DEALER and OWNER
profit by the economy, convenience and reduced handling cost afforded by RED
Complete bills are manufactured and loaded at one point.
LUMBER, SASH, DOORS
PLYWOOD WALL PANEI-S
MILLWORK, MOULDINGS
LOG CABIN SIDING
PINE and INCENSE CEDAR
FINE HARDWOODS
NATM and IMPORTED
Standards and specials-to-order.
Cars can be delivered to point nearest to site and entire bill handled at one unloading cost.
RED RMR CALIFORNIA PINE srown where climate and soil have produced the lightest, softest and finest textured pine.
"OId Fashioned Pine Texture" that does not check or ttgrain-raise.tt
RED RMR MANUFACTURE with modern facilities and high stand'ards of workmanship meet the strictest specifications in steamships, public and commercial buildings and in notable private homes.
RED RtVER"PauI Bunyan's" lOWo DOORS built on cores that are IOOVo larninated and IOOVo California Pine are built to resist all distortion.
RED RTVER PLYWOOD PANEIS, Clear Pine, Knotty Pine, Hardwoods, for quality installations at economical costs.
RED RMR COLOR TREATMENT sandblast or smooth on lumber and panels for better sslel-1ssul1s at lower costs.
Chairs with deep seats, sloping backs and wide arms for comfort. Settee with 4E" seat-the largest on t{re market for equivalent value. Lawn bench of pure cldssic design+ubstantial massive construction.
In cartons with hardwate, teady for assembly. Requires only a few moments work with wrench. Sturdy bolted construction insures strength. Can be taken apart easily and moved to camp. , Broad leg bottoms, will not score your lawrr. Made entirely from RED\VOOD EVERLASTING.
Douglas Fil*321 mills reporting to the Vest Coast
Lumbennents Association for the week ended July 2, opeated at 17.7 per cent of capacity, as comp:r.red to 20.5 per cetrt of capacity for the previous week. During the week 218 of these plants were repofred as down and 103 as operating.
Current new business of. 216 identical mills was 29.4 per cent over production. This gtoup reportd production approximately six and one-half million feet less than the previous week. Shipments for the weelc were 4O.9 pu cent over production. Unfilled orders decreased 1r891rOOO feet, new expoft business received was 11693ro00 feet rnone, and new domestic cargo orders werc 964rO00 feet over the volume repofrd for the previous week. New tail business decreased 1r113rOOO feet, while the local trade increased lrr2SrOOO from the previous week's business.
Prodriction, orders and shipments at these 226 mills f.ot the week ended June 25 were as follows: Production 44,' 692 rO29 feet ; Shipm ents 62 1947,626 f eet ; Orders 57 1842'664 feet.
fnventories, as repotredby 144 mills decreased 121588'. O00 feet from the week ended Jane 21 and are 21.3 per cent less than at this time last year.
The California lumber situation shows no changes and the demand during the first two weeks of July was light. Unsold stocks on the public docks at San Pedro for the week ended JuLy 6 totaled 41659rooo f*t. Cargo arrivals at this port for the week ended July 2 amounted to 7s 2O0,OOO feet, which included 9 cargoes of Fir. 48 lumber vessels were operating in the California service on July 2, with one vessel, the Missoula, operating in the intercostal trade; 63 vessels were laid up. ******
No marked change is apparent in the lumber mov€menl during the week ended July 2, as compared with recent re' porte and curtailed levels persisted, according to reports to
dre National Lumber Manufacturens' Associatioq from regional manufacturerc associations covering the operations of 583 leading hardwood and sofrwood mills. These mills produced 9716821000 feet and received orders for 108'' 3131000 feet, .this new business exceeding the cut by "p- proximately 11 per cent. Shipments, 11Er864r000 feet, werc 22 per cent above the cut. A week earlier 655 mills reported production of.1191346,Oo0 feet, with orders 9 per cent above and shipments 11 pef, cent above production.
The Southern Pine Association for the week ended July 2 rcpottd new business from E8 mills as 1611971000 fea; shipments l7rg4ErOOO feet and production 16'466'000 f,eet, Orders were 2 per cent below production and 10 per cent below shipmetrts. Shipments were 9 per cent above production.
The Western Pine Association for the week reported new business from 95 mills as 24r549rOOO feet; shipments 27rl98rOOO feet and production 26,866,000 feet. Orders were 9 per cent below production and 10 Per cent below shipments. Shipments were 1 per cent above production.
184 hardwood mills gave new busin*s for the same week as 9,1161000 feet, or 4 per cent below production, and shipments 1OrO25rO0O feet, or 5 per cent above prcduction. Production was 915451000 feet.
The Cdifornia Redwood Association reported for the month of June orders received ftom 11 tnills as 1017011000 feet; orders on hand 161057'000 feet; shipments l2rtl5r' 000 feet and production 91856,O0O feet.
Details of orders and shipments for the month were as follows: Orders-Northern California 428L,OOO f.eeti Southern California 219611000 feet; Western 19Or0OO feet; Eastern trl26'OOO feet; Foreign 143rOOO feet. Ship' ments-Northern California 4,613,000 feet; Southern California 2,435,OOO feet; Western lT2rOOO feet; Eastern 4r925rOOO feet; Foreign 17O,OOO feet.
As was announced in the last issue of this paper a University of California Extension Course in lumber is being sponsored by East Bay Hoo Hoo Club No. 39. It is already apparent that the ,course will be a popular one as several prominent lumbermen who are members of the club have notified Taylor Sublett, Strable Hardwood Co., Oakland, chairman of the Extension Class committee, that they wish to enroll. Mr. Sublett has sent out the following letter which explains the plan :
"Believing that it is vitally essential for lumbermen to thoroughly know their products, Hoo-Hoo Club No. 39, of Oakland, is sponsoring a University Extension Course in lumber. It is planned to start this course in October. The only cost will be $1.00 enrollment fee and 96.00 tuition fee for each semester of fifteen hours.
"Although it is planned to have but one .class a week, this and other details, su,ch as the time, length of the meeting, are left to the discretion of the instructor and the class.
"We are exceptionally fortunate in being able to se'cure as instructor, Professor Emanuel Fritz, Head of the School of Forestry at the University, and recognized as a national lumber authority. Professor Fritz has had lumber sales experience, and is parti.cularly well fitted to give a practical course of instruction that will be valuable to any lumberman. Some of the subjects to be studied and discussed are the physical properties of wood, different methods of seasoning, types and causes of various defects, etc.
"Will you kindly pass this letter among the members of your organization ? If any one is interested, please have him write or telephone Taylor Sublett, chairman of the committee, care Strable Hardwood Company, Oakland (TEmplebar 5584) indicating which evening of the week he would prefer to have the ,class meet. It is necessary that we have fifteen registrations before plans for the class can be ,completed."
"P. S. This 'course is planned to be practical, iather than technical."
The next monthly golf tournament of the Orange County Lumbermen's Club rvill be held at the Hacienda Country Club on Wednesday afternoon, luly fr. The committee arranging for the tournament includes: N. E. Lentz, Barr Lumber Company, Santa Ana; R. E. Hostetler, Costa Mesa Lumber Co., Costa Mesa, and Art Kelly, Brown & Dauser, Fullerton. These monthly golf tournaments are very popular with the lumber and building material dealers and a large turnout is expected.
The King Lumber Co. and Taft Lumber chased and closed the branch yard of the Lumber Co. at Taft.
Co. have purKern County
A banker told me the other day that a lg32 "millionaire" is a man who has five thousand dollars and no debts.
***
Here's the way Wall Street figures financial values: Any man whose assets inventory 25 per cent of what they did three years ago has shown extraordinary financial ability; a man whose assets inventory 35 per cent is a worker of miracles;. and a man whose assets inventory 50 per cent is an infamous liar.
Three years ago ,""r, oi"rt lr, .r,ury possible occasion of their winnings. Today, with as much gusto, they boast of their losings, their debts, their Helluva fix. Reminds me of the guy that boasted of how well a straight-jacket fitted him.
Some business philosopher has remarked that the Red Flag isn't one.half the menace that the yellow fag is; the yellow flag that too many businesses have flown at their mastheads testifying to the world that they have quitlost their nerve.
I'm mighty proud rf ;" ,"r"0* folks generally. No other line of business has taken it on the chin more desperately than lumber, yet the average lumberman has his chin up, his shoulders back, and is ready to stop you on the street corner at any hour of the day or night and tell you the latest depression joke. They're rubbing salt in their own wounds, but they're taking it with a grin, God Bless 'Em !
I've liked these lurnber folks all the days of my life, but f never liked them as well as f do today. They've been shot, stabbed, poisoned, drowned, and run over by steam rollers in the last three years, but they're in there pitching, and they'll be there when this damnable situation is over, ready to help the staggering world with her problem of building for the future.
They took their liquidation earlier than most others, and they've talren their puqishment in copious quantities "through the nose" for three straight years, and they haven't whined. Most of thern ane working harder than they ever did bcfore, thinking straighter than they ever
did before, and using their wits and their ingenuity to the greatest extent that Providence provided them.with same, to the end that they may help terminate these dire days by their very efrorts. * d<
! ***
Many times of late I've heard or read where someone raised up on his hind legs and proclaimed aloud the fact that it's time to throw out the politicians, the economists, the "eminent financiers", and all the other boys with sissified ideas as to how to save the country, and let a lot of rough, tough, two-fisted, hard-riding birds take charge of things and get us out of the fix we're in.
