KEnocc MBER

CENTRALBLDG.

VAndike 8229

SALES

Kellogg Lumber Co., Fondale, La. Panola [.umber and Mfg. Co., Memphis, Tenn.

OR MEANS FOR TELLING AND SHOWIN'G YOUR PROSPECTIVE CUSTOMERS WHAT YOU CAN DO FOR THEM IN BUILDING LINES.

Isn't that true?

Of course, if you are just a WOOD YARD man, that may not be particularly true. It is just barely possible that every man and woman in your selling territory knows that you operate a lumber yard, and that in case they should ever need any of the materials you carry in stock, they would give you a chance at the business. There is just a chance that that is true. It doesn't happen often, bUt it MIGHT.

But that isn't the sort of lumbermen we are talking ABOUT or talking TO. We are addressing ourselves to LUMBER MERCHANTS all the time; to men who are interested to doing everything they can to furnish their trade building SERVICE, and in birilding their own business through their personal efiorts.

'We are assuming that you are interested in the up-

(Continued on P'age 40)