Elected Vice-President and Farm Home Improvement General Manager Retail Plans Gather Momentum Depaftment

washington, May l5.-sixteen thousand clubs of farm-

A. B. Everitt has been elected vice-president of the Long- ers and farm wives have begun a system of club studies of Bell Lumber Sales corporation, and appointed general home remodeling and improvement needs that can be manager of the retail department. He succeeds the late J. profitably undertaken this spring, summer and during the H. FSresrlan, whose seini.e record with Long-Bell coi- coming fall. More than 320,000 individuals in 1,20O counered a period of 42 years. Mr. Foresman was general man- ties are enlisted in this movement which is one of the prinager o! the retail dep-artment fot 8 years and vice-presi- cipal developments of the united efiorts of the American dent of the company f.or 17 years. Farm Bureau Federation, the National Lumber Manufac-

Mr. Everitt began work with Long-Bell in the company's Enid, Okla., retail lumber yard in 1898. He took so much ,interest in his work and company business that in 1903 he was given the management of the yard at Okeene, 9kla. In 19o5 he was made manager of the yard at Stroud, Okla., from which point he was transferred in l%)7 to Enid, Okla., to take the management of that plant. He established the sash and door house there. In 1911 he was made division manager of the western division ofthe retail department with headquarters in Enid, Okla. On June 1,1923, he went to Kansas City and became assistant general manager of the retail department under J. H. Foresman.

He was born at Coal Valley, Ill., May 14, 1877. The family moved to Osceola, Nebr., in 1879 and then to Oklahoma in 1893 at the time of the opening of the strip'

Will Represent Weaver- Henry in Oakland

Increasing the dealer representation for Weaver-Henry roofing products in the San Francisco Bay region, announcement was recently made of the entrance of the Crown Roof Company into the field in Oakland. The headquarters of the concern are located at 2ffi9 E. 14th Street and the building contains adequate warehouse storage facilities for the handling of a substantial stock.A display room is also operated in connection withthe warehouse,'Weaver-Henry officials stated.

The entire 'Weaver-Henry line will be carried in stock, and particular emphasis will be placed upon the promotion of sales of Dymond Tab-Lock, Beauty Lock and Gothic Design shingles. These shingles, the company say, are particularly adapted to home building in the Bay area, having a rag felt base and slate surfaced, they resist in every way the weather conditions in this region.

Ralph W. Fiege will act as general manager of the Crown Roof Company. Mr. Fiege is a native of the Bay district and is widely acquainted among the trade.

turers Association and other industrial groups. Its purpose is to bring consideration of building repairs and knowledge of how to realize them to the thirty million people who liv-e on farms where upkeep has been notoriously neglected for many years.

Many of these study groups will work on the topical consideration plan, taking up from meeting to meeting such subjects as new porch planning, attic finishing, room partitioning, convenience installations, vegetable bin building, garden furniture placement and how to most economically undertake such work. Others will work on the completed project plan, discussing the plan, style and relation of one farm building to another and considering incidentally the detailed improvements needed in each structure. Still a third method will be to take up and discuss at meetings the practical problems facing individual club members.

One very encouragiirg result of the club work, from the lumber dealer's point of vierv, has already shown itself. Many of the members of these clubs have begun writing in for assistance and advice; hundreds of letters are being received telling exactly the improvements they would like to make and requesting information as to the best manner of undertaking luch work. When these letters arrive at the Washington office of the National Lumber Manufacturers Association they are distributed as speedily as Possible to the secretaries of the various lumber retailer associations, by whom they are in turn forwarded to dealers in the territoryin which the prospect live3. Thus the local dealer secuies a direct sales lead from a live prospect who is actually planning to have some work done'

Thousands of additional study clubs will be established before summer. Literature on the use of lumber is being furnished to these clubs and to their individual members. While repair work is always going on on the farm, farmers generally realize that such work has not as a rule kept pace with depreciation and are anxious after the long delay to get their places into shape. Lumber retailers report amazement at the results of solicited farm business.

Grays