SWOT Bumble entered the contemporary dating paradigm and shattered social norms of gendered romantic interactions. Bumble thrives on innovation. Our goal is to maintain the original philosophies of Bumble and transfer them into our media campaign for Bumble Bizz. Bumble puts women first. Plain and simple. Additionally, with the rise of #MeToo and awareness of workplace sexual harassment, it is more crucial than ever to have a safe environment for women to network effectively, without compromising their safety.
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STRENGTH
WEAKNESS
»» Bumble Bizz is a well established app with a significant reach.1 »» It has a differentiated “women first” platform.2 »» It is pioneering gamified networking, as preferred by millennials.3 »» It has potential user base for Bumble Bizz conversion. 4
»» The no search feature may limit the full networking potential that other competitors provide.5 »» It stems aversion to centralized app with dating and business networking. »» It creates individual connections and not a unified network of people. »» The swiping feature can create a superficial atmosphere.6 »» It alienates the older demographic that may not be as technologically inclined.7
OPPORTUNITY
THREATS
»» The target market is eager to adopt newer platforms and technologies.8 »» There is high potential to partner with women’s programs and networking events.9 »» It can position itself based on the preferences of millennials that dislike traditionalism.10 »» It provides a great platform for people looking for short term employment including for freelancers and creatives.
»» LinkedIn, with over 500 million users, currently holds monopoly over the professional networking industry.11 »» There is no urgent need for casual networking. »» It is likely to lose users once the users find a stable career path and no longer find the need for Bumble Bizz.
1. https://expandedramblings.com/index.php/bumble-statisticsw-facts/ 2.http://fortune.com/2019/03/01/bumble-bizz-women-only-career-networking/ 3. https://www.forbes.com/sites/under30network/2016/08/02/3-ways-millennials-network-differently-than-their-parents/#4331a8306d4b 4. https://www.aol.com/article/finance/2017/10/04/women-focused-dating-app-bumble-just-launched-its-linkedin-killer-bumble-bizz/23232486/ 5. https://www.businessnewsdaily.com/10532-the-buzz-on-bumble-bizz.html
6. https://www.bbc.com/news/business-45419105 7. http://www.pewinternet.org/2014/04/03/older-adults-and-technology-use/ 8. http://www.pewresearch.org/fact-tank/2018/05/02/millennials-stand-out-for-their-technology-use-but-older-generations-also-embrace-digital-life/ 9. https://www.harpersbazaar.com/culture/features/a12765373/bumble-bizz-safe-career-netowrking-app-for-women/ 10. https://www.forbes.com/sites/under30network/2016/08/02/3-ways-millennials-network-differently-than-their-parents/#4331a8306d4b 11. https://www.omnicoreagency.com/linkedin-statistics/
