UP AND DOWI{ THB STATE

OEANCE COUNTY LI'MBEBMEN JOIN HOO.HOO/ ELEcr DToNNE EoNoRARY MEIvTBEB

' The Orange County Lumbermen's CIub helcl a very interesting dinner meeting in the Elks' Club banquet haII in Araheim the night of September 6, with President C. F. Grim as the very able presiding ofricer.

The speakers of the evening were David Woodhead and Jack Dionne. Mr. Woodhead made a strong talk on HooHoo, which was second.ecl by Mr. Dionne. Mr. Dionne made a short characteristic tblk on "Creating Business," and on lumber and Hoo-Hoo things in general.

Following these talks, twenty-three members of the Club made application for either reinstatement in lloo-Hoo' or for the privilege of joining at Arch Beach on the 9th. They also pledgecl their assistance in getting aII the other members of the Orange County CIub to join the order, thus giving Orange county a mighty strong IIoo-Hoo organization.

The dinner was fine, there was excellent music, and the occasion was a very happy one. Jack Dionne was elected an honorary member of the club by a rising vote.

A DEALER's FINEST ASSE1

Every time you unconsciously, unknowingly, or unthinkingly irritate or ofrend a customer you place yourself in danger of cutting off a part of your income.

Perhaps a customer may be unreasonable and ask favors he is not rightly entitled to, but whenever possible, give him the benefit of the doubt, beeause SATISFIED CUSTOMERS are the merchant's most essential asset.

And the grouchier the customer the more the effort you should mpke at being courteous and kindly. To do this requires tact and good judgment in many cases, but it pays.

The pleased and satisfied customer is a fine asset and. a splendicl walking advertisemeut.

Dean Says Plans Bring Results

W. B. Dean, General Manager of the Diamond Match Company at Chico, reports conditions rnore favorable in his territory than in many years, with all of his yards doing a nice volume of business. They have recently added extensively to their already large plan service and are thoroughly sold on the idea of the value and'assistance that a practical builing service gives. Iile says it is the means of ereating non-competitive business, and the new, modern homes thus resulting stand as an everlasting ad.vertisement to their efrorts.

MADEBA LUMBER, COMPAI{Y'S BIG SAWIEILL AT SUGAR PINE DESTR,OYED BY FIRE

The big sawmill plant of The Madera Lumber Company at Sugar Pine, Cal., was d.estroyed by ffre the night of Septem' ber 10. Nothing was saved of the plant except the machine shop. THE CAIIFORNIA IJUMBER, MERLIIIAN'I' is assured that the plant will be rebuilt at once, as it has great timber holdings behintl it.

The lumber sheds and yard.s are located at Madera, 65 miles from: the sawmill, so were not affected by the fire. The planer and box factory are at Madera also.

The Mad.era Lumber Company is eontrolled by Elmer H. Cox, of San Francis"o

Cooper Opens New Office

'Wilfred Cooper, who resigned. the first of the nonth as manager of the Los Angeles office of the J. R. Hanify company, has opened an office of his own at 600 Central building. I[e will represent the DeReynier Lumber company of San F rancisco in southern California. The DeReynier Lunber company is composed of E. DeReynier and G. B. Gamerston, both formerly with the Hanify organization in San Francisco.

TWOEY FINDS NORTHER,N IIIILLS BUSY

Arthur Twohy, well-known l-.ios Angeles wholesaler, is / back from a trip to Oregon and Washington. He was gone about a month and visited most of the mills in the fir territory. H€ says that lumber will be hard to buy in the Northwest for fully 60 days and what with the eastern, Califomia and export demand the nlills will be busy through the greater part of the FaIl.

CEBISTENSON LUMBEB CO. ELECTS OFEICEBS

At the last meeting of the stockholders of the Christenson I:umber company of San Francisco R. E. Suclden \ras elected president and Sam Towle vice president and general managei. This company operates the retail busiuess of Sudden & Christenson in San Francisco and enjoys an extensive trade. The sales staff of the company consists of the following well known and highly efficient salesmen: E. B. I\[clntyre, C. H. Moody, Charles McFarland, 'W. J. Clarkson.

NEW LI'MBER, CAR,RIER, AR,RIVES

The steamer Elabato-the first of the fleet to be operated by the Los Angeles Lumber Prod.ucts Company-has arrived at San Pedro harbor from the Atlantic coast. She will be converted into an oil burner and will be used to carry logs and flitches from British Columbia to the company's mill now being built at Los Angeles harbor. She is of steel and registers 1,485 tons net. Two other vessels of same size are on their way.