Cairo Fashion Report #6

COP Y FR E E

J U N E

2 0 1 3

Feaured Brands

Amina K. Krak Baby Seegha Shibshibi Something Called Art Tash

Editorial

Deana Shaaban Maja Soric Nagada

Dear Readers, Founder & Editor Abdallah Osama Rushdi Fashion Editor at Large Kegham Djeghalian Executive Editor Mahamad El Haddad Fashion Editors Farrah Aboulazzm Ghadir Al Agabany Design & Layout Heba Khattab Contributors Sara Rushdi

Ooooh my first letter from the editor, now I am like oh I have to be all poised and witty and deliver this eloquent polished piece of writing, in my head thinking oh my, what Anna Wintour would think of me, nah been there done that, I worked with the lady and she already likes me… YES she likes me! And now I couldn’t be more delighted and excited to join Cairo Fashion Report as its new executive editor, thinking what a small world it is. You see, turns out the founder of CFR, its fashion editor at large, its fashion editors and I, all went to AUC, and here we are reunited again as one little fashionable family.

In our June issue, we are introducing la creme de la creme of new Egyptian designers that will have you looking glamorous from head to toe. We are kicking off the summer season with our coveted IN & OUT feature, making sure to replace future faux pas with fashion statements. “Patch me up, Gustav...” is our June editorial where we will take you to the land of exploding colors and prints. Okay I am done, and that was actually fun! Hope you enjoy our June issue and many more to come my lovely fashionistas everywhere XOXO.

Mahamd El Haddad Executive Editor

Egyptian Street-Wear

COVER & EDITORIAL CREDITS Art Direction & Styling Kegham Djeghalian Photography Karim Omran Make-Up & Hair Zeinab Khashab Model Yasmeen Abou El Seoud Contact Us cairofashionreport@gmail.com Cover Story Headpiece and earrings by Maja Soric. Bag as headpiece, necklaces, dress and jacket by Nagada.

FOLLOW US

‘Krak Baby’ is an Egyptian bred street-wear brand that plays off the time period the founders were born in, the 80’s, a period infamous for the crack epidemic. Having been born in the late 80’s meant that the founders were raised by the 90’s alongside the media explosion of that era. The line draws influence from the underlying theme of the television being this generation’s vice, their crack.

Krak Baby targets a very specific audience through its designs and packaging, one that can connect with, and relate to Krak Baby’s lifestyle.

Krak Baby does not release ‘collections’, instead opting to release ‘droplets’, meaning that a new

product can come out at any time, not being bound to seasons and such. All designs are printed in limited quantities using 100% cotton, sold through very limited outlets to avoid that ‘everyone can get it’ perception, because no, not everyone can score Krak.

Available @ greaterthanfashion.com krakbaby.com more info: * Facebook.com/krakbaby * Twitter.com/krak_baby * Krakbaby.tumblr.com

Shishibi Footwear Summer 2013 Collection Shibshibi Footwear was founded in 2010 by Sara Hamza and Nadia Ahmed, with the vision to re-design a product that has been a part of the Egyptian culture for a long time, aka the shibshib (flip flop). Shibshibi Footwear is inspired from the Egyptian background and culture, which in the first two collections was reflected in the two main elements of the flip flops, the straps and the graphic designs. The brand’s first two collections sported decorated fabric straps matching sole designs with colorful oriental inspired graphics with many layers of colors. In the Summer 2013 collection Shibshibi is introducing a new concept, a leather sole with tie able fabric straps. There is an element of individuality in each and every design, which lies in that every customer can customize their own unique look by tying the flip flop/sandal creatively, changing how it looks. The collection offers 13 different strap designs in limited sizes per style. All Shibshibi Footwear products are produced in Egypt.

Available @ facebook.com/ShibshibiFootwear

Pop up... and shop!

On April 22nd Amina K. opened her first pop up store giving the opportunity to the brand’s fans and clients to indulge and shop till they drop. The SS’13 “Woven Shreds” collection is now available at the pop up store, it varies from beach and casual wear to evening wear, and of course to complete and compliment the look, it also offers accessories such as sunglasses, beach bags and pouches. The pop up store also features a colorful variety of shirts for the male fans of the Amina K. brand.

Address: Degla Center, 11 A Hassan Sabry St. Zamalek. First Floor.

3 CFR

Wear TASH and Sparkle!

Tash is a new jewelry line designed by sisters Tina and Celine Antaki. Inspired by both oriental and modern styles to be placed as an elegant yet hip brand.Tash tries to create and design jewelry that people would love and enjoy wearing casually everyday and occasionally in the evening. The brand is 100% Egyptian and is produced by highly qualified craftsmen who carefully hand make the designs using high quality materials such as, silver plated in gold and semi-precious stones.

