June 2021 Issue

Page 28

“ Willingness to listen to feedback and take action, agility and openness to change are core values for us, at salesBeat,"

Veena & Alex

Q. Thanks for interviewing with us. Tell everyone who you are and what you do? A. Alex & I are co-founders of salesBeat. SalesBeat uses big data & machine learning to eliminate stock outs of your favorite and most relied on brands, at supermarkets.

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WIB Magazine

Currently companies sell their brands into supermarkets on the basis of prior year sales. However, given how unpredictable sales has become in our new normal, with unseasonal weather and fast changing seemingly unpredictable consumer preferences, understanding consumer demand

and selling optimal order volumes is becoming increasingly complex, resulting in stock outs of brands/ products in store. SalesBeat helps eliminate out of stocks in stores. I have more than 20 years in this sector working across functions and markets. Alex, who is our CTO, has more than 20 years in start- ups and in tech.


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