The California Lumber Merchant - November 1934

BETTER HOUSING PROGRAM

Cooperate in the NATION-\(/IDE BETTER HOUSING PROGRAM Bv joinins in your local BETTER HOUSING CAMPAIGN.

srx WEEKS' JOB DONE IN FOUR HOURS

As.a part of Oakland's Better Housing Campaign this dilapidated house was remodeled in just four hours. The job was done by a crew of t>O mechanics, who were specially rehearsed for the stunt.

CALIFORNIA REDWOOD FOR SIDING

The California Redwood vertical siding used in this remodeled home gives it a distinctive appearance and a guarantee of permanence.

An Enormous Stock

of Redwood and Fir in usual and unusual cornmercial sizes is maintained by us at our Terminal Wholesale Yard, Los Angeles Harbor.

Immediate delivery to job or yard. You can keep your inventory down to a low point and still give your customers the best of service.

INE T|lU PREPIREII F|lR THIS ilEU lt0u$tltc BustltEss ?

Your business is bound to show an indease while the National Ffousing Act is receiving so much publicity. Community and individual promotion.campaigns will refect in your business. You can be ready for the many demands that will be put to you by taking advantege of McCormick senrice. Our mills and yards have complete stocks to meet your every requiremetrt. Call your McCorrricft Salesman.

That

ORMICK LUMBER

THE PICT OF THE TALL "REE FORESTS 461 Martet Street l17 Ved I al C

rAdvetirementr appeer in alternate irgue.

Abcrdeen Plywood Co. ---------.----- ------------------ 2l

Aesocirted Lumber Mutuab

Boolctevcr-Butnr Lumber Co. -----------------------.21

Booth.Kelly Lumber Co. ---------------------------------19

Ericc & Howard Trucling.Co. ---------------*

Broolmire, fnc. ---,--------- --------.25

C,elifornia Buildero Supply Co. -------------------f l

Crlifornia Panel & Veneer C,o. -------------------21

Celifornia Redwood Arcociation --------------I.F.C.

C-difornia Vholeoale Lumbet Ars'n. ------------17

C.clotex Conpany, The

Ctamebrlin & Co., IV. R. ------------------------------17

C,ooper Lumber Co., V. E. ------------------------21

Dolbeer & Carron Llmber Co. -------------------21

Ellioa Bay Salec Co. ---------O.F.C.

Henmond l,r'm$gs Co. ------------------ ----- - I.F.C.

Hitl & Morton, Inc. ------------------------------------21

Koehl & Sons, fnc., Jno. V.

Laughlin, C. J. ------------ --------.21

Lawrence.Philips Lrrnber Co. ----------_----------.2t

Loop Lumber Company

Lumbermentr Credit Aeoociation -------------------i

Mc{ormict< Lumbet Co., Chaa R. ---------------- 3

Michigan California

J. E. MARTIN Managing Editor A. C. MERRYMAN Advertising Manager

THE CALIFOR}.IIA LUMBERMERCHANT JackDionne,fublbhu

John C. Light Chairman o[ Better California Redwood on Air With Housing Program for Gila County Home Modernization Program

John C. Light, Light's Lumber Co., Miami, Arizona, has been appointed Chairman of the Better Housing Program for Gila County, Arizona. A two-page spread recently appeared in the Arizona Record carrying information and details on how the Government can assist home owners to modernize, repair and recondition their homes ; reprints of the spread were distributed to every home in the GlobeMiami District which was made possible by the business firm's aclvertising on these pages.

In an "Appreciation" directed to the citizens of the Globe-Miami citizens, and especially'to those who assisted in bringing before.the people the Better Housing Program, X'Ir. Light says: "To my mind the Home Owners Loan Corporation, the Reconditioning Program, and the Better Housing Program is one of the greatest things that the national Legislature has done to bring about National Recovery."

The California Redwood Association is on the air over KGO every Tuesday evening at 7 :30 with a home modernizing program. A series of short announcements intended to stimulate the public's interest in modernizing and horne l>uilding'are interspersed with the musical numbers of each program.

The California Redwood program directly follows the NBC sustaining program which consists of a half hour of entertainment and boosting for the building industry.

In each weekly program a member of the State Association of California Architects will discuss the value of architectural design, and the advantages of consulting an architect. These discussions were inaugurated by William I. Garren, president of this associatiod, on the first program of the series, Tuesday, October 23.

A feature of the first program was the singing of Nlildred Bush Farley, soprano, of Oaklancl.

San Francisco Housing Drive Housing Con[erence Held in L. A.

Pledges for the improvement of homes and other buildings signed up to f)ctober 26 tn connection with San Francisco Chamber of Commerce Better Housing program totaled ff2807,691. Pledges numbered 2369.

The objective set by the committee in charge of the program for San Francisco is $7,0@,000.

M. A. "Matt" Harris, Van Arsdale-Harris Lunrber Co., San Francisco, and F. L. Dettmann, Allen & Dettmann

Luml>er Co.. San Iirancisco. are meml)ers committee of the Better Housing program. A large force of SERA fielcl workers is plete house-to-house canvass of the city.

of the finance making a com-

Herb Klass Wins Golf Cup

Herb Klass, general sales manager of The Pacific ber Company, San Francisco, was the winner of the Holmes golf cup in the tournment held at San Jose, ber 27, following the joint meeting of the Redu'oocl tions Committee and the Lumber Committee of the fornia Retail Lumbermen's Association. held there previous day.

A regional housing conference attended b1. over 1500 business ancl building trades executives rvas held at the Anrbassador Hotel, Los Angeles, Friday, October 26. Features of Title 11 of the National Housing Act rvhich will go into effect soon uncler which the Government will insure loans macle by private financial institutions up to $l6,0OO on single clrvellings, cluplexes, four-farnily flats and combination business and drvelling structttres rvere explained by F. W. Marlow, district director of the Federal Housing Administration in Southern California. Mr. Marlow said they hoped to have the regulations for this program in Los Angeles by November 1 and have the plan actually under way in sixty days.

H. R. Northrup, industries adviser of the FHA at Washington addressecl the conference. H. S. MacKay, cl-rairman of the Los Angeles Better Housing Program Commit-

tee, presided at the meeting. Although the Los Angeles

campaign has not yet opened, Mr. MacKay said that mod-

ernization under the Better Housing Act has caused $3,-

500,000 to be spent in Los Angeles already. Cali- NE\V YARD AT

the A nerv yard has been opened on the outskirts of Sonoma by the Sonoma Mill & Lumber Co.

Pilgrimage to Lumber Shrine

A group of 25 lumbermen, their families ancl friends, helcl their fourth annual re-union and pi,cnic at Calaveras State Park on Sunday, October 7, to honor the memory of the late "Parson" Peter Al Simpkin, Supreme Chaplain of HooHoo.

President Chas. G. Bird of the "Parson" Simpkin Memorial Association, opened the informal program, held at the magnificent Sequoyah Gigantea dedicated to the memory of the "Parson", by reading greetings from George M. Cornwall, Chas. D. LeMaster, Dr. John Simpkin, Marshfield, Ore., and Fred E. Conner, Nevada City.

Frank W. Trower acted as program chairman for the day.

E. S, McBride of Davis, read extracts from a letter of the "Parson's", which gave a good insight into his Hoo Hoo activities.

Anna Marie Simpkin, grancidaughter of the "Parson", read a short article about Chief Sequoyah, after whom the giant species of the California forest was named.

Betty B. Trower read a humorous story-one of NIr. Simpkin's favorites-about Wm. E. Gladstone.

Prof. Emanuel Fritz, of the department of forestry, University of California, told of meeting a great grandson of Sequoyah some years ago, and then introduced the speaker of the day, Rodney S. Ellsworth, an authority on the Sierra region of _California.

Nlr. Ellsworth told the story of the discovery of the Calaveras Grove of Big Trees, the first such grove known to modern man.

Gordon Pierce, vice president of Hoo Hoo Ciub No. 39 read extracts from a letter from Roy Felt, Salt Lake City, where the "Parson" spent 20 years as pastor of Phillips Congregational Church.

B. J. Boorman, brought the program to a close with an inspiring tribute to "Parson" Simpkin's useful 1ife.

Joseph W. Simpkin, one of Mr. Simpkin's two sons, who with his family has recently moved to Oakland, expressed his thanks to the group.

Chas. D. LeMaster of Sacramento was elected president of the Parson Simpkin Memorial Association for 1935.

GEO. ULETT VISITS SAN FRANCISCO

Geo. A. Ulett, manager of Smith Wood Products Co., Coquille, Ore., was a recent business visitor to San Francisco. This company specializes in the manufacture of Port Orford Cedar, and is represented in Northern California by James L. Hall, San Francisco.

Mr. Ulett says that his firm is enjoying a very satisfactory business.

To hl llr rnilrpptne ill lmporters of Mahogany and Philippine Hardwood$.

OFFICIAL NOTICE:

Irnport quotas for six m,onths period, be ginningJanuary 7 st, 7935

Officiol notice is here6y given to oll lmporters of Philippine Mohogony and Philippine Hardwoods that this Association, os Administrotor of the Lumber Code in the Philippine Mohogony Subdivision, through its Executive Committee, will ollocote lmport Ouotos for eoch ond every eligible importer, importing Philippine Mahogony dno Philippine Hordwoods into the United States for the six months period beginning Jonuory '1 st, 1935.

Under provisions of Section B, Article Vlll of the Lumber Code, dny person desiring to import Philippine Mohogony and Philippine Hardwoods into the United Stotes during the six months period beginning January 1st, 1935, shall give the Admistrotive Agency 10 doys written notice prior to November gOth, 1934, ano present occeptoble evidence of eligibility, and such supporting doto os will be necessory for the determining ond assigning of an lmportAllotment. Blank forms upon which the required information should be furnished will be mailed to every known importer of Philippine Mahogony and Phllippine Hordwoods, with instructions for filling out the blanks.

The Executive Committee of the Philippine Mahogany Monufocturers' lmport Associotion, Inc. will meet obout November 9Oth,19;34 to make lmport Allotments, and if the information requested of the individual importer oird his opplication for on mport ollotrnent for the six months period beginning Jonuary 1st, 1935 ore not received by November 10th, 1934, dny importotions of Philippine Mohogony and Philippine Hordwoods by soid lmborter drring soid period will be considered in violotion of the Lumber Code ond sublect to the penolties provided in the Notionol Recovery Act ond in the code itself.

