It Isn't Your Town-It's You!

If there is one idea that THE CALIFORNIA LUMBER MERCHANT likes to harp upon, it is that which says that a town is a reflection of its citizenship, and that when they say that a town is "dead," they are simply declaring that the business men of that town lack nothing but decent burial. It is a thought that should be pounded into the heads of the business men everywhere. Houses. store buildings, churches, theatres, etc., -don't make a town. It's the MEN of the town that ARE the town. If the town is dead, it's its business men that are in that condition. Pound that thought eternally home, and the merchant will be slow to say, "My town is dead." He doesn't like to feel that he is declaring himself ready for embalming.

YOUR BUSINESS OUR PERSONAL CONCERN