december 2014
THE RELEASE OF BUMBLE
The
Bumble is launched by Whitney Wolfe Herd as a dating app where women make the first move.
BRAND Bumble is recognized as the cheerful, yellow dating app that has reduced the power disparity in the dating world to the benefit of women. Bumble’s previous media efforts have been centered around empowerment, intersectionality, and kindness. Entering new connectivity streams has largely been successful, and more people are recognizing Bumble’s feminist role in social networking.
march 2016
LAUNCH OF BUMBLE BFF
With three years of success under their belts, Bumble expanded their business model to include a space where women could swipe to find potential friends. march 2017
The
LAUNCH OF BUMBLE BIZZ
PROBLEM Since Bumble originated in 2014, the idea that it’s exclusively a dating app has been the dominant narrative. People are confused about how Bumble Bizz works, and they are apprehensive of adoption, fearing unintentional crossover between the modes. There is also the issue of online networking monopoly. Bumble Bizz is entering a marketplace where the 25% of all people that do network know of only a select few companies, like LinkedIn.
After success with Bumble Date and Bumble BFF, Bumble launched an additional feature for location-based networking following the same business model and swiping method. march 2019
PRESENT DAY
Even with the success of Bumble Date and Bumble BFF, Bumble Bizz is still facing challenges breaking into the professional networking market.
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