Lumbermen's Mercantile Breaks Ground

Ground breaking for facilities to house Lumbermen's Mercantile of Calif., Inc. took place in April at the eight acre Fremont (California) site, lVarm Springs Road, Durham Road and Fremont Boulevard. The local ceremonies, sponsored by the Fremont Chamber of Commerce, were followed r,'i'ith a civic luncheou honoring' executives of the building materials supply nrm.

Lumbermen's l\4ercantile of California is a subsidiary of Lumbermen's \{ercantile Co., Shelton, Washington, a 77 year old firm with five stores in the Northwest.

Fremont Mayor John L. Stevenson and Joe E. Alter, president of the Chamber of Commerce ,were among the dignitaries assisting with the dedication. T. C. Rowe, president of the parent company and Wendell H. Scott, manager of the Fremont operation, represented the new concern.

Rowe disclosed that Fremont was selected as site for the firm's first expansion outside the Northwest because it "came up first" in studies conducted for the firm by a national research firm.

He said Lumbermen's Mercantile. which will cater to contractors and industry as rvell as home owners, expects to be the largest building materials sales outlet in the West when it opens its doors in June. "And we expect to grow from that point," he said.

Main structure of the ooeration will be a 30,000 square foot warehouse. A 2.400 square foot sales ancl office unit and a number of storage structures will complete the plant. Entrance 'ivill be from Fremont Boulevard with ample parking area available.

In addition the list included: Ernest Andrews, president, Fremont Junior Chamber of Commerce; Guy Cluser, Chairman Industrial Committee, Fremont Chamber of Commerce: Rollin Cunningham, Councilman; D. A. Daggett, Industrial Agent, Soutl-rern Pacific Company; Carl \Ar. Flegal, Councilman; Lawrence W. Nfilnes, Public Works Director.

John A. Parry, Councilman; Roy \Ar. Potter, Planning f)irector, Howarcl Reese, City Manager, Angelo J. Siracusa, General Manager, Chamber of Commerce; Kenneth Steadman, Councilman, Donalcl O. Teter, Chief Builcling Inspector, Claire Lopez, Chairman, Planning Commission, and Carolvr-r Kille. "Miss Fremont".

Many manufadturers of DFPA-trademarked plywood now offer another service to help increase your profits through lower handling costs and faster turnover. Besides reducing labor and space costs, standardized plywood unit loads mean quicker, damage-free erdels, easy inventory, systemized storage and elimination ,of pilferage. Color-coding minimizes confusion between grades of sheathing with Exterior and Interior adhesives. Exterior-bonded unit loads are.edge-stained red, Interior green. Ask your supplier for DFPA plywood unit loads in your next orden ll0uclls Rn ?tilt0oD ts$0cnTt0]t / T[00m 2, msilltcT0rl

Plonning for NFPW

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Cooperation from Outside the Industry

1. The discussion developed ideas regarding the cooperation of manufacturers serving the industry who maY be interested and would appreciate the opportunity to promote and to cooperate in The Week program. It was suggested that some of these manufacIurers might be willing to furnish hats of the helmet type to be worn in conjunction with the Lumber Jack Uniform for the Week. Several in attendance agreed to contact some of these manufacturers who might well appreciate this opportunity. It was stipulated that the hats must be made of paper pulp and not of metal.

2. In addition, it was pointed out that in some areas locals of the International Brotherhood of Carpenters and Joiners actually had cooperated in The Week observance in some areas, and have expressed a desire to join in 'Ihe Week aitivity. It was the sense of the meeting that organized groups and committees give consideration to these Locals where this program fits into the picture and there is compatibility between local management and the unions. The idea was presented as desirable for cooperation in building exhibits and the exhibit of homes would be part of the program which could prove most effective.

Now Plan Lor t962 NFPW

The meeting closed on a big note of enthusiasm. The new ideas presented together with the repeat of past performance would assure a lively and interesting 1962 NFPW. It is suggested that all interested parties give consideration to the ideas to fit them in with the local program. Local units may anticipate a detailed working sheet which will embody many of these ideas. It is important that we again have State Chairmen and also local and regional committees. It is important too that executives, as well as employees be fully informed for successful participation on the local level. It is suggested again that local units should set up speaker bureaus and be in a position to provide speakers in each area. Retail yards, lumber stores, and plants should look forward to having "Open House" during NFPW, and local exhibits should be provided in places like banks, building and loan offices, and other public places to present the story of NFPW to the public.