EXECUTIVE"COMMITTEE

V.gebond Editorials

By Jack Dionne

For mdny blessed generations the children of this nation have had instilled into their hearts and minds from earliest days the immortal and imperishable truth that this IS the greatest nation in the world; ttrat the country in which we live is the most blessed that the children of men have ever known; that here, and HERE ALONE, all men are equal before their God and their Government; that the children of the poor have the same rights and equal privileges enjoyed by the children of the rich; that those certain inalienable rights of life, liberty, and the pursuit of happiness belong to every man, and cannot be denied him; that there is more tolerance, more fellowship, more understanding, more fair-play, rnore genuine opportunity, more unvarnished equality here than there is or ever has been anywhere on the face of the earth; that every American citizen has reason to thank God every hour of the day for the unequalled blessings that come to him with his American birthright; that the Kingly crown of an American Citizen is the grandest sign of human sovereignty; that the boy from the hovel has as much right-and a whole lot more chanc+to become President as the boy from the mansion; that this is, in fact and in truth, "The Land of the Free and the Home of the Brave." ***

Every mother has taught these consecrated truths to her children at her knee. Every father has proudly proclaimed them to his sons, and striven that these tidings of great joy should be ineradicably imbedded in their consciousness. Every teacher has taught them. Every preacher has proclaimed them from his pulpit. Every statesman has emblazoned them. Every orator has jeweled them with fine phrases. Every historian has helped to imbed them in the timeless scroll of history. Every patriotic assemblage has proclaimed their sanctity. They have become the rockribbed foundations upon which the eternal glory of this nation have been built. They are heart of our nation's heart, and fiber of our nation's fiber. ***

I still believe in these philosophies-believe in them just as utterly as when I was a kid in school. That is why I instinctively resent dl this recent chatter about the need for this netion taking up new ideals, and having to rebuild its spiritual structure upon new foundations and along new lines. To me all this stuff is simple heresy and plain btasphemy. Personally, f'm waiting as I have been for five years for t'he return of the "good old days," with all

that they meant. They were good enough for me, and they can t come back too soon to suit me. And, while there may be those who think otherwise, I haven't met any of them on my travels

The story is going the rounds in the South of the colored cook who failed to show up for work one morning. Several days passed and no word came from her, and, since she had been a faithful employe of the family for many years they decided something must have happened to her. So they drove out in the colored quarters to her house. There she sat on the front porch, fat, grinning, the picture of contentment, just rocking away in hir old rocking-chair. ***

The white lady wanted to know what the trouble was, and why she hadn't come to work. "You don't look the least bit sick," she told the colored one. "No, Missus Robison, Ah ain't sick " said the ex-cook, "but Ah jus' can't wuk fo' you no mo'." "My goodness, why not?" asked the white lady. "Ah've done jined de Guv'meng" was the satisfied reply. The mystery was soon explained. She had gone on "relief." !t**

If there was some practical way to separate the genuinely unemployed and willing-to-work frorn the enormous number of people who have just "jined de Guv'ment," the statistics regarding unemployment would not look nearly so dark t$ rF

Al Smith's comparison of our Federal Government to Santa Claus has become a national by-word. Someone reminded Al of the continued popularity of the Administration. "Sure," said Al I "You never heard of anyone shooting Santa Claus, did you?"

The other day I sat in a Legislative gallery and listened to a debate on the wisdom of applying for a big Public Works donation. Both sides of the argument referred to Uncle Sam as "Santa Claus," and one of the proponents of the measure declared that it was the first and would probably be the last time that millions could be had from Santa Claus for merely hanging up your stocking, and that it would be foolish not to get a share. :t*!F

The progress of the national remodeling effort under the Federal Housing Act is decidedly spotted. It appears that

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PINE DEPARTMENT

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where there is great effort behind it, there have been good results. But great effort has been shown only in scattered sections.of the country, so good results have come only in such sections. Generally speaking the thing is lagging. In many territories no effort has backed the proposition, and little if any good has therefore been achieved. The news comes from Washington that the second phase of FHA, that of new buildings, will be launched at once, instead of several months hence. There are ttrose who believe they should have been launched at the same time, and that the two phases would work splendidly hand in hand, and help each other. I incline to that opinion, and am glad'to see the new building effort coming. I don't think the lateness of the season will hurt. 'We are so far behind with our

LOS ANGELES

ROBT. FORGTE

311 Financid Cent€r Bldg.

7(H So. Spring St. - VAndyke tl47l

building in this country that if it ever really starts the season won't be able to stop it. ***

There is a lot more chance for the new building phase to "click" than there was for the remodeling and repairing. In the latter the borrower who could qualify for a loan UNDER the Act, could get one without it. But the building of new homes could and should be difrerent, and will in my mind offer a much greater appeal than the first phase.

*!t*

The Government guarantees in full an g0/o mortgage. The interest rate is 51/z; not Sft that figures out twice as much as in the remodeling phase, but really Sl/o net.

(Continued on Page 8)

Vagabond Editorials

(Continued from Page 7)

That looks good. I honestly doubted that the remodeling act would develop greatness. I just as honestly believe that the new building effort WILL. If it DOESN'T you can really write it into your hat band that we are in a building jam. ***

If money owners won't loan at 5l/o on Government guaranteed mortgages-then they just won't loan at all to private entet'prise. And, if builders won't build under such auspicious conditions-then they iust won't build. I think they will this time-both of 'em.

Oh yes, I'm one of those guys that signed his trade code; signed it for both my papers. And I'm living up to it and will continue to do so until I see fit to repudiate that signature'

,F * {<

I don't claim I did it enthusiastically. I don't pretend that I did it even graciously. I'm like my friend George Zirnmerman, of 'Waco, Texas. He says he didn't believe in codes as an even partially intelligent method of promoting recovery, but when we got them-not to be a rule-or-ruin man-he accepted the situation and went along to get dl the good possible out of them. t**

I signed the periodical publishers' code with the same thought. I don't like it said that just because they won't play my way, I won't play. That code signing violated many of the fundamental beliefs that I hold and shall always hold with regard to my rights as a citizen. But I signed it for the reasons stated; and I'm living up to it' t**

I didn't even have the satisfaction that a lumber friend of mine had a year ago. He said to me, "I'm going to Washington and help make that code." I said, "I thought you objected to having a code?" He said, "I do, but we have no choice in the matter, so the way I feel about it is' if we HAVE to have a monkey on our backs let's be sure it's OUR OWN monkeY."

**rF

I didn't have that satisfaction. I just signed the one they handed me. And the burden of the scream f am now emitting is that a lot of the boys in my line of business either didn't sign the code-or didn't read it.

*!F*

The chief criticism I have of conditions surrounding business of late is the apparent fact that the square-shooter seems to be penalized and the free-booter gets the gravy.

That and the.fact that if a man tries to keep up with the innumerable new rules of business he doesn't have time to do anything else. So his business suffers from his inattention.

***

One of the keenest men I know told me recently that he woke up one day and discovered that he was giving the major part of his time and attention to learning the new rules of business, and neglecting his business fundamentals, such as getting business, delivering the goods, and collecting the money. His natural hustling methods had been supplanted by the effort to learn and apply the new rules. He decided that he had evidently come to a branch in the road and had taken the wrong highway. So he just turned right-about-face and went back to work like he used to work.

It continues to be afnn""fa tJ-.tu the things we see about us, make sense. So .rnany people are spending so much money so freely, while so many others are living on charity; so many lines of business are getting along fine, while so many others are tottering; that it just doesn't make sense. I can show you places where desirable houses and apartments are at a premium and rents are high; yet you can't borrow money to build. That doesn't look reasonable, does it? Hundreds of such lop-sided contrasts can easily be drawn of the present situation. It looks to me, as I have said for some time in this column, that this country is all ready to get well, just needs some additional incentive that apparently hasn't shown up yet. f can't help believing that if we would just announce a sound money policy, quit trying to reverse the laws of nature, send the Brain Trust and Secretary Wallace home, and define Section 7a in such a way as to remove the fright its recent interpretations have given all employers-things would happen in a hurry.

Lumbermenfs Post Meet Nov. 13

Lumbermen's Post No. 4O3, American Legion, will hold their next regular meeting at 6:30 p.m., Tuesday evening, November 13, 1934 at the Rosslyn Hotel, Los Angeles. The SERA negro quartette will give a half-hour entertainment program and they are reported to be a "riot."

Lumbermen can purchase their tickets for the U.C.L.A.St. Marys' football game to be held at the Los Angeles coliseum on Armistice Day from T. L. Stearns, Hayward Lumber & Investment Company, Los Angeles; he has tickets on the fifty-yard line for the game.

00Fs K wa top the

list

A recent tabulation of loan requests from the Federal Flousing Administration reveals that roof reFa,irs head the list of needs by owners of single family dwellings.

PUT PIONEER.FLINTKOTE ROOFING ON TOP OFYOUR LIST, MR. DEALER, AND CASH IN ON THIS BIG FEDERAL HOME MODERNTZA. TION DRIVE.

Ffave you received your supply of the new 16-page Booklet . No. 101. ff not, write or phone at once.

Pacific Coast Hardwood \(/holesale Distributors Hold Annual Convention-C. H. White Elect ed President

The tenth annual convention of the Pacific Coast Hardwood Wholesale Distributors Association was held at the St. Catherine Hotel, Avalon, Santa Catalina Island, on Thursday, Friday and Saturday, October ll, 12 and 13, t934.

C. H. White, White Brothers, San Francisco, was elected president for the incoming year. James Ahern, Emerson Hardwood Co., Portland, Ore., was elected first vice presi-

Mr. Cahill stated that the meeting of the National Wholesale Lumber Distributing Yards Association was their lirst annual convention, and that it was well attended by leacling men of the industry who represented large holdings.

During the progress of the meeting, President Swafford interspersed brief talks on the following subjects:

1. That the four years of depression have built a huge backlog for home building and construction for the future. He gave building figures for the state of California to bring out this point. During the years 1927-8-9, the total figures were W79,8f,7,212. while for the three years 1937-2-3 the total building and construction was $D6,06?,051.

2. Using the Housing Act as a basis for hope and en,couragement for the building industry, particularly the second title covering new construction, he urged all the rnembers to get their shoulders behind this great movement.

3. He brought out the fact that the Administration through the Housing Act is developing a tremendous advertising force in the interest of home building, and stressed the fact that this great advertising campaign is just being launched and will be carried out in behalf of our industry.

Elected President Ted Higgins

H.

Director dent; Frank Connolly, Western Hardwood Lumber Co., Los Angeles, second vice president, and B. E. Bryan, Strable Hardwood Co., Oakland, secretary-treasurer.

Directors elected were: J. Fyfe Smith, J. Fyfe Smith Co., Vancouver, B. C.; A. L. Bates, J. J. Matthews Hardwood Co., Seattle, Wash.; Ted Higgins, J. E. Higgins Lumber Co., San Francisco; H. W. Swafford, E. J. Stanton & Son, Los Angeles; C. M. Cooper, W. E. Cooper Lumber Co., Los Angeles, and A. A. Frost, Frost Hardwood Co., San Diego.

The hardwood flooring group met on Thursday afternoon .with Frank Connolly presiding at the meeting.

President H. W. Swafford opened the convention Friday morning with an address of welcome which was followed by his annual report on conditions in the hardwood industry.

D. J. Cahill, 'Western Hardwood Lumber Co., Los Angeles, addressed the convention at the Friday afternoon session with an illuminating report on the recent conventions of the National Wholesale Lumber Distributing Yards Association and the National Hardwood Manufacturbrs Association held in Cincinnati, Ohio, the latter part of September, and the Lumber Code Authority meeting held in Chicago on October 3, 4 and 5, which he attended. His discussion covered the lumber code, distribution regulation-q. and an exhaustive analysis of hardwood conditions.

C. H. White read an excellent paper on "Americanism." The convention unanimously endorsed the action of the Lumber Code Authority to maintain the Codes and Cost Protection prices.

The annual banquet was held Friday evening. Roy Barto, Cadwallader-Gibson Cb., In.c., Los Angeles was toastmaster. Kenneth Smith, Los Angeles, Secretary-Manager of the Lumber and Allied Products Institute, was the speaker of the evening, his subject being, "Competition of the Future." Mr. Smith's address appears elsewhere in this issue. An excellent entertainment was furnished during the evening by Fanchon & Marco Inc. The prize, for the best all-around outdoor and indoor champion in the Pacific Coast hardwood group excelling in athletic sports, a beautiful silver cocktail shaker, was presented to Roy Barto by Frank Connolly.

