t RE n DI n G FR an CHI s E s
Cover Story
34 Ninedots Build Advocates australia’s First Build advisory Franchise poised For Great success
In Every Issue
30 What’s New! Announcements from the Industry
36 Feature Article Roger Dickeson: Where are the Emerging opportunities?
Expert Advice
38 Sudesh Mudaliar: 5 things you must do if you’re heading into a franchise industry you know nothing about
42 Robert Toth: Equity share Franchise Models
46 Brian Keen: seize the Moment – Expert Views for 2023
Q&A
40 Roman Brady: air locker training
Snapshot
48 Jim’s Pool Care: Your own mobile pool shop
g elatissi Mo
i Ntroduces t Wo N eW iN dulGeNt Fl AVours
Introducing the Peanut Butter Indulgence Range, it’s a celebration of peanut butter, and we’re totally here for it…
Chunky, flavourful, peanut buttery indulgence is out in full force this month at Gelatissimo, with their two, new, limited-edition flavours starring none other than Mayver’s peanut Butter and Reese’s© peanut Butter Cups.
t hat’s right, both flavours - peanut Butter Chocolate made with Reece’s© and Choc pretzel & Banana made with Mayver’s - have generous scoops of peanut buttery goodness mixed through the gelato, before being topped with a variety of delicious inclusions.
peanut Butter Chocolate made with Reece’s© offers multiple layers of indulgence, with peanut butter mixed into the creamy gelato and rippled with a chocolate crème before being topped with everyone’s favourite Reese’s© peanut Butter Cup pieces.
Choc pretzel & Banana made with Mayver’s is just as indulgent, with waves of banana caramel ripple and chocolate coated pretzels all added to the Mayver’s peanut Butter gelato. t hey’re crunchy, chunky, creamy and absolutely delicious, but being limited edition, each of these deliciously indulgent flavours won’t be around for long!
Domino’s stores across Australia and New Zealand have donated more than 100,000 pizzas to individuals, charities and businesses in ‘knead’ through the Company’s Feed the Knead program since its inception in September 2020.
Feed the Knead allows individuals to nominate someone they know who is doing it tough via a form on the Domino’s website. t he local store will then assess this application and provide support in the form of free pizza.
Domino’s australia and n ew Zealand CEo David Burness said the Company is humbled to give back to the communities in which it operates.
“It is a privilege to make a positive difference to the lives of those around you.”
“I’m incredibly proud of the community-focused mindset that is consistently demonstrated in Domino’s stores, and thank our franchisees, team members, and pizza lovers across australia for participating in the act of giving.”
australian franchisees nathan and Vanessa Quiring and aiden loy are local owners and have pledged to donate 25,000 pizzas across their stores this year. t he business owners said they are proud to feed the ‘knead’ in their local community.
“We wholeheartedly believe that this grassroots connection is how we deliver our most impactful work,” said Mr Quiring.
“ t he communities in which we operate are extremely generous, and giving back to them is the least we can do.”
t he Feed the Knead program is championed by locally owned and operated Domino’s stores, with people encouraged to nominate someone in need in their local community.
d oM ino’s donates more than 117 hot & Fresh pizzas a day through national ‘Feed the Knead’ program
Jacinta Mcdonell invests in people first and joins BuMP h ealth and Fitness as an investor and Advisory Board Member
BUMP Health and Fitness founded by Calum Wilson and Ross Lucas in 2018 has appointed Anytime Fitness co-founder and Fitness Industry Roll of Honour Inductee Jacinta McDonell as an Investor and Advisory Board Member bringing over 20 years of fitness, business and franchise experience.
BUMp Health and Fitness are leaders in the Health and Fitness space and are committed to revoutionising the female fitness journey before conception and well into motherhood. at the core of what set’s BUMp apart is how they prioritise women throughout these major milestones and support and optimise their wellbeing as their physical needs change.
t he BUMp Health and Fitness team of experts have created a strategic business franchise model, which can be run as owner operator or as an investor with the backing of BUMp ’s professional and progressive support team.
a s the business grows and develops Jacinta will continue to advise and support the Founders and the team to develop and grow a sustainable and values based franchise brand. “I have large ambitions for BUMp ” said Jacinta McDonell.
Jacinta will advise on the growth of BUMp to be a successful national franchise brand and will continue to grow and lead in the delivery of world class programs for women
specialising in pre and post-natal fitness.
“I believe in people first. When I met Ross and Calum, I immediately knew that our values aligned, and they had a true desire to learn and grow.
BUMp ’s target it to have 100 BUMp clubs across australia in the next 5 years. For more information visit www.bumphealth.com.au
cit Y c ave floats into townsville
Popular health and wellness retailer City Cave has opened its doors for the first time in Townsville at lifestyle destination Fairfield & Co. City Cave Idalia, located in Fairfield & Co’s second stage features three infrared saunas, three float therapy rooms, and three uniquely private massage rooms for individuals or couples.
Franchisee trudy Hudson said she was excited to bring the nationally recognisable lifestyle retailer to townsville and believes the Fairfield & Co site will help to support
the large population base of elite athletes and soldiers in the area.
“Float therapy is said to improve sleep quality, reduce inflammation, and decrease stress, while infrared saunas can also improve heart health and muscle recovery - so City Cave is a great place to start your health and wellness journey,” Ms Hudson said.
t he townsville opening follows a string of openings last year, including City Caves
expansion into Victoria in n ovember 2022. City Cave launched in 2016 and has been franchising since 2018 – and has seen rapid growth since. t he Queensland-based franchise business has more than tripled in size with more than 60 sites now across the eastern seaboard of australia, up from 16 sites in early 2021.
t he new townsville site is a part of City Cave’s regional expansions plans, with towns like Hervey Bay and Coffs Harbour key areas of interest for 2023.
BK’s Gymnastics is rolling out new programs creating a clear pathway for gymnasts, strengthening the early years program and introducing new options for adults and seniors.
“For children under five, the programs establish stronger key skills for a future in gymnastics,” said BK’s gymnastics CEo Mark Rendell. “a program for children with additional needs is also being introduced. Classes are one-on-one or smaller groups to suit all levels of mental and physical ability and allow for a parent/carer to participate.
“We’re also introducing adult and seniors programs, to prove it’s never too late to start or revisit a childhood passion.”
t he new programs are structured as follows:
• Little Stars programs for 3 months to 5 years offering fun, gymnastics programs that teach skills little ones.
• Gym FUNdamentals programs for children 5 to 8 years old who want to have fun whilst developing gymnastics skills.
• The Club Gym program is for children 9 to 13+ years. Focus on developing coordination, strength, flexibility and balance.
• The Ninja Stars program is for children 5 to 10+ years and combines elements of gymnastics, parkour, leaping and tricking.
