CARRYING COAL TO CALIFORNIA

Tothe Lumber Merchants Of Northern California

Gentlemen:

That the entire lumber businerc frour manufachner to distributor needs asrirtance is an acknowledged facL ttUre Wood" her be€n and should be our battle cry, but here ir an rmusual fa"rhion of helping one lurnber EaDU: factwer-not by the use of wood, but by tte use of a certain brand of coal-that may appeel to you.

Central Coat & Coke Company ("4C") otwn raw millr in Oregon and Texar and coal minee in the Rock Spring IXdrict, Wyoming.

. In addition to their lumber, we are also rnarketing theh "PEACOCK" CoaL

If you are rtocki4g coalr-may we not have yorr orderr?

If you or your employeec rre using coalr won't you speciflr "PEAC@K" brand and urge your local ooal dealer to bandle ttir excellent coal-grnranteed to be ar dedrable in ite line I h "4C" lumber. By doing !o you are indirectly helping the hmbcr burines and the [.ord knorw thrt it necdr iL

Youre truln

S^A.NTA FE LT,'MBER COMPANY, By A. J. Rurcell' lilalager.