I've been wondering for some time just how long it would take this country to arrive at that conclusion. ,f:i*
Charles Edison, son of the great Thomas, is out with a signed article in which he assails "you 'lily-livered' mariners who sit with furled sails in Snug Harbor reading weather reports from Washington and waiting for the time the seas are smooth before venturing forth; sit there until the bottom, drops out of your boat through dry rot and your cargo. distributes itself upon the bottom of the bay !"
Nice work, Charlie! (Y:r U.* a"O if I call you Charlie, do you Charlie?) I'm ready to ride with you on your remarks generally though f'm afraid f'll have to aslr you to change that boat disease from "dry" rot to some other kind. Boats DO rot, f'm told, but it isn't the "dry" kind that gets'em.
While agreeing *ith M:. *r*" and various others who are thinking and talking along the same lines, I'm afraid I'll have to let nly friend, Bill Horsley, of Seattle, with his "Royal Order of Hairy Chested Men" express my ideas along that line. His opinion that "these days, tough as they may be, will make hair grow on the chest of them as is worthy of growing hair", and that "the rest of the boys can go home because the party is over as far as they are concerned" anyway, has "done said it all" as the nigger said.
(Continued on Page 8)
Ice storage and what is generally termed "low temperature work" is by no means the only insulating need filled by this material. Dwelling consruction uses it to keep the heat of summer from striking thru and to keep the cozy warmth of the winter's fire from going "A. W. O. L.t'
Builders have been quick to appreciate a material that kills two birds with one stone-stops noise and heat from passing.
There is a chance to make a profit on this uncommon insulation. Just keep in mind that it has a place in refrigeration of all kinds, in construction of most kinds and that wo the undersigned will be most happy to help with a sale that may be new to you.
(Continued from Page 6)
I think it's time we ran the sissies out and got rough with the situation. We can keep on hoping, and wishing, and whereasing, and resoluting, and monkey-doodling forever, and we'll still be on the inside looking out-"put not GETTING out. I wrote Bill Horsley that we must do as they did years ago at Mer Rouge, Louisiana. Maybe you haven't heard that one?
The little town of Mer Rouge years ago built up a terrible reputation, for toughness. One day a man came riding across the Sabine River from Louisiana into Texas. He was stark naked. He was riding a wild lion for a saddle horse. Under his left arm he carried a biting, spitting wild-cat, and in his right hand he was using a live rattlesnake for a riding whip and was whipping Hell out of the lion with it. "Boy", someone asked him as he rode into Texas; t'where are you from?" "I'm from Mer Rouge," replied the lion rider; "THEY'VE DONE RUN ALL US SISSIES OUT."
!ft :k :8
The National Lumber Manufacturers Association reflected much honor upon itself when it elected John W. Blodgett, of Michigan, its President for the ensuing troubled year, and got a big break when Mr. Blodgett accepted. the appointment. Not always is an orga4ization so fortunate in time of distress as to find the strongest and most respected man available ready to furnish it service at such sacrifice to his personal affairs as Mr. Blodgett's acceptance of this difficult office must necessarily involve. All honor to John Blodgett for accepting the task of leadership ! A lesser man would have plead his private necessities an.d declined the hpnor. A strong, experienced, seasoned, resourceful, extremely successful man who has won the respect and confidence of the lumber industry through long years of service, is John W. Blodgett. The National is lucky !
***
Some of these days the wheels of industry will move again, smoke will pour from smokestacks everywhere, goods will move to market as in days of yore, and THEN what a scramble there will be for transportation facilities ! At the pres,ent time there are over 750,000 idle freight cars in the country that are in good order, and over 250,000 that are in bad order, a total of more than a million freight cars on side tracks. And of the 750,000 good order cars that are
idle at least 150,000 are so obsolete that they would quickly be scrapped if business were anything like normal. What a market for car materials there will be within a year after business turns up the hill! ***
My recent editorials on trucks versus railroads have been reprinted numerous times and widely distributed by lumber associatio4s, traffic organizations, and railroads, and naturally there has been a heavy back-wash o.f mail to my desk in return. While most of the communications have been commendatory, some of my correspondents wish to discuss with me the details of freight rates. I regret that a detailed discussion of freight rates is too large an order for my editorial province. Volumes are needed for that difficult purpose.
My stand on this "rru;""*,
be fundamental. I contend and shall continue to contend that so long as we insist on governmental regulation of the railroads, laying down a thousand and one rules under which they have no choice but to operate, and holding them strictly accountable to the law for the observance of these restrictions and obligations, it is our simple and unavoidable duty to see that no other transportation forms are permitted to o.perate in direct competition with the railroads that are not similarly regulated, restricted, guided, and policed. When we assume the right to control the railroads we automatically bind ourselves by every rule of right and equity to protect them frorn such destructive competition as must come if other carriers are permitted to compete with th'em without similar regulation, restriction, guidance, and policing. There isn't anything else in decency and fairness that we can do. I want public life and limb and property to be as directly and completely protected from these other lines of transportation by governmental law enforcement, as they are from the railroads. If trucks are to traverse our public highways as transportation competitors of the railroads I want to see them pay their full share of highway construction and upkeep (that share to be based on thdr weight and destructiveness); I want supervision of their employees, and of their equipment for public protection; I want to be certain that they pay for any damage to public life, limb, or property, as do the railroads; I want to see them regulated in the same manner as the railroads are operated, for public service and public protection.
And, when this has been done, and the terms of fair play have been complied with, I will enjoy seeiqg a fair race and no favors, and if it so develops that under sirnilar regulatory conditions the trucks can win an advantage in the race, I'll guarantee never to raise voice against them. A square deal is all I'm demanding for the railroads.
And, if they don't *o n an*'r] oro*"U up and broke just as certain as God made little green apples and hung them on trees. And if we allow them to go broke it will be a catastrophe that will strike at the foundations of our national prosperity in such fashionlthat no man can hope to
escape his share of the hurt. I'm NOT opposed to the trucking of freight ! Not in any form or fashion ! But I'm unalterably opposed to loading the railroads down with laws, rules, regulations, restrictions, hobbles, weights, hur, dles, and hampers of every sort, shape, and description, and then letting their comqletitors, who would destroy them, run willy-nilly and helter-skelter abroad over this land without rule, reason, restriction, or regulation. Let's give the railroads a square deal ! Let's put the same harnesses on their competitors that they are forced to wear-or let's turn the railroads loose also. Let's treat both alike. That's my plea !
And on that rock I stand !
Well, folks, my book of "Nigger" stories, "CULLUD FUN" is on the press. By the first of August it will be in the mail to all its longing purchasers-first ordered, first served. So many friends from everywhere wrote in and said "PRINT IT" that I sent it right to the printer. It will be tastefully printed and attractively bound, and the price will be Two Dollars a Copy.
rn a way I hated a ;r ,r. * "*,"ryor,u has grown so glum of late, and laughs have become so scarce an article, that I hesitate to start everybody giggling for fear of the effect on their neryous systems. Because I'll tell you this much, that if you have a sense of humor and like "Nigger" stories, this book of "CULLUD FUN" will actually knock you kicking. It can't help it.
I love "Nigger" stories, get a world of "kick" out of telling them, and have been specializing in them all my life. I believe I know a good one when I hear it. And for more than 25 years I've been keeping a collection of the best ones that came along. Whenever I heard a nigger story, long or short, that appealed to me as unusually good, it went into my scrap book, just in note form.
Twenty-five years is a long time, and a lot of good stories have come to the mill in that time. But I kept them all. Of late years close friends have been urging me to put them into some sort of understandable forrn to preserve them. They said I had no right to keep this great collection of wit and humor in notation form, for if anything happened to me this greatest collection of stories would be lost, and I ought to put them in shape if only for my family and friends to possess.
Last fall I started turning these stories into typewritten form. At the end of 3 months steady writing I found I had just finished my "Nigger" stories, and that there wer€ enough of them for a fine volume. It occurred to me that this collection would be unique in itself. So I asked my readers for their opinions, and have a stack of letters a foot tall urging me to print them. So the book of strictly colored stories, "CULLUD FUN" is being born.
Of course I know nrr" ,"""; story-books usually are. I've bought scores of them and seldom found a laugh in a carload. Books of funny (?) stories are usually about the saddest things on earth. But I can't help believing that a collection of really wonderful stories, each one picked from a bushel of ordinary ones, and told in the way a story should be told, would be a treasure.
So you can order ,""r:"; i "",rt",rD FUN" right now, and will get it in a short time, hot off the press. But remember, I warned you. Unless you want to laugh your fool head off, don't read it ! If you want to hang on to your scowl and your grouch-stay away frorn "CULLUD FUN" ! Ill guarantee there are a milliori laughs within its covers ! As a matter of fact I'm afraid that if too many people read'it we'd be in a danger of losing this highly prized and well advertised depression ! And wouldn't that be tough?
*Included in Los Angeles totals.
There are two motives for price cutting. One is to adjust prices to meet economic condrtions of the day. The other. is to slash without reason-either in a hysterical eleventh hour attempt to dra'iv trade and thus "save the day" or to maliciously hit'competitors and thus further demoralize the entire business structure.