F. W. Marlow of Los Angeles, district manager of the Federal Housing Program in $outhern.California, gave a very informative talk at the Saturday morning session on the National Housing Act. Mr. Marlow's talk appears elsewhere in this issue.

The following resolution was unanimously adopted:

WHEREAS, The National Industrial Recovery Board has formulated and submitted for consideration. a form of contract to be entered into by wholesalers seeking to enjoy the advantages of wholesale discounts, which contract provides a penalty for the violation of Code prices, of 25/o

C.

Vhite

Electeil

o{ the amount of each single sale or transaction, subject to a maximum penalty of $500.00 liquidated damages, the proof of violation to be determined by arbitration; and

WHEREAS, the penalty for violation of the price provisions of the Code by the manufacturer are not being enforced and are not capable of su'ch prompt and effective enforcement as that proposed for the wholesalers; and

WHEREAS, as yet no satisfactory definitions of whoiesalers, wholesale distributing yards, and recognized wholesale trade have been adopted; and

WHEREAS, it is evident that recent decisions of Federal Judges in Tennessee and Mississippi, denying the legality of cost protection prices, will have the efiect of further demoralizing the present price situation; now

THEREFORE BE IT RESOL\rED, that while recognizing that the proposed contract has certain manifest mer-

Ffoquiam Lumber & Shingle Co.

Hulbert Mill Co.

Willapa Flarbor Lumber Millr

STEAMERS

ELECTED KIWANIS DISTRICT GOVERNOR

Edna

Sanitan

Trinidad

Barbara Ceter

Dorothy Cahill

Edna Chrirtenron

Vash. Hoquian, Wach. - Aberdeen, IPash. Raymond, Verh,

Jane Chrirtenron

Annie Chrictenron

Edwin Ctri*enron

Catherine G. Sudden

Eleanor Chrirtenro

Charlcr Chrirtenron

Frank Fox, Fox-Woodsum Lumber Co., Glendale, Calif., rvas elected district governor at the fourteenth annual California-Nevada convention of Kiwanis International which was recentlv held at the Hotel Del Coronado.

C. M. Cooper Elected, Director

D. I. Cahill Addressed Conoentinn

A. A, Frost Elected Director

H. V. Suafford Elected, Director

B. E. Bryan Elected Secretary-T reasurer

Angeles Oakland

MY FAVORITE

),

That \(/as Her Private Business

The "cullud" lady was registering to vote and the clerk of registration was .asking her the customary questions. She gave her name, age, address, etc., and then the clerk asked:

"And what party do you affiliate with?"

"Suh?" exclaimed the astonished Dinah.

"I say, what party do you affiliate with?" repeated the

A fine attendance greeted President Jerry Bonnington, new president of East Bay Hoo Hoo Club No. 39 at the regular dinner meeting of the club held at Hotel Coit, Oakland, Monday evening, October 15.

clerk.

"Mistuh, do Ah has to ansa dat question if Ah wants t'vote?"

"That is the law," declared the clerk.

"Den you jus' scratch Mah name ofra dem lists.If Ah gots t'tell dat party's name, Ah doan vote. Dass all. Why he ain't even got his deevoce yet."

East B.y Hoo Hoo Club Plumbing Inspectors Hear About Redwood Septic Tank

Clem Frasbr made a plea for a larger membership, suggesting that they should aim at a membership of 10O.

Jas. B. Over'cast spoke in favor of initiative constitutional amendment Nos. 3, 4, 5 and 6, relating to the curbing of crime in California, and asked members to vote "Yes" on these on November 6.

Music was provided during dinner by the Patricia Maddern Trio.

Entertainment chairman C. L Gilbert introduced the speaker of the evening, H. R. Smith, vice president of the Bank of America, and head of the bank's department of business research. Mr. Smith delivered an interesting talk on the "Business Outlook."

Past President C. I. Gilbert had the honor of being the first victim of "The Mystic Odor of Fungi", the Ritualistic Requiem for past presidents of Club No. 39. The initiation ceremony was put on by Larue 'Woodson, Bert Bryan and Carl Moore.

PLYWOOD MEN VISIT S. F.

Huber Wise, secretary-treasurer, and Jack Rehm, assistent sales manager, of the Harbor Plywood Corporation, Hoquiam, Wash., recently spent a few days in San Francisco on business, rnaking their headquarters at the office of C. W. Buckner, California representative.

GUS HOOVER VISITS SCOTIA

A. L. "Gus" Hoover, Southern California representative of The Pacific Lumber Company and Wendling-Nathan Company, recently visited San Francisco, and spent a few days at the Pacific Lumber Company's sawmill at Scotia.

Max E. Cook, agricultural engineer, The Pacific Lumber Company, San Francisco, following his attendance at the California Retail Lumbermen's Association convention at Fresno, October 11 and 12, went to Stockton October 13 on invitation of the California State Plumbing Inspectors' Association, to take part in the program at their annual .convention with a presentation of the Palco Redwood Se'ction Septic Tank to this group of city plumbing inspectors and sanitary engineers.

Great interest was shown by the group in Mr. Cook's talk, and in his suggestion that there should be closer relations between the plumbing industry and the retail lumber industry to the benefit of both.

FLIES TO SAN FRANCISCO

Ted Dichter, president of the Prouty Lumber & Box Co., 'Warrenton, Ore., recently traveled by plane from Portland to San Francisco, and also visited Los Angeles, returning home from there.

TAKE BOAT AND AUTO TOUR

M. H. "Bill" Helm, dock superintendent at the Chas. R. McCormick Lumber Company's terminal at Wilmington, recently sailed to Seattle on the H. F. McCormick. Mr. Ifelm, accompanied by Mrs. Helm, took his car along and visited the company's mills at St. Helens, Ore., Port Ludlow and Port Gamble, Wash.; the Seattle and Portland offices, and made the return trip by road.

EARL WHITE IN NEW BUSINESS

Earl White, formerly of the East Bay Mill & Lumber Co., Oakland, has taken over a service station at East 12th Street and 24th Avenue, Oakland, where he will be glad to serve any of his old friends in the lumber business, who may find it convenient to give him a call,

Bv Jack Dionne not guaranteed---Some I have told

sroRlEs

for 20 years---Some less

BACK FROM SOUTHERN TRIP

F. Dean Prescott, Valley Lumber Co., Fresno, accompanied by Mrs. Prescott and a party of five friends, returned to Fresno, October 15 from a six weeks' trip which they report as having been most enjoyable.

They sailed on the Grace Line steamer Santa Rosa through the Panama Canal to Cuba, and returned from there on another steamer to Vera Cruz, Mexico. They then traveled to Mexico City by train, and after spending some time there came back by easy stages to Fresno.

G. E. WITTWE,R OPENS RETAIL YARD

G. E. Wittwer has opened a retail lumber yard at 6800 West Blvd., Los Angeles. The yard will be known as the West Blvd. Lumber Co. Mr. Wittwer has been conuected rvith the retail lumber business in the Los Angeles district for a long period.

F. H. RANSOM VISITS S. F.

Frank H. Ransom, president, Eastern & Western Lumber Co., Portland, was in San Francisco, October 22 on his way home from attending Lumber Code meetings in Chicago and Washington.

BACK FROM EAST

Fred S. Palmer, manag'er of the Pine department of the Santa Fe Lumber Company, San Francisco, returned October 22 from a two weeks' business trip to Chicago, New York and other Eastern cities.

ON NORTHWEST TRIP

Guy E. Smith, general sales manager of the Chas. R' McCormick Lumber Co., San Frpncisco, left October 20 to visit the company's offices in Portland and Seattle, and mills at St. Helens, Ore., Port Gamble, Wash., and Port Ludlow, Wash.

AT YOSEMITE

M. A. "Matt" Harris, Van Arsdale-Harris San Fran.cisco, accompanied by Mrs. Harris, 25 on a vacation trip to Yosemite National they will stay at Hotel Ahwahnee.

Lumber Co., left October Park, where

R. CHAMBERLIN VISITS L. A.

W. R. Chamberlin, president of W. R. Chamberlin & Co', San Francisco, returned October 27 lrom a business trip to Los Angeles.

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Competition of the Future

Kenneth Smith

This is one of those subjects where the speaker has unlimited range. What are to be the competitive conditions of the future is purely a matter of opinion. No facts are involved and no one can question what may be said however much he may disagree with the conclusions of the other fellow.

There are two distin,ct angles of approach. The first might be to consider what bre the changes which will be brought by the pressure of economic forces, by such factors as improved transportation, the increasing tendency to eliminate the middleman, and the collateral tendency'of backing inventories up against the mill. These factors will exert a tremendous influence, entirely regardless of legal compulsion or mutual cooperation.

I have some definite views as to what the effect of these conditions may be upon the future of your businesses, and I think it can be demonstrated from an analysis of these conditions alone that the wholesale hardwood yard, as it was evolved in.the early days and as continued down until about ten vears ago, has served its day, and that in another twenty years will likely be no_n-existent.

Ifowever interesting it might be to pursue this angle of approach, I think that you are probably more interested in, and the more likelv to be dire,ctly affected. at least in the immediate future bf the next twb, three or five years, by the effect of legal compulsion upon your businsss practices. Another way in which this might be stated is: "What follows NRA?" If NRA is to pass into history next June and nothing take its place, that creates an entirely different set of conditions under which to operate than will be the case if some pernlanent restrictive legislation is passed by the next Congress to take the place of NRA. What may be done, how it is done, and how it is operated, will very likely affect the future competitive conditions under which you will operate, and, for that reason, I am going to devote the time at my disposal to trying to paint a background of the possibilities in this direction in the hope of interesting vou. in seriously devoting time and thought, and I hope aggressive and energetic action, to this problem.

We might begin the analysis by a consideration of what it is that we want. Do we.still want what we did or thought we did? Should the codes be completely abandoned? Is this type of restrictive legislation and operation of the industry, by the making of its own laws in the shape of codes, substantially sound, and the remedy making such changes in method of operation as will make them more effective ? Is the administration of restraint on trade laws in need of drastic revision ? Should the viewpoint of business men be brought to bear.more closely upon the solution of the problem through commission control, such as the Federal Trade Commission, or should the problem be handed over entirely to the Courts?

An unbiased observer, who might listen to the ordinary run of comment of the averag'e business man, or who might for instance have been listening to your discussions this afternoon, might readily conclude that these codes and

this National Industrial Recovery Act was something which the heinous politicians had saddled upon industry; that it had never been favored nor approved by business and should forthwith be abolished.

Now the facts are, and I think anv unbiased business man with a reasonably good memory will readily concede, that what business has been demanding vociferously for the last twenty-five years has been the rlght and the-privilege of making its own rules of cooperation and competi- tion; and that what actually happened, when the Democratic Administration fostered the provisions of the National Industrial Recoverv Act, was to say in effect to business: "Now we will gitre you what you have been asking for, and see if all the predictions which you have made work out, and you are able to govern yourselves better and to work out of this depression faster than would be the case by continuing to work under the restraint of the Sherman Law and the Clavton Act."