All of these details will be developed as \,\'e progress. Now is the time to plan the local program and to get lW% participation for a successful 1962 NFPW.

Hoo-Hoo Clfiers 1962 "Nnlionol Forest Products Week" Stomp

Now you can support the Industry that supports you by purchasing and using the attractive new 1962 "National Forest Products Week" rubber stamp. The stamp is available through the Southern California Division of IIoo-Hoo for only $2.00, which includes a deluxe green stamp pad.

Widespread attention was gained last year by the imprint of the "National Forest Products Week" stamp on outgoing mail. Through the use of this stamp on all your outgoing correspondence you will make every piece of mail more appealing to the eyes of the receivers. The use of this stamp will also reward your company by promoting new business in the Lumber Industry.

You can get your 1962 "National Forest Products Week" stamp by sending $2.00 to the following address:

H. W. Koll, State Chairman of Southern California Hoo-Hoo, 1707 West 49th Street, Los Angeles 62, California

Big Turnout of Golfers for Dubs Silverqdo Meet

In the absence of Dubs prexy \Arendell Paquette, vice-president Bill Bonnell guided the l57th Monthly Dubs, Ltd. Tournament through a stlnny, warm afternoon at the Silverado Golf Club near Napa, on April 20. Over 40 golfers enjoyed a perfect afternoon of golf, and nearly 30 stayed on for dinner and the regular monthly rneeting. Prizes were awarded to the following:

First flight honors ended in a split between George Monnier and Charlie Larson; second place went to Ji* Maher, and third to Gran Geisert, just one stroke behind.

In the second flight it was Ralph Bowman on top, followed by Jack Crane, Art Bond and Hugo Miller.

Third flight winner lvas Bill Gilmore, Ed French and Bill Bonnell close on Bill's heels.

Following the club's May tournament, which will be held in coniunction with the Oakland Reveille at Castlewood on May 18, Dubs will once again journey to the Monterey Peninsula for its annual party at the Mark Thomas Inn, June 8 and 9.

T. M. Gobb Exponds Service fo Decrlers

Ty Cobb, president, T. M. Cobb Company announced recently the purchase of the assets of Santa Rosa warehouse owned by Hogan Wholesale Ruilding Materials Co. of Oakland, California.

Present personnel will be retained with Rutherford (Bud) Gray as manager and Vern C. Stamme in charge of office and warehouse.

Cobb added .that their policy of "Wholesale Onlv" which has been in effect for almoit 30 years will also apply to the new acquisition.

Several new lines will be added to the present inventories by this progressive firm which also maintains warehouses in Los Angeles and San Diego and a moulding mill at Marysville, California.

Appreciotion for tlervice Rendered

Persons outside the Southern California area may not be aware of the intense activity over the past months in Los Angeles City Hall concerning the outlawing of wood shingles in fire hillside areas of the city. This, of course, is a result of the disastrous Bel Air fire of last fall.

Thanks to the services and efforts of many lumb,ermen, thus far no discriminatory legislation against u'ood has been passed. Among those partic- ularly active was Harvey W. Koll, Snark of the lJniverse, Hoo-Hoo, and Virgil Peterson, secretary-manager of the Red Cedar Shingle Bureau, had this in particular to say about llarvey's work:

"Now that the City Hall hearings are be,hind us-and I hope that we can consider it to be at least an interim victory if not a rather permanent one -I would indeed be an ingrate if I didn't write you and tell you how very grateful we are to you for your fine support throughout.

"Certainly your activities in our behalf were in the very finest tradition of Hoo-Hoo. It is the sort of thing which makes me feel that our sprawling lum- ber industry isn't so terribly disorganized, after all, and that we can and u'ill respond to the challenge."

Wqlton-Smith Estoblishes Northern Cqliforniq Ofiice

Announcement has been made by Bill Smith, Jr., Walton-Smith & Co., Inc., of the opening of a Sacramento office for buying and selling. The firm is well known as a wholesale lumber distributor.

The new office is being run by Marshall Schmidt. Mr. Schmidt was formerly sales manager of State Box Company and sales manager of Woodleaf Timber Coro.

Address of the new Walton-Smith operation is Box 755 West Sacramento; telephone FR l-7962.

Walton-Smith in Southern California is located at 20940 South Alameda, l,ong Beach; telephone SP 4-1146.