• All Star Academy is for competitive artistic gymnastics training, providing a pathway through the national levels program.
• Super Stars is a program for children with additional needs. The classes are smaller and specialist coaches work closely with parents and carers.
• Stronger Seniors is a low-impact movement class that incorporates the benefits of gymnastics into a movement program.
• High Flyer Adult classes are for students 16 and older with little or a lot of gymnastics experience.
MYFirstgYM goes from strength to strength – Awards,
of our first Victorian club, MyFirstGym t homastown, in n ovember with a live weather cross. It was fantastic to see the newly formed t homastown community come together – even if it was very early in the morning – to practice yoga, take on the MFG ninja Warrior wall, and participate in the great tug-of-war challenge.
t his year, we’re excited to bring our brand of childhood enrichment to families and communities across the country, with even more clubs set to open – one of which will be our brand new club in aC t
In 2022, MyFirstGym led nearly 40,000 classes, hosted 1424 birthday parties, and facilitated more than 270,000 club visits. The good news doesn’t stop there.
t he group also celebrated the opening of five new clubs across three states — one of which was our first in Victoria — and we’re pleased to announce that the construction of two new clubs in the australian Capital territory and Victoria will begin early this year.
t he MyFirstGym programmes and birthday parties have always been award-winning, but this year was highlighted by the What’s o n 4 Kids awards, where MyFirstGym won Best national toddler activity (2 to 3 years), Best national preschooler activity (3 to 5 years), Best national s chool ages activity (5 to 12 years), and Best Birthday party Venue (1 year and over). We share these triumphs with you, our MyFirstGym family!
t he today show australia also came to play (literally!) and celebrated the opening
MyFirstGym is, at its core, a family business for families. Many of our franchisees have children who love going to our gyms, enjoy having birthday parties on the MFG ninja Warrior course, and think of MyFirstGym as a great place to hang out with pals. parentfranchisees are elated to make this positive impact in their children’s lives, and their kids think it’s pretty cool that their families are involved with the club.
t he team would love to hear from you if you’re interested in learning more about becoming a MyFirstGym franchise owner. Join us on our mission to inspire movement amongst the next generation and show families how fun fitness can be.
impact & parties!
BK’s gYM nastics franchise introduces new programs, broadening appeal of the sport
a z K adenYa launches its Authentic Middle eastern restaurant Franchise in Australia
Established in the Middle East, The vibrant brand embraces all facets of Mideastern dining, through a variety of signature dishes cooked and served in a retro atmosphere, that owes tribute to Middle Eastern 50s advertising.
t he successful brand operates under E at Group, an innovative and forward-looking global restaurant group. a zkadenya launches its franchising model in australia after initially opening its vibrant doors amidst a global pandemic, now bolstering
12 successful outlets in eight countries in the Middle East and n orth america. DC strategy, head of franchise sales James Young comments on the new partnership.
‘DC strategy is excited to be working with this leading hospitality group which brings a new offer to the franchise space here in australia. successfully launching in Canada and driving virtual brand turnover within a unique Mideastern offer, we are seeing great franchise demand in sydney and Melbourne’
a zkadenya, founded under o mar tabbaa and Zaid abu-s oud now look to expand its master plans throughout key territories in australia. a zkadenya brings a wealth of knowledge and experience under E at Group, with the hope of attracting highcalibre, like-minded franchise partners. If you are interested in joining Azkadenya and immersing yourself in an authentic Middle Eastern experience, enquire now to find out more.
48% sMes will focus on growth in 2023, despite recession risks
Australian businesses took a hit in 2022, with the largest recorded quarterly rise to the cost-of-living index since September 2000 – but they won’t catch a break just yet. Economists predict a looming recession in the year ahead. Despite the wary forecast, however, new research reveals that half (48 per cent) of small-tomedium businesses are still looking to expand in 2023.
a new survey of an independent panel of 210 business owners and decision makers, commissioned by business loan comparison site small Business loans australia, found that whilst 48 per cent of businesses planned to expand in 2023, more than double the number australian businesses will focus on expansion in 2023 (48 per cent), than those in 2022 (22 per cent), 2020 (20 per cent), 2021 (17 per cent) and 2019 (18 per cent).
across the states and territories, the highest proportion of businesses focusing on growth are in Western australian businesses, with 88 per cent of businesses having expanded since 2019. although s outh australia held the largest number of businesses focusing on growth in 2022 (26 per cent), they are set to be overtaken by the aC t in 2023, with 60 per cent of businesses intending to focus on growth this year. t hey will be followed closely
by Queensland and n ew s outh Wales, with 52 per cent and 51 per cent of businesses focusing on growth this year, respectively.
alon Rajic, Founder and Managing Director of small Business loans australia, says: “o ur research indicates that regardless of a potential economic slowdown, sMEs will continue to be resilient against hardship. With the risks of a recession, however, businesses are best to make smart financial choices when expanding.”
The full survey results, including breakdowns across business sizes and States, can be found here: https:// smallbusinessloansaustralia.com/growth-in-recession/
n inedots Build a dvocates
Austr AliA’s First Build AdVisory Fr ANchise poised For Gre At success
Revolutionising the new build journey and bringing the industry disrupting concept of build advocacy to market, Ninedots Build Advocates provides build advisory services to home buyers and investors alike, helping them navigate the new build process like experts.
Going from strength to strength from their start in 2013, Ninedots now have a coveted waitlist for their services and operate from a purpose built National Office in North Geelong, Victoria.
Providing innovative and comprehensive build support services across Melbourne, Ballarat and the Greater Geelong area, the Ninedots team supports clients across all aspects of residential construction and with
all dwelling types including volume builds, partial customisation and complete custom.
Specialised advice is provided for single dwellings, subdivisions and multiple townhouse/unit developments. With a strong focus on true client satisfaction, Ninedots ensures all clients experience a low stress, enjoyable and quality assured build and as a result enjoy a large volume of word of mouth referrals.
With collective experience across residential construction, design and project management, together with proven business systems and passionate leaders, Ninedots is uniquely placed to provide the right new home build support.
From meeting with new and prospective clients and conducting build discovery sessions, to identifying and developing client needs, bridging client knowledge gaps, sourcing and recommending best fit land and build options, coordinating building inspections and project managing builds on clients’ behalf, Ninedots are available at every stage of a new home build.
Having developed deep professional relationships with a wide range of builders, developers and partners, Ninedots are able to provide tailored, cost effective and streamlined build solutions to clients while providing ongoing know-how throughout the build process.
Importantly though, while well connected, Ninedots pride themselves on having no direct affiliation or formal arrangement with
any one builder, land developer, or partner, which ensures the Ninedots focus - at all times - is on individual clients’ best interests and securing their best fit build solutions independently.
