When The Retailer Manufactures

When he does-he is the best kind of a retailer.

Let's get that rvord "rnanufacture" clear in our minds.

It means the combination of all acts and processes undergone by an article from the primary rarv material until it reaches the hands of the ultimate consumer tvho destroys it.

The whole process is made up of many intricate processes.

To each successive handler, his orvn "ralv material" is the finished product of the handler immediately before him.

Each handler adds his part in the entire process-in a word he "hand fi13ks5"-rnanufactures-some additional characteristic rvhich makes the article more useful or beautiful or desirable.

And it must be remembered that each of these processes is essential in order to bring the FINISHED article up to that state where it meets the requirements of the ultimate consum€r.

Where the article is pr<iduced by a single hand ready for consumption there is but the one manufacturer, but such articles, under modern practices of specialization, are very rare.

The object of all handlers, it must not be overlooked, is to produce the final, finished article for destruction.

And by "destruction," I mean possession in the hands of an owner rvho holds and uses it permanently-until it ian

Both Sides Dry Simulaneously FlooingDoesNotCup

This leature oI our oak lumber drying is one of the advanced methods which account lor the invariably mirror-smooth surlaces in

Superior Brand Oak Flooring

uAnrrtca's Fine&"

It is actomplished by cutting our flooring stripe to the proper thick. neee WHILE GREEN. We do not re-saw dry boarde at any etage. Thus.both eid€s oI the srrip dry equally on the yerd and in the kiln. There is no tendencv lor onc side to dry nore rapidly than the other.

Complete detaile ol thir proceeo and other facton responsible lor Supelo-r B1agd's-actual euperiority are intereetingly set iorth in our spedal book lor dealerg, which may be had lor thl asling. Write for your copy today, aa well as for quotations on correct oal lloring requirements.

SUPERIOR OAK FLOORING COMPANY

Helana, Arkansas

Pacifa CwtReolgtailrrt

R. A. BROWN.60,t6 Culir Avoue,IosAngele

no longer be used for its original purpose AS THAT ARTICLE.

The Question of utilization of waste does not enter into this discussion, as that process lies along the downward path of motion. The disintegration of an article, after its proper life and use, into other parts, does, truly, produce new "raw materials"; as in the case of the destruction of a u'orn out engine into metal junk. But that takes us out of the present sphere of discussion. Ilere we are interested only in determining how far a retailer, so.called, becomes a manufacturer in his relation to his trade, and what value ihis new phase of his operations has for him.

What, then, is it that the retailer adds to the value of his materials that justifies the added price he asks over what he paid for them ?

Unless there is such added value, there can be no justification for the retailer.

First we have accessibility. The retailer secures a central location where he brings from diverse sources of his materials iertain quantities so that the consumer {nay secure them quickly and easily.

Then rve have convenience, which is related to accessibility.

Next, we hat'e the translation of units into local needs;

For 18 Yearr ..CHICKASAW BRAI{D' OAK FLOORING har been a rtandard of Grade--Quality-Manuf acture

Manufactured Bv

And Distributed By E.

Amer.

SAMUEL

Henry

\4re have the splitting of the "car load" unit. for instance, rvhich is the standard transportation unit in terms of cost into the "wagon" unit or the "job" unit, r'i'hich is the local unit of utilization.

Other values are those, for instance, of credits-variety -and such incidentals, all of r'vhich are values, or processes, u'hich are necessary to the placing of the material in the hands of the consulner and rvhich naturally must be paid for.

But those, please note, are values, or costs, which pertain strictly to the material as such ; to the board as a board; and, more strictly indeed, without in any 'rvay altering the nature of that board. And the object of successive manufacturing steps is that very alteration.

So then, in performing these usual labors, the retailer does not become manufacturer. He performs a certain work, true, and a quite necessary rvork, but it is mechanical in nature. The board is not improved by his actions, neither per se or in the eye of the consumer; it is not a MORE DESIRABLE BOARD.

When, however, the retailer, by any act rvhatsoever, makes that board more desirable by visualizing it to his prospective customer as a part of a home or bam or room or of rvhatever structure the consumer needs or rvants, then he has truly added a real element of value exterior to the material element of the wood itself, which-and here is the point-ADDS PRICE POSSIBILITY TO THAT BOARD. And by such an act the retailer actually becomes a t'manufacturer."

From a "board" he had produced d "board-as-shelf," o-r perhaps a "board-as-floor." It is not the same piece of flat lvood; it has become a different article, rvhich, for its nelv use, has acquired an added value-and PRICE.

And the tools by rvl.rich you produce that added value are very simple.

They are Plan Books-and Prospect Lists-and Pictures -and Intelligent Advertising-and Informative Conversation-and Becoming Known as a Man Who Krrorvs About Building.

Those are the tools. And, properly applied, they will give added value-AND PRICE-Io every bit of material in your yard.

Get into the manufacturing game yourself. It rvill pay you.

Classification Of Buildings Erected In 1924

Classifications of expenditures for construction of various types qf buildings in 1924, as compiled by the Copper and Brass Research Association, follows:

Builders Know Contractors Know and eventually the owner knows

that screen doorr receive the harded use -the roughert rervice of any portion of the houre.

Lumber dealerr who handle Hipolito Screen Doors have learned that Buildere' Contractorr and OWNERS ere ratirfied with the Hipolito Window Screenr and Screen Doors.

The highly rtandardized mettode of manufacturethe quality of materialc used, ALL do their part in mfing the Hipolito line the beet that can be ma,nufactured. Quantity production inrurer t'he price-meeting competition.

Ark ur about them.

Redwood Salesmen Meet At San Francisco

The Redwood Salesmen, representing the various Redwood manufacturers in the Northern California territory, together with the San Francisco sales representatives, met at the Palace Hotel on June 26. The purpose of the meeting was to discuss the new "Redwood Home Plans" which have just been published by the Redwood Association.

Those who registered at the meeting were:

J. C. Kiley ..Union Lumber Co.

Theodore Lerch ..Albion Lumber Co.

C. Hexberg .Union Lumber Co.

H. P. Plummer ...Union Lumber Co.

R. Shannon .Union Lumber Co.

W. T. Wallace ...Albion Lumber Co.

J. Fifer .Albion Lumber Co.

A. J. Nolan ..The Pacific Lumber Co.

Edw. J. Quinn ......J. R. Hanify Co.

O. G. Grimes ...The Pacific Lumber Co.

G. N. Whiteside . ....Hobbs-Wall Co.

R. E. Caldwell ... Little River Redwood Co.

H. P. Alderman .The Pacific Lumber Qo.

R. F. Hamilton . ...The Pacific Lumber Co.

Milton V. Johns Redwood Sales Co.

J. W. White ......Union Lumber Co.

Lloyd Harris Holmes-Eureka Lumber Co.

F. W. Burgers .Union Lumber Co.

J. J. Farley ..The Pacific Lumber Co.

Henrv M. Hink

Dolbeer-Carson Lumber Co.

P. C.-McNevin ...The Pacific Lumber Co.

H. W. Sinnock ....Redwood Sales Co.

Carlton Curtis .....Glen Blair Redwood Co.

Fred V. Holmes ......Holmes-Eureka Lumber Co.