Stmtr..,......TEmplcbu S5tl

\ilhlb Brotbcr, t00 Htgh Strcct....................AN&vc l.|t

LOS ANGBLBS

Arutr Rldvgod Co. (J. J. Rce) gra Wilrbfr. 81vd................WEbrr.r t!?t

Ardo qililomla Lunbcr Coo

665 Eut Flomcc Avcnuc...,..TRcnwdl llll

HARDWOODS

Anodo llrrdwood Co_ rtO E. rsth Str6t..-............,.PRo.Dct {Zl5

St trt6, E. J. & lloq zael Eut ll|t Strrd ,...........C8trtury ,af

Wedm Hrrduood lmbcr Oo..

Brurh lq.lu_!f"hl lrrnbc Co",

Atkinrn-Stutz Cmpaly, _ 63 P*rol"p_ BUs...............PRo.D.ci {rar

_ staf S. Grarr{ Avr. .,....;... CErt|trya-US!

Buru Lunbor ConpanS

9|55 Chrlovlllc Blvd.. (Bwcrly Hllh)................BRadrhrw ?-lcl!

Cm f qo, L J. (W. D. Duo!br),

^ fff QrgDcr ol Cmnre Bldg. PRorFct SSt3

Gooprr, W. E, |!l-li Rlchfiald Bldc..,............Mutud 2r!t

Dent & Rurrall, lnc-

trz E. ttth Sbet..,.................Alrrn. tlOl

Do|bor e Qarro Lunbor Co, ft F|d.Hty 81dr............'.......V^ndtl. tttz

E& Foulr.th hEb." CG-

Santa Fc r umr'a Co.

3ll Flnuctal Cmtr Blfu.........VAndllo ||7r

Schafa Brcr. r -hh.r & Shiado Coq

__ r!7 lv. 9th 8tnct..............,....TR|n|ty l?r

Shsvlln Plaa Sds. Co.,

_- fl Pgtrrlcu BUt .......,......PRo*cct |3U

Stnpon Indurtria+ lnc.

_ ltla E. WrrhiDSto Bhd.........PRoepcct OtB

Stet@, E. J. e So,

2.5a E. alrt St.....,.....,........CEntrry 29211

_

Sudda e Ghrlrtanon, lnc-

_ 63l Bprrd- of Trrd. Bldr..........Tndfttll

Tacma Lunbc Seh+ t37 Pctrelarn 81dt...............PRolpgd ffX

\f,fondling-Nethu Cor

52zt lVllrhlr. Blvd.,... ;...............Yd tlat

lVot Orugon Lunbor Co-

12? PGtrcLM 8Ur...............Rldnod Ctl

W. W. Willlaro, !U W. tS SE-t..................TRinity {Of

E. lC Wood lubcr C.oo {Aa So. Ahn dr St...............JEfim lltl

Wryrhearc Salor Co., ur9 lV. M. Grdrd Bld& ......Mlchhlr! aESl

CN,EOEOTED LUXDER--FOT.ESPILING-TIES

Anclcri lanbc e Tnrtlnt Cora3l S. Bmdsrt.................PRoorcl ltG

Bilt.r, J. H. e Co- Ol Wct 5& grn t...............MlcLlru |2rl

Popr t Trlhot, bc. tsDrr Dlvtulor, 7ll W. Olyudc Blvd. PRocpoct lZtl

A.l| Brrt fsth Str.Gt.,............PRoCrct Ulf SASH-DOORTI-MILLWORI'-SCREEilSBLINDS-PANETS AND PLYWOOT IRONING BOARI'S

Brc& Pelrl CoEF!% 3f|.tll E!.t tbd Str..t........;..ADenr,1223

Califomh Dm Compuy, ltc {9ll Dldrict B!vd..................KInh[ 2tll

Cdtionh Pelcl & Vmr Co., 955 S. Ahn dr Strrt...........,..TRlrlly rt?

Prcific Wod Pnductr Corpcatioo, laf Ttbun Strf,t.............,..ALbeny lltl

Prclfic Mutual Doc Co, fOC'E Wuhlarton Bhd.........PRooct rtt!

Raan Copany, GF. E, Zlt S. rlleocdr St!!.t ........Mlchlru f$l

Rrd Rlvc l$bor Cq- 7|2 S. _9uroa.. .CBltwt zt0?l

.Sup:on Co. (Puedan), 7a5 So. Rryood Avr.............RYe1 l-6t Slnpro hdurtrb+ Inc-

_- lna_E W_erhla3ln Blvd.........PRo.E Gt al|!

Wort C;ot Sorra Goo

lllS Eut Gnd 9trut..............ADenr ULl

Wcdca M||| f Maildlar Co.

$af 5 Wctm Avr..........TWhc&r l0

MEET YOUR FRIENDS

REVEII,LE

Sponsored

AII proceeds over and above expenses will be donated to a worth while fund for patriotic purposes.