WANTED- A "Contact IVIan"

Bv JACK DIONNE

How often you sce the above wordt in the columnr of the advertiring and relling magaziner.

ttWanted-A contact man.tt

Yes, many men arre looking for clever "contact men."

For men who know how to meet thc other mcn of the burincg world, and MPRESS THEI|{ FAVORABLY. That'r what a "contact man" mcanr.

It means the man with "perronaliq/t with whicb to ."attract the attention" of the other fellow; with the ability to DO and SAY thingr immediately in ro imprercive and different a rnanner that he AROUSES TI{E INTEREST of the other fellow; with the rmderrtanding of men and thingr and thoughtr that permits him to build up in thc mcntdity of that other fellow an impr,errion that remainr there.

Thuc the "contact mantt ir the entering wedge betwecn thc burineu which he represents, and the people whom tbet bruine* ir dedroru of intererting. Because the "other fellon/t ir going to find out ndghty quickly who the "contact mantt is, whom he reprercmtr, and the bond of intered L going to be thur materialized.

It may not be a "contact men.tt Often it ir a "cont*t wonan;tt or jrut a contact VOICE. The other day tte head of a big buriners firm raid to me: "lVe have ruffered a revere losr in our otganization that we are trving hard to 'replace. Our telephone central left to be married. She war one of thc nort important ofricialr in our organization. She poreesed a cool, delightful vgice, rhe war always courteour, dwayr intererted in what the voice at tbe other cod of tbe line wanted, and porrerred a geniur for knowing where everyone in the organization war.----I have tried to imprese upon the new girl that rhc ir onc of the mort important folkr we have, and rhe L tr5/hg hard, but lodng our regular grrl was a real blow.tt

Regardlers of your burinesc, ite rize or itr location, make it your burincu to ree the poinb of contact betwe€n it and the world whore good will you derire, are making the right imprerion.

Oh, Mr. Cdifonia Burineso Mant A* younelf thir qrution todayand ANSWER it: IS EVERY PERSON WHO ENTERS MY PLACE OF BUSINESS IMMEDIATELY, COURTEOUSLY, INTERESTEDLY RE. CEIVED, HIS WA,NTS AND DESIRES INQUIRED INTO? IS EVERY PER. SON WHO ENTERS MY DOOR SHOWN AT ONCE TH^A,T HE IS A GUEST IN MY PLACE OF BUSINESS?

For, if you cantt answet ttYetrtt you are overlooking the prinery frndamental of businers getting.