All business has been going through a period of price reduction based upon the sensible and fair procedure of meeting the buying ability of the public. But, some businesses have run riot in a fanati,cal effort to stem the tide of their own downfall and have cut prices without thought of the effect which they create upon the community at large.
The public has begun to realize, through its own experiences in unemployment, straightened circumstances and lack of income, that any .business which operates without profit is jeopardizing not alone itself but its employees. its stockholders and its community. Thus, the public has begun to appreciate that there is a bottom below which no goods of merit can be safely sold. The public believes that it must pay a safe price, or suffer the consequences of contributing further to the depression.
Does the lumber dealer who sells roofing realize this fact? If he cuts prices below the safety point he is not onlv sacri'ficing his own profit and jeopardizing his business future, but he is adding to the collapse of general business.
Price is not the only sales inducement today. America is not gasping for its last breath. The public has not lost its reason. The proof of these statements is found in the fact that many manufacturers are experiencing their greatest volume of sales in their highest priced merchandise.
It is not the cheapest product that is selling. It is the quality product at the right price. The public knows that it can buy quality today at a bargain counter price.
The Pioneer Paper Company stands solidly upon the policy of insisting that its dealers make a legitimate margin of profit on every Pioneer product sold. The public will bene-
6 *neeb save you money
fit in obtaining quality merchandise at the right price; the dealer will be able to ,continue in business; and the community which he serves will be strengthened against the tide of hysteria which might otherwise sweep all over the precipice of price into a bottomless pit.
Twelve new prizes of twenty-five dollars each have been awarded by Douglas Fir Plywood Manufacturers for "design ideas" embodying Fir Plywood. Other awards will be made from time to time as fast as the judges can examine submitted designs.
The tr,velve nelv winning ideas suggest varied u'ood uses from display racks to false fireplaces.
The winners : M. A. Johnson, Chicago (rvall constru,ction); Anthony J. Wildman, New York City (sink-display rack) ; Clayton S. Hoyle, Jamestown, New York (writing desk for lap) ; Raymond F. Gbuthier, Taunton, Mass. (false fireplace) ; Harry G. Walker, Houston, Texas (store-window displays) ; E. C. Dindorf, Rochester, Minnesota (nested boxes); Augustus J. Roeder, Indianapolis, Indiana (store-rvindow displays) ; Robert Walling, Wichita, Kansas (drafting table) ; C. A. Bottun, Iron River, Wisconsin (washing-machine cover); E. Colonna, Ni,ce, France (wallpanels) ; J. Selckmann, Baltim,ore, Maryland (gusset plates for wooden trusses) ; Roy Phinney, Detroit, Michigan (dog and pet crate).
"Alards are made for the novelty and utility of each idea submitted." said G. L. Bartells, research dire,ctor of the Douglas Fir Plywood Manufacturers. "Payment will be made for every Fir plywood design received before August l5th, that meets our needs. Hundreds of ideas have already been submitted, illustrating the wide usefulness and economy of this split-proof building and cabinet lumber."
if your need is urgent. Our service is as near to you as your telephone, and we are always on the job.
_IF YOU DON'T TRADE WITH US WE BOTH LOSEOur Motto; "Promise Less-Do More"
The Pacific Coast Building Officials' Conference announces that three two-day district meetings, to be held at Long Beach, Oakland and Tacoma, Wash., will take the place of the annual meeting which was previously announced for Vancouver, B. C., from August 22 to 27 inclusive. The Vancouver meeting will be deferred until next year. The general program will be identical for the three district meetings.
The announcement follows:
. District Meetings to Take Ptrace of Convention
"Due to the fact that present business conditions would prevent the majority of Conference members from attending the 11th Annual Meeting of the Pa,cific Coast Building Officials' Conference, previously announced for Vancouver this year, the Executive Committee has voted not to hold an annual meeting this year but to defer the Vancouver convention until next year.
"In place of the annual meeting, three two-day district meetings are being arranged, so that the.indispensable and more important activities of the Conference may be carried on. These activities may be summed up as follows: Code maintenance work, educational papers ancl discussions, and code enforcement discussions.
"The dates and locations for these district meetings are the following:
"Southern District-Long Beach, Calif., August 15 and 16-in new Municipal Auditorium-presided over by District Chairman C. D. Wailes, Jr., of Long Beach, president of the Conference.
"Central District-Oakland. Calif., August 18 and 19with District Chairman W. A. Curtis, of Stockton, Calif., vice'president of the Conference, presiding. (Meeting place to be announced later.)
' "Northern District-Tacoma, Wash., August 22 and 23presided over by District Chairman Arthur J. Bird, of Vancouver, B. C., vi'ce-president of the Conference. (Meeting place to be announced later.)
"A card reminder, giving the necessary particulars concerning each meeting, will be sent from Conference headquarters just before the meeting.
"Conference Secretary David H. Merrill is planning to meet with all three groups and assist in co-ordinating the actions taken at the several business sessions.
"The general program will be identical for each meeting. Reports of the standing and special ,committees announced elsewhere in this section will be read and suitable action, taken. The code ,changes voted as tentative at the 1931 convention, and all changes proposed since that time, will be acted upon by the Conference in general business sesl sion. Shortness of time will prevent the ,qsua,l god-e,-c.gg.;-;
mittee work and.extended deliberations and will confine the consideration of code changes to several open business sessions. Changes of a controversial nature either will be thrown out entirely or held over until next year.
"The 'code dis'cussion breakfast feature, considered by most Conferen,ce members to be "the meat" of the annual gathering, will be held as usual on the morning of the second day. It will be conducted with the customary question-box and discussion on code enforcement and interpretation.
"Two papers, the same for each meeting, are scheduled. "Foundations and soil-beating values" will be discussed by O. C. Struthers, district manager, Raymond Conciete Pile Co., Los Angeles, who is president of the California state branch, Associated General Contractors of America. Mr. Struthers has had considerable experience in.soil research and explorations for foundation purposes. The second subject, "Proportioning of ,concrete mixtures from a practical standpoint," will be delivered by Samuel Hobbs, engineer, Portland Cement Association, Los Angeles.
"A Conference dinner, corresponding in idea to the annual banuet, will be held on the evening of the first day, with both delegates and their wives in attendance. Other than this event. entertainment features have been eliminated almost entirely, and no tree planting ceremonies will take place, because the emphasis at these brief district meetings will be upon the essential business of the Conference.
"The plan of substituting three short and conveniently located distri,ct meetings for the longer annual meeting, which is most convenient for the members in the district in whi,ch it is held, is in line with the economy program under which all ,cities and organizations are operating at the present time. Traveling expenses to the district meetings will ' be very nominal for all, and those planning to attend all three meetings may do so with a minimum expenditure of time and money because of the convenient arrangement of dates and locations.
"There is no conflict between the dates selected and either the Olympic Games or the conventions of the electrical inspectors' association. The Olympic Games take place in l,os Angeles ancl vi,cifrty the first two weeks in August; the Northwestern Section of the ele'ctrical inspectors convenes in Wenatchee, Wash., September 6, 7 and 8; and the Southwestern Section meets in Santa Barbara September 12, 13 and 14.
"The nominal expenditure of time and money'makes.pos-. sible a good sized attendance at each of the three district meetings as well as a 'larger combined I attendance than usual. This is in line with the-desire of Conference headQu arters to reach..and as sist. lyilb. lhgg g*yf fJ#J,F9.Ug ntgr
lems as many building inspectors and material men as is possible-
"Exe,cutive committee members have expressed deep regret that it is impractical to hold the regular annual meeting this year; first, because they will miss the faces of those rvho cannot attend all three district meetings, and second, because the highly anticipated pleasures of the Vancouver trip will not be theirs until next 1's21.
"This prompts the thought that the postponelnent no doubt will only add to the enjovment of Vancouver in 1933."
Total rvaterbourne lumlter exports from Vancouver Island, New Westminster and Vancouver during the first 5 month.s of. 1932 totaled 247,870,0rc board feet compared u'ith 233,598,000 feet the same period of 1931, an increase of 6 per cent, state reports from Consuls Nelson P. Meeks at Vancouver and Robert M. Newcomb at Victoria n.rade public by the Lumber Division of the Departn.rent of Cornlnerce.
Total waterborne exports to the principal n.rarkets during the first 5 months as compared with the same period of 1931, were as follows, 1932 compared with 1931 respectively, in board feet:-to the United States 45,752,06 compared with 88,228,000, a decline of 48 per cent; to the United Kingdom and Continent 43,969,000 ,compared rvith 27,56t,0@, an increase of nearly 6O per cent; to the Orient (Japan and China)' 107,813,000 compared with 94,960,00O, an increase of 13 per cent; to Australia and New Zealand 44,871,000 comparecl with 13,596,000, an increase of 230 per cent,
Waterborne lumber shipments from the B. C. lo'rl.er mainland to Canadian Atlantic ports,during the first four months of 1932 amounted to 9,I92,W board feet as comparecl rvith 14,603,000 in the same period of 1931.
Operating British Columbia limber mills are reporte<l to have decreased the number of working hours during May to 46.6 per cent of normal compared with 50.15 per cent in April. Shingle mill operations on the other hand increased 6.6 per 'cent over April to 4O7 per cent of normal in May. Logs scaled in B. C. during May totaled 184,293,000 board feet as compared with 165,489,000 feet in April. The May timber scale shows a rising trend in 1og production this year, being the largest this year.