Proven to be a successful and scalable business in the ever growing residential construction market, Ninedots has established an in demand reputation as a trusted and valuable provider of effective build support services. Due to demand and success to date, Ninedots has decided to expand its operations.
With support services customer focussed, hands on, and underpinned by deep local expertise and connections, Ninedots recognised the importance of representation to be located close to where their clients are looking to build. With that in mind, and to ensure that the high standard of client care and service delivery is maintained, Ninedots have franchised its operations and are now opening its business to carefully considered franchise partners Australia wide.
Afforded the backing of an established team and passionate business leaders based at the Ninedots National Office, franchise partners will benefit from comprehensive, cutting edge and custom designed systems in place that will enable them to provide extensive build support services to clients looking to build a new home or investment property, hand holding through part or all of the journey. Services currently offered through the Ninedots business model include build discovery sessions, quote reviews, contract reviews, land acquisition support, builder selection, design support, consulting, building inspections, project management and floorplan experiences.
Franchisees will build relationships with clients and partners, work hard to put together the best possible client solutions and provide friendly and reliable support to their local client base and extended network.
By providing expert, honest and independent build advice and support Ninedots take the stress out of the new build process allowing for an enjoyable, quality assured outcome.
The opportunity to join Ninedots as a new franchise partner presents a rewarding career prospect with high financial returns in a flexible and low cost working environment.
Given the strength in the Ninedots brand, success to date, market response and planned growth trajectory, for the benefit of the whole group, franchisees will be carefully considered for business suitability to ensure the right fit. This truly is an amazing opportunity for the right person to grow with a leading and innovative business that is poised for great success!
1300 993 683
Ninedots.com.au | hello@ninedots.com.au
Q+a W it H re B ecca H all
n inedots Founder and d irector
our build support in general has remained consistently strong. The business model allows us to be adaptive.
What is Ninedots’ approach to Marketing?
Our business core is based on relationships so we’ve been lucky enough to grow the business quite organically through our business structure and referral partners so to be honest formal marketing to date has been quite minimal. That being said, with the franchise launch we’re excited to be taking the next steps with marketing opportunities and bedding down what’s worked so well for us so far. We’re looking forward to growing our marketing footprint relative to growing our franchisee partners.
Where are you looking to launch new Franchises?
With the success of any great business, comes curiosity, how did it all begin?
Where we are today with the business is collective of so many things. Seeing a gap in the market for those going through the new build journey played a part while having a creative flair and industry knowledge made it possible to do something about it. I think the success of the business comes from having a genuine desire to help people and having a love for homes in general. I grew up in a commission home that my mum was lucky enough to land in a fairly wealthy area. I loved our house, it was our home, but I was always intrigued by the big homes around me. I think that really spurred my love for the industry.
What do you love most about Ninedots?
I love how the business structure allows for a win for clients, builders and us as business owners. Mutual success all round. It’s also extremely rewarding being able to improve the build process and outcomes for people given it’s such a large undertaking.
How have Ninedots overcome challenges around Covid, trade and material shortages and interest rate rises?
Like many businesses we’ve had to adapt to market challenges but for the most part it’s given us confidence in our business model. The demand for individual services fluctuates with market changes but the demand for
Overtime we aim to have a presence in all residential growth corridors and prominent knock down rebuild areas but the roll out will depend on where we find the right people.
What skills would be required to take on a Ninedots Franchise?
Successful Ninedots franchisees would need to have experience in the residential construction industry and be able to genuinely add value to a client’s new home build journey. Knowledge of the construction process and excellent rapport building and communication skills will set franchisees up for success, and we’ve found being friendly, motivated, personable and having a high regard for customer service goes a long way.
Will training be provided?
Yes, we’re really excited to be providing extensive personalised training and early stage business support to franchisees in order to develop the expertise we’re renowned for. Franchisees will receive full behind the scenes access with our ‘Ninedots Franchisee Training Program.’
If you could hand pick your next Franchisee who would it be?
I’d say it would be a good display home consultant! One that is friendly, knowledgeable and customer focussed. They might be over working weekends, wanting to be able to help clients beyond their current limited sales range and they would be self motivated and excited by the opportunity to be in business for themselves.
Franchising
W H ere are tH e eM er G in G oPP ortunities?
Changing conditions, both economically and socially, create new opportunities. Of course, changing conditions also mean some previously stable sections of the economy lose their value and even their viability.
In this article, I will examine how these changes shape our future as consumers and therefore impact on the fall and rise of new small business opportunities. And of course, small business opportunities includes franchise opportunities.
retailing and home delivery
Let’s start with perhaps the most obvious example – one that is most visible every time we go out shopping. For decades, when people needed or wanted to buy something, they went out to a shopping centre, browsed the stores and bought over the counter. But changes to this entrenched behaviour started when businesses of all kinds went online. Traditional shop windows gave way to online stores and merchandise on shelves became a digital catalogue on a website, with purchases made in a shopping cart with a credit card and the goods delivered the next day via a courier or the post. The result: retail
shops became less important and so less viable for their proprietors.
By the time the pandemic hit, this trend accelerated rapidly to the point where retail shops were becoming no longer relevant. In many cases, traditional shops were actually a financial burden, with high rental and staffing costs and very few walk-in customers. Shopping had become an online activity where customers used their laptops and smart phone to buy almost everything. Postpandemic, and things have not returned to ‘normal’ and in any shopping centre or high street, there are empty shops for lease and “Staff wanted” signs.
For retailers, including franchise chains, the shop-front model is fundamentally changing. As a result, retail franchises are very difficult to establish and make viable and established shopfront franchises are very difficult to on-sell.
So, how does this trend impact on franchising and where are the opportunities? Enough said about premises-based retailing. The opportunities lie in the emerging area of home and business delivery of purchased goods direct from warehouse to customer’s doorstep. That is, mobile delivery services that deliver parcels direct to customers.
The obvious example of this is Amazon, but we see it everywhere. Home delivery services now include everything from pre-cooked meals, to clothing, to office supplies, to firewood – yes, even firewood, delivered in wheelie bins! You name it, you can buy it online and someone, often a franchisee, will deliver it to you in a van the next day.
trades and building services
Have you tried to book a tradesman recently? Someone to do some renovations, or fix up some storm damage? Almost impossible!
So, where are all the tradies? We can put some of this labour shortage down to stalled immigration or the desire to quit the rat race and live a better life. But this does not answer the real question why trade services are so hard to find.
In my opinion, it’s simply a question of supply and demand. The ‘supply’ of tradespeople hasn’t really changed that much over the past few years, but the demand for their services and skills has skyrocketed.
There are several reasons for this. Firstly, we’ve had a surge of disaster recovery with floods, fires and massive damage to personal property and infrastructure, and tradespeople are booked solid.
