Vagabond Editorials

(Continued from Page 6) in the wisdom contest. If all wood users took that same stand they would destroy the third great industry of the nation, and destroy the automobile business along with it. And I sort of have the feeling right now that the cars that fellow makes aren't quite as good as others of the same price, anyway.

Stylists, who by tt "i, l"piarf "n".ging and developing ideas bring about obsolescence in current models and by so doing develop new business before the old models and styles have even lost the blush of newness, are the boys that create business for the progressive industries. You see it every day in the auto industry particularly. And in the dress and clothing industry. Mathieu Worth, famous desig4er of women's clotheg is quoted as saying: "Like the sun, the new skirt descends toward evening a few added inches multiplied a few million times bigger and better business in textiles." ***

Harry Lake, progressive President of California lumber

Gus Hoover Visits San Francisco

A. L. "Gus" lloover, of Los Angeles, was in San Fran'cisco, May 6, to attend the funeral of Peter C. McNevin, of The Pacific Lumber Company.

retailers, recently took his son into business with him. The young man immediately put in some hardware, and surprised the father with the sales along that line. Now they are going to put in paint. Sure ! One of the weakest things about the retail lumber business in California is that the dealer does NOT carry enough lines. Every rural lumber dealer should stock and sell paint and hardware. They are doing it everywhere else, and the time has come when the small dealer must sell all the legitimate lines of building materials if he is to prosper. There is good money in paint and hardware, and the lumber dealer is the natural distributor"

**:8

One of the surprises The California .Lumber Merchant encountered when it started in California nearly eight years ago, was the lack of interest of the lumber dealer in. paint selling. We learned long ago that paint selling pays the lumber dealer. And we hope to see the day corne when the California lumber dealer will make a proper part of his living off his paint sales. He should.

Fire Damages Shingle Plant

Fire, said to be due to defe'ctive wiring, swept'the plant of the Starks Stained Shingle Co., In.c., Seattle, April 24, d,oing damage of $40,000, rnost of which was done to shingles.

MeGorrRicls -now exclusirte California distributor for Walton Veneers

ALTON VENEERthat famous plywood frdm the heart of the Douglas Fir region in the Pacific \[66[ry3e1-ia now sold exclusively in California by McCormick.

There is a constantly growing demand for Douglas Fir plywood. For years Valton Veneer has been the standard plywood of the industry-dependably uniform in quality and strictly graded. You can make profits and build business by selling and featuring Walton Veneers.