Available @ On Facebook: Tash by Celine and Tina Antaki www.style-treasure.com Mohamed El Sagheer boutique Mounaya gallery Asfour El Nil Hebz boutique Hop And Shop

The name says it all: SEEGHA!

Dina El Beltagy and Sara Amer launched a new jewelry line called Seegha, a jewelery line that is fashionable, accessible and affordable. What Seegha strives to achieve is that its customers can buy a unique piece that can make them stand out.

Seegha’s collection is inspired by pearls. Since they are so in this season, every piece is a textual balance fusing the softness of pearls along with the roughness of stones bringing you an original piece to add to your collection.

Nonetheless, the blend of geometric metals as the brand’s main attraction continues to show in every piece created, big and bold is definitely Seegha’s signature style!

Available @ www.enigmashopping.com www.facebook.com/seeghajewelry

Something Called ART

In 2009, Rana Greiche graduated from L’institue Technique de la Mode, Chambre Syndicale de la Couture Parisienne.

Since then, she annually created a collection that had a specific theme, varying from bridal gowns to ready to wear.

In SS2013, the brand introduces its fourth collection titled “The Couture Work”. The collection was assembled with the most delicate fabrics, exquisite French lace, embroidered tulle, mixtures of chiffon with tulle, and the secret ingredient which is simply lots of love. Each gown is created with exquisite taste and level of quality in the form of handmade corset dresses with a nude transparent base that compliments the feminine figure with light tulle fabric floating over the body, embracing the woman wearing it. Each dress is uniquely customized to the woman wearing it, from the color to the design of this collection, as Rana’s passion is to make every woman feels as beautiful as she truly is.

Available @ Facebook Page: Something Called ART www.facebook.com/pages/Something-called-ART

CFR 4

Facebook Group: Rana Greiche Couture http://www.facebook.com/group Email: ranagreiche@yahoo.com

g

ASK

g

for fashion advice, shopping dilemmas, seasonal trends & styling tips & tricks.

Send to ghadir@alagabany.com.

I’M ONLY 23, ALREADY MARRIED AND WITH A CHILD. I GOT VEILED STRAIGHT AFTER MY WEDDING AND ALREADY LOOK 10 YEARS OLDER THAN MY REAL AGE. I’M COMPLETELY CONVINCED OF HIJAB AND LOVE IT BUT I’M FACING SEVERE PROBLEMS IN LOOKING TRENDY WITH IT. I THINK ALL VEILED FEMALES HAVE THE SAME ISSUE. …… LOBNA To a certain extent, I think I could agree with you that most veiled females face the same problematic issue. Nevertheless, I sincerely don’t think Hijab itself is the problem. In Hijab you could look as fashionable, trendy, elegant, dressy or even casual as any other person. Conservative wear is available everywhere, not only in veil targeted stores. If you shop well, you will be able to find millions of trendy items that are conservative yet extremely stylish.

Change your shopping strategies and you’ll feel at ease dressing up like any other veiled female in a bonnet, turban, hat or just random regular hair.

HOW OFTEN CAN WE MEN WEAR WHITE? CAN WE WEAR AS MUCH WHITE AS WE WANT? …….. MO Men could wear white as much as they wish. All you need to pay attention to is the transparency of what you are wearing. You could wear any white items from head to toe, such as fedoras, ties, shirts, T.shirts, polos, blazers, belts, shorts, pants, and even footwear. When you mix it, try to do it with light colors. White looks good with dusk blue, baby pink, nectarine, yellow and all pastel tones. And off course the never out of trend fabric and color mix is white linen, especially for these hot summer days and nights.

I’M A BIKER IN MY MID 30’S AT MY SPARE TIME AND A PROFESSIONAL BANKER IN THE MORNING. TO CUT A LONG STORY SHORT, I GET EMBARRASSED WHEN FELLOW BIKERS SEE ME IN A SUIT IN THE MORNING AND OTHER BANKERS RUN INTO ME OVER THE WEEKEND IN MY BIKER OUTFITS. I AM THE SAME PERSON WITH THE SAME ATTITUDE, BUT IN DRASTICALLY DIFFERENT OUTFITS. IT’S CONFUSING AND I FEEL LIKE A MOCK……… SHIBO Secure biking requires certain garments as much as tools for safety precautions. Only biking communities and a few others are aware of this. You really don’t need to waste your time explaining why you are wearing leather in the summer unless someone is not being ironic and is really interested in an explanation. Nevertheless, try not to overdo it with the mixing and matching of outfits and avoid too much branded items simultaneously. Remember, there is a thin line between looking cool and looking clownish. On the other hand, looking formal and professional in the morning at the bank is absolutely required and expected.