Then there’s the continuing housing boom. Despite a slowing of our population growth,
there’s a huge amount of internal migration; that is, people moving around Australia. This can be seen in the sea/tree change movement throughout the pandemic. Try buying or renting a house in regional Australia – there’s often nothing available. And even in our major cities, new outer suburban housing estates continue to soak up every available tradesperson and stock of materials. Herein lies the emerging opportunity for enterprising franchise companies. Many of these trades people are working as either employees of large firms or as sub-contractors and many of them would just love to quit the boss and go out on their own. A carefully structured trades services company offering a mix of “Work for yourself” franchises combined with “We find you the work” will inevitably attract a huge number of wellqualified prospective franchisees.
And with no shortage of available customer work, it’s a win-win for all involved – the franchise company, its franchisees and the frustrated customer. Trades services is a perfect example of how changing conditions create opportunities that are ideal for franchising.
in-home care
The third example I will give is the rapidly expanding sector of caring for people in need. We’ve all seen media reports about failures by institutions, governments and service providers to meet quality care standards and even fill basic demand for in-home or facility care for people in aged care, or with other types of personal needs due to a variety of factors, such as age, disability or social disadvantage.
Without delving here into the pro’s and con’s of government action and reaction, this situation lends itself to franchising for enterprising businesses that adopt a strategy that serves the needs of all parties. Those parties being members of our communities in need of assistance and care, the staff who
provide the services and the government agencies responsible for overseeing proper service delivery and good governance.
To put the opportunity into perspective, let’s look at this as a ‘growth market’. Australia’s population is aging. In 2000, the percentage of Australians over 65 years was 12.4%. By 2030 (just 7 years away), our citizens over 65 years of age will represent 17.8% of our population. In number terms, there were 4.2 million Australians 65 years or older at 30 June 2020.
As our senior members of society age, they increasingly are in need of care, assistance and support. This comes in many forms; medical services, help with personal, social or mobility needs and simple things like inhome help with meal preparation, cleaning and even just social connection.
Government agencies are typically very bad at delivering these services – they are just not set up for this. But private enterprise usually is or can be good. Again, it’s a question of providing incentive and reward in the right place at the right time.
A service provider relying on employee labour at low rates of pay and poor working conditions is just compounding the problem. But a service provider, especially when structured as a franchised group and offering self-employment opportunities to trained and incentivised franchisees will find a ready and expanding market for high quality service in all forms of personal care. Plus, when such a business model is able to access government programs like NDIS or other seniors assistance programs, then it can easily become a viable long-term business model in which all participants are beneficiaries.
conclusion
In each of the examples I’ve elaborated in this article, the underlying theme is:
• The past is never a guide to opportunities in the future.
• Disfunction and disruption create new opportunities for those who go looking.
• Incentivisation such as giving workers something better than they can obtain as an employee always provides a pool of people willing to work hard to build something for themselves.
• Franchising is the ideal vehicle for each of these factors in a changing economy and society.
Come on franchise entrepreneurs, the door is open. It just needs you to start shaking things up. For those who see opportunity in adversity, the future can be very bright indeed! v
roger d ickeson is an experienced franchising professional and has worked in the sector as a consultant, adviser and business planner for over 30 years. Roger’s specialty is business development for small to medium enterprises and as a strategist in the franchising, licensing and capital raising fields. As a regular writer and commentator on small business and franchising topics, Roger seeks to inform, educate and challenge ideas in the increasingly complex, but exciting and rewarding world of business franchising.
“ Come on franchise entrepreneurs, the door is open. It just needs you to start shaking things up. For those who see opportunity in adversity, the future can be very bright indeed!”
5 t H in G s You M ust do i F You’re H eadin G into a F ranc H ise industrY You knoW not H in G a B out
The unique nature of the franchise model, with built in support and an established brand, means that people often use a franchise to make a major career segway or even to jump on a hot trend.
Many people have been questioning whether they still get the satisfaction and enjoyment from their work that they should and whether they are achieving a happy level of balance between work and life. It may be that making a dramatic change into a new industry is on the cards, whether you’re already a business owner or looking to go out on your own for the first time.
Going into an industry you’re not familiar with can be so exciting and energising but also a little scary. If you take cautious steps and get the support you need, it can be one of the most rewarding things you’ll ever do. I decided to make a significant career change and moved from a sales and engineering background to the owner of a Genesis Health + Fitness club. It’s been a wild ride but a very fulfilling one.
Here are five things I found very useful when making a move into unfamiliar territory:
1. check yourself: Why do you want to go into this industry?
It is important to ensure that you’re entering a new industry for the right reasons as that will give you a good base for success. Choice of industry is often
driven by potential – when you see a strong opportunity forthcoming, you want to capitalise on it. Sometimes it’s driven purely by passion, which can also be a wonderful base to work from. Just make sure it’s for the right reasons – if you’re making the move purely to run away from another industry or job, for example, it may not be sustainable and support your long-term goals. After nearly thirty years in software engineering, sales and management it was passion and belief in the wellness industry that drove me to purchase a gym franchise. The product offerings that Genesis Health + Fitness had was in sync with what I believed was needed in the market.
2. look at the risks
Analysing the business potential is usually the first thing you will do when you’re caught up in the excitement of a
new industry and business opportunity. Just make sure you look at the potential in detail, run the numbers and look at the risks too. It’s great to be optimistic but you shouldn’t ignore the risks when entering a new industry. Be prepared to survive the worst-case scenario. Give the risks the same analysis as you do the opportunities. There are certain external risks that cannot be controlled, but they can be managed.
3. surround yourself by people in the industry
Learn firsthand about the industry by listening to the views and words of wisdom from people who have spent their entire career in the industry. This is perhaps one of the major strengths of joining a good franchise network as there is a wealth of experience to tap into. You can attend networking events, conferences, volunteer at a similar business – there are plenty of opportunities to connect and learn. You might be lucky enough to also find a mentor. You can reach out directly to other franchisees and ask them any burning questions you may have. The benefit of coming into a new industry is that you bring a fresh and different perspective. Be open-minded, ask lots of questions, be a good listener and question everything.
https://www.linkedin.com/in/sudesh-mudaliar-378b5a19/ https://www.genesisfitness.com.au/franchise-opportunities
4. know your strengths and build your team accordingly
With a long career in people management and sales, I knew I had those associated skills to offer to the business, but I didn’t have every skill needed to run the gym the best way it could be run. This is one of the reasons I chose to go down the franchise route – I was passionate about health and wellness, but I knew an established brand like Genesis had systems and appropriate procedures and KPIs in place that I could leverage off immediately. I had to build a team to compliment my own weaknesses. I knew having the right people in my team was critical for success. When you have the right people in the team, they will build a great business. Reward performance, treat your people like you want to be treated and give them autonomy with checks and balances in place.
5. trust your gut
Ultimately, that’s what got you to this point in the first place – that feeling in your gut, that little voice inside your head. Believe in your instinct. Quantify your instinct with a plan with constant check-ins to validate that gut feeling. Take on advice and listen to industry veterans but at the end of the day, make your own choice. Just because an industry does something a certain way and has been doing it that way for many years, it doesn’t mean you can’t challenge that if it feels right. Some of the biggest changes in history have happened because someone was prepared to challenge what was considered normal. Hold on to your passion and you can truly make your mark, even in an unfamiliar industry. v
sudesh Mudaliar is the owner of the Genesis Fitness + Health franchises at Dandenong and Caulfield in Victoria, purchasing the sites in late 2021. He attained an engineering degree early in his career and worked with the same Technical Engineering business for over 27 years before travelling the globe as an international B2B sales professional for the past 15 years. He decided to make the change to the fitness industry as he is very passionate about wellness and sees huge growth potential for the wellness industry post-covid.Q+a with ro M an B radY
Air Locker Training was founded in 2019, a first to market health and fitness facility, providing group and individualised training in a simulated altitude training (SAT) environment.
Combining science with application, Air Locker Training brings a point of difference to a burgeoning industry that encapsulates the benefits of a healthy, active lifestyle. Our innovative and technology driven experience is designed to optimise individual performance and enhance results. A training style that was once exclusively reserved for athletes is now available to the masses.
Describe your organisation – how long has it been in operation? when did you start franchising? how many franchisees do you currently have?
We began franchising in 2021 and currently have 16 locations open, with a further 50 franchise agreements executed and opening in the near future.
What is your main product/ service?
Our main service is simulated, highaltitude group training. Our dynamic and
carefully curated programs ensure variety and structure. Our workouts are delivered through visual demonstrations on our TV system, to allow members to understand what the exercise is, and to ensure proper form is practised.
In 2023 we plan to expand further into the Allied Health sector, providing exercise physiology and rehabilitation on an individual basis in altitude.
The proven scientific principles and technology used in simulated altitude training surpass workouts conducted at sea level. Studies around Hypoxic Training (altitude training) have shown multiple benefits, including; burning up to 30% more calories & 300% EPOC (excess post-exercise oxygen consumption) leading to enhanced weight loss, increased oxygen delivery to tissues, muscles and brain, plus decreased average heart rate, resting heart rate and blood pressure, and more. Air Locker Training optimises your efforts and enhances results, allowing for shorter workouts and better results, in less time.
What type of person would ‘fit’ your franchisee profile?
Air Locker Training Franchise is suitable for a variety of individuals, and provides a unique opportunity to deliver an exclusive, industry first. Our optimised franchise model
provides multiple revenue streams, and allows partners to scale their business effectively. Like our training, our franchise program is suitable for all, but specifically for fitness professionals, business enthusiasts, investors, family ventures, and for those seeking a career change. Owning an Air Locker Training allows you to give back to the community and positively impact people’s lives.
Where are your current locations/ territories? Where are locations/ territories available?
We currently have locations across Australia, in Queensland, Victoria and New South Wales, with locations soon to open in SA and WA. In 2023 we will also be opening in London and California, with further expansion plans into New Zealand and Asia.
Why is there a need for this product/service? Why are you different to your competition?
Once only available to athletes, it is now available for the masses. Air Locker Training uses altitude training to optimise your efforts and enhance your results, allowing for shorter workouts, get better results in less time. Our low impact training model is suitable for anyone. We are currently developing our offering to provide more allied health services for those on the path to recovery, and specific training sessions for seniors.
There are over 50 years of research and proof that demonstrates altitude training as a contributor to:
E NHANCED WEIGHT LOSS
• Studies around Hypoxic Training (altitude training) has shown to burn up to 30% more calories & 300% EPOC leading to enhanced weight loss.
E NHANCED H YPOTROPHY & MUSCLE GAIN
• Resistance Training in Hypoxia (RTH) studies have shown to significantly increase muscular hypertrophy and strength.
I NCREASED C APILLARIZATION
• Research indicates that hypoxic training can increase oxygen delivery to tissues, muscles, brain.
E NHANCED PRODUCTION & REJUVENATION OF MITOCHONDRIA
• Research has proven that consistent exposure to low oxygen environments can increase the production of mitochondria in the body leading to the more efficient use of oxygen in our body and higher energy levels.
DECREASED AVERAGE HEART RATE , RESTING HEART RATE & BLOOD PRESSURE
• Studies show that when exposed to a hypoxic environment consistently, important health markers have shown to stabilized and improve.
E NHANCED MUSCLE REPAIR , WOUND HEALING & INJURY RECOVERY
• Clinical studies indicate a faster rate of recovery when exposed to a reduced oxygen environment.
How do you look after your franchisees? e.g. what support/ training/back up do you offer?
We provide in depth training, support, induction and onboarding for any new franchisee. Ongoing support, revenue generating challenges and expert teams at HQ and also provided.
Plans for new systems/concepts in 2023
In 2023, we partnered with OxiWear to deliver a first-of-its kind wearable oximeter device that measures oxygen levels in the blood. The device will be worn during training and provides haptic vibration on the user’s ear at user-set thresholds. The collaboration with OxiWear will help to provide safer training experiences and improved performance outcomes for our members.
We’re also delivering a brand new app for both coaches and members to easily book classes, services, deliver schedules and provide best in class education and support.
Where do you see the Franchise in the next five years?
In the next 5 years, I see Air Locker Training with over 600 locations globally, continuing
to transform people’s lives and deliver the best technology and experiences.
What is your advice for those exploring franchise opportunities?
My first piece of advice to those who are exploring franchise opportunities, is to try the product or service. If it’s not in your local area, spend plenty of time with the owners to truly understand the why. It’s important to understand the point of difference and conduct plenty of research so you fully understand the financials and the opportunity.
I also think it’s a great idea to be an early adopter in new technology and services, and would encourage anyone serious in investing to consider this. Finally, be connected to the brand, if you are passionate and determined you will feel fulfilled.
How do you motivate your franchisees?
At ALT we motivate our franchisees by providing in depth support and guidance from the get go. Our extensive support pathway allows our partners to gain the knowledge & skills to excel in the industry from site selection to financial efficiency. We are here to educate you on the path to success, both professionally and personally.
Our investment costs are typically lower than other wellness franchises, and our innovative business model provides multiple auto-renewing revenue streams to allow our partners to scale their business effectively through our Franchisee Success Pathway. In addition, intangible factors provide huge motivation, knowing the benefits we are providing to the community and allied health programs. Witnessing your business change lives is truly amazing.
airlockertraining.com/own-an-air-locker
e Q uit Y s H are Franc H ise M odels
robert toth is Special Counsel Sanicki Lawyers, with over 35 years’ experience in Franchise, Licensing and Distribution law acting for both local and International franchisors, franchisees and master franchisees and with expertise in dispute resolution. Robert is an Accredited Commercial Law and Franchise Specialist, a member of the Franchise Council of Australia (FCA) and the International Franchise Lawyers Association (IFLA) and regularly writes for franchise and corporate journals online. contact robert@sanickilawyers.com.au or even call him on mobile 0412 67 37 57
Franchising has been operating in one form or another for the past 40 years in Australia and became a regulated sector under the Franchise Regulations which established the Franchising Code of Conduct in 1998.