Now what has happened is that, after lve got what we had asked for, there has been a remarkable change in the attitude of business leaders. The vicious Ameri&n habit of expecting immediate perfection caused vou, and caused members of practically every other industry, to start looking immediately at the defects in administration, at the imp_erfections of the laws in the shape of rules and regula- tions under codes which you had made for yourselves, and to become vexed at the very restraints upon individual freedom of action which you had imposed upon yourselves. Most of the codes have been working only a little over six months, and it is just plain unreasonable to expect that the competitive habits acquired over generation upon generatio:r could have been revolutionized in so short a space of tirire.

Now the second angle from whi'ch this should be studied is as to the probabilities. What can we get ? What are we likely to get if the matter is left entirely in the hands of the politicians? What may possibly be altained by vigorous action on the part of the business interests of the United States ? What does Roosevelt and his Administration intend ? Yolr probably knorv as well as I that the only definite and positive statement along these lines that has been made by the Administration was the statement by 'President Roosevelt himself in his last address. that the NIRA would not be abandoned next Jun-e, but the Administration would sponsor permanent tegisiation in its stead.

You probably know also that the man who has emerged in Washington as being preeminently the most representa- tive of the Administration's viewpoint along these lines has been Donald Richberg and while, naturally, he has refrained from making any specific statements as to what may be expected, there exists in the recent speeches which he has made, and in the brilliant resume and analysis of the whole problem contained in the article which he wrote for the October issue of "Fortune", a very illuminating picture of what.is in his mind and what is. quite likely to emerg'e as the Administration's point of view.

An ad'd,ress by Kenneth Smith, Secretary-Maruger, Lurnber & Attied Products Institute, Los Angeles, girsen belore the annual conoentian ol the Pacifrc Coast Hariluootl Vholesale Distributors Association, helil at Aoalon, Santa Catalhu, Island, Ocnber ll-fg. 1934.

If you pay careful attention to what a man thinks, you are able to get a very good line upon how that man is likely to act, for the reason that a man's actions are usuallv based upon his thinking. For one thing, as an answer 6 those who have commenced to argue that there should be no NRA and that there should be no further restrictive legislation, and that the so-called "rugged individual" sysfem of competition should continue, tiereis one paragraph which not only says that he favors an extension of tfie iestraint upon freedom of aompetition, but furnishes a sound reason fbr his view.

"A plea for unbridled freedom is pure nonsense. The whole advance of civilization requires a continual extension of public restraints on the anarchic results of permit- ting one man, operating under public protection - of his 'freedom' to destroy the freedom of many other men."

"ft has always been the function of government and social control to decide what sort of character. industry and capacity, shall be given 'freedom' to obtain power and influence."

fn recent talks he has characterized most of the current discussion of price-fixing and monopolistic action in connection with NRA as "hysterical" and I think this is not an unfair criticism. His own view and attitude has been challenged, and yet I think there are very few business men and practically no business organizations whose views are as definitely stated and substantiated as his own.

He is noi the radical that he is pictured in the popular press. He is nothing like as unsound in his economic thinking as you have been lead to believe by what you have read in the newspapers of Los Angeles H-e is a liberal thinker and a trained thinker. He is wlll-to-do personally, and has devoted as much of his time to working for corporations as he has to workins for labor unions] He has made -a prof_ound study o{ the efiect upon future competition_ of cartelizing or codifying industry and upon the ehect of fixing prices,-minimum oi otherwise, by'law.

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From this study he has come to the conclusion that nothing witl so quickiy bring about a socialistic state as to solve for the political mind the problem, (which has never been so far solved by any socialistic enterprise), of the relative value of one commoditv or service in the terms of other commodities and services. He is of the opinion that, when industry has done this job through the setting up of the relative values of all commodities and services under codes. the inevitable next step will be the socialization of industry. He questions whether this is to be desired and he wonders seriously why business men, who are Supposed to be unalterably opposed to the socialization of industry are so determined upon the accomplishment of this one thing which is the greatest existing drawback to the socialization of industry. Let me quote you just briefly his expressed views on this subject:

"'Who can be entrusted with the power to fix a fair price that will insure justice to labor, investor and consumer? The answer is: no one, neither a private association nor a board of officials. There is no fair price that does not depend upon the fairness of material and production and distribution costs and a fair return upon investment. But the fairness of each cost depends upon what is a fair remuneration for services employed and property used. What test of fairness can we apply except the competition between willing sellers and buyers in a free rnarket?"

l'Ftgq the beginning it was recognized by NRA that price fixing by public or private agencies had ho place in a normal competitive economy. In emergencies it might be necessary to.stop destru,ctive price cutting."

"The right of ,combination, even for good purposes, is yet on trial and a dangerous range of power should not be sought by those who have not yet convinced the public that they can be safely entrusted with less power. It should be apparent that if industry is to be left free to organize itself for self-government there must develop an improved understanding among trade-association members that their right of concerted action and cooperation in the maintenance of fair competition depends upon the maintenance of a real continuing competition, both in rendering service and in price determination."

The final consideration is: Should business men and organizations such as ours here support efforts to make NRA p_ermanent? To this my answer would be emphatically "Yes". There is no question in my mind but thit opposi- tion to governmental proposals for the continuatibn of NRA is just a waste of breath. But on the other hand, I think that just as unquestionably there is hope for betterment, if business men everywhere, working through their associations, are prepared to present a constructive alternative proposal, aimed to reach substantially the same objectives, by means that will be far less restrictive and far more profitable than will be the case if we leave the disposition of our future entirely in the hands of politicians.

(Continued on Page 26)

HOUSING I}NIYD

TAKE ADVANTAGE OF OUR QUICK SERVICE ON LUMBER, SHINGLES, LATH, UPPERS, DOORS, TRIM, !7A,LLBO"A,RD AND PANEIS TO KEEP YOUR STOCK BALANCED TO MEET THE DEMAND FOR RE. MODELING UNDER THE BETTER HOUSING PROGRAM

The Retail Lumber and Buildins Material Code

"A stricken nation in the midst of a stricken world" was the way President Roosevelt described the country in his inaugural address on March 4, 1933.

"The desperate business situation"' These were the words used by a group of independent economists describing conditions early in that year.

Nearly all the people were weary, anxious, uncertain. -Tb9 great depressibn had aifecied every man, woman, and child. Millions of wo-rkers in industry could find nothing to do' Indeed, lccordin-g to reliable estimates, i2,000,000 to 15,000;000 were idle. Thousands of others were on part time at low wages. Thousands of young people who never had jobs were eager for their first chance to earn iheir livins, but they did not find it easy to get started. Men with families wiie given preference. States and Cities are breaking their backs, t:rying io pay the cost of unemployment relief.

As 'time rient 6n. between 1929 and. March 1933, competition between individuals and organization became more keen, wages were reduced. Prices were cui. In many plants the quality of the products suffered. Sometimes wages and prices were cut more than would have been necessary. Unscrupulous men took advantage- of honest and public-spirited men. Industrial standards created during decades had to be abandoned.

"Yet our distress comes from no failure of substance . plenty ", the President had said in the inaugural. Dis- is at our doorstep", inaugural. _ Dtstress and plenty-the combination of the two stirred the minds and plent plenty-the comDlnatron ot tne ano the hearts of the people. Every community had those who wanted to do nothing, jusi lel things drift, just trust to "the natural forces." jusi just Just let thrngs Just to But their number had been decreasing rapidly.

"I have changed my mind. I believe we ought to try something new and vigorous." Many of us heard friends say it-or perhap5 we said it ourselves. "ACtion and action now"-the words of the President expressed the demands of the people. They wanted Recovery, and also a trial of new methods to achieve greater security in the future. The human cost of the old methods had been too great.

- Congress, in the first sentence of the National Industrial Recovery Ait, approved by President Roosevelt on June 16, 1933, described the situation Cs follows: A National emergency productive of wide-spread unemployment and dis-organization of industry, which buidens interstate and foreign commerce, affects the public ivelfare, and undermines the standards of living of the American people, is hereby declared to exist.

- In Section I bf Title I of the Act, congress further declared its policy to be-To remove obstructions to the free flow of interstate ind foreign commerce which tend to diminish the amount thereof ; and to piovide for the Generat Welfare by promoting the organization of industry for the purpose of cooperative action among trade groups. To induce and maintain united action of labor and management under adequate governmental sanctions and supervision. To etiminate unfair compelitive practices. To promote the fullest utilization of present productive capacity of industries. To avoid undue restriction-of prodlction (except as may be temporarily required). To increase the consumption of industrial and aglicultural products by increasing purchasing power. To reduce and relieve unemqloyment. To imorove standards of labor. and otherwise to rehabilitate industry and io conserve natural resources.

The NRA is one of the governmental agencies engaged in the battle against a great depression. It is also a venture in human cooperation. It asks groups within industry to. work together as never before. The NRA tries fully to harness and direct the power that lies in groups of men, in order to attain both recovery and reconstruction.

The NRA aims to carry on economic planning in "A lJnique and American way." It asks industry to take steps to govern itself, with government guidance and supervision. Planning in industry is not new in the United States. Every business man has to plan within his own establishment. Various trade associations have functioned for a long time.

The new etement is that planning has now begun on a wide scale -that individuats and organizations shall cooperate in dealing with the large and important matters which affect their lives.

"The abundant life" is the aim of the program, the President has said. In practical and immediate terms, he put the purpose as fotlows: "The law I have just signed was passed to put people back to work-to let ihem buy more of the products oT the farm and factories and start business at a living rate again,"

What does this mean in terms of John Doe, who works in a factory which makes shoesf The aim is to give him higher wages and shorter hours. He can Shen buy more good food, or put his home into better repair, or send his boy to an institution of learn-

ing. But this does not help John Doe alone. If he- cal're-pair his home he assists a carpenter, who in turn assists the lumberman, who in turn buys a new radio, and so on. If the wages of John Doe are raised,- something has been done to the whole economic structure. For' we are dependent upon one another. We are our brother's keeper. There are -others perhaps equally important. Destructive and a.i."cv in lhe way men and groups of men treai each other is beine esiabtished. Mutual aid is bCine exalted among men. These aiirs are being sought by ftexible ntethods. "New constitutions" are being writ-ten in--dustry by industry and varying conditions are reflected in them, "We are content to be judged by the enemies we have made. 'When vou hear somebodv iav that we do not need NRA or would have gotten just as far dut of the depression withoul it, or that it should' now -be abandoned, it \touLt be a good thing to ask what that person was saying in 1928, 1929, or even on-March 4, 1933. On that date, business-wai shipwrecked'and rtras yelling for a raft, and when the government gave them the raft the sole idea of these few individuals-is to kick everybody else ofi while they remain in saiety. Undoubtedly, had the government been,willing to let b'usiness have everything it'wanted and paid no attention either to labor or to the cons.tmetl some people would have been able to make more money. But that would nbt have lifted us out of the depression. Ifnemployment had to be gotten rid of as far as possible; the farmer had to be given a chance to set back to a place where he coutd buy something' And that is what 1he Government agencies entrusted with the task

predatory practices aie being wiped out -and,fair competition is beine fostired. New rules o[ ttte same are being drawn' Greater ing fostired. game are being Grealer

have been trying to bring about.

Years aqo business men said. ago said. "We can correct competitive abuses

by agreement if we can merely get free frqm the restrictions of the Anti-'Trust Laws. We are cipible of self-regulation." Said business, "By voluntary compliance if the government will just gjve us a chanci." Then -the government gave them the chance. It not only removed restrictionl of Anti-Trust Laws, but it made- the businesi man's fair-trade-practice agreement a Federal Law, signed and approved by the Presldent. Business would have spent -millions or dbllars merely to have been relieved of Anti-Trust restrictions and asked nothing more. But now the business man wants. the-govern-ment to call out the militia to throw his unruly competitor into jail. And he is complaining because the government has authorized an assessment of one-haliof one per cent of his sales for enforcement of fair practice agreements. This, my dear friends, is one queer wortd.

This new act was accepted by industry as the Utopia, because -it not only exempted us from the Anti-Trust Laws, but set up certain

trade practi which industries had been unable to agree ur owed industries to write their own Codes and and set under

trade practrces on whrch had Deen unaDle the old deal and allowed industries to write their own therein fair trade practices of which a violation would be in violation of a Federal Law. This certainly lvas a new deal for the lumber industry because the necessary information which became mandatorv on the part of the government to secure, necessitated the retail lumber induitry to really study their condition and to analyze costs and selling prices because any provisions written in a code could not be gu;ss work, but must- bi proven and sustained by fact. I know thlt most of you gentlemen present are not interestqd -in ,sta- tistics. Neverthelesi, thire are some appalling figures compited by the government, which in my opinion are extremely interestin-g- and shou'id be given some serioui thbught. In 192! the volume of business sold -bv 23,798 retailers amounted to $875,0Q0-00O., Last _ve-ar the number-of establishments-fell from 23,798 ro 21,251. And the total volume of these yards equalled sales for 1933 of $157,00-0'000-. -a decrease in volume of -businesi of $718,000,000, or 18% of 1923. This appalting drop was brought about through the {rop in consumption oi'lumbJr, which duringihe past five yeals has fallCn from 37 billion leet ln 1929 to 26 million feet in 1930, less t}:,an 12 billion feet in 1932 or a total decline in the rate of consumption of 70/o. A century ago

the average

of this-riecline

the average consumption of lumber per capita was 500 feet annually, 1933 apprbximately 100 feet annually per capita. Of course, a part of this'riecline of lirmber is due to th-e Jubstitution of other materials.

Nevertheless, the leaders of the industry worked I think you will agree with me after analyzing- these statistics that this industry did need more than a code to eliminate chaos in a year's time. Nevertheless, ditigently to design a Code of Fair Competition.covering the entire Uniied States with its many conflicting merchandise problems. Dur' ins Iuly of last year a public hearing was held in Washington, D. C. July public Washington, D. C. ani sreat enthusiasm was expressed by alt lumbermen because they consdientiouslv fett that we have a Santa Claus in Washington" and great all because consdientiously Cljrus Washin conscientiously felt Uljtus Washington After many inxious months of waiting the Code was signecl by

An address by D. C. Essley, Secretary, RetaiJ Lumber anil Buililing Material Cod,e, Inc., (North' ern Calilornia Dhisionl , anil Manager ol the Calilornia Retail Lumbermen's Association, gioen belore the Annual Conuention of the Association, held, at Fresno, Calil., October ll-13' 1934.

the President, October 3, 1933. President Roosevelt was the Moses to lead the tired and hungry lumbermen into the promised land. The Code became effective bv the President's Order October 13. 1933, and ap,flroxfunat€ly ten days later up popped the devil. We found that a few wholesalers and contractors were instrumental in placing a Stay Order against Article 3 insofar as Article 3 was ap- plicable to carload shipments to contractors and consumers. This stay order is still in effect and at the present time we have been unable to present a plan to the Government to lift or ctarify his order in so far as it affects direct carload shipments. I expect to discuss this matter later on in this talk and for the present will move on to o_ur first- Modal Order giving us for the 6rst time in the history of the lumber industry. a minimum cost protection price kno'wn is a Modal Cost Protection orice.

(Mr. Essley's article will be continueil in the Nooember IS issue\

Holmes Eureka Air Program

Holmes Eureka Lumber Co., San Francisco, is sponsoring a radio program over station KTAB, every Tuesday at 8:15 p.m. On this broadcast they are giving facts about the Federal Housing Act, as well as information about their own Redwood products, and the public is urged to consult the retail lumber dealer.

WARREN INNES

'Warren Innes, secretary of the Redwood Split Products Association, Eureka, died Sunday, October 14, of a heart attack, while on a hunting trip in the Briceland district of Southern Humboldt County.

Mr. Innes was born in Alameda 47 years ago. He had spent the last 27 years of his life in Humboldt County, and had been engaged in the split Redwood industry during most of his business career.

He is survived by his widow, Mrs. Florence Innes, two sons, Alexander and Robert, and a twin brother, \Malter B. Innes of Berkeley.

HOLE SA LE

lY. R. CHAMBIRTIN & C().

Calilornia Salcg Agentr for

Polson Lumber & Shingle Co.

Floquiam, Warh.

Andenon a Middl*on Lumber Co.

Aberdeen, Vach.

Prouty Lumber & Box Company

lTerrenton, Oregon

Operatiry Steamers

lV. R. Chamberlin, Jr.

Crictet Staawood Barbare C. Phyllie

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Home Office TACOMA, ITASHINGTON

Branches

Chicago St. Paul Brooklyn

Alhambra Kans City

Northern

California Distributors

CALIFORN IA

\(/HOLESALE LUMBER ASSOCIATION

San Francirco Omce: Merchantr Exchange Bldg.

S. M. Hauptrnan, Gen. Mgr., Phone SUtter 6126

Lor Angeler Office: Petroleum Securitier Bldg.

Clint Laughlin, Dirtrict Managcr . Phone PRorpect 27llil

M-EMBERS

W. R. Cbubcrltn & Co. ..,...Su Frocim md Lo An3clc

Donovan Lmbcr Co. ...,......San Fnncim and ls Aryclcl

Eagtern & Wcrteni Lunbcr Co,.....................Port|and ud Su Fnn-circo

Jamer L. Hall .......,,... .,......Su Frucis

J. C. Hmiltm Box & Lmber Co. ....,........ .San Fmdro

Hammond Lumber Co. .....,..San Frocbo and Lc An3cla

J. R. Hanify Co. .,..,........ ..SalFnndrcoudl.cAn3clc

Hart-Wod Lunbcr Co. ......,..Su Fnrctrco

A. B. Johncon Lumber Co. ,..,.San Frarci*o

C. D. Johnmn Lumber Co. ....San FrancLco md Lo An3clcr

Alvin N. Lofgren ....,...3m Fnndp

MacDould & Hanington ,,,..Srn Frucbco end La Angclo

A. F. Mabony Lumbcr Co. ......Sm FnncLco

Char. R. McCormick Lumber Co. ..............,Sa4 Fmcbco end Ic Angclo

McCqmick Supply Co. .....,..!Lr Fmciro and Loc Angclr

W. J. Mu[igan & Co. ..............,......,..,,.San Fnnicrco and Lo An3clcr

Charlcr Nelem Co. SuFnncbcoandluAngclcr

Prramino Lumber Co. , .Srn Fnndo

Sanla Fc Lumber Co. ....,...San Francirco and Lo Angelcr

Suddcn & Chrirtcnm ,.. .San Fnnci*o and Lo An3clct

Trower Lumber Co. ..,,.,...,-.. .................San Francis

Wendllnt-Nrtban Co. ...........................Su Fnnchco and Lc Anlr'

R. O. Wllron & Son .......... ,. Su Fruclro

Wilon Bru. & Co. .....,... ..San Fnnci*o and Lc Angelcr

E. K. Wod Lumber Co. .....San Fnncirornd Lc An3cla

Hlll & Morto, Inc. .......O.t1ua

Pyramid Lumber Salcr Cc .,.,...,..,......Oakhnd

Bladcl-Dmovrn Lunbcr Millr ...I.c An3clo

Bookrtavcr-Buru Lunbcr Co. ...LcAn3elc

Broo&r Lmbcr Ce. .,La Alrclrr

Grippcr & Hagliad .....,. ......,.Ir Arid-

Kqclrhotf-Cuacr Lumber €o. .,.......... .........Ic Anfclo

hme-Phillpe Lmbcr Co. ...,f.a Argd..

Patten-Blhn Lumbcr Co ,.,......Lc Angclo

E. L Rclts Cmpuy .............Lc Ar3dr

San Pcdre Lumbcr Co .......,.,..Ia A4do

Schafcr Bn. Lumbcr & Shinglc Co. ....: .....,Su Frocis ud Lc Arydcr

Tacmr Lumbcr Sala Ajcncy ..,..,,..Tacou ud Lo AriCor

F?:"fiiiffi d;;; il'

E. U- Wh.dc} ...ta fger

IF LIFE WERE BUT A DAY

If all that we could know of life Need be but for a day, If life were really one day long, Vt/e'd make that one day gay; \i[/e'd never take tfie time to frown To worry, or to sigh, We'd get the good we could from life Before the day went by.

Some fowers grow that open wide At dawn to bloom'til night; They keep their faces to the sun Reflect its beaming light; They shed their beauty-perfume sweet On all who pass their way, And all they ever know of life Is but a single day.

Really we've but today to live, The present mornent's all; Tomorrow never seems to come, It e'er eludes our call. 'We need to get the good we can From all today can give, So let's resolve that we today Will love, rejoice, and live.

By Josephine Anderson, Augusta, Ga.

JOHN BARRYMORE SAYS-

"After stumbling around looking for contentment for years, I suddenly learned that you cannot find it by hunting furiously for it. Happiness sneaks in through a door you didn't know you had left open."

A RECIPE FOR RUM OMELETTE

Take two jiggers of Jamaica Rum or Bacardi Rum, I don't care which-you're eating the omelette. Drink one of the jiggers of Rum. Put four eggs in a bowl. Drink the ottrer jigg." of Rurn. Lick the stuffin' outa the eggs. Pour out two mo,re jiggers of Rum. Drink one. Put shum buzzher an' shalt and three shableshpoonfuls cream in eggs. Beat'em shum 'ore. Sherve'em right. Drink jigger Rum" Mix up eggs an' cream. Drink arnrrizzer jigge/r Rum. Shling eggs'nta alley. Who wansh omelette anyway?

THE VILLAGE SERVICE STATION

By Arthur Guiterman

Fronting the highroad fair to see, the Service Station stands,

The Service Man is frank and free, his pleasant grin expands,

For bly.the is he whate'e,r may be the custom€rs dernands.

And he can beat the fender straight, or cleanse the car of mire,

Or feed the bearings all the oil that bearings should require,

Or fill with gas the reservoir, or patch the riven tire.

The little boys come in to watch and hear the hammer clank,

They love the smooth hydraulic lift, the crirnson petrol tank,

They'd rather run a place like this than operate a bank

Whether the engine wholly fails or goes with pants and jerks,

The Service Man is bound to find just where the trouble lurks;

He knows the motor's peevish moods and how the darn thing works.

For all the marvels you have wrought, I thank you, worthy friend,

Your hands achieve those miracles to which f can't pretend; That I shall buy those plugs that you so warmly recommend. Order

your oopy of

d" Fun

Mn,. JACK DIONNE, tU e.cnaalBldg., 108 VestSixth St., Ior 'lngebs, C.olif. Enclocd frnd 9.N Jor rr,hich gerd nu a @Irt ot ttCrrJ&rtd Ftnt."

