A Retail Lumber Display Room

Although it is located in Oklahoma, Red.wood and White Pine from California were prominently featured in the finishing of the display room here illustrated and described.

The retail lumber trade of California has displayed. keen interest in the subject of modern retail lumber ofrices, d.isplay rooms, etc., and TIIE CATTIFORNIA LUMBER, MERCIIANT has promised to furnish interesting factS and pictures showing what ambitious retailers in other territories are d.oing along this line.

pleted, a grand opening was held, the public invited, and 7,500 people registered in two days' time. Announcements of the opening were advertised, and souvenirs were d.istrib: uted to all callers the ffrst day.

The display room required two months to builcl. ft is on the second floor of the yard building, acoessible by a flight of stairs from the general ofrice on the first floor. All the workers at the plant were called on for suggestions and to aid in planning, and building the display room.

The walls are of wall board, with 4-inch panel strips. The entire ceiling, which is beaned, is of wall board. Both are ffnished in ivory enamel, decorated with a blue stencil design. The floor is marked off iirto various quadrangular shapes by the use of black walnut, and in these surfaces thirteen different kinds of flooring are shown. They are: 13/16 by 37/+ B edge grain yellow pine, 13/16 by 2!2 clear white oak, 13/16 by 2r/a clear maple, 13/16 by 21/e B edge grain yellow pine, 13/16 by 3r/+ edge grain fir, 13/16 by Zla selected red. oak, L3/16by 2r/a elear white oak, l3;/L6by \Ya B & B flat grain yellow pine, 3l by IYz clear white oak,

Here are some pictures of the clisplay and sales room of The Long-Bell Irumber Company, at Enid, Okla. It may interest the California d.ealers to know that this concern started. only a little over a year ago to revamp their retail ofrices, adding plan, sales, and display rooms, and that they are installing these improvements one point at a time, having row a string of yards with modernized ofrices.

So wonderful have been the results of these installations that this great coneern is continuing apace to improve their retail places of business. J. H. Foresman, of Kansas City, is head o{, the retail department of the company-of which he is also Vice President-and is one of the most enthusiastic preachers of modern merchand.ising in the country today, while his right-hand bower in this department, Mr. Joe Deal, also of Kansas City, is fully as enthusiastic as his chief in this regard.

The Long-Bell T,umber Conpany has some new ofrice installations at larger points more elaborate than those at Enid, pictured here, but this is typical of the small town mod.ern retail lumber ofrice.

When this ofrice with its new inprovenents.was com-

Another View of the Service Room

73/76 by 21/+ clear red oak, 13/16 by 2r/+ quarter sawed white oak, 13/16 by 27/4No.1 white oak,13/16'by L!2 clear red oak. One long panel section has red. and white oak laid alternately.

The display room has its outside front exposure to the south, with four large windows spanning almost the entire width of the room. Sitting by one of these windows is a flower box about four feet long, ffnig[sd in ivory enamel.

Along the left wall near the windows is a row of doors, hung in some artificial casings to appear just as they would in use, representing all styles from the old-fashioued 4 paneled door to the latest style full slab veneer door and with numerous light arrangements. These doors swing open to reveal other d.oors fastened stationary against the wall. Eaeh side of the doors that open shows a difrerent ffnig[, while the stationary d.oors show still other finishes on the exposed sid.es. and a secretary on the left. The bookcase and. secretary are mad.e of white pine. The top, doors and drawers are of walnut, finishecl natural. The panels are ffnished in ivory.

Resting on top of the door display are several miniature screen doors, showing the different designs to be had.

Just back of the door display is a combination Murphy bed and linen closet, with a full mirror door of oak veneer ffnish in light oak. The closet is three feet wide and twelve feet long. A Murphy bed. swings out on the customary bracket. fnside, at the opposite end from the bed, is a linen closet, with a 30 by 3O-inch bevel mirror, two cabinets aboye the mirror projecting out from the wall. Below the mirror, extending to the floor, is a stack of five d.rawers, finished off with a dresser top flush with the bottom of the mirror. The walls of this closet are finished in light blue enamel, with casings in ivory enamel.

On the right wall, near the front, or south end, is a combination window seat and wardrobe, designed for bedroom use along'three outside windows. The set is below the windows. At each side of the windows are two upright cabinets, linecl with red cedar. One cabinet has two shelves and the other has a rod. to receive garments on hangers. Along the bottom of this piece are three small drawers. This conbination piece is finished in ivory and walnut. The cedar-lined cabinets afford the same protection as a cedar chest.

On the left side, back of the colonnade, is another closet, fittecl up with some little built-in wall closets. There are a broom closet, built-in ironing board, and two types of medicine cabinets.

The rear wall has three openings. On the left is a door leading into the stockroom. The door is of the slab type, 13/4 inches, double plate, showing cypress on the inside and gnm on the outside. At the opposite side is a door which opens onto a stairway leading down to the general office on the first floor. It is the latest design of interior French door, finished in light oak.

Between these two doors is a breakfast room, which oecupies space over the stairway and jutting out into the stockroom. The walls and ceiling of the breakfast room are ffnished in a light coral pink, with casings of ivory enamel. There is a window of the popular bungalow type, 32 by 18, with two lights. The breakfast table and benches are mad.e of WHITE PINE and REDWOOD of the laminated type. The tops of the table and benches are made of f-inch pieces of California White Pine and Redwood., done in their natural colors.

The room is furnished with a handsome table and d group of comfortable chairs.

All the built-in features shown are made right there in the yard, which does an excellent business in this department.

J. E. Pennypacker is Manager of the Enid yard.

TEE VISION OF YOUB CODIilUNITY

See your dommunity-your town-as it would be if it were the most desirable town in the world.

See with your mind-see the streets well paved and lighted. See comfortable ,artistic, commodious HOMES-and see ENOUGH OXt TrrnM.

See parks-and. lawns-and ehurohes-and schools -and business properties that reflect the taste and the prosperity of your citizens.

See those buildings in good repair-and cleanancl PAINTED.

See that town surrounded'rvith'good, productive farms, each with an ample equipment of buildings; each with its LIVEABLE farm house; each with its mod.ern barn and poultry house, and. implement shed. and silo.

See your town as it OUGET TO BE, and then get busy to BRING TT{AT VISION TO PASS-MATERIAT,IZE THAT IDEA.

Showing Built-In Features

On the same wall, about three feet from the wardrobe and window seat, is a brick fireplace, five feet high and six feet long, with a hearth of the same brick about eighteen inehes wide. ft has a mantel shelf of walnut.

Extending across the room, about ten feet from the rear end, is a colonnade opening with a bookcase on the right-

And it matters not in what sort of community you Iive, your VISION and the energy that you put behind it, will uplift it, and MAKE IT GROW.

Towns are NOT builclings! Towns are MEN and WOMEN-TEINKING persons. Implant in their mentalities the VISION of the tonrn as it might beas it SHOIII-iD be-and the thing will develop.