Moving some years on, the world has changed so have franchisees expectations and the businesses sectors, which are suitable to licensing and franchising.
Franchising is no longer known for the fast food and hospitality sector it is a business model that suits many Business to Business and home service and support sectors and professional sectors.
We still see the same old franchise models being offered by franchisors, consultants, and lawyers despite these significant changes.
The basic premise of franchising for a franchisor is that a successful business owner with systems and branding in place can be replicated by the business owner (franchisor) granting individuals and small business owners a license to operate under their brand and system.
It enables quicker business and market expansion whether it is with more outlets in a state or territory interstate or overseas as opposed to the slow organic growth of a business hiring employees and managers to run their business.
For franchisees it is the opportunity to run your own business with the support, systems and marketing developed by the franchisor. Many franchises came under fire from a number of Parliamentary Inquiries the latest being the “Fairness in Franchising” inquiry in 2019/20 which resulted in more regulation of the franchise sector with a view to protecting franchisees.
The changes included issues such as greater disclosure of rebates, franchisee termination rights, disclosure about online sales and greater penalties for franchisors who fail to comply.
What’s wrong with existing franchise models?
The Government report released in 2020, identified a huge array of issues in the sector such as:
• misuse of marketing fund contributions paid by franchisees to their franchisor;
• a failure to provide any disclosure or proper disclosure required under the Code;
• a failure to disclose rebates and incentives franchisors receive from landlords or suppliers;
• a failure to act in good faith in dealing with disputes;
• misleading and deceptive conduct and false representations or promises as to expected revenues to entice franchises to sign up; and
• disputes about end of term arrangements and non-compete provisions.
In some cases, it was the franchisor or their support people bullying franchisees and engaging in simply bad behavior.
the most common complaints we see from disgruntled franchisees
We act for franchisors, master franchisors and franchisees and are regularly involved in dispute resolution and mediations in commercial and franchise disputes acting for both sides.
The franchisee is not always right of course and can often be the cause or contribute to the dispute, by not following the system or by their own conduct however, the main complaints we receive from franchisees of their franchisors are:
• the franchisor and their staff show no respect to the franchisee;
• the franchisor is a ‘no show’ franchisorwe never see them – they appear to have no interest in us unless we do something
wrong, and they do not provide any real support;
• the franchisor forces stock on us when we cannot sell what we have; and
• the franchisor in addition to the royalties and marketing levies are also making a margin on products or services leading to a feeling of being “gouged” for fees while the franchisee cannot even draw an average salary for their effort, let alone get a return on their investment.
responsible franchising
Responsible franchising is a term we use with our franchisors and new franchisors which includes not only ensuring compliance with the Franchise Code but in addition to this committing to the following:
• Being a force for good and ensuring everyone in the organization has the same objective.
• Ensuring the financial model works for the franchisee.
• Actively supporting and showing interest in the success or otherwise of their franchisee
• Accepting responsibility in part if the franchisee is not performing as expected.
We recommend that franchisors do their financial and cash flow projections not only for themselves but also from the perspective of the franchisee to ensure after all the fees are paid the franchisee can draw a salary and get a return on their investment.
A happy and productive franchise system is one where the franchisee is making money and getting rewarded for their effort!
What do franchisees expect?
Franchisees have greater expectations than in the past and this is more so post Covid.
Franchisees do expect a franchisor to:
• have a proper online CRM system;
• provide proper and meaningful training and support;
• offer products and services at competitive rates using the group purchasing power;
• share in any online sales revenue that may be lost by a retail store including sharing any rebates and incentives received by the franchisor;
• expect their franchisors to show interest in their well-being, personally operationally and financially; and
• be interested in their financial performance and provide support and assistance with marketing.
how can this be done?
Franchisors and their consultants need to “think outside the square”.
As a fan of Edward De Bono’s lateral thinking concepts (vale poor Edward he died in 2020) we need to develop and offer a fairer, more attractive franchise model which provides a greater sharing of risk and a more equitable relationship.
Why do we need to change as a franchise sector?
• To avoid further Government intervention and regulation.
• To assist franchisees and help fund them into a franchise, as banks are tighter on lending criteria.
• To make the entry into a franchise more affordable.
For Franchisors the reality is often the right franchisee is the one that does not have the capital or funds to take up a franchise, while the franchisee who has the funds may be the wrong fit!
The trend is that over the past three years the upfront license or franchise fees has been reduced by many franchisees to make it more attractive and due to funding issues.
Despite this we still see some overseas
franchisors setting unrealistic up front franchise fees and wondering why they have no interest from prospective franchisees. The financial model must also be realistic and ensure the franchisee can take a salary for their effort and hopefully get a ROI.
change is great!
James Baldwin (an African American writer –1924-1987) said “not everything that is faced can be changed, but nothing can be changed until it is faced”.
So, we cannot expect to meet the challenges that confront business today using yesterday’s mindset and models and expect to be at the forefront of business tomorrow. I should copyright that!
“branchising” an equity share model - a new path
Branchising was a term coined by author David. D. Seltz in a text entitled “Branchising – Proven Techniques for Rapid Company Expansion and Market Dominance” first published in approximately 1960. He was way ahead of his time.
The term describes “business franchising” referring to the conversion of an existing company owned outlet to a franchise or licensed unit.
It has now moved on to describe a model where the franchisor establishes a new outlet in partnership with their franchisee in which they each hold equity, a shared equity model. The franchisor may sell its existing company owned outlet or a part interest in it, to recoup capital for further growth while retaining some degree of control and profit from the franchised unit.
A Branchise, is a franchise under Franchise Code.
What’s the difference between the traditional franchise model and a branchise model
The traditional franchise model is a vertical relationship where the franchisee is under the control and power of the franchisor. Calling your franchisee, a “franchise partner” does not change the fact that the franchisor
“ We recommend that franchisors do their financial and cash flow projections not only for themselves but also from the perspective of the franchisee to ensure after all the fees are paid the franchisee can draw a salary and get a return on their investment.
has that control and power imbalance and that is what creates the disharmony down the track.
