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Cowan's Preview Showing of 1930 Models Draws Wonderful Turnout

H. V. Cowon

The Preview Showing of the 1930 Models of Corvan Custom-Built-In Cabinets held by H. V. Cowan, Inc., at their Los Angeles plant on Saturday, August 3, brought out the largest gathering of lumber dealers ever present at any similar event. Over 300 lumber retailers were present and all sections of Southern California were represented. Although it u'as hot, everyone had an enjoyable time and the dealers obtained many valuable merchandising ideas which was the real purpose of the meeting.

H. V. Cou'an, president and general manager of H. V. Cowan, Inc., assisted bv Bob Tate, sales manag'er, and the entire Cowan organization were on hand to greet the visitors. A fleet of traffic officers were also present to assist the lumbermen in getting their machines parked as convepiently as possible. The first half hour was devoted to an inspection of the exhibit of their 1930 Custom-Built-In Cabinets, during which time I. S. McVea's "Howdy Band", who are.well known to radio listeners, furnished excellent music.

At 1 :30 P. NI. Jose Romero, famous for his barbecues, announced that the eats were ready and.about 350 sat down to eat. The meal was a treat. During ihe luncheon, "Diamond Tooth Billy" leader of the band entertained the large gathering with song and dance numbers. Following the luncheon their was a short post-prandial session rvith Jack Dionne, publisher of "The Caiifornia Lumber Merchant", acting as master of ceremonies; Jack was at his bestenough said. H. V. Corvan was the first speaker and introduced the following members of the Cowan organization: Geo. Baldrvin Sr., Auditor; Geo. Baldwin Jr., Office Manager; Roy Davidson, Plant Supt.; B. J. Lee, Service Manager; Vern Boyce, Mill Supt.; C. J. Forster, Estimator; Walter Belcher, Plan Service Dept.; Budd Frizzell, C. C. DoorDept.;Fredlfogan, Cost Accountant; Sam Lee, Traffic Manager, (World's Champion Promising Shipping Clerk) ; Elizabeth Elworthy, Secretary; Lillian jones, Secretary; "Bob" Tate, Sales Manager; H. A. Peterson, Salesman, S. E. District; Syd Symonds, Salesman, Beverly Hills; Joe Lynch, Salesman, S. W. District; Jack Howarcl, Salesman, N. E. District;H. G. Rigney, Salesman, Long Beach District; Alex D. MacDonald, Salesman, I{ollywood District; H. A. Wark, Salesman, San Diego District ; G. M. Gardner, Salesman, Venice and Santa Monica; Jack Lung- witz, Salesman, San Fernando Valley to Santa Barbara; O. D. Adams, Salesman, Pasadena; F. B. Walker, Credit Manager; Roy Alden, Advertising Manager.

Short talks lvere also made by Kenneth Smith, secretary of the Lumber Dealers' Association of Los Angeles; E. C. Jamison, vice president of the Sun Lumber Co., Beverly Hills; Roy Alden, Roy Alden & Associates, Advertising Agency, Los Angeles; and H. T. Didesch, managing director of the Millwork Institute of California.

Steve Westover, San Gabriel Lumber Co., San Gabriel. was the winner of the first prize in the drawing contest. "Ted" Sweet, E. K. Wood Lumber Co., Los Angeles, was the winner of the second prize, and Ed. Hill, Los Angeles sash and door dealer, was the winner of the third prize. The prizes were valuable display cabinets.

An inspection of the plant was then made where the construction of the Corvan Custom-Built-In Cabinets was demonstrated according to their "standardized manufacturing methods." Lumber dealers will be interested to know that the Cowan exhibit is to be maintained as a permanent feature, and all lumbermen and others who they wish to bring or send in, are invited to visit this exhibit.

The registration rvas as follows:

Watt, Bruce, Sun Lumber Co... .Oxnard

McDaniel, fvan, Sun Lumber Co,.... .Oxnard

Whalen, J. H., Sun Lumber Co..... ..Oxnard

Henderson, H. R., Sun Lumber Co,.... ......Ventura

Clark, E. L., Sun Lumber Co...., ....Ventura

Byers, L. R., Sun Lumber Co..... ....Ventura

Hootman, F. A., Sun Lumber Co.. Ventura

Hammond, G, W., Bowerman Lumber Co..... .....Glendale

BentleS Geo., Bentley Lumber Co..... ......Glendale

Bentley, Ray, Bentley Lumber Co..... .... ..Glendale

Cozier, H. R., Hull Bros. Lumber Co...

Wrightson, J.__W- Hammo,nd Lumber Co............N. Hollywood

Davidson, R. V.,,Hammond Lumber Co..... ..N. Hollywood

P_avidson, J.a,,,_Hammond Lumber Co..... ...N. Holywood

Munson, F. E., Lounsberry & Harris. San Fernando Rd.

Wirick, Bob, Lounsberry & Harris ......San Fernando Road

Frankel, Geo. A., Glendale Mill... ...Glendale

\lVagner, Mr., Peoples Lumber Co..... ......Fillmore

Smith, E. E., Peoplbs Lumber Co..... .......Ventura

Cooper, C. F., Hull Bros. Lumber Co... ......Reseda

Radford, _W. H', Frank Graves Sash, Door & Mill Co...Los Angeles

Rumplg I. E., Frank Graves Sash, Door & Mill Co.....Los Angeles trlIayTeJle, {. E, Frank Graves Sash, Door & Mill Co....Los Angeles

Easterely, John G., Frank Graves Sash, Door & Mill Co.......i. a.

Arnold, J. F., Frank Graves Sash, Door & Mill Co......Los Angeles

Shattuck,Mr., Lounsberry & Harris .....Los Angeles

.Spencler, Mr., Lounsbe'rry & Harris. ....Los Angeles

McNeil, J. A., Lounsberry & Harris. .740 Aliso, Los Angeles

Clipfell, Geo. R., Lounsberry & Harris,. Los Angeles

Robinson, P, V., Lounsberry & Harris.....29th & San Pedro, L. A.

Jordan, Frank L., Frank L. Jordan Sash & Door Co....Los Angeles

Jordan, M. L., Frank L. Jordan Sash & Door Co.......Los Angeles

Smith, Stewart, Frank L. Jordan Sash & Door Co......Los Angeles

Effie, Wm., Frank L. Jordan Sash & Door Co.. .Los Angeles

Curran, Frank, E. K. Wood Lumber Co..... ....Los Angeles

Merithew, Percy, E. K. Wood Lumber Co.. Los Angelcs

Booth, M. L., E. K. Wood Lumber Co..... .....Los Angeles

Julien, B. R., E. K. Wood Lumber Co.. Los Angeles

Sweet, E. W., E. K. Wood Lumber Co..... ....Los Angeles

Halverstadt, C. O., E. K. Wood Lumber Co. .........Los Angeles

Jack Dionne, "The California Lumber Merchant". Los Angcles

Martin, J. E., "The Cdifornia Lumber Merchant".....Los Angeles

Didesch, H. T., Millwork Institute of California........Los Angeles

Truyens, J. L., "The California Lumber Merchant"....Los Angeles

Young, Roy L., Red River Lumber Co..... .....Los Angeles

Shaw, A. G., H. W. Brown. ......Los Angeles

Houghton, E. S., L. W. Blinn Lumbe,r Co..... ..Los Angeles

Brice, A., L. \,tI. Blinn Lumber Co..... ..Los Angeles

HiU, Ed., Ed HiU. .......Los Angeles

Ifoward, M. L., Building Materials Arcade. Los Angeles

De Armond, H. E., T. B. Hatten Co, ... .......Los Angeles

Osman, W. T., Whiting & Mead Co..... .Los Angeles

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