Inspect Retail Lumber Plant

A group of lumbermen including members of .the sales department ofthe Hammond Lumber Company, San Francisco, some of the Hammond T,,umber Company retail yard managers and other retailers, reiently visited the Healdsburg Lumber Company where they inspected the plant as guests of the company. The accompanying photograph shows the party at the plant.

plant occupies 2l acres, and is situated at the intersection of U. S. Highway lO1 and a main cross-highway near the center of the town, on a spur track. Ten warehouses cover most of the stock. A well equipped planing mill occupies the center of the yard.

The visitors were particularly impressed with the order, cleanliness and fine appearance of the plant. Other features that impressed them were the location and arrangement of the yard, delivery service, accounting department, lumber stocks and the company's personnel. Their warehousing and sales service in paint, roofing, hardware, fuel and building materials were also closely studied.

The visitors were served iced California orange juice, and after several hours of interested inspection, they left for Eureka to visit the Hammond Lumber Company mill at Samoa.

Mullin-McGrath

Back

Heick, Hammonil

Co., Vatsonvillc; V. H. Enlow, nutnager, Hamond Lumber Co., Vatsonuille; George Malm, Malnr & Angle Lumber Co., Dos Palos; Geo. V. Corman, sales nutndger, Hamtnond Lum.ber Co., San Francisco; I. Dubrey, San Francisco Wrecking Co, Watsonuille; F. K. PeiJ, Hammond. Lurnber Co,, San Francisco; V. T. VaLlace, Hammond Lumber Co., Stockton.

Front Row (Lelt to Rieht)-Fred I. Miller, Ass't. Mgr., Healilsburg Lumber Co., Healdsburg; Lindlq D. Gilbert, presid,ent, Healdsburg Lumber Co., Healdsburg; R. D. Hume, Malm & Angle Lumber Co., Dos Palos; F. A. EgneU, Hammond, Lum.ber Co., San Francisco; C. L. Marsh, Hatnmond Lumber Co., Mad.era; I. D. Delarw, Hammond, Lumber Co., Mad,era; R. E. Caldwell, Hammond Lumber Co., San Francisco; C. Coonano Hdmmond Lumber Co., San Francisco.

This modern retail lumber yard is located in Heaidsburg, Sonoma County, Calif., a town of. 2,1ffi people. fhe

\THEN YOU SELL

Miss Charlotte McGrath, daughter olMr. and Mrs. Warren F. McGrath of Beverly Hills, and Wayne Francis Mullin, son of Mrs. John F. Mullin of Los Angeles, were married Thursday evening, October 25, at the Wilshire Methodist Church, Los Angeles.

Miss McGrath is one of the popular members of the younger set in Southern California and is a former president of the Ebell Juniors. Mr. Mullin is secretary-treasurer of the Mullin Lumber Co., Los - Angeles; president of the Burbank Lumber Co., Burbank, and an official of the Jerome Lumber Co. and Prescott Lumber Co. yards in Arizona. He is a Stanford graduate and affiliated with Beta Theta Pi fraternity. His father, the late John F. Mullin, was a pioneer retail lumberman in Arizona and Southern California.

They will spend a month's honeymoon in Panama, and after their return will make their home in Los Angeles.

Row (Left to Right)-Iames

Lurnber

Booth-Kclly

Douglar Fir, the Association grade and trade mark certifu to your curtomers thc quality of thc stock you handlc. Buildcra quit gueaoing about what they'rc buying, and buy whcrc thcy know what they're getting.

California Building Permits jor September

*Included in Los Angeles totals.

BT]YBBS9 GT]IDB SAIT ].BANOISOO

LUMBER

Chamberlin & Co., W. R.

9th Fl@r, Fife Bldg. ............DOug|s 5170

Dolbeer & Carcon Lumber Co.

?30 Merchants Excbange Bldg.......SUtter ?{56

Hammond Lumber Co.'

310 Sancome St...............'.'..DOuglag 3tt9

Hobba, Wall & Co'

2390 Jerrcld Ave.........'.........Mlrsio GOl

Holmes Eurcka Lumbcr Co.,

1505 Financial Cmter Bldg. .'.....GArfield le2f

Lawrence-Philips Lumber Co.,

206 Fife Building".........'.......EXbrook !393

Loop Lunber Company, Ft. ot l6tb st......,...........'. "EXbrok {$r

Long-Bell Lumber Sales Corporation, &5 Market Street ......'.....'..GArficld lt39

Mulligan & Co., W. J.'

520 Montgomery St. '.,..'........GArfie|d @0

LUMBER

McComick, Chu. R., Lunbar'Co., 16l Market StreGt ......'......'...Dou8Les 256r

More Mill & Lmbcr Co., 525 Market Stret .,.....'.....'.'.EXbrok 0173

Pacific Lumber Co., Thc 100 Bush Stret ..................GArfield lltl

Red River Lumber Co., 315 Monadnck BldC. .............GArfield 0022

Santa Fe Lumber Co. 16 Califonia Stret ..............,KEarny 2|174

Schafer Brm. Lmber & Shingle Co.' l20t Fife Bldg. .....................Sutter t77l

Sudden & Christeum, 310 Sarumc Strcct ...............GArfield 2t{t

Union Lumber Co., Cralcr Buildins ..SUttcr Cl70

LUMBER Vu Arcdale-Haris Lumber Co. Inc., Fifth & Bruro Streets,.........GArfield 1600

Wendling-Nathu Co., 110 Marlrct Stret ................,.Sutter 53aE

E. K. Wod Lmber Co., I Drumm Street............. -.......KEamy 3710

Weyerhaeuser Sales Co., l|t Califomia Stret ..............GArfie|d tlTl

DOORS AND PLYWOOD

NicoLei Door Sales Co., 30{5 f9th Strret ..........,.........Mlas|on 7120

Wbeeler-Ocgood Saler Corpontlon, 30,15 lOth st. .,.,..................VAlencia 22ll

CREOSOTED LUMBER_POLES_PILING_ TTES

McCormick, Cbar. R., Lubcr Co., 461 Markct Stret ..,..,...........DOu3|ar 2561

PANEI-S

LUMBER

Hill & MGto!, lnc, -----Dinniroa Si. Wiart " " "'ANdwr l0?7

T. P. Hogal Co.' ata e ffie StruC...........'.Ghnourt $0

LUMBER

HARDWOODS

Etliott Bay Salcr Co.. ft2l Bmdnv ....Hlaatc 2al?

Califmria Builden Supply Co.. 501 ztth Averue ..................ANdover lltt

Strable Hardwood Co, 33? Fint Stre€t .........,.....TEmp|cbar l6t{

LOS AITGDLDS

BoLatavcr Buna Lmber Co., Chuber o[ Commerco Bldg..""PRorpcct '8f

Chubcrlin & Co. W. R. tlt West Ninth St. ....."""""Tuc!rcr l|!l

Dolbccr & Canm Lumber Co.' |, Sbclt Building.......'..........VAryrfl'c t?t2

Hohcs Eureka Lumber Co.,

?U-712 Archit€ct! Blds. ......"""Mutua| 0rEl

Humod Lunb* Co.'

2ltl0 So. Alane& St. .............PRdFct tur

Hwen A. L.

?00 Sc h Brsr Avc. .........."""Yd' u6C

Lawnce-Pblllps Lunbcr Co.'

6itlt Petrclm Scflriti.. Bld8....PRoqDct o|at

LonS-BcU Lubc Sda CorPcatioo'

?20 Petrclm Scorid.. Blds....PRo6pGGt t"t

Mc€mick, Chu. R.' Lubcr Co,

tl? Wct tth St ................TRbity S2{r

Multigu & Co.' W. J.

uz Wst tth St ................'.VAadLc llE6

Pacific Luber Co., Itc

?00 Sc I: Bru Avc.........'..'.....YOrk llCt

LUMBER

Prtten-Bliu Lunbcr Co, 52r E. sth SL ........,...........VAndikc Zt2l

Rcd River Lubcr Co., 702 E. Shucd ...Axridsc e07r

Suta Fe lanber Cq,

3rr Firocid Center Bldg. .........V.Andike l47l

Schals Bru. Lmbcr & Shinglc Co.'

l8 W. M. GslaDd Blds.........TRiniry ltll

Sudden & Cbrlrtcnon, Glt Bsd of Tnde Bldg. .........TRinity ttll

Unio Lmbcr Co..

9a W. M. Gerland Bldg. ..........TRinit 2t2

Wendling-Nathu Co.

700 So. h Brca An. .................YOd( ff|c

E. K. Wood Lumber Coo

4701 Santa Fe Ave,.,.,..,........JEfrcnon llll

Weyerhaos Sala Co.,

t|9 Pctrcleu Smritio. BldS....PRo.pcct 55t0

CREOSOTED LUMBER_POLEII-PILINCTIES

McCmick, Chas. R., tmba Cc, Uz W6t ttli SL........,....,.TRldtr SAar

HARDWOODS

Cooper, W. E., Lubcr Co.' -2035 E. fsth St. .........'...-....PRoFGt Slll

Hammond Lmbcr Co.' 2010 So. Alanc& St..........'...PRop.Gt tl?l

Laughlin, C. J. 625 Petrclsm Scorltig Bldsr..'..PRdFct ?S Stutd\ E. J., & So, 2050 Eut ltth Strut .............AXr|d1o l2lr

SASH_D(X)RS-MILLWORK

Humod Lmbcr Co2lll0 So. Almc& St..........'.'.PRo.D.ct 7r?!

Kahl, Jno. W. & So+ a52 Sc Myen St. ............'....ANa.lu l0tl

Rcd Rivq Lubcr Co., ?02 E. Slauso ..AXrldgc toll

Whelq-Ocg@d Saler Corpondm, l0itl So Bmdway ................PRcpect 56ll

PANELS AND PLYWOOD

Aberden Plywood Conpany, 37,1? West ?tt Stret.....,......PArkmy tl5!

Cdifmi. P'rcI & Vcn*r Co., 055 So. Abmeda St. .....,........TRirtty C05?

Cooper, W. E., Lmber Co,, 2035 E. lsth St. ......,..........PRospcct 513!

Pacific Mutual Door Co., CApftd ?t0t 1120 Wertbinsta Ave. (Alhubra)

Wholer-Orgod Saler Crpontiln, .2l5il Srcranento St. ...............TLJ&er lt6i

The National Housing Act

I deem it an honor to have the privilege of addressing this group of representative wholesale distributors of Hardwood and allied products in the Lumber Industry on the subject_of the National Housing Act.

Since the founding of our country, homes,. and real property have been recognized as the Nation's best asset. From early Colonial days the American people hav fought to establish and preserve the home. Our history is full of examples extending from early Puritan and Virginia settlements to the western frontier. The American people have toiled long and hard to wring a living from the soil and to establish a foothold on the land. With this heritage we cherish our homes above all other tangible belongings. We count the home our greatest asset. Into this asset the accumulated savings of our people have been poured for over 300 years.

Today the value-of our greatest national asset is threatened. During the last 5 years the ravages of depression have made serious inroads upon real property. Owners desiring to make necessary repairs consistent with good upkeep have been unable to do so because of curtailed income or their inability to secure suflicient credit. This has resulted in a serious situation. Today approximately 16 million buildings in this country are in need of repair. Of these, some 3 million are in such a run down condition that only a major building operation can save them. The remaining 13 million need only minor repairs, but repairs that should be made at once.

