TO MAKE MORE PROFITS

PROFITS . . that is the basic idea in every business. Immediate profits, to be sure but the wise lumber dealer is the one who looks to the future building today for theprofits of tomorrow.

JOHNSON HARDWOOD FLOQRING makes for profits. Its recognized beauti, and durability gives it ready consumer acceptance -bringing immediate profits. It creates customer satisfaciisllbringing repeat orders' and future prosperity.

And what to the lumber dealer is of equal importance-the enviable reputation which the JOHN JOHNSON FLOORING co. has attained eliminates sales resistance. You do not have to'.sell" youf customers on JOHNSON HARDWOOD FLOORS.