After working hours and weekends is a time that is completely personal and up to you and your comfort zone.

5 CFR

FEATURES

SS 2013

IN & OUT

By Mahamad El Haddad

Prints: Stripes + polka dots + geometric shapes + florals with a splash of color just screams. I DON’T CARE, I LOVE IT!

Black & White: Need we say more?

Color Blocking: Just color me beautiful!

Jumpers: And this is how you make a statement

IN Spike Heels: The spike is just telling the platform to take a hike!

CFR 6

Peplum: Dear peplum please BEGONE!

OUT

Neons: Don’t your eyes hurt ALREADY?!

Velour track suits: Why it was ever once popular. one will NEVER know!

Spikes and studs: Put it away. JUST PUT IT AWAY!

Folkloric prints: Enough is Enough is ENOUGH!

7 CFR

INTERVIEW

Istituta Di Maoda Burgo, FDC, Graduates By: Ghadir Al Agabany

‘SHE’ BY SHEREEN ELBEGERMY How would you characterize fashion in the city of Cairo?

There is enormous progression of fashion in Egypt, and currently we have many new fashion schools and lots of great creative Egyptian designers

To become a designer, you need to be only gifted or educated as well?

Definitely it needs a bit of a gifted talent, but that talent must be supported and enhanced by studying. In my case, studying fashion design, pattern making, and draping techniques did definitely develop this talent.

What irritates you most?

In this business, what irritates me the most is the difficulties we face to penetrate the fashion market. Competition is very high and support is very low.

Do you prefer sketching designs or actually constructing them?

I prefer the sketching part because I’m obsessed with drawing and art. When designing, I have this illusionary image in my mind for a female that I want to reflect my vision on, and what an attractive and fashionable piece of garment looks like on her.

Any advice for the upcoming designers?

Expose yourself to as many cultures as you can and that will help you to draw your inspiration from anything that surrounds you.

‘KASHTURA’ BY ASMAA ADEL EL GAMEEL What annoys you the most?

Usually most of the designers end up starting their own business simply because larger brands and factories won’t grant them the chance of training or internship.

How and when exactly did u start your own business?

I’m a Graphic Design graduate from the faculty of Applied Arts and started working as an Art instructor in one of the Capital’s galleries. Through these early years, I discovered a growing passion for fashion with a gifted talent of drawing. This was the time I decided to pursue a career in fashion design, therefore I studied and graduated from FDC and had my debut collection in 2010 inspired by the sculpturer Paul Aichele.

What is the utmost motivation that encouraged you to start your own Kashtura label?

Unfortunately my greatest inspiration was a little bit dramatic and sad. Unnecessary to mention details, I took my decision to study and work as a fashion designer after that. Being shocked and depressed for some time, I realized that I must get involved in something I really love and started my own fashion business then.

Any advice for the new generation?

CFR 8

Never lose opportunities and business chances. Even if you have the talent, support it with education, research and gain experience with larger companies.

SHOPPING

{

{

LOOK FOR DAY

Mango Sunglasses for EGP 269

Zara Chain, cord and stone neclace EGP 229

Mango SATIN LAPELS DOUBLE-BREASTED BLAZER EGP399 Zara White Denim EGP499

Alessandra Ambrosio

Mango LOOSE-FIT SHEER BLOUSE EGP349

Aldo Heels EGP799

Nihal Basha Fatima Hand Signature Clutch in Italian Silver EGP 640

9 CFR

{

{

SHOPPING

STYLE FOR NIGHT

ALDO nude sandals EGP 800

H&M white blazer EGP 269

MANGO white blouse EGP 199

ia

Eva Longor CFR 10

ZARA white shorts 349

EDITORIAL

PATCH ME UP, GUSTAV...

Headpiece, top and jackets by Nagada. Earrings, braclets and dress stylists own.

11 CFR

Rings, Necklace and earrings by Maja Soric. Headpiece, jacket, dress and top by Nagada.

CFR 12

Headpiece, necklace, braclets and pants stylists own. Earrings by Maja Soric. Jacket, tops, belts and necklace by Nagada.

13 CFR

CFR 14 Necklaces and jacket by Nagada. Dress by Deana Shaaban

Jacket, top and dress by Nagada. Pants by Deana Shaaban

15 CFR