The traditional franchise model has:
• onerous obligations on the franchisee;
• little if any real obligations on the franchisor;
• all power and control vests in the franchisor;
• good will, remains vested in the franchisor;
• royalties are generally payable on gross revenue (not profit);
• there is no sharing of risk or profit;
• the default provisions are severe with threat of termination;
• all capital costs are funded by the franchisee;
• additional fees and charges eat into the franchisee’s return;
• restraints on the franchisee at the end of term.
benefits of the branchise model
The Branchise model is a horizontal relationship representing a more equitable relationship whereby the franchisor and franchisee are in business together working for mutual benefit.
Each party has equity in the enterprise and therefore a vested interest in ensuring its success.
At the end, if the business is sold the franchisee will receive (based on their equity) their share of good will and along the way, their share of profit.
This model addresses many of the negative issues of the traditional franchise model including the funding issues that franchisees face in trying to borrow money to buy into a franchise as banks will no longer lend on a franchisee’s equity in their home to fund entry into a franchise.
In a Branchise, each party contributes their share of the up-front capital cost to establish the business. For example, if the overall startup cost is $500,000 and the franchisor has a 51% equity stake and franchisee 49% equity, the franchisor will contribute $255,000 towards the cost and the franchisee pays $245,000.
The franchisee runs the business with the support of the franchisor who is likely to be more attentive, as they have equity in the business while the franchisor relies on the energy and enthusiasm of the franchisee who has real “skin” in the game.
It is also less likely the franchisor will charge unnecessary or undisclosed fees to the franchisee entity as that will impact on the franchisors profit.
The franchisee also has more direct access to the franchisor’s financial management and support and decisions are made with the knowledge that they both have skin in the game.
Even where it is an existing franchise business bringing in an equity franchisee requires full disclosure under the Franchise Code.
Where it is an existing business of the franchisor being converted to a franchise, the franchisee can buy into the business which allows the franchisor to access capital for the value of the fit-out, stock, equipment and
good will (if any) which can be in lieu of the franchise fee.
risks in a branchise model
As with any relationship, there is risk and it’s not all cigars and fine Japanese single malt whisky!
There is an added layer of complexity in that the parties become shareholders as well as in a franchise relationship.
This requires a carefully drafted shareholder or partnership agreement that governs the rights and responsibilities, exit rights, rights of first refusal and drag along and tag along rights that are generally included in any shareholder agreement.
In addition shareholders have minority oppression rights under the Corporations Act which may be used by a franchisee if there is a dispute.
Establishing an equity share model requires expert advice, experience and attention to detail.
It is not the right model for everyone, and it is not a magical solution. But it is becoming more popular and seen to be a more equitable model that addresses a number of the issues that caused dispute with the traditional franchise models.
Whether establishing a branchise model or a franchisee being offered an equity share model it is important to seek specialist legal and financial advice to understand your rights and obligations as there are many tricks and traps that an experienced franchise lawyer will be able to advise on. v
seal your future with a Deckseal franchise
START WORKING FOR YOURSELF WITH A DECKSEAL FRANCHISE
Low startup cost, mobile business, and a proven established model – it’s the perfect opportunity.
Join the largest deck and timber restoration and preservation specialists in Australia. We undertake a wide range of projects including decking, cladding, screens, fences, seats, handrails, posts, outdoor furniture, planter boxes and garden edges and service Residential and Commercial properties.
With common benefits including instant brand recognition in an established market, set supplier contracts and a support network of your franchisor and fellow franchisees, buying into an already established business model is a tempting proposition for many!
A timber deck is an iconic part of the Australian outdoor lifestyle and a key feature in countless homes across the country. Not only does a timber outdoor area extend existing living space, it adds value to a property – more so when maintained to its full potential. With a continual flow of enquiries, repeat business and an overwhelming demand for our services, we just cannot keep up. DeckSeal currently has territories available in NSW, QLD, WA, SA, and TAS.
The restoration and preservation of timber structures and decks is a niche business, placed within a significant growth market. Now more than ever, people are entertaining at home and utilizing their outdoor spaces.
Our franchisees love what they do. The satisfaction they get out of their work and business is endless, from seeing the deck at the beginning of the project to the final result is amazing!
DeckSeal offers everyday people the perfect opportunity to capitalize on their existing skills or quickly build a new set without the burden of learning a new trade.
Our Franchisees are invoicing between $10k-$15k per month (sole operator) and $15k-$30k+ per month (with 1 or 2 staff). These figures can vary depending on location, work ethic, staff, hours per week, etc.
If you’re a motivated, honest and organised person who wants to own a business that enables you to have more flexibility in your life, have control over your income, and bring a smile to your client’s face – then we want to talk to you!
For more information or to register you interest, please call 1800 332 525 or email admin@deckseal.com.au
WHAT’S ON OFFER:
• Your own Exclusive, large territory
• Hands on Training, onsite with DeckSeal Master Franchise (4weeks)
• Training in Quoting and Sales
• Training in Software - Xero, Trak Software, Op Central and G-Suite
• Uniform
• DeckSeal Supplier Pricing
• Marketing Material and Stationery
• Operation and Technical Manuals
• Sales and Brand Marketing and Advertising
s eize t H e M o M ent –ex Perts vie Ws For 2023
Over the past three years we have seen some massive changes in the franchise sector. COVID of course has meant many franchise groups like other business have had to rethink what their customers and staff want and change, streamline and tighten business accordingly.
Mobile businesses, online service, food trucks, takeaway food, have emerged as being growth areas and business management practices have had to change to embrace digital business and remote work.
The thing is – it’s been tough and every one of us has faced some remarkable challenges and had to change our business to make it successful through a very tricky time.
We are all hoping that 2023, the other side of COVID, will take us back to normal. But apparently normal isn’t that clear. So, I asked some of the extraordinary business and franchise experts I work with to give me their comments on two questions.
• What are the biggest questions you are hearing from people in business and franchise circles right now, and
• What are people predicting for the year or two ahead?
Unsurprisingly, there is a common thread giving us some clarity. Here is what they told me.
I start with Singapore-based Paul Dunn, Business for Good Master, TEDx Speaker and co-founder of B1G1 and Results Corporation because he lays the foundation…
“ We just don’t know what to do right now.” That’s the most common thing I’m hearing at this time.
And it comes from never-before-seen levels of uncertainty amongst business owners. And that’s not surprising at all — I cannot remember a year in business like 2022. Here we were supposedly coming out of the most un-settling 2 years we’ve ever experienced in business. The problem is though, our ‘systems’ are still unsure.
Put that another way … from a ‘mindset’ point of view we’ve been rocked — yes, we made it through but what the heck should we do now. In a sense, we haven’t ‘come out’ of these past few years at all.
And we can make all sorts of predictions on external circumstances for the next 2 years. But the most powerful one for me is an INTERNAL one — those with Clarity and Focus will get Momentum. Those that don’t, won’t. And momentum rarely if ever comes from battening down the hatches.”