On May 31, unsold log stocks in the hands of associated Ioggers (representing 7O per cent of unsold logs in B. C.) of fir, cedar and hemlock were 150,000,000 board feet ,compared with 80,500,000 feet on April 30, 1932 and 137,000,000 feet on May 3, 1931.
Carloadings of lumber in Western Canada showed a slight seasonal improvement during May,1932, and totaled 1,759 cars as coinpared rvith 1,696 in April, 1932, and rvith 2,668 in May, 1931.
Fred D. Aisthorpe, of the Aisthorpe Lumber Co., Chico, rvas married to Miss Mary Shearin at Redding, July 3.
Lumber Mutual Insurance provides the most specialized protection for the Lumber fndustry. With expert counsel, we endeavor to eliminate fire hazards and pr.event loss. \Vhen fires do come, loss claims are fairly adjusted and promptly paid-and substantial dividends protect against unnecessary cost.
Ask any of our companies w-hat that Mutual interest means in safety ancl saving.
Ceatrrl Muufrttlnn ltutml Iurrrncc Congul of Vu Wert. Olio ladieu Lurbcncm lluiul hmnne Coopary of hdiuapoliq hd. Tbc Lqnbcr ilqtul Fin llnnrc Cooput of f,orton, tu
Ttc hrbcnu lhtnd lanroe Couxrr of lludcld, Ohio llortlratcn llutqrl Firc Arsirtiol of Sottlc, WuL Pcmylvuia Lnmbcno Illctrrl Firc lnrunrcc Co. of Plilerlelphir, Pr.
Brown's Supercedar cl@t lining dealers are getting business I Of cqrse nore interoive efforts are required than in "Ballon days"-but ttrere is plenty left to be had" Brom's Supercedar clet lining hu a distinct appeal to tbe avaage t'Thrift Buys" oI these times. A supercedar lined clet adds actual value to a home or apartment{d it'E a big talkirg point to the renter.
Send today for fre miniature sample box with detailed infomation and quotationa.
E. J. Stanto & Son J. E. Higgins Lbr. Co., Lc Angeles San Francisco
StEble Hedwood Co. Oaklud
GDO. O. BBOwlT OO.
Memphis, Tenn.
Largect Manufacturerr of Aromatic Red Cedar Lumbcr in the World
One of my old "Favorite Stories" was that of the nigger who said he wanted to go to Heaven "but he didn't want to go wid no excursion." They're telling that one now with a present-day ending.
The colored preacher had discussed at some length the subject of Heaven, pointing out and picturing all the good things that awaited the faithful when they got to the "golden shore," and ended up by asking every member of the congregation who wanted to go to Heaven to stand up.
And they all stood up except Rastus Johngon, who op-
erated the colored emporium for the sale of shoes, suits, etc. He remained seated, and of course all the congregation looked at him in wonder.
"Brothah Johnsing," said the preacher; "doan you wanna go to Heaven?"
"Nossuh," replied Brother Johnson.
"Brothah Johnsing," said the preacher; "how come you doan wanna go to Heaven?"
"Becuz, Pahson," replied Brother Johnson, "Ah'se a business man, an' Ah wants t' go whah business has gone,"
Washington, July 12.-Out of the President's Conference on Home Building have come many favorable comments on the suitability of lumber for farm structures. Models presented to the Conference showing serviceable, attractive and economi.cal home construction accomplished through the use of lumber have received wide publicity by that body in the rural press.
Two of the latest issues of such publications to be received at the office of the National Lumber Manufacturers Association are the "Washington Farmer" and the "Idaho Farmer". Both of these papers devote the better part of a page to illustrated articles showing the attractiveness and telling of the economy of lumber construction. One illustration shows a labor saving method of farm home framing and the other shows th'e lumber industry's "House for the Growing Income". This latter embodies the idea of starting economically with a small central structure to which additions are made as family funds will permit. The articles add to the suggestions of the lumber industry the authority that is inferred from a government recommendation.
Philippine sawmill production by 46 mills during March, 1932, amounted to I1,202,0N board feet as compared with 11,916,000 feet reported in March, 1931, and with 11,953,000 feet cut in February, 7932, states a report from Trade Commissioner E. D. Hester at Manila to the Lumber Division of the Department of Commerce. The Lumber Division understands that these statistics cover approximately 90 per ,cent or more of the total Philippine sawmill production.
Philippine mill inventories of 46 reporting mills in March t932, amoanted to 33,227,W feet as compared with 23,841,000 feet in Mar,ch, 1931, and with 34,109,000 feet in February, 1932, and 35,111,000 feet in January,1932.
Glenn M. Miner, manager of the Whiting-Mead Co., San Diego, has returned from a vacation trip through the Bryce and Zion National Parks, Utah. Mr. Miner also visited Boulder City, Nevada, t'here he inspected the Boulder Dam project.
Seattle, Wash., July 7.-Information has been received by the West Coast Lumbermen's Association here that the Bureau of the Customs, in administering the new lumber tariff act, will not include as taxable laths, shingles, pickets, palings and railroad ties, although some authorities in the lumber trade held these items might be included under Section 6Ol of the Revenue Act of 1932 as passed recently by Congress.
A letter from the Commissioner of Customs to lector of Customs at New York, after outlining of record, contains the following conclusion:
"It appears that the domestic interests asking tection in this form recognized the fact that laths, fence posts and other special forest products are by board measure and that a tax imposed on the such measurement n'ould not be practicable.
the Colthe facts
proshingles, not sold basis of
"The Congress has in many tariff acts distingrrished various forest products from lumber by providing for their free entry in addition to the free entry of sawed lumber. The Bureau is of the opinion that in enacting the provision for irnported lumber in the Revenue Act of t932 the Congress did not intend to depart from the general understanding embodied in those acts and accordingly holds that laths, shingles, pickets, palings and railroad ties are not taxable under the provisions for lumber in Section 601 of the Revenue Act of 1932."
The Bureau, it was stated, has received numerous inquiries in regard to the interpretation to be placed on the rvord "lumber" as used in the act, with a particular reference to laths, shingles and pickets. These articles are imported largely from Canada.
On June 17 The Celotex Company consented to the appointment of receivers in a suit instituted by MacManus, Incorporated, in the Delaware United States District Court.
The Delaware Court appointed Hobart P. Young and Colin C. Bell receivers for the company, and Mr. Young was appointed ancillary receiver by the Northern Illinois United States Distri'ct Court, Eastern Division. Mr. Young and George ?. Williams were appointed ancillary receivers by the Eastern Louisiana United States District Court, New Orleans Division.
The action was oc,casioned by the fact that the company's working capital has been depleted owing to the reduced volume of business under present conditions. Under the ,court orders the receivers are authorized to continue the operation of the business so that the manufa,cture, sales and trade relations of the company will be maintained without interruption and all Celotex dealers and customers rvill continue to be served by the ,company as they have been in the past.
The Big Gentleman on the left is Mr. Price Cutter, who started out to be the Biggest Man in Price-ville.
"I'll sell lower than anybody elser" he boasted. ttEveryone in town will buy fro:m me."
Poor deluded Mr. Price Cutter! His house of cards tumbled all about him. When he cut prices, the other stores were forced to slash theirs too. Now, everyone in Price-ville is out of work. There is no money in town and Mr. Price Cutter is still cutting prices lower and lower, wondering why the Big Rush of business has never come. t
Pioneer has no place in its dealer organization for price cutters. Pioneerts products are f.afuly priced-lower than at any time for many years-and Pioneer insists that every lumber, building material and hardware dealer who handles this line, sell at a profit
Consumers who buy Pioneer products are willing to pay a fair price for quality merchandise. They know that if a dealer sells at a loss he will soon go broke. They do not want their town to be like Price-ville where every place of business is closed except the pawn shop.
Get behind Pioneer's campaign to t'swat the Ay" in the ointment of todayts business-the Price Cutter!
Last November President Hoover told members of the National Conference on Home Building and Home Ownership that there was something radically wrong with our finan'cial set-up when practically every other commodity could be pur'chased and paid for in small monthly pay.ments while a home, the most worth-while possession of them all, ,could only be undertaken by the few.
Every thinking person will ,concede that President Floover is right and will also agree that some sort of home building financing plan should be undertaken at once.
Right norv su'ch a plan could be placed into immediate operation by either the Reconstruction Finance Corporation or the proposed Home Loan Discount Bank System with positive assurance that by making it possible for families to build or a,cquire inexpensive, individual homes, the results of such a movement would bring imrnediate relief to every line of business.
It would represent the surest, quickest and most practical way to restore confidence, create employment and start a buying movement.
A plan of finan,cing home building would reach out into every district, town, city and state in the union and every dollar the government loaned to its people for the purpose of 'providing modern sanitary homes would be returned with interest. To this would be added taxes that such improvements would'create, plus the income taxes the government would,collect from the building material lines.
After all, why should not the Federal Government which was created by and for the people, use its credit facilities to enable responsible citizens to build homes on easy terms, protect their home invQstments by making needed repairs and assure presenti owriers againSt foreclosures.
A modern five-room home can be built todal' for $2.000.00 or less and with home owners putting up 20 per cent and a llome Bank Flnancing Institution 80 per cent, ea,ch million dollars m,pde available would start 60O families on the road to home owndrship and independence.
The $1600.0O advanced at 6 per cent with both principal and interest divided into monthly payments over a term of twenty years would represent only $12.50 per month.
It would seem that unlimited money could be made available for this work which in turn would do more than all other creative interests to start business moving forwa.rd.
Money used to build homes and make improvements finds its way back into greater variety of business channels than does any other investment.
A few days ago Mr. H. I. Harriman, Chairman of the Boston Elevated Railway and newly elected President of the United States Chamber of Commer,ce, told members of the San Francisco Aloah Club that he looked upon the work of providing ideal homes for the people of the United States as one that will give more employment to workingmen of the country than did the opening of the West or the building of our industrial system or even motorizing of the nation.
When men like Mr. Harriman, who have no connection with the merchandising of building materials, points the way out of this depression, surely the heads of our government canrlot for long ignore the one plan that can and will do more than all other activities to put men back to work.
A recent survey made by President Hoover's residential committee shows that there is a potential need right now for three million new single family dwellings and that over twelve million of our present homes should be remodeled and modernized. Here then is a field representing non-selfish motives ready for exploitation, one that will receive the united endorsement of all business interests because active building operations do represent the greatest stimulus we have for creating confidence, furnishing employment and opening up safe investments for dormant capital.
There is not, never has been and possibly never will be, a surplus of moderate pri.ced individual homes and renters everywhere have awakened to the real value of Home Orvnership as never before. Object lessons of the past have proven conclusively that while it may be cheaper by the month to rent than to own, eventually through systematic saving they can be proud possessors of their own homes, while those who continue to rent have nothing but re,ceipts, timely pleasures and questionable securities to show for their investments.
Today with lots, lands and building materials available at the lowest possible prices is the time to encourage building of new homes and remodeling of old ones. No more produ,ctive efforts could be employed to stimulate general business activity. No other field of endeavor offers the same opportunities for creating employment.
Surely no other plan is more woith while than that of transforming renters into contented, independent home owners, and the activity a home building movement will create would start all lines of business going forward producing confidence and a buying movement that would automatically make for general prosperity.
Washington, July 9.-Among the drives in various cities to stimulate remodeling and repair work the campaign now being carried on in Cedar Rapids, Iowa, is attracting special attention because of its effective use of local advertising facilities. Newspapers, radio, and billboard space are being used extensively and to best advantage.
The May 25 issue of the Gazette and Republican carried a full section devoted to the repair and remodeling idea, sponsored by the Allied Construction Interests with the support of the Unemployment Relief Committee. This is being followed by a series of weekly advertising broadcasts. In these the various mer'chants tell how they are prepared to serve the community for such needs and the newspaper in its editorial material tells the advantages of having such work done at this time.
The Hawkeye Lumber and Coal Company is participating in this work-stimulating ,campaign, and O. T. Barry, President, is serving as chairman of the Repairs and Remodeling division of the Cedar Rapids Unemployment Relief Committee. The company is simultaneously promoting its own business aggressively. In addition to liberal newspaper space it has extensively used direct mail advertising facilities and has made effective use on a large scale of much of the advertising material prepared as a part of its dealer service by the National Lumber Manufa,cturers' Association.
According to a statement by the Journal, Portland, Ore., July 9, Oregon and Washington lumbermen have started the formation of a regulatorl' corporation to curtail production and prevent depletion of timber resources.
Federal aid will .be asked in forming the organization, and already Governor Meier of Oregon has asked Senator McNary to enlist the aid of Federal agencies and Governor Hartley of Washington has sent a similar request to Senator Jones.
Tentative plans for the organization of a Pacific Northwest Lumbermen's Regulatory Corporation have been drawn, and a committee to carry on the work of completing the organization has been appointed following a meeting of lumbermen in Tacoma July 6. C. D. Johnson, of Portland, president of the Pacific Spruce Corporation, was named chairman.
Price controlling under the plan, it was said, would not be carried beyond the point of actual standard cost of production.
Mr. and Mrs. Earl Bowe of Los Angeles announce the arrival of a young son, William Edmund Bowre, born at St. Vincent's Hospital, Los Angeles, on June 2. Mr. Bowe is connected with the Termite Investigations Committee and is n'idely known to the lumber trade of California.
Vaterproof
(Jnder siding, stucco, shingles, etc. LJnder Floors to prevent warping; around window frames, and many other uses.
Small investuent-No detetiotation-Clean-Easy to handleEstablished resale prices-Prompt service from seven points on the Pacific Coast. Ask
This card appeared in a California paper: "Thursday I lost a gold watch I valued very highly. Immediately I inserted an ad in your lost and found department, and then waited for results. The next pay I found the watch in the pocket of another suit. God bless your paper."
If your nose is close to a grindstone rough, And you hold it down there long enough, In time you'll say there's no such thing As brooks that babble and birds that sing. Three things your world will soon composeYourself, the stone, and your darned old nose.
Let us no more be true to boasted race and clan, But to our highest dream, the brotherhood of man. Shall Babel walls of greed and selfishness divide?
Shall not the love of friends illume the patriot's pride? For moated arsenals let shrines of art atone; Where armies met in blood, let garden spots be sown.
Let royal hunting grounds be parceled out anew That little children's feet may know the grass and dew. No more shall Mammon play with pawns of toiling men, No more shall blood be spilled that Greed may count its gain.
Let patience be our power and sympathy our court, With Love otrr only law, and faith our only fort. New thoughts, new hopes, new dreams, new starry worlds to scan,
As time proclaims the dawn-the brotherhood of man.
-Thomas Curtis Clark.A man's thoughts ::::"::Jt".t*
rike a stream. If you can't toss your proposition into the middle of the stream, you might as well sit on the bank and shoot bullfrogs. Until you learn this, keep up your course in salesmanship.
An arm protrudlng from the car ahead means that driver is:
,
l. Knocking ashes off a cigarette.
2. Going to turn to the left.
3. Telling a small boy he doesn't want a paper.
4. Going to turn to the right.
5. Pointing out some scenery.
6. Going to stop.
7. Feeling for rain.
8. Going to back up.
9. Saluting a passing motorist.
10. Just nothing at dl.
"Drink," said the Irish preacher, "is the greatest curse of the world. It makes you quarrel with your neighbors. It makes you. shoot at yow landlord. ft makes you miss him,"
the "Getting into a rut" is the easy way of living. A nice comfortable rut saves one from getting off the track or going off on a tangent. When we get prodded out of our pet rut we are inclined to be resentful. "Stirring up the aninrals" has been the job of the reformer for ages. Sometimes he has been crucified. and others burned at the stake, torn lim,b from limb, imprisoned, banished, pilloried' shunned and derided, classed as crank, dernagoguer rn€ddler, busy-body, socialist, anarchist, and other epithets vile and insulting; all because the man in the rut resists and resents all attempts at change. Decidedly the lot of the reformer is hard and his popularity nil, yet without him we would still be wallowing in the darkness of the Middle Ages.
"Are you the bridegroom?" asked the near-sighted old gentleman of one of the male ushers at the wedding.
"No, sir," replied the young man; "I was eliminated in the semi-finals."
And then there was the Scotchman who spanked the children and then put thern out in the flower bed to cry.
"Lumbgr Talks," says Fred E. Conner, manager of the Nevada County Lumber Co., progressive lumber merchant of Nevada City, Cal. The following is one of their advertisements that appeared in the Grass Valley-Nevada City newspaper of June 24 urging its citizens to repair, remodel and beautify their homes. In the advertisement is also included a beautiful piece of poetry by Mrs. Conner in which she pays tribute to Nevada City.
Summer breczer rurtle gcntly
Thru hcr grover of fir and pine, Goldcn memorict linL hcr pr€lcnt With thc dayr of forty nine.
Like a quccn rhe ritr rcrcncly
By her rippling nrountein rillr; Bcautiful Ncvade City City of thc rcvcn hillr.
On the Fourth of July Nevada City ic preparing to entertain her Northern California . friendc and neighborc. Like all good hostesses, she ic putting all thingr in order, and prepadng to make a favorable appearance upon that fegtive occacion.
Many of her citizenc are repairing and remodeling their homes and beautifying the gardenc for which Nevada City i: oo juctly noted.
Ve have in etock dl the materials which may be needed in the wort of re;uvenating the appearance of Nevada City beautifut.
C. I. Gilbert, of Eureka Mill & Lumber Co., Oakland, left July 12 on a ten-day vacation trip by automobile with his family. They will visit various points of interest in Oregon, including a number of good fishing spots previously known to "C. I.", who is an enthusiastic angler.
Fine Cabinet \7oods --
Hardwood Flooring
W.
The inculatid qualitie of Redwood lumber prevent the trilsilsirn of heat, ccld ud electricity. It nnkr uong thc highest cmmercial inrulatqr.
Saled air slnc6 m vital to prolrr inaulatim md Redwood hu cweral hundred thousand celk r air s;rec! If,r cqurc inch. Redwod's high iruuhting value hu been puen in hma, cold storage plants, refrlgerator ero ud bctr, inebators, greenhqs and mlll rcfc.
BRITISH
A delegation of B. C. lumbermen are preparing to visit Ottawa to urge the Canadian Government to grant a subsidy of $4.00 per M Bd. Ft., to enable the sailing of two ships per month to carry British Columbia lumber to the China markets. This information is contained in a report from Trade Commissioner E. G. Babbitt at Van.couver to the Lumber Division of the Department of Comrnerce.
E. H. Biggs, Los Angeles, sales representative for the Union Lumber Company in the Santa Barbara and ,.Kite" territories, left on July 1 to spend a two weeks' vacation at Denver, Colorado. He made the trip by airplane.
The premier demonstration of the Trusty Life Saving Invention, showing four passengers seated in their chairs parachuted simultaneously, will be held at the Los Angeles Municipal Airport (Mines Field), Redondo Boulevard and Imperial Highway (114th Street), on Sunday afternoon, July 17, 1932, at 2 p.^. The demonstration is for the benefit of Aviators' Post of the American Legion. The admission price is 25 cents.
Seattle, Wash., July S.-Notification has been received by the West Coast Lumbermen's Association that the Interstate Commerce Commission has decided not to suspend the 6¢ rate on lumber from the Pacific Northwest to Gulf of l\{exico ports for export to Cuba. The new rate was scheduled for effect July 1.
The reduced rate was initiated by the transcontinental railroads to compete rvith all water transportation, as well as to grant competitive opportunities to inland lumber producers who could not reach tide-lvater shipment economically. Following a protest of the Southern Pine Association the West Coast Lumbermen's Association frled an answer with the commission in defense of the new rate's legality and emphasizing the necessity for downward revision of all rail rates on lumber from this region if the railroads are to share in the distribution of Pacific Coast lumber into the areas reached by long hauls. In line with the recommendation of the West Coast Lumbermen's Association, the commission denied the petition for suspension and the rate, as scheduled, has gone into effect.
The new automatic parachute equipment is the invention of Harry P. Trusty of Los Angeles. This new device makes it possible for the pilot to send his passengers groundward by parachute, the passengers being surung through separate doors in the side of the ship, dropping them in the same chairs they occupy in the cabin of the plane.
In addition to the life-saving demonstration, there rvill be many other interesting airplane features on the program.
Jim Farley, asSistant Western sales manager of The Pacific Lumber Company, San Francisco, accompanied by Mrs. Farley, arrived in San Francisco on the Matson Line steamer Malolo July 7 from a seven weeks' trip to the Hawaiian.Islands. While in the Islands Mr. Farley called on various buyers and users of lumber and found that a better per capita market for lumber exists there than in any other territory he has visited. This is mainly due to the fact that they build over there a great many single wall houses with solid wooden partitions. Wooden shingles predominbte, he found, as roofing material, orving to the very heavy rainfall. For this reason, too, very little stucco is used. One lumber company he visited has no less than 4O jobs in spite of the depression.
Many California retailers will be interested to hear that he had a good visit with Hugh Alderman, former salesman for The Pacific Lumber Company, and had a ride on his surf board. He also enjoyed the privilege of a ride in an outrigger canoe with the two brothers of Duke Kahanamoku, world famous swimmer, and themselves great swimmers and water polo players.
Jim visited all four of the most important islands and reports having had a very enjoyable time.
Seattle, Wash., July 10.=-Production of rnills in the Douglas fir region of Oregon, Washington and British Columbia reporting to the West Coast Lumbermen's Association averaged 19.7 per cent of capacity during June while orders averaged 24 per cent of capacity and exceeded production by 15.3 per cent. Shipments averaged 25.3 per cent of capacity and were 20.5 per cent greater than production. Inventories during the four weeks of June decreased 7.8 per ,cent. Orders reported have held steadily around 58,000,000 feet per week; production averaged 50,000,000 feet weekly and is decreasing.
Prices received by the industry for its products in June averaged $9.25 per thousand feet at the mill-all gradesand set a lower mark than any recorded since 1889, which was $8.67.
Some favorable signs are beginning to appear. Too lorv prices are shutting off production and thus reducing mill offerings; large crops and values betterments for stable agriculture products such as beef and pork, if continued, are most likely to create lumber consumption on farms; retail stocks are extremely low with buying becoming more difficult; a scarcity of homes is seen in some suburban areas ; increased rural builtiing and repairs is occurring in connection with the "back-to-the-land" shift in population; and greater programs of public ,construction are expected; all are factors expe,cted to increase lumber consumption. In addition broken stocks at the mills are being reflected in higher prices in a few items and the effects of the lumber tariff is beginning to be felt.
If I were a retail lurnber merchant-as I once was-I would take a day off this week and spend it visiting the other merchants in my town. I would call upon the manager of the leading department store; I rvould have a heartto-heart talk with the leading druggist, with the most successful hardrvare merchant and with the manager of the biggest radio shop. From these men I would learn what kind of dresses women are buying this month; the quality men are demanding in suits, shirts, and shoes; the brands of tooth pastes being purchased, and the sizes and makis of radios that are sellirig the best. In short, I would study the trend of the public's buying habits, and upon what I discovered I would base my sales Dlans for the next six months.
Such a study of buying habits is a foundation of successful modern merchandising. These habits swing in wide arcs during the course of even a few years, and the merchant that fails to base his sales plans upon them is certain to suffer.
For example, there is today a strong trend awav frorrr the buying habits of the last three years. From ever)' state, from nearly every industry, from retailers and from manufacturers come reports that the public at last is revolting against cheap, shoddy merchanclise offered at so-calle<l bargain prices.
"The public is fed up on hash and trash," declares the vice-president of one big organization. "Tl-rose stores which insist on quality and are alert and aggressive rvill do better than those which believe price to be all important. Thr public buys with an eye to quality.
An association of manufacturers of a necessity advises retailers: "The merchant who doesn't realize that price has been parodied until its punch is exhausted has only to balan'ce his books and look about him. The prospective customer's eyelids do not even flutter when the price cards are shifted to reveal further reductions. Having played the drama of price to an anti-climax the next move must necessarily be in the direction of quality-quality at a consistent pri'ce."
An executive of another big retail store agrees: "Price ! Price ! Price ! America is sold on the fact that prices are low. Pmple don't buy prices, they buy mer,chandise. There is money to be spent but people want better things. Nothing shoddy ever sold more than once."
P. A. O'Connell, president of the National Dry Goods Association, adds this thought: "Consumers today cannot afford to buy poor merchandise, because it does not give
service. Those manufacturers u,ho have sacrificed quality for price will soon find that people do not want their goods at any pri,ce, nor will they again trust the retailer who sold them such merchandise."
Writing in a recent issue of Advertising and Selling, a woman declares: "Frankly, I am sick and tired of CHEAP goods . The stores are so full of trash that the woman u'ho wants lasting value wisely refrains from purchasing Women who could buy have placed a virtual boycott on cheap merchandise . The manufacturer is substituting, duplicating, reproducing . until high quality, originality and individuality are only words. When rvill they begin to realize r-e 'won't take cheap stuff ?"
Further proof of this widespread revolt is given in the action of the heads of two great drug store chains, both noted for the low prices on their merchandise. These two mammoth retailers are a.ctually moving to stabilize prices by having manufacturers fix rigicl minimnnr retail prices on their products.
The revolt against low prices and cheap merchandise is the natural result of three years of ballyhoo about bargains, many of which \\'ere unreal. As the result of being cheated and bamboozled, the American public has become afraid to buy. Brrt when forcetl to clo so, the pul>lic shies au,ay from all things smacking of bargains and turns to those staple, well-known brands of .merchandise that represent an unchanging standard of value. Buyers are refusing to accept substittttes for well-known, established products. They have been disappointed too many times after pnrchasing bargains retailers insisted were "just as goocl."
'l'his growing demand for genuine quality, of course, appeared first in those industries where purchases are frequent and frauds are more quickly discovered. However, reports indicate the trend is rapidly spreading to all fields. Therefore, wise retail lumber merchants should be wary of substituting unknown or little known building materials for those with which the public has long been acquainted through actual use and through consistent national advertising. The revolt against cheap substitutes and the return to known quality will make well advertised brands of building materials lletter sellers and profit producers than ever before.
I suggest that every retail lumber merchant prove to himself that the buying trend today is leading back to solid quality by talking with the other merchants in his community. Those making real profits will tell him quality merchandise is best.
Seattle, Wash.-Archite,cts and builders of the Pacific Northwest were invited to see at Longview, Washington, on July 2, during the annual Rolleo, a demonstration of a new system of wood house construction designed to reduce home building'costs while reducing greatly the time necessary to complete the building.
As a demonstration of the system four carpenters under the direction of the Longview Forest Industries, erected a standard house, three rooms and bath, all ready for the plumbing, plaster and shingles, within less than an eighthour day.
This unusual speed in house 'construction, with its accompanying economies, is achieved entirely by pre-framing all joists, rafters, studding and plates, using dove-tailed joints, thus eliminating all fitting and sawing at the point of erection. The result is that all members of the frame slip into place snugly, with joints similar to those used by the Colonial carpenter but tapered by machinery working in seasoned lumber to a gauge block precision not possible in a hand-framed joint.
The ,co-ordinated system of pre-framed members permits more than three-fourths of the lumber entering into all usual house construction to be so framed at the mill that it requires no further framing or preparation at the building site, but is ready to slip into place in conformity with any desired plan. The only fixed requirement is that joist and stud spacing be at the standard spacing of 16 inches which is the usual architectural practice in dwellings of all sizes.
The whole system of interlocking fabricated frameworkthe inventors call it "enterlocking"-may be combined, because of standard pra,ctice, in any type of house construction usual to American architecture. Most of the basic members will be the same in a three-room house as in a twelve-room house and proportionate economies are expected to result from the new system to larger and smaller houses. Errors are impossible in erection as the structural members can be fitted, because of the tapered dove-tailing, but one way.
Los Angeles, June 3O.-California building and loan associations tomorrow will pay more than $7,000,000 to investors, as interest and dividends on investment ,certificates and membership shares, according to a statement issued by Neill Davis, Los Angeles, executive secretary of the California Building-Loan League.
Most of this money will be paid to residents of the State and will be immediately available for reinvestment and spending. It is pointed out this disbursement should materially increase retail business activity during early July.
There are approximately 600,000 investors in the State's 200 building and loan associations. The payment to be made tomorrow is pointed to by building and loan executives as indicative of the stability of these institutions which are paying regular returns despite retarded business conditions which have resulted in many business enterprises passing their dividends.
Throughout the United States building and loan associations will tomorrow pay out more than a quarter billion dollars to investors, there being approximately 12,0@,000 in the nation. One out of every ten persons will participate in this distribution.
"One of the problems of the construction industry," according to the West Coast Lumbermen's Association, "has been the high cost, compared with other things of individual home units. By furnishing inter,changeable parts on a mass production basis to builders, lumber manufacturers are taking a step which should result in important savings at the point of construction. This should result in more building and greater employment for ,carpenters and more use of wood in construction.
"Just now we are watching the effect of various movements back to the smaller communities and to the land, expecting a revival of small house construction to follow. The pre-framed lower cost and stauncher constru,ction house should be an important contribution to this movement, as well as to home ownership elsewhere."
LOS ANGELES MUNICIPAL AIRPORT
. (MTNES FrELD)
REDONDO BOULEVARD AND TMPERIAL HIGHWAY (rr4th STREET) PREMIERE DEMONSTRATION
TRUSTY LIFE SAVING IT{VENTION
FOUR PASSENGERS SEATED IN THEIR CHAIRS PARACHUTED SIMULTANEOUSLY ADDITIONAL THRILLING PROGRAM FEATURES
SUNDAY, ADMISSION BENEFIT
JULY 17 25c
2zoo P.M. PARKING 25c.
AvTAToRS' posr
AMERICAN LEGION
If there was ever a time when "Barkis is willin"' to make sales, it is at this time and particularly in the building materials industries. Most lumber dealers are increasin[ their advertising, pointing to reasonable prices, willing la6or and the parti-cular and general benefits of expenditures at this time. These measures bring in business, but there is room for much more. It may be that more business may be obtained by going to the customer, either literally and in person, or figuratively through advertising and salesmen and other means. And when the dealer gets to the consumer, what will he say. He will say: "You seem to need a new porch, or a hog house, or some improvements to that old fence." He should say something like that.
For the clealer who has rural territory, here are some ideas that rnay suggest what to say:
Farm animals rvhich "put in" their appearance during the early spring months require special care and attention. Caring for these squirming, healthy, playful farm youngsters is always a most enjoyable task on a well equipped and properly planned farm. With the proper encouragemenC from the lumber dealer at the right time, many farmers are willing and able to make many of the necessary improvements.
It is especially important to have warm, comfortable buildings for livestock during this season. Young animals and poultry must be well fed and cared for in a clean, dry place and be kept free from chills to make steady rapid gains. Repairing the buildings to make them warm and comfortable is not usually a very hard or expensive job. A building with cracks in the walls cau be greatly improved by applying tightly fitted, dressed and matched lumber direcily over waterproof building paper. The building paper stops all air from leaking through and the double thickness of lumber is excellent insulation against temperature changes.
Where the fioor of a building has become old and drafty, a new floor may be readily and easily laid over the old one. The addition of a tight wood floor, which may be easily cleaned, provides a warm surface ancl helps to make the building more comfortable in general. Roofs may be better insulated and made weather tight by applying wood shingles over old coverings. It is not necessary to remove the old material before applying the new roof. This makes it possible to do the work at odd times as the opportunity permits and to use the building as usual while the repair work is being done. It may be only necessary for the helpful lumber dealer to mention these facts to an interested farmer to develop a sale.
The first thing to consider in saving steps on the farm is the location of buildings. This mav not be a problem i{ the matter was properly taken into consideration when the buildings were erected. Too frequently the location of farm buildings is not given enough serious consideration at time of erection. It is an opportunity for the lumberman to figure out on a yearly basis the distance traveled to and frbm poorly located buildings, adding to it the extra steps required to transport feed and water. Such figures will lelp to make the o'uvner realize that it will pay to move at least a part of the l-.uildings before further unnecessary effort is
expended. Some materials will be required to make these changes.
In the case of a brooder house, the farm poultryman or housewife may be trying to "get by" with an unhandily located old building u'hich is also poorly constructed for the purpose. If the person who cares for the growing chicks cannot persuade other members of the family to build a new brooder house and use the old structure for an implement shed, possibly the latter can be moved to a new location, r'emodeled and placed on permanent 4x6 inch skids for moving to a convenient location and to clean uncontaminated soil when desired.
To have healthy chicks it is necessary to keep them away from the old lots and disease infested areas where poultry has been prodtrced for many years or keep the birds off the ground. The most common practice among successful farm poultrymen is to move the brooder house out on clean soil. On some farms this may not be a convenient practice, requiring instead the use of sanitary runways and sunporches to prcvent the birds from coming in contact with the soil for the first ten lveeks. These sunporches are made about equal in size to the regular brooder house. The materials required are wood framing and rvire for the wire bottomed runw-ay, or lumber and glass or wire frames for the sunporch. Both types are convenient and serve the purpose from the standpoint of sanitation, rvhen properly us,ed.
For hogs, the use of small portable houses will frequently solve the problem. To have feeders andf or granary near the hog houses will save many steps. The sanitation program for successful hog production offers an opportunity to sell materials to fix up a sled, stone boat or wagon for transporting vrater.
The relocating of an old fence or the making of a small amount of new fence and a nelv gate may save miles of walking in a year's time. Frequently short new fences can be made with the purchase of only a few posts and of wire that has been rolled up for months "over on the south forty." The sale of a ferv boards for gates and possibly a few corner posts is profitable business to the lumber dealer any time. The convenience of a well made and properly hung farm gate cannot be over-emphasized in developing sales of this kind.
A small amount of materials, with time for doing the work is usually all that is required to eliminate muddy barn lots. Wood plaJforms on both sides of watering and feeding troughs will eliminate many undesirable conditions. Portable wood feeding floors are always in dernand, and for passage between buildings board walks which may be stored when not needed are helpful farmstead equipment.
To keep any kind of livestock or poultry in a dark uncomfortable place is not desirable. A new window fitted with an approved glass substitute which allows the health giving rays oi the sun to pass through, will tnrn a dark corner into a bright sunny spot which is so vital to growth. The providing of light in the poultry house, even if only refected light from whitewashed sidewalls, helps to make cheerful quarters for the birds. Direct sunlight in the hog house is equally beneficial. Sunlight is the world's greatest
disinfectant and a most wonderful aid to farm sanitation. The possibilities for selling nerv windows and trim should not be overlooked.
Properly constructed feeding equipment promotes sanitation, encourages better feeding methods and saves labor. These feeders need not be expensive, for all can be made of materials sold by the lumberman. For the little chick a satisfactory feeder can be made of three lath and for a growing chick a trough fitted on top with removable hail screen cover made of two 1x3 inch pieces for sides and ends and a 1x6 inch piece for the bottom is satisfactory. Later on poultry feeders should be raised up off the ground or floor as the chicks grow larger. For fuii sized birds the feeding equipment should all be 18 inches or more up ofi the floor. This eliminates dirt and trash fiom being scratched into the feed. Similar feeders and feeding troughs should be provided for the hogs, sheep, calves and other livestock.
For the small sheep raiser, it is often necessary to make temporary pens in the barn or other buildings. These may be made in the form of gates hinged together, two pair of which may be used to make a portable pen. The use of creeps to permit extra feeding of lambs and calves should be considered essential equipment soon as it is necessary to begin pushing growing animals for an early market.
The construction of one or more box stalls or maternity pens in the general barn, is another improvement which costs little but is considered indispensible during the young stock season. The development of sales for maternity pens and the other items suggested in this aricle is largely dependent upon the man who sells the material localll'.
Due to extreme fire hazards in the national forests, orders have just been issued by Regional Forester Show to close certain areas in some of the national forests. In the Angeles national forest the San Gabriel Canyon is closed to overnight camping except under permit. The Ralston Divide Road on the Eldorado national forest is closed to vehicular travel. Closed to all uses except under permit are portions of the Cajon, Arrowhead, Mill Creek, and San Jacinto ranger districts and Banning Canyon on the San Bernardino national forest. The Blue Canyon area of the Sierra national forest and the Erickson Ridge area of the California national forest are similarly closed. Visitors are advised to inquire for details of the closures from local forest offi,cers before entering these national forests.
A. E. Fickling, Mayor of Long Beach, Cal., and prominent Long Beach retaii lumber dealer, has returned from a three weeks' combined business and pleasure trip to the Northwest. He made the trip to San Francisco by boat, shipping his automobile to that city, from where he motored to the Northwest, touring through Oregon, Washington and British Columbia. Mrs. Fickling accompanied him on the trip.
Booth'Kelly Douglas Fir, the Association grade and trade mark certify to your customers the quality of the stock you handle. Builders quit guessing about what they're buying, and buy where they know what they're getting.
General Sales Office: Eugene, Ore.
Mills: Wendling, Ore., Springfield, Ore.
CALIFORNIA REPRESENTATIVES
Northern California
Hill & Morton, Inc.
Denniaon St. \ilharf Oakland
Southcrn California
E. J. Stanton & Son 2050 E. 38tL St., Lor Angeler
t'Only the Piston moves"
Yz to 2-inch Drilling Capacity
Weights 1o to 2o lbs.
Priced at t1O0 and up.
Electrrc Drllb, All Slzcr
Portoblc Grtnderr and Bencb T54ler
Goncrete Surfeceu
Strend Fledble thalts and Equlpnent
Eleccrlc Hand Sawr
Sanderr. Pollchcrc . Butlcrc
R. W. Hunt, district manager for California of the Weyerhaeuser Sales Co., returned to San Francisco, June 15 from a visit to Tacoma and Everett. Mr. Hunt also visited the company's mill at Klamath Falls, Ore., in the latter part of June, accompanied by J. A. Stapleton, sales representative in the Sacramento and San Joaquin Valleys, and recently visited the Fresno district where he called on the trade.
N. W. Tatterson, ,field representative of the California Redwood Association with headquarters at Fresno, has changed his address and may now be addressed, care of Forrest K. Peil, Secretary, San Joaquin Lumbermen's Club, P. O. Box 623, Fresno. Phone 2-7104.
M. L. Booth, the Association's field representative rvho makes his headquarters at Sacramento, has also changed his address which is now as follows: Care C. D. LeMaster, secretary, Sacramento Valley Lumbermen's Club, Plaza Building, Sacramento, Phone MAin 2274.
Walter F. Peacock, president of The Booth-Kelly Lumber Co., Eugene. Ore., was a recent visitor to California. While here Mr. Peacock conferred at Oakland rvith H. Sewall Morton, of Hill & Morton, Inc., the company's Northern California sales agents. He then continued on to Pasadena to bring his farnily, 'rvho had been staying there for some time, back to Eugene.
T. B. Lawrence, Lawrence-Philips Lumber Co., Los Angeles, spent a few days in San Francisco on company business during the latter part of June. He made the trip north on the S.S. Point Loma, shipping his automobile along on the boat, and made the return trip by motor. The S.S. Point Loma is chartered by the Lawrence-Philips Lumber Co., large lumber cargo shippers into the Southern California market.
C. H. Griffen, Jr., general manager of the California Redr'vood Association, San Francisco, returned July 9 from a visit to Los Angeles on Association business.
M. H. McCall, Union Lumber Company, Los Angeles, is spending a two weeks' vacation visiting the various summer resorts along the coast of Lower California, Mexico. Together with several engineers prominent in Mexican mining activities, Mr. McCall plans to spend several days inspecting some mineral claims in the Lower California mining districts. He will return to his desk on July 18.
Washington.-Making its third annual award of fellowships ranging up to $150O a year for training leaders in forestry, The Charles Lathrop Pack Forest Education Board announces its selection of three Americans and two Canadians for the year 1.932,
The fellowships were established to encourage men to obtain advanced training to better qualify them for leadership in forestry and in the forest industries. The successful candidates are:
Weston Donehower, graduate student, Department of Forestry, Cornell Universit;'. To make a study of the manag'ement of Red Spruce for pulpwood production in the Northeastern States.
John Edward Liersch, junior forester, British Columbia Forest Service, Victoria, Canada. To demonstrate, through cooperation with interested logging companies, the practicability of economic selection in the Douglas fir region.
Ralph Melvin Lindgren, graduate student, University of Wisconsin. To do research on factors effecting initial infection and subsequent development of wood deteriorating fungi which attack lumber and logs.
Harold John Lutz, graduate student, Yale University. To continue ecological study of the "Plains" areas of southern New Jersey begun under Charles Lathrop Pack Fellowship awarded in 1931, with particular reference to soil conditions insofar as they may be related to the peculiar vegetational development.
Louis Rene Scheult, graduate student, University of Toronto, Toronto, Canada. To make a study of the use of motor trucks in r'voods operations with special application to conditions in Eastern Canada.
This is the third award of fellorvships by the Charles Lathrop Pack Forest Education Board'. The fellowships are available to Americans and Canadians for further training in the general practice of forestry, in the forest industries, in the teaching of forestry, in forest research, or in the development of public forest policv.
Applications for the fourth award will be accepted next autumn. Further information can be obtained from tlre Secretary of the Charles L,athrop Pack Forest Education Board, 1214 Sixteenth St., N. W., Washington, D. C.
,'4rea/ Spaznh home wth unnue roof/rne. The patrc conneits wth /oqqn thbt /eads drrect/v nto the //v/nq room whrch /s we///qhted artd has a beamed ceiltn?- /lote the da/ eyposue of thb dtnrnq room and'break- last room facrnq t/teeatrc. Then there n a"sma//ha// fiat connects a// three bed rwms wth bath that has a but/t-tn showen '4dJotrtrnq the rnode/ ,futchen and connlected wth the porcrl n a convenlent tot/e/. tVot one feature r1a^s been over/ooked n maktng tho a real home.
Connected with lumber business for past fifteen years and familiar with all branches of the retail business and its many side lines. For the past ten years successful yard manager in California, especially managing yards previously losing money. Particularly interested in that kind of a job and of straightening out a yard for creditors. References. Address Box C-443, care California Lumber Merchant.
Lumberman and shingle expert with years of experience, familiar with all details of the mill, wholesale and retail business, qualified to fill any position in sales department or in ofifice, wants position. Will go anywhere. Address Box C-445. The California Lumber Merchant.
.Lumberman with several years' experience in all branches of the retail lumber business desires position. Can furnish good references and'will appreciate an interview' Address Box C-447, California Lumber Merchant.
Washington, July 9.-Fundarnental prinr:iples of home selection as told in the booklet of the National Committee on Wood Utilization on "How to Judge a House" are being re-told serially in the New York Sun. That paper is printing in series a group of articles on the subject based on the text of the booklet. "How to Judge a House" was prepared by the Committee's chief engineer'
When published a little more than a year ago this popular booklet was r,videly reviewed in the press. The Sun felt that the material contained in it was of sufficient value and interest to its readers to warrant reteliing in a series of daily articles.
"How to Judge a llouse" particularly impressed the lumber industry because of its fairness. Treating all materials alike, it points out the advantages to be gained and the weaknesses to be avoided with each as they show up in actual home construction. It emphasizes the proper use of all materials. "How to Judge a llouse" contains a number of illustrations of fine types of wood-built houses. The Sun is fullf illustrating its articles using, by permissiorr, the illustrations carried in the book.
Young lady with several years' experience in the lumber business, wants position with Los Angeles lumber firm. Familiar with all office details. Address Box C-444, care California Lumber Merchant.
Wholesale selling connection wanted by salesman, age 30, with ten years' selling experience all Western lumber products. Familiar with both Northern and Southern California retail trade, and r,vill accept position in either territory. Highest references. Address Box C-446, care California Lupber Merchant.
Experienced lumberman would like position managing country yard in Southern California. Familiar with all details of the retail business. Can furnish references. Would appreciate an intervierv. Address Box C-448, care California Lumber Merchant.
The statistical survey of the California Industrial Accident Cornmission for the year 1931 shows that in that year accidental deaths decreased by 160 as compared with 1930, ctr 25.1 per cent, and permanent injuries decreased by 12.4 per cent in the same period.
The lumber anrl rvood manuf acturing industries accountecl for 16 of the total of 477 accidental deaths in 1931, and for 119 accidents which resulted in permanent injuries, Temporary injuries in 1931 in the lttml>er aud r,r'ood manufacturing iudustries totaled 2661.
A big buck that dislikes radio crooners is a story vouched for by the U. S. Forest Rangers of the northwest national forests. The buck will stand with his front feet on the porch of a dwelling ancl listen intently to radio music' He points his ears forward on the high notes and lays them back on the lol'er ones. When the ,crooners hit the falsetto at the end of a mammy song he turns awa)' in apparent disgust and disappears in the tall timber.
We carry the largest and best assorted stock of Plywood west of Chicago. Our well assorted stocks, our well known dealer policy and our central location guarantee the kind of service you demand. Progessive lumber merchants should carry these quality products. Familiarize your trade of the advantages of using Plywood. For remodeling and modernizing they are real economy.
Also a Complete Line of Pressed. W ood Mouldings
AND, IN ADDITION TO DOUGLAS FIR (Rail Only), CALIFORNIA SUGAR PINE, CALIFORNIA PONDEROSA PINE, AND THE COMPLETE LINE OF CREO.DIPT PRODUCTS
BUT THE BEST.