No one interested in preserving and increasing real property values can fail to realize the gravity of the situation. Values have slumped during the past few years and thousands of houses depreciated so greatly as to have little or no sales value. There seems to be a danger too, that many of our people are losing some of their interest in homes.

The Better Housing Program, launched this summer by the Federal Housing Administration under the authority of the National Housing Act, is designed to renew this interest. Its provisions making extension of credit to home owners possible for purpose of improvement and modernization, is providing the primary impetus for better housing. A nationwide program, carried into every community, is acquainting property owners with the availability of this credit and is stimulating their interest in improving their property.

The National Housing Act is the outgrowth of a long series of conferences held in Washington which were attended by prominent bankers, real estate men, material manufacturers, executives in the construction industry and civic leaders. The Act became a law Jane 27th, 1934.

In passing this recovery. measure, the government is not venturing into unchartered ground, inasmuch as a similar act has been in operation in England for the past several years, under which 2,500,000 homes have been built.

When in Washington I was greatly impressed with the type of business executive chosen to administer the Act. These executives were drawn in from active private business.. James A. Moffett, who heads the Federal Housing Administration in Washington, resigned from a position ai Vice-President of the Standard Oil Co., and Rogtr Stefian, who is the Director of Modernization Credits, was drawn in from one of the larger financial institutions of New York City. These men are undertaking to administer this law in a most business-like way, with ill so-called govern- ment red tape eliminated.

The National Housing Act is definitely a recovery measure; and I wish to draw a distinction between it and the so-called relief measures as exemplified by C. W. A. The process for providing money under a relief measure is for the government to provide the funds directly, and of course, this money must necessarily be recovered through taxation. Under the National Housing Act which is a recovery measure, the process is quite different. Under the Housing Act, the ball is thrown back to private business and private enterprise is stimulated to function normally by means of government support.

Under this Act unemployment will be greatly reduced. Several million people formerly engaged in building or allied industries are now suffering from lack of work. Many millions a month are required from public funds to administer relief of one sort or another. This program will affect a reduction in unemployment and will in the long run reduce taxation. With the wheels turning at an accelerated pace in many of our larger industries, and with unemployment on the increase and larger pay rolls, the desire and need for greater housing facilities will be felt.

The Act contains four major provisions: IJnder Title 1, it provides for modernization credit insurance under the terms of which financial instituiions are insured against losses up to zo%t of the total face amount of all notes taken. The money loaned must be used for alteration, improvement, repair or modernization of any type of resi-' dence, apartment building, store, office building, factory, warehouse or farm. However, it is required that the money be used for a permanent addition to the property.

IJnder Title 2 a mutual mortgage insurance fund is set up which provides $1,000,000,000 worth of insurance for mortgages taken for new construction, and also a $1,000,000,000 fund to insure mortgages on property which existed on the date of the enactment of this Act. The new construction under this provision will be confined to four family dwellings or less, and the maximum loan will be $16,000.00 which must not exceed 80Vo of. the appraised value of the property. It is under this Title that we find the long range program. It is one of the objects of this Title to make the long term amortized mortgage the standard practice rather than the commonly used short term building loan. This should stamp out the evils of second mortgages and also eliminate the present foreclosure abuses on short term construction loans.

Title 3 of the Act provides for the creation of National Mortgage Associations which shall have a paid in capital stock of not less than $5,000,000. These National Mortgage Associations will be authorized to issue bonds or debentures for a large amount, and therefore will become huge financial institutions with the ability to buy insured paper from the smaller institutions.

Title 4 provides for the insurance of savings and loan accounts.

From all of these provisions you can readily see that there is plenty of money availabli now for alter-ations, improvement and repair, and there will be available soon, all the money that is necessary for new construction purposes.

__Since Aug. l5th, we have been operating under Title l. The financial institutions have given the-ir wholehearted support and co-operation to the plan. Well over 3 thousand loans have already been made in California for mod-

An address by F. V. Marlow, District Director of the Federal Housing Ad,ministration, Southern California, giaen belore the Annuol Conaerrtion ol the Pacif.c Coast Harilwooil Vhol*ale Distributors Associition, helil at Aaalon, Santa Catalina Island,, October 1l-13, 1934.

ernization purposes by the eligible fipancial institutions.

In the ordinary case, no collateral is taken by the financial institutions other than the ordinary form of commercial note. The amount granted must be between $100.00 end $2000.00 and the loan must be paid back in equal monthly payments over a period of from 1 to 5 years. The cost to the borrower must not exceed an equivalent of $5.00 per $100.00 of the original face amount of one year note, deductible in advance. In this sound and sensible tvay the government has established personal character as a basis for sound lending, and has relieved the home owner of the burden of furnishing collateral.

In supporting this program, the property owner will realize that he is supporting his own best interests. He is really investing for the future. Investment in improving property is an investment in living. Neglected property pays no dividends. Protected and improved, the home pays many times over in convenience, comfort, and happiness for the family.

If the propertv is devoted to business purposes, improvements pay for themselves in effi,ciency, in attracting new customers and keeping old ones. Landlords will find that improvements of their property will increase the amount of rent justified. If in the future any property owner is forced to place his property on the market, he is in a better position to ask a higher price.

But aside from looking at property modernization and improvement in terms of specific investment purposes, rvhich are indeed large, there is a long-term economic-angle to the Better Housing Program which eventually will iffect the entire business and social structure of our society. It is really a long-term business and social investment program.

To realize the scope and the far-reaching effect of the p,rogram we need only to cite the recent survey made by the Department of Commerce which covere.d l$ll,Mz dwelling units in 59 cities. More than lO/o of. the residen- tial buildings involved are in need of structural repairs and more than 44/o are in need of minor repairs. This survey further reveals that more than lOVo of these urban dwellings are without indoor running water, more than 2O/o lack indoor sanitary facilities, and more rhan 25/o have no bathtubs or showers.

A conservative estimate of the amount of monev fequired to put the homes of the country back in good physical condition is $1,600,000,000 and this does not take into consideration the other types of buildings which our modernization credit plan will cover.

The importance of the building industry in any recovery program is emphasized when we realize that next to agriculture, it is the largest employer of men, that one freight car out of five which moves is used in transporting build. ing material, that l/l0th of all manufacturers are engaged normally in making buildirig materials, and that l/1lth of all wholesalers are engaged in their distribution.

Immediate benefits will come to the construction industry by a larger business, returns also will come swiftly to all manufacturers and merchants, who move alertlv to their opportunities. The benefits of a revived building industry will be nation-wide, as this industry is not confined to large centers, but has workmen in every town and village, and draws its raw materials from every state.

16,000,000 buildings throughout the country need improvement and repairs. There is no business or industr;r in the nation which will not feel the stimulating effect of a successful Better Housing Program.

You gentlemen in the lumber business probably constitute the most important factor in this program, and inasmuch as you will benefit first, the obligation is therefore on your shoulders to first study the Act and its benefits, and then. spread this information throughout your entire org'anrzatron.

I would suggest that when you return to your homes that you call a meeting of all your separate distributors, dealers, salesmen and other individuals or organizations operating in your field of influence. When yori have this group in front of you in a meeting, you should present the facts concerning the National Housing Act to them and explain to -them exactly how they may take advantage of these benefits and thereby increase their business aird vour business.

I can cite for you several outstanding examples where large lumber concerns have more than tripled their business in the last 6O days by taking full advantage of the provisions of this Act. This is probably the first time in your. experience where the National government has stepped _in and_ p_rovided a means of financing the sale of your product. What do you suppose the automobile indistry woull4o if they were presented with this same opportun- ity? They wold grasp it at once'and through theii perfect organization would double their sales many times.

Now you have an opportunity to do just that, and it is my opinion that you will derive benefits and additional business from this Act in the exact proportion to the ef- fort you put forth i-n spreading this information through- out your zone of influence.

I have the information that some of our national material houses are receiving from 8 to 10 times normal retums from their advertising. I therefore, feel that the time is here for you to increase your own advertising and encourage your dealers and distributors to do likewise. and make the National Housing Act the key-rrote of your ptogiam.

Title 1 which provides for modernization ioans will be effective until the end of 1935 and Title Z which provides for new construction will be effective soon after N6vember 1st of this year and possibly will extend over a long period. Therefore the time is ripe for you to begin a suitained program for the sale of your product.

You_ will find operating in each of the larger cities of your- State, a civic Better Housing Campaign Committee appointed by representatives of thi Federal-Housing Ad. ministration, and I urge that when you return to yo-ur respective homes, that you contact this committee ahd offer your services and the cooperation of your organization.

Ten of The

Years Ago Today

From the files California Lumber Merchant, November 1 , 1924

In the leading editorial, "Punctuality," Jack Dionne says: "Every human should take a self-inventory at least once every month. Let's look OURSELVES over TODAY and put the measure of PUNCTUALITY on our habits. If they are loose, this is a good time to do some tightening."

William Day, Deputy Governor of the Federal Reserve Bank for District 12, was the speaker of the day at the Hoo-Hoo Club No. 9 meeting held at the Palace Hotel, San Francisco, on October 23. Coleman Cox, San Francisco author, addressed the Club at its meeting on October9'

There is a photograph and personal sketch of the lum- The La Crescenta yard of the Bettingen Lumber Co. has

The San Diego Hoo-Hoo held a banquet and 'concat, Saturday evening, October 25. 12 Kittens were initiated. E. L. Bullen, Homeland Building Company, National City, a{dressed the gatheiittg .on "Fraternalism." **rf

There is a photograph of the Community Home Building Service exhibit sponsored by ths Barr Lumber Co., San Pedro Lumber Co. and Whittier Lumber Co., of Whittie-r, at the Industrial Show r;cenff held in that city.

The Hammond Lumber ComPanY Yard Calif., has been purchased by the Homer Lumber Co.

Hollister. Hayn'ard

Walter Decker, formerly manager of the Union Lumber Company at Marysville, has been appointed manager of the Viney-Milliken yard at Burbank.

The Central California Lumbermen's Club met at Stockfon, Saturday, October 11. President S. J. Irwin presided. Arthur H. Ashley of Stockton addressed the meeting on the Constitution of the *United States.

The annual convention of the California Retail Lumbermen's Association will be held at the Biltmore Hotel, I os Angeles, on November 7-8. *'t*

'The Sacramento Valley Lumbermen's Club met at the Travelers Hotel, Sacramento, Saturday, October 18. President H. C. Chapman presided, Professor Emanuel Fritz, University of California, was the principal speaker discussing the timber resources*of the country.

The Orange County Lumbermen's Club held their annual meeting at the Elks Hall, Anaheim, October 9. W' S. Spicer was elected president, and Stanley Clem, secretary-treasurer, for the ensuing year.

. The San Diego Lumber Company, San Diego, plan to have their new attractive office building completed by November l.

George S. Melville and Miss Corinne M. Orban were married at Los Angeles on October 12. They spent their hbneymoon touring the northern part of the state by automobile.

B. W. Bryne presided at the meeting of the Los Angeles Hoo-Hoo Club on October 23. The meeting was held at the Los Angeles City Club.

Rod Hendrickson'was the speaker of the day at the Lumber Salesmen's Club of San Francisco on October 22.

An interesting photograph appearing in this issue shows three vessels of the Hart-Wood Lumber Co. unloading lumber at the Outer Harbor Dock, Los Angeles harbor.

There are illustrated articles of the Merner Lumber Company at Palo Alto, Catif. and the Whittier Lumber Co. at Whittier, Calif.

Lumber Company has bought the GardCompany, on Tweedy Blvd., Los An***

The Lumbermen's Club of Arizona will hold their annual convention at Phoenix on November 14 and 15.

"Los Angeles Golfers" is the title of an article with photograph showing a group of several of Los Angeles lumbermen golfers. In the photograph are Harry V. Hanson, Jeff Tully, Paul Hill, Frank Burnaby, Wesley Shrimp and Gus Ffoover. ***

alterations have been made to the offices of Lumber Company.

Koehl & Son, Los Angeles have started the of a two-story brick addition to their factory.

The Kerwin Lumber Co. of Modesto have just completed an extension 20 feet by 70 feet to their mill.

The officers of the California Panel & Veneer Company are justifiably proud of their ne',v office and warehouse building. The officers of the company are: Howell Baker, president; Geo. R. Stratemeyer, vice-president; and Harry V. Hanson, secretary-treasurer.

The San Gabriel yard at Temple.

The Woodhead en City Lumber geles.

Extensive the Benson

John W. construction

The New Plywood Salesman

Sales Cooperation being a regular PAMUDO Service, the Pacific Mutual Door Company of Tacoma, Washington, has produced, along with other effective advertising, a very attractive display rack of PAMUDO PLYWOOD. This sample rack, 9"x18" over all includes all standard thicknesses.

The photo shown below will give an idea of the ease with which a customer can select the thickness of plywood that will suit his particular purpose.

The Pacific Mutual Door Company asks that when thc dealers send in their next order that they request one of these new disolav racks.

C. G. BRIGGS VISITS

CALIFORNIA .-=.'

C. G. Briggs, president of The Bdoth-Kelly Lumber Co., Eugene, Ore., recently made a .business trip to Cali. fornia by automobile. Mr. Briggs attended the annual convention of the California Retail Lumbermen's Associa= tion at Fresno, October 1lto 13, and from there went south to Bakersfield and Los Angeles. l

BUYS YARD AT ENCINITAS

N. E. Lentz, Iormerly with the Barr Lurnber Company at Santa Ana, has purchased the Lumber & Builders Supply Co. yard at Encinitas, Calif.. which he rvill operate under the name of the Encinitas Lumber Company.

Mr. Lentz has been .connected with the retail lunrber business in Southern California for a long period. He went to work for the late A. C. Bowers in the Griffith Lumber Co. yard at Santa Ana abour twenty years ago, continuing with the Barr Lumber Cornpany rvhen they purchased the yard. When he left the Barr Lumber Company, he was a director and treasurer of the company, and also had active charge of the operations of their Santa Ana yard.

F. W. ENDERLY

OPENS YARD AT EL MONTE

N. Whitacre, Los Angeles retailer, has opened a retail lumber yard at 2ll2 Garvey Blvd., El Monte, which he will operate under the name of N. Whitacre, Inc. Mr. Whitacre also operates a yard at 1439 South Bonnie Beach, Los Angeles.

R. E. SEELEY

R. E. Seeley, Seattle geles visitor where he lumber trade.

VISITS LOS ANGELES

lumberman, was a recent Los Anspent several days calling on the

ALFRED G. HARMS

Alfred G. Ifarms, 58, well known in Pacific Coast lumber and shipping circles, died at his home in San Francisco, October 15. of a stroke suffered three weeks before.

He was vice president of Pope & Talbot, and vice president of the McCormick Steamship Company. He had been connected with Pope & Talbot for about 40 years.

Mr. Harms was born in Pleasanton, Calif.

He is survived by his widow, Mrs. Josephine Claiborne Harms, five brothers and two sisters.

Dimension and Timbers From Small Trees

F. W. Enderly, Southern California retail lumberman, died at Los Angeles, October 14. lfe was connected with the lumber business in Southern California for over thirty years and at one time operated a number of retail yards.

He is survived by his wife, and one son, Richard Enderly, of Los Angeles. Funeral services were held at Los Angeles, October 17.

The Preservation Of Principal lV'as Never More Important Than NOW

For that reaoon more and more invertorr are turning a ""-- petent inveetment counsel. They appteciate the advantage of an unbiased source of guidance which truly trRepresentr tbe Buyer."

Brookmire has enjoyed a preeminent place in the field of eco.. nomic and financial counsel. Itc 3O yearu of uninterrupted rerv. ice has enabled it to go far beyond the ordinary t.market anatysist' in making recommendations. Our ata6 ic conatandy at work on the present and future problemr of induatry.

Such a cervice can be valuable to you. \Frite today for a deecrip. tion with latest reportc on the invegtment and burinesr outloot.

FOR SALE OR LEASE

For sale or lease ideal location for lumber yard or any allied product, or light manufacturing. Lot 150 ft. front facing Slauson Avenue, and 400 ft. d6ep to three railroad services, near corner Avalon Boulevard -630 East Slauson, Los Angeles, Calif.

t-story building facing Slauson Avenue 75 ft. x 2ffi ft.; about one million people pass this location per month.

Call Mr. Greene at PRospect 3215.

SYLVESTER L. WEAVER

54O Chamber of Commerce Building

LUMBER YARD FOR SALE

At Los Gatos, California, to close estate. Communicate with J. H. Walsh, Los Gatos Lumber Co., Los Gatos.

COMPETITION OF THE FUTURE

(Continued from Page 15)

In is my opinion that the viewpoint represented by Donald Richberg and the Administration is representative of the mildest form of control from above, that is, control by agencies of the government, that we are at all likely to g-t; and that it behooves every business man to not only give personal thought to and to take an active interest in ihb consideration of this problem, but to see to it that the organizations through which he voices his opinions take a cooperative.attitude with the position represented bv the Administration's view and endeavor to go along with them in the writing of future legislation, rather than to simply buck everything that is proposed. I feel certain that, if we either do nothing or just oppose t'hat is proposed, we shall get legislation much more difficult to work with, much more ristrictive and likely to result in much less real freedorn of competition and-real opportunity for profit from your exertions than will be the case by assuming a cooperative attitude and working along with the Administration.

I believe, and I trust that I have been able to get you gentlemen to see, that we make a great mistake in spending all of our energy looking at and condemning the faults and weaknesses that have developed under the present National Industrial Recovery Act; and that we should instead look back at the conditions that prevailed in the years before we had this legislation, at the chaos u'hich existed at that time, at the fervency with which we almost prayed for an opportunity for industry to be permitted to govern itself, to make its own rules and regulations and laws of competition; and having done that, to conclude that NRA has bien a real step forward, has been a truly constructive force in reorganizing business and bringing us out of the doldrums of the depression, and can be made a permanent force for good in the future by constructive cooperation with the Administration.

BACK

F'ROM HUNTING TRIP

Osbeck Lumber Co., Encinitas, Calif., a hunting trip in Modoc County where fine five-point buck.

YOUNG LADY DESIRES POSITION

EXPERIENCED LUMBER CLERK wants position as bookkeeper, comptometer operator or general office work -Los Angeles District preferred. Address Box C-524, California Lumber Merchant.

FOR SALE

Stock of lumber and hardware. This will bear the closest investigation. Location right in the heart of a fastgrowing section. In fact the fastest growing section in the U. S. Yard and buildings can be leased. Som'eone will pick this up very soon-so you must act quickly. Address Box C-521 California Lumber Merchant.

SALESMAN WANTED

Wanted-Wholesale Lumber Salesman for Bav District. Address Box C-525. California Lumber Merchant.

INDORSE PROPOSITION NO. T

United support of commercial, civic and industrial leaders of Los Angeles was pledged to the $30,00O,000 selfliquidating home construction program which appears on the November ballot as Proposition No. 1 at a mass meeting at the Los Angeles State Building called by George L. Eastman, former president of the Los Angeles Chamber of Commerce.

fn a resolution unanimously adopted the Citizens Committee urged all citizens of California to vote "yes" on Proposition No. 1 "to create employment, stimulate business and provide better homes for California veterans' families without cost to the taxpayers of this State."

Warren H. Atherton, former State Commander of the American Legion, outlined the successful thirteen-year Ifome Building Program for California Veterans which has helped to make 11,84O new home owners in California.

E. D. KINGSLEY VISITS CALIFORNIA

E. D. Kingsley, president of the West Oregon Lumber Co., Linnton, Ore., was recently in California, visiting his sales connections, Wendling-Nathan Company, San Francisco and Los Angeles, and E. U. Wheelock, Los Angeles.

OPENS LOS ANGELES YARD

Hull Bros. Supply Co. has opened a retail .lumber yard at 8635 Melrose Ave., Los Angeles. They r,vill discontinue their branch which has been located at 7974 Melrose Ave. and will mdve their stocks of sash, doors, etc., to their new location. The company also operates the Hull Bros. Lumber Co. at Reseda, Calif..

HARRY HOPE MANAGES NEW YARD

Harry Hope, formerly with the Progressive Lumber Co., Livermore, is manager of the Pleasanton Lumber Co., Pleasanton, Earle Johnson, owner of the new yard, announces,

Charles Osbeck. has returned from he knocked over a

"Old Rainmaker"

"Old Rainmaker," Paul Bunyan called hie favorite shot gun, on account of the atmoepheric disturbances that occurred every time it was fired. Rain, hail and violent windr would come out of a clear shy and the echoes of the triple blact could not be dirtinguiehed from the crarhing thunder.

The three barrels were bored by Big Ole, the blaahmith, from shafting left over when he built the "down-cutter" for harvesting pine treer. A load for each barrel required three dirhpans of powder and four gunny sackr of horceshoes. lt wae a mu:zzle loader but that did not bother Paul, for after he shot, which he did once a year, there was nothing left to shoot at,

Paul never aimed the gun, merely pointing it toward the sky. In addition to ducks and geeee it frequently brought down apeciee of birds unknown to man, evidently denizenr of thc:tratosphere, Paul had all the wolvcc trained ac retrievers and each one pulled a toboggan on which to load the pickups,

The Chronicles of Paul Bunyan

The chronicles of Paul Bunyan are passed on to you iust as they were received. The Red River Lumber Company assumes no responsibility for their historical accuracy. We do, however, stand back of every statement we make about Red River products and service.

"California Piner" slow growth ponderosa, exceptionally light, soft and even textured, and Sugar Pine, largest of the true white pines, are uniformly milled, remanufactured, seasoned and graded.

Mill, remanufacturing departments and plywood factory are centralized at one point providing a complete Mixed Car rervice for dealers and inductrial buyerr.

"Paul Bunyan" Products

LUMBER . MOULDINGS . CUT STOCK

PATTERN LUMBER - SHOOK . LATH

STANDARD and LOG CABIN SIDING

PLYWOOD PANEIS and WALLBOARD

See Red River Bulletins ADV-I and ADV-2 for Dealer'r advertising literature, display materialt and preeentation novelties.

Earlier in our glimpses behind the scenes of lumber production we spoke of the four M's: Men, Machinery, Materials and Means. As we near the end of our little journey thru Lumberland we arrive appropriately in the realm of specialized manufacturing devices. They turn rough lumber into finer forms. The above gluer is representative of several hundred modern and complex machines in Pacific factories. Their utility is enjoyed alike by consumer, dealer and producer.

On the stage a lone performer-behind the scenes unnumbered resources make the act possible. What vast ramifications must be marshaled for vour seasoned source of Redwood lumber?

"They also serae who onIY stand antl wait"