Jeremy and Deb Harris from Grow CFO working with clever business financials tell me …
“The general feeling in the business community is caution - uncertainty with inflation, interest rates, media talk of recession, and labour shortages.”
“However, for those who study patterns of history, the prediction is that the next 2-3 years will be a massive bull run before a significant crash - now is the time to build on solid foundations and look for opportunities especially in mergers and acquisitions
Many of our communities and customers are working out the most effective way to scale. For those who have spent the last 2 years
www.franchisesimply.com.au
ensuring they have tight systems and processes, the franchising space presents an opportunity to expand their brand in their market. They are looking for financiers who can see the opportunities and the ability to convince a financier that your business is worth the risk is best supported by solid financials showing good profitability and strong revenue streams as well as a growing presence in their market.
With the changes brought about in the pandemic years, ecommerce is still strong although it has slowed. For businesses considering franchising, an ecommerce presence provides additional revenue streams from location based and service businesses.
Artificial intelligence and machine learning has also been changing the landscape of business opportunities.
Employees have been seeking remote and hybrid work environments and many have considered opportunities for being their own boss. Businesses who are leading their niche through strong relationships with their community are growing in strength. Customers are choosing products and services that create impact and are sustainable and improving customer experience will also form a large part of this trend.
Businesses which can secure their supply chain are best poised to take advantage of the inability of their competitors to do the same.”
ensure they protect their business and assets and get paid.
They are thinking very carefully about who they do work for (ditching some riskier clients) and making sure they have tighter payment practices implemented, such as getting binding contracts in place and requesting deposits and frequent payments. We are kept extremely busy preparing terms and conditions for our tradies for example.”
“In the next year or two, your potential customers will become increasingly careful in how they spend their money” predicts Les Hannaway, business connection expert from Brilliant Branding.
sunny times after the Covid storm, and now as the interest rates are taking effect, business is becoming a bit cautious again.
We are happy to say there are still new franchisors coming into the market, but they want to take a slower, testing approach to rolling out their long-term plans.
I believe most business people see a bit of caution ahead as they wait and see the effects of higher interest rates on demand, and the willingness of potential franchisees to come into their operations.
Whilst we are not pessimistic, I believe the next year or two will be competitive in the franchise industry for gaining franchisees as they will have many opportunities to consider.
Long term, our views are that franchising is strong and healthy, and is still the best business model for small business, as it does reduce the risk of failure compared to going out on your own.”
So, the consensus is…
“The more specifically relevant your franchise brand and messaging can speak to meeting real or perceived needs, the greater opportunities you will have to succeed in increasing your market growth. No brand is timeless for everyone.
Remember there are always opportunities to grow and adapt in any economic climate. Specifically defining your customer avatar (and who isn’t!), to building a distinctive brand story, then clearly communicating how you are the best solution to their problem’s will be more important than ever to win and hold customers.”
The next couple of years will be tricky but associated with that will be significant opportunity provided:
• You have clarity and focus on what your business does, for whom and how it does it to give you the momentum to build your business through what is an uncertain time
• You have the flexibility to change as business conditions shift
• Your business house is tightly streamlined and in order
Helen Kay, Business Lawyer CEO of Rise Legal explains…“Business owners are thinking more proactively (thank goodness!) about putting themselves in the best possible position to
Peter Buckingham, industry leader in geo-modelling and network planning from Spectrum Analysis has his eye on global business data and says…
“In my view we are heading for tighter times, and this seems to be reflected in a slowing of the economy, both the franchise economy and business in general. I felt 2022 was the
Certainly, this is what I have experienced through the last 3 recessions I have been through in Australia - difficult business conditions all bring immense opportunity.
If you follow me you’ll know that coming out of my 7th major economic shakeup I see the pattern repeating and echo the comments above, especially Paul Dunn’s …” those with Clarity and Focus will get Momentum .”
As Roman poet Horace wrote, “Carpe diem”
seize the moment! v
Your oW n Mo B ile Pool sH o P
a re You lookin G For a c H an G e and Want to Work closer to H o M e?
Appealing to people from all career backgrounds, now is a great time to join the Jim’s Pool Care team. We have a wide customer base and help Pool owners, Builders, Hotels and Body Corporates that need to have their pools maintained and equipment upgraded and repaired.
Jim’s Pool Care are providing a genuine mobile labour and retail opportunity to service this growing and lucrative residential and commercial market.
From cleaning, regular maintenance, heating and inspections through to pool pumps, lighting, pool blankets and robotic cleaners, Jim’s Pool Care is a true Mobile Pool Shop and have Australia’s pools covered. Multiple streams of income are available from your own Jim’s Mobile Pool Shop which is an important consideration when getting into business.
first steps – learning more about becoming a franchisee
The recruitment and application process starts with an initial meeting, usually over a coffee. Once further information is requested or an application received, potential franchisees are then offered a day on the road with an experienced franchisee.
Usually, new Franchisee’s will choose a location close to home to help reduce travel times and maximise chargeable hours. It also means that they can pop home if needed or help with family commitments if they arise. We asked one of Jim’s Pool Care’s Franchisees, Josh Morgan, what he liked about owning a Jim’s Pool Care Franchise: “I like working outdoors, running my own small business, running my own time schedule, the work life balance, the list goes on…”
exceptional training
In-house training starts with three days at the Jim’s Group Training Centre in Melbourne. All franchisees, from around the country will fly to Melbourne to meet Jim Penman and to learn more about the Jim’s system. The franchisees then go back and complete an on-the-road and face-to-face pool training program over several weeks which gives them the practical knowledge.
ongoing business support & Meetings
This is important and Jim’s has a strong support network among the Franchisees in the Jim’s Pool Care division. A Regional Franchisor is always on stand-by for their Franchisees, they arrange meetings, are ready to offer advice and assistance when needed plus they have access to all our amazing supplier contacts.
Jason Pollack from the Central Coast recently said about his Franchisee team: “…they come
together to assist each other without any demands or requests in return. They are truly an example of what a successful team is and it’s an absolute pleasure to support them and be part of their journey…”
how much does it cost?
Jim’s Pool Care franchises are now for sale in selected locations across Australia. The price for a new site starts at $75,000 and includes a complete startup package. Jim’s is committed to new franchisees and their success by offering a Pay for Work Guarantee of $1500 (incl. GST) per week. This means if you follow all the systems, and do not meet the weekly guarantee at the end of the month, you can be topped up the difference. We also have established resales available from time to time.
Another exciting point of difference is a flat monthly franchise fee, which is not percentage based. This means the harder you work; the more money you make. The best way to learn more about the income potential and fees is to reach out for a chat.
A Jim’s Pool Care franchise is a mobile retail business with huge opportunities. This system provides you with the opportunity to work outside, to work your own hours, to be your own boss and to build your business without limit.
If you too would like to take control of your future, contact Jim’s Pool Care now on: 131 546