The Salon Magazine April 2023

THE UK’S LEADING PUBLICATION FOR SALON OWNERS AND MANAGERS

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Editor

Jade Evans jade@cimltd.co.uk

Editorial Assistant

Brooke Tremain brooke@cimltd.co.uk

Publication Manager

Declan Wale declan@cimltd.co.uk

Tel: 01795 509 112

Account Managers

James Davies jamesd@cimltd.co.uk

Api Somboongedd api@cimltd.co.uk

Hannah Moody hannah@cimltd.co.uk

Tel: 01795 509 112

Design and Production

James Taylor james@cimltd.co.uk

Grant Waters grant@cimltd.co.uk

Administration Manager

Natalie Murray creditcontrol@cimltd.co.uk

Tel: 01795 509 103

Credit Facilities Manager

Lauren Sharpe admin@cimltd.co.uk

Tel: 01795 509 103

Sales Director

Tom Woollin tom@cimltd.co.uk

Chief Executive

John Denning

On the cover

Genius Filler LTD Lipology Academy LTD

Model – Jaxon Feeley

Photographer – Vicky Dubois www.lipology.uk.com

Editor’s letter

Can you hear that? The illustrious sound of wedding bells in the distance? With wedding season just around the corner providing the hair and beauty industry with a perfect opportunity to boost profits, one of our features this month looks at how you can offer an unforgettable experience to clients who choose you for their salon appointment and the benefits it can offer to the wider business. Whether it means closing your salon for the day and hiring a caterer or simply making sure you have a library of five star reviews for potential clients to see, we delve in to the world of weddings with the help of our trusted experts.

Opening the April issue, we have a series of unmissable Create This Style pieces highlighting looks that can be easily replicated in order to stay on top of trends and, therefore, at the forefront of your client’s minds.

Going hand-in-hand with the plethora of regular pieces is our unique Skincare feature, which highlights the importance of consultations. To begin the piece, we asked some skin specialists with the change in season upon us, what kind of conditions beauticians and skin consultants can expect to see amongst their clientele and based around those answers, we look at what professionals should aim to gain from a consultation and how.

With touches on unmissable products to be retailed or stocked in your salon, showcase of a technology platform, inspiration and business advice in abundance, this issue really does have it all!

Enjoy!

© 2023 TGM Publishing Limited, 1st Floor, Saphir House, 5 Jubilee Way, Faversham, Kent, ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to TGM Publishing Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

Jade Evans, Editor

16 RISING STAR

As semi-permanent makeup takes the industry by storm, we follow Kayla Green’s journey to success as a SPMU Artist.

18 CREATE THIS STYLE

Salon super brand OLAPLEX show us how to create a look fit for the runway.

27 WEDDINGS

We explore how to offer an in-salon experience for wedding parties to stand out from competition and increase bookings.

46 LATEST PRODUCTS

Head to page 46 for our favourite products this month perfect for your salon.

58 SALON OF THE MONTH

Rainbow Room International George Square opened their doors to us this month following their salon refurbishment and feature as our Salon of the Month.

61 SKINCARE

Industry experts guide us through seasonal skin changes and the importance of consultations.

Staying in the loop

iSalon’s Most Valuable Player and Charity of the Year Announced

Following the annual Jonas Annual Business Awards in Wales, the MVP of the iSalon team has been announced. As voted for by his colleagues, Stuart Palmer was the well deserving winner this year.

The iSalon team headed to Wales to celebrate the annual business awards with their Jonas colleagues. Pictured above you can see Stuart Palmer, iSalon Developer Team Leader with Jonas CEO, Darren Boxall and Bonita Noris, the youngest British woman to climb Mount Everest at just aged twenty-two. To receive this award, Stuart was nominated by his colleagues for his contribution to the iSalon team throughout the year. He was commended on his hard work, his attitude and his desire to go above and beyond when it comes to his work.

Stuart commented, “It was an honour to receive the MVP award for 2023 at the JABA’s. I pride myself on my hard work as part of the iSalon team and leading our team of four developers means a great deal to me. I was delighted to receive the award from Darren and Bonita on stage.”

At this event each year, Jonas announces their chosen charity of the year whom they support with fundraising efforts throughout the coming months. For 2023 the group decided that each individual business would select their own charity to support during this year. iSalon have chosen to support CALM, a charity that stands up against feeling down, standing together to show life is always worth living.

Rikki Tronson, iSalon Chief Revenue Officer commented; “iSalon is delighted to support the incredible work that CALM do in 2023. By provoking conversation and running lifesaving services, this charity brings people together to ensure help is provided when needed and people don’t die by suicide. It’s our pleasure to raise awareness for this charity and hopefully raise some funds, too.”

Meet the F.A.M.E. Team 2023.

There’s much to celebrate for the class of 23 as they are part of an illustrious group that has led the way in British Hairdressing for over 30 years. From the first ever F.A.M.E Team in 1993, featuring Robert Masciave and Carolyn Newman, both who have gone on to have stellar and diverse careers in the industry, to a list of members that reads like a hairdressing Who’s Who.

This year’s F.A.M.E. Team also have a new leader, none other than the exceptionally talented Sally Brooks who has the most exciting year planned for the team.

We asked the F.A.M.E Team to come up with five words that describe themselves and what they stand for –brave - takes risks, putting ourselves out there. honest - remaining humble and true to us. determined - to have a strong year together, and really grab it by the horns.

tenacious - to never let our fears stop us, to keep on learning and keep on going.

unity - we’ve been placed together and have formed a unity that we hope grows one another’s strengths and improve our weaknesses.

Once in a lifetime photoshoot opens the Paris REVLON academy

Revlon Professional got 2023 off to a great start with the opening of its all-new Academy in Paris. To celebrate the occasion, American Crew founder, David Raccuglia flew in from the USA for an once-in-a-lifetime photoshoot. UK and Ireland Lead American Crew Allstar Educator Ian Harrold was on hand to assist clients to shoot their work.

The three groups had to design a hairstyle, with David behind the lens. Ian comments: “I was on hand to give guidance where needed on product solutions to enhance their hairstyles.”

David Raccuglia is a trained barber, salon owner, entrepreneur, professional photographer, creative director, and beauty industry executive, but is best known for being the founder of American Crew.

Ian added: “The whole day from start to finish was amazing. The biggest highlight of the trip for me was sitting with the group after the shoot and seeing how thrilled they were with the work they had achieved.”

www.revlon.com

Introducing MT Precision Cutting Masterclass

Melissa Timperley Salons have launched a series of Masterclasses, designed to enhance precision cutting skills. The education came about after salon founder Melissa became aware of gaps in her salon team’s cutting skills. The masterclass examines the finest details of a haircut. The training looks at every aspect of a cutting appointment.

The course includes:

• A demonstration of precision cutting technique on 3 live models

• A ‘hands on’ experience to create the cut of your choice

• A spotlight on checking the cut and blowdry techniques

• Practical tips on dealing with typical insalon challenges

‘Precision cutting is the foundation of everything we do as stylists, yet there is still such a lack of knowledge in this area’ says Melissa. ‘Feedback from the first course has been so positive and I’ve been so impressed with the improvements I’ve seen in those attending.’

The day-long course costs £330. @mt_masterclass

Celebrating Success

The Fellowship celebrated the winners of their prestigious awards. Attendees from all over the UK attended the lunch and were welcomed by familiar faces from the Fellowship Executive Board and Head Office.

After welcome drinks, President Robert Eaton welcomed the guests to a fun get together: “Today is all about celebrating your success and what you have achieved to become a winner of these awards.”

Chancellor Karoliina Saunders followed Robert by adding, “I’m so delighted to see everyone here today and to see how proud you all are to be part of the Fellowship.”

CEO Barry Stephens led an open discussion where winners were invited to make suggestions or to ask questions. “The winner’s lunch is always fun and informal and also allows both our Executive Board and project leaders to meet with the winners of the Fellowship Awards.” fellowshiphair.com

Rainbow Room International Congress 2023

The Rainbow Room International team were thrilled to be back hosting their annual Congress at a new location, the Oran Mor, in Glasgow’s West End.

The evening commenced with champagne and a live band that played whilst salon team members, including stylists, trainees and Director’s reconnected with their friends and colleagues.

Co-Founder of the Rainbow Room International group Alan Stewart took to the stage to welcome everyone and wish them a fantastic night filled with success after an uncertain couple of years. Then, alongside Co-Founder Linda Stewart, Alan announced the awards.

The most coveted award of the night was for Salon of the Year and this was awarded to the Howard Street Academy who showed incredible growth and progression.

Co-Founder Linda Stewart said, “It was great celebrating the success of the group over the past few years. Our salons are filled with incredible, motivated and passionate team members and we love hosting our annual congress to congratulate them for their hard work.”

rainbowroominternational.com

The Aesthetic Transition

In this inspirational story, we explore how the aesthetics industry helped Jaxon’s transition to become his true self.

Born as Jessica, living as a lesbian and struggling deeply with his mental health, Jaxon felt that he wasn’t living life in the body that was meant for him.

Jaxon is not alone in his struggle, many individuals find it difficult to come to terms with their gender and society must acknowledge the difficulties people like Jaxon face. Supporting trans’ lives is more important than ever and the aesthetics industry has the capability to

It

help people like Jaxon to flourish.

With support from his family and friends, Jaxon underwent top surgery and returned to work as a Prison Officer, but is keen to share his story.

As an activist for the transgender community, Jaxon aims to inspire others who feel like he did and reassure them that their lives are worth living and also encourage society to understand.

“It shouldn’t be so scary to be yourself” - Jaxon Feeley

shouldn’t be so scary to be yourself - Jaxon Feeley

After his surgery, Jaxon’s journey to his true self and happiness had begun. Although Jaxon’s reflection in the mirror started to feel more like him. His Jawline was still Jess’ and he wanted a more masculine look.

This is when Jaxon got in touch with a leading industry expert at Lipology Academy Ltd, to find out how nonsurgical aesthetic treatments could help him become more masculine and be accepted as the man he is.

Lipology is renowned for their safe approach to aesthetics, Jaxon felt at ease as Lipology always train their practitioners to the highest standards and create safer techniques. The Lipology Academy was launched in 2012 and teaches a full and comprehensive curriculum, aimed at giving their students a clear insight into the most up-to-date information and techniques in aesthetics.

The Lipology team’s commitment to continuous improvement and innovative techniques meant that Jaxon’s request was welcomed and he was comforted by the high quality premium choice of products and their full compliance to UK regulations and CE certification.

Starting with an in-depth consultation, Jaxon talked about his heart-shaped face and how it felt more like Jess.

Founder of Lipology, Catherine Hughes, is an Advanced Aesthetics Practitioner and lead tutor. She has worked as a professional in the industry for over 36 years.

Her wealth of knowledge and experience in the industry helped Catherine to navigate how she would be able to sculpt a more chiseled jawline to make Jaxon feel more masculine and boost his confidence using specialist techniques alongside a high quality dermal filler aptly called Genius.

“It’s been an honour to give him the results he really wanted so he could feel truly confident from the inside-out.” Said Catherine.

Over an in-depth consultation plus two treatments sessions, six weeks apart, Genius Ultra was skillfully used to sculpt Jaxon’s new jawline, cheek and chin to help reshape his face.

Catherine believes it’s time for the aesthetics industry to transition too. “As Aesthetic Practitioners, it’s an important time to educate ourselves, upskill and

support the transgender community through treatments like this.” said Catherine.

“The aesthetics industry has gone through so much backlash in the media and lost its purpose. Using aesthetics to change someone’s life like Jaxon’s is what the industry should be about.”

To help the aesthetic industry support the transgender community, Genius have partnered with training provider Lipology to offer training on how to use dermal fillers to create more masculine or feminine features.

Learn more about Jaxon’s journey, his transition from female to male and how aesthetics has helped his confidence through the full video on the Genius website. www.geniusfiller.com/jaxons-journey

The aesthetics industry has gone through so much backlash in the media and lost its purpose. Using aesthetics to change someone’s life like Jaxon’s is what the industry should be about.

Jess before the transition, Jaxon after his treatments

The rise of SPMU

This month, Kayla Green features as our Rising Star. After realising she lacked drive in her role as an Estate Agent, she found a passion for semi-permanent makeup that worked in line with the huge industry demand for the treatment. Kayla is now the proud owner of Arch Envy and reveals her journey to success in this exclusive interview.

What first ignited your passion for semi- permanent makeup?

I knew I had a desire to grow something for myself, on my own terms, but just hadn’t found my niche yet. I came across a semi-permanent makeup artist from Australia on Instagram called ‘Illusion Luxe’ and I fell in love with her work, but still didn’t quite realise this may be something I could be interested in.

One day, Paulina, the owner of Illusion Luxe, posted that she was coming to London to host her own masterclass and I knew I had to be there. I was one of the lucky 14 to secure a space at the exclusive event and that was the day my journey began.

I was lucky to pick up the skill pretty

quickly (if I do say so myself) and from then on, I started to grow my business in 2022.

What were the initial key steps to build your client base?

As I’m still newer than a lot of the other artists in the industry, I knew that growing my client base would be tricky. However, I also know what I have to offer is unique and showing I trust my skills is a huge factor in clients choosing me to

Showing trust in my skills is a huge factor in clients trusting me to tattoo their face.

tattoo their face. Portraying this when marketing my services is what has helped me gain clients that are confident in coming to me rather than another SPMU Artist, even if they have been practicing for longer than me.

Social

media is a key tool for people starting out in the beauty industry. Have you gained clients through your social media page and what tips would you give to a social media beginner in the hair and beauty industry?

With the modern world checking social media every two seconds, I think it’s inevitable that the most efficient way to gain enquiries is through the likes of Instagram and Facebook. Social media platforms have been my main source of client building, and I knew I would have to be extremely active on my social media pages in order to get my name out there.

In an ever-growing field, how do you make sure your treatments stand out from competitors?

I made a plan to use my Instagram for business purposes as well as to show myself personally, but also to show myself personally. I felt I needed to put a face to the name and show everyone that this is genuinely my whole life and not just a job, allowing me to stand out from the never-ending scroll of the same treatments over and over.

What’s your goals for the future?

Overall, I think success goes as far as you imagine it and trusting your gut will always lead you down the right path. Luckily, I listened to mine and I’m now able to do what I love every day.

In terms of goals for the future, it’s always to be the absolute best and continue growing. I don’t say that with ignorance, I know it will take hard work and blood, sweat and tears; but then again I’m willing to do that in order to become the best in the game.

I would love to be recognised as the UK leading SPMU Artist and one day go on to create my own tools for other artists to thrive within the industry.

@archenvyspmu

OLAPLEX: Sleek style

Salon super brand OLAPLEX shows us how to style a look fit for the runway in a Create This Style.

Our humble beginnings started in a Californian garage, and since 2014, the brand quickly became a global sensation, paving the way for a completely new category of haircare called bond-building. Today, OLAPLEX is one of the largest independent haircare brands in the world with over 100 worldwide patents. Our scientifically

Top tips:

#1: No.9 has heat protection in it, so apply before blow-drying or using any heated tools.

#2: No.9 also contains style memory technology, so if you’re using it for a dry look, you can style and expect a level of hold.

#3: No.6 and No.7 really compliment No.9 and can be used together. Try mixing in your hands before applying instead of doing one after the other for maximum smoothing and added shine.

Products used:

• No.9 Bond Protector Nourishing Serum: A weightless, leave-in antioxidant serum to protect from pollution, heat, and future damage for shine, style memory, bounce back curls, tangle and static control.

• No.4D Clean Volume Detox Dry Shampoo: The healthy scalp dry shampoo with light-as-air dry cleansing technology for scalp and hair that feel just washed without buildup or powdery residue.

proven bond-building technology restores damaged and compromised hair by repairing it from the inside out. Simply put, this first-of-its-kind ingredient works two-fold to protect the hair from damage while simultaneously also being able to re-link the disulfide bonds back together. For all hair types, it provides immediate results to repair the five types of damage including chemical services, heat styling, mechanical damage, environmental damage and lifestyle or physiological changes.

OLAPLEX x Erdem AW23 Show Look:

Centre-partings and low ponytails were integral to the ERDEM show, which emulated the Victorian age as the period of inspiration. “We were inspired by the more riotous women of this century”,

says hair stylist Anthony Turner, “and so when it came to the creation of these looks, perfection went out the window.”

One of Anthony’s creations was a wet look pony that added lustre and electricity to the ERDEM show and modernised its 19th century roots. Anthony created the models’ glossy un kept pony using OLAPLEX’s No.9 Bond Protector Nourishing Hair Serum all the way through dry hair before adding a mist of water, to create the appearance of ‘wetness’ whilst maintaining texture and hold. “No.9 can be used as a styling product when used on dry hair,” says Anthony, “and it works on all hair types, including afro and curly.” To achieve a wet look that is more wearable, Anthony recommends OLAPLEX No.7 Bonding Oil. uk.olaplex.com

Apply OLAPLEX No.9 liberally to dry hair, from root to tip.

Step one Step four

Use a curling iron to add texture and shape to the ponytail.

Blow-dry until product is dried into the hair.

Step two Step five

Apply OLAPLEX No.4D to the roots to add freshness and a little lift.

Put hair into a low ponytail, using a simple, discreet hair tie.

Step three Step six

To create a runway worthy wet look, apply more OLAPLEX No.9 and mist with water before disheveling strands to create drama.

Euphoric abstract

Abstract nail art is a popular choice amongst clients for its versatility and simplicity. This design can be worn throughout the year, in any colour, and on any nail length or shape. Follow Halo VIP, Hari Hatfield’s step-by-step to create the whimsical look.

To create this abstract nail art, I have used all Pure Nails products, including the new spring Euphoric collection. This particular look combines pastel rainbow gel colours with the Euphoric holographic glitters to create the ultimate spring mash-up. Although glitter is not typically associated with spring, this year, bold and bright spring nail looks seem to be trending. With the

Hari’s Top Tips!

Choose your colour palette: Pick your preferred colours and glitter shades for your design. Consider using colours that complement each other and create a cohesive look.

Use a thin brush or a striping brush to create the paint strokes.

Practice makes perfect: If you’re new to nail art, don’t worry if your first attempt isn’t perfect. Keep practicing and experimenting with different colours and techniques until you find your favourite style.

Product list

Halo Elite Hard Gel in Cover Pink

HGP Toadstool

HGP Blossom

HGP Folklore

HGP Pumpkin Spice

HGP Wonderland

HGP Wild Fern

HGP Bluebell

HGP Powder Blue

HGP Violet Skies

HGP Dreamer

HGP Black

HGP French White

90’s and early 00’s making a comeback, the Euphoric holographic glitter range is perfect for this trend.

The paint stroke technique involves creating random brush strokes across the nail using different colours. This technique provides a unique and abstract look, and the use of different colours allows for a range of customisation options. I’ve chosen to

use pastel rainbow colours to create a playful and whimsical vibe, perfect for the upcoming season.

The Euphoric holographic glitters add a touch of sparkle to the design, making it stand out even more. In this design, the glitters have been used sparingly to create an accent nail, adding a subtle touch of glamour.

purenails.co.uk

@nailsby_harieva

Step one

After you have completed your nail prep and applied your base coat, choose a nude base shade to apply to all the nails. For this look I have chosen the Halo Elite Hard Gel in shade Cover Pink.

Step four

Using the same brush stroke technique again, fill in the last gap on the nails using the colour French White. Ensure that the lengths of the brush strokes are varying to help with the abstract nature of the nail art; we don’t want it to look too neat! Once you’re happy, cure.

Step two

Using a thin liner brush, start applying brush strokes of gel polish using the shades Blossom on the little finger, Pumpkin Spice on the ring finger, Wild Fern on the middle finger, Powder Blue on the index finger and Dreamer on the thumb. Use one colour per nail and mix up the placement of where the coloured section is on each nail. To create the brush stroke effect, paint an oblong of colour at the free edge of the nail, taking up approximately 1/3rd of the nail, and pull the paint down in thin lines of varying lengths towards the cuticle. Once you’re happy with all of your coloured brush strokes, cure.

Step three

Using a thin liner brush, apply brush strokes of glitter gel polish using the shades Toadstool on the little finger, Folklore on the ring finger, Wonderland on the middle finger, Bluebell on the index finger and Violet skies on the thumb. Start at the free edge of the nail and pull down in brush strokes towards the cuticle and again, mix up the placement of where the glitter is on each nail. Once you’re happy, cure.

Step five

Using a dotting tool, apply black dots of varying sizes and in different places over the top of the brush stroke art. Black will stand out on any colour and the dots help soften up the design as the brush strokes alone can look a little too ridged. Once you’re happy, cure.

Step six

Finally, seal in your design using Halo No Wipe Top Coat and cure!

Wonderful waves

With over a decade of experience, Cliphair offers a unique sense of empowerment and confidence that come with a luxurious hair transformation. Featuring a wide range of human hair extensions (including weaves, Nano Rings, i-tips, tape-ins and clip-ins) and lengths available in a show-stopping roster of over 70 shades.

Cliphair’s Stylist and Product Manager, Abbey Wilson, shows us how to achieve a classy style that focuses on adding volume and length with the aid

Products used

Chocolate Honey

Hair

Pin tail comb

Sectioning clips

Scissors

Hair straightener

Cliphair Silky Moisturising Spray

of Nano Ring Hair Extensions – the latest technology in permanent hair solutions, for hair that looks and feels luscious and natural. Cliphair provides you with everything you need to make your clients feel like a celebrity.

By choosing to stock Cliphair, you unlock a world of possibilities with one-to-one consultations and tailored customer service, unique trader discounts, and weekly educational and inspiring content to keep your salon on top of trending shades and hairstyles.

Nano Ring hair extensions are Cliphair’s top-selling product, and it’s easy to see why: hiding seamlessly even in the finest of hair, this type of extension can be used to add both length and volume – and thanks to the gentle application, it moves in perfect harmony

with your client’s natural hair.

Cliphair’s Nano Ring hair extensions are made of AAAAA grade, handselected double drawn Remy human hair, with each strand weighing exactly 1g. With her salon expertise and product knowledge, Abbey showcases a full-head of Nano ring hair extensions, applied to achieve an incredible transformation, boosting thickness whilst adding inches of luscious length, and blending in the customer’s natural hair with the length added, enhancing the colour and adding a sublime sun-kissed effect without having to use any bleach. Overall, the finish is a glamorous mane styled with a subtle wave to it, to add movement and depth to the client’s highlighted hair colour.

4 packs of 22” Cliphair Nano Ring

Hair Extensions in shade #4/27

Brown Nano Beads

extension pliers and loop tool

Step one

Neatly section the hair, leaving at least one inch around the hairline and parting, AKA: the ‘Red Zone’. Take care to keep your sectioning super clean, as this will ease the application process and prevent loose hairs becoming trapped in the beads.

Step four

Take your Nano Tip Hair Extension and place the tiny tip inside of the Nano Bead. Again, taking care to keep both the ring and extension in the same position.

Step two

Take a small section of hair and neatly thread it through your prepared loop tool. The general rule is to keep the amount of hair equal to the size and weight of the extension you are applying.

Step five

Using your hair extension pliers, tightly clamp the bead shut onto the Nano Tip keeping the extension as flat to the head as possible for the most discreet finish.

Step three

Next, push the Nano Bead up onto the hair and hold in place with your finger. Take care not to angle the bead, keep it as central as possible to ensure a neat application.

Step six

Once all the extensions are applied, straighten the hair ready for blending. Blend and shape using layering, point cutting, and skimming techniques for the most natural results.

Perfect picks

After perusing Instagram this month we are thrilled to share some of our favourite social media snaps from the hair and beauty industry.

p£12.99 er roll

plus20% discountfor trade

Weddings

Trend-setting

Staying on top of developments and advances within the hair and beauty industry is hugely important as a professional, as this knowledge is what will help you stay at the forefront of consumers’ and potential clients’ minds. As wedding season is upon us, here’s five trends the experts forecast to be big this year.

Glazed Donut Nails

We can’t take credit for this, it was our girl Hayley Bieber boasting the look on social media which seemed to drive the nation crazy, leading it to become her ‘signature look’ as one of the greatest beauty icons year after year. The TikTok trending ‘glazed donut nails’ are a combination of a pretty nude polish topped with a sheer, pearlescent coat. Proving as a great accompaniment to statement dresses, like a wedding gown, we predict this to be a hit with brides-to-be.

Dewy Skin

Also known as ‘glass skin’ – this seems to be growing in popularity amongst a vast range of consumers. The term simply refers to an exceptionally smooth, even-toned and lustrous complexion, so flawless that it appears like glass. On the biggest day of their lives, brides want their face to look seamless and this can be achieved through highlighters, specific liquid products and moisturising foundations. Something we’re seeing a lot of is using a moisture-rich primer or cream ahead of the makeup application to provide a dewy base for the final look.

Using sustainable products

With sustainability continuing to be the buzz word in 2023, it’s important that you’re doing your bit, as a professional, to make a conscious effort – no matter how big or small to contribute to an eco-friendly future for the hair and beauty industry. A simple way to do this in your bridal appointments is by switching out regular products for a sustainable alternative. Whether that’s using makeup brushes made from bamboo or recycled plastic, opting for refillable makeup products or choosing a brand based on their natural haircare range – all of these may seem minor, but will make a significant difference over time.

Mid-tone blushing

It seems that a previously shunned style has seen a serious revival - again, thanks to TikTok. Mid-tone blushing involves taking blush close to the under-eye and then blending it with a softer “midtone” shade. Providing a luxe, yet still subtle overall look, this is the perfect touch to tie all products together. Subtle soft flushes or exotic bold blushes can add life to brides in their dream wedding dress and will be sure to make an impact and stand out in the photos, which will last forever.

Glossy hair

Brides all over the country will want to ‘wow’ as they walk down the aisle this year and what better way to do that than by stunning their guests with gleaming locks. Glossy hair sitting perfectly under a veil is a statement in itself so, to achieve this for your wedding clients we advise using a clarifying shampoo, rinsing with cool water and using a shine serum. These steps together are bound to do the job and should result in clients returning to you for their post-wedding hair appointments, desperate to re-live the big day’s look.

Getting people in

How to get people to your salon for their wedding glam as told by Social Media Coach and Owner of Blossom Tree Social and Blossoming Hub membership, Sarah Hartley.

Finding more clients can feel like a lot of hard work especially if you’re looking for a specific type of customer such as bridal clients. Ideally you need to showcase the correct content to this specific audience, and meeting them face to face can help too. But how do you go about this? It may not be as overwhelming as you think.

Here are 4 ways to help you get more people into your salon for their wedding glam:

Showcase your work

Share all your bridal work on your social media and website so people can see how amazing it is. Try different effects, different camera angles, videos etc. Mix up your content on social media to keep your audience engaged. You could share before and after shots, videos on how you created the look and behind the scenes of your salon, so your audience know what to expect if they were to book in. By doing this, you are showing yourself as the expert and building trust with your audience, which means they are more likely to want to book in with you.

To target your ideal audience successfully and get your posts seen you need to be using bridal hashtags at the end of your caption. This helps people discover who you are by searching for specific things. Try being as specific as possible to your post and your business. Think about what your dream client would be searching for; for example, if you use #BridalHairStylist on your post, you’re more likely to be spotted against competitors.

Collaborations

Speak with local bridal companies you may be able to team up and collaborate in some way to ensure both businesses are benefiting, such as special

packages or offers for clients. You could recommend each other to clients too. Try to build a relationship with these local businesses first by following them on social media, then you can engage with their content and establish a connection with them. After I would then approach them for a collaboration.

Bridal events

Have a search for local bridal events, as there’s usually lots to choose from. You can either attend the events to network with other businesses or find out if you can exhibit at one to help attract more potential clients. You could do some demonstrations, take leaflets, showcase photos of your work and meet and talk to potential clients. This is a great way to build trust and win more clients into your salon.

Share reviews

Showcasing what previous clients have to say about you and your work helps potential clients to see how amazing you are. Again, mix up your content; you could show a screen shot of a Google review, create a nice design in Canva and ask your clients to do a video review.

Instagram/Facebook

@blossomtreesocial

www.blossomtreesocial.com

The full package

How to offer an unforgettable experience to clients who choose you for their salon appointment and the benefits it can offer.

With consumers all over the globe wanting nothing more than to feel their utmost best on their wedding day, it comes as no surprise that they often turn to the experts for help. Wedding season presents salon owners and hair and beauty professionals with a great opportunity to boost revenue, whether it’s by closing the salon for the day and getting in some caterers to offer a pre-wedding party, putting together a bespoke treatment list in the weeks leading up to the big day or simply nailing how you market your wedding treatments. Luckily, the experts are on hand with tips to make a lasting impression.

Salon System Nail Expert and Owner of Sketched by J-A Nails, JulieAnne Larivière, believes that having customisable bridal packages are a good way to open up to the bridal market. Julie advises making it customisable by offering interchangeable options, so the bride and her party don’t feel pressured to book in for services they may not need or want.

“If you have any contacts such as bridal shops, photographers or trade near a certain venue, why not try and do a little networking?” Julie added. If you build a good relationship with those businesses, they will likely recommend you to their customers and vice versa. Social media provides many powerful platforms when it comes to marketing your business for

a certain type of service, so Julie advises gathering some bridal nail images in an album and use a paid promotion to reach a wider audience, or use this album to advertise your business on local bridal groups, and other platforms.

Salon System Expert, Jaz Moger, agrees with Julie that it can be beneficial to separate the bridal offering when it

comes to the marketing technique and advises having a distinct section on your website with your offering so it’s clear for customers.

“Creating an Instagram guide including your bridal offerings as a look book is a simple but effective way to appeal to the nearly-weds.

“Also, have a physical look book of nail designs that clearly explains the time to create, costs involved and after-care requirements so the bride understands what’s involved. These could be made up using previous bridal images from a professional photographer, showcasing close-up shots of the all-important manicure.” When doing this, just ensure you credit the photographer and you’re both winners!

We believe that timing is key. With wedding days usually being the most important date in one’s life, it’s essential that a fair amount of time is spared for the preparations surrounding the day itself.

Ruth Atkins, Lash Expert and Salon System Educator, agrees that in order to create the perfect look, brides and salons need to be looking ahead a good few months before the big day when it comes to lash treatments. If this

is a new treatment for the bride, Ruth would always recommend having a full treatment and at least one infill before the actual wedding day. This gives the bride a real experience of what the lashes will feel like, the maintenance involved and, if there are any issues, time to get them resolved so that when the honeymoon arrives, the last thing on her their mind will be the worry over their lashes. “Preparation on all counts is key.” Said Ruth.

Ensuring your wedding services are an experience for the party in question is what will make you stand out to what else is on the market.

Lisa Stone, Waxing Expert and Salon System Educator, sees the importance in creating a great experience from first impressions to last, so that your bridal client is made to feel special and valued.

“Make sure you are giving outstanding customer service and an excellent

thorough treatment by taking time to go the extra mile. Get to know your clients, show interest in them and their forthcoming wedding. Always remember what they tell you and make sure that you create a warm and welcoming environment that will make them feel they want to return, post-honeymoon!”

With the planning of a wedding being stressful enough, it’s your job to ensure your offering of beauty treatments are as seamless as possible. In line with this, Lisa highlighted the importance of ‘making it easy to book’ as there is nothing more annoying than getting an answer machine or navigating a badly laid out website. Lisa advises updating your system pre-wedding season so that clients can book online anytime of the day: “This will create a flexible service and accommodate your clients, allowing you to be well-remembered.”

Linton & Mac’s Jaye Macdonald representing, L’Oreal Professionnel, revealed that ahead of any kind of wedding service, the first step she takes to define what the bride and her party need, is to have an in-depth consultation: “This is complimentary but vital to understand what their needs and wants are.”

Have a physical look book of nail designs.

During a consultation Jaye covers everything from the pre-wedding celebrations, aesthetic and personal style: “We also advise on hair treatments depending on the condition of the bride’s hair and we play around with mood board-based ideas of colour schemes and styling. The bridal package isn’t limited to just the wedding day, but the hen party and honeymoon too - the bride should have all her needs covered.”

Pinterest boards are a godsend and makes for a fabulous starting point and Jaye explained how it’s so important to know what the bride is wearing, as the hair must compliment the dress. From there, the team navigate towards the essence of what the bride is looking for and customise that to suit her in the best way possible: “One thing we do is to prep the bridal party ahead. By that we mean, at the final bridal hair trial, the bridal party are given the right complimentary products to use up to the wedding, so their hair is ready by the time the big day comes round.”

To ensure she gets the most out of the incredibly busy wedding-season, Carol Ritchie, Matrix Artist Ambassador, explained that she works with other freelancers, which has proven to benefit all of them as each member of the team can really cater from small to large weddings and offer hair, make up and nail packages.

In order to successfully market the packages that she and the freelancer professionals offer, Carol uses her website to showcase her wedding services: “It has all the information they need to access. It’s very clear with a pricing structure and frequently asked questions and links to my social media.”

Showcasing past reviews of wedding treatments is a great way to stand out from competition and increase bookings as clients find comfort in seeing examples. Carol said: “It’s important to showcase past reviews from previous brides as it puts a lot of people at ease and gives them an idea of the type of work you create and what they are essentially committing to.”

Arranging a trial or a series of the ahead of the wedding day is equally important for both the professional and the client. It gives the client an opportunity to feel assured whether they would like to use your services

for the wedding, but it also gives the professional an idea of how much time is required based on the treatment type and style.

Carol explained that pressure in a trial is a no-go as coming across as pushy can deter business: “During and after the trial I never put pressure on the bride to make a decision. They can go away, think about things at their leisure to reach their decision.”

In terms of marketing his services in a way to make them stand out online, Rory Mason, Director at Rory Antonio Hair & Beauty Lab, uses Instagram to promote wedding work using images and reels: “We’ve used a combination of information on packages, examples of packages, tutorial reels and video footage from our previous brides’ big day to create a variety of engaging social content around our wedding packages.

“We also like to switch up our hashtag strategy when it comes to brides as it allows us to expand our reach even further. We also work closely with one of our local magazines where we run additional bridal offers such as half price bridal rehearsals, which allows us to track where our bookings are coming from

Preparation on all counts is key.

and how effective it is.”

We were keen to find out from Rory’s previous feedback what brides have said made his wedding services stand out, to which he responded: “After a bride has had their rehearsal, they’ve booked their final appointment and a deposit has been taken, we always send out a bridal care package with some complimentary products, a little bottle of prosecco and a thank you card – this is always so well received, it’s just a nice added extra to show our appreciation for choosing us.”

Owner of BE Ironbridge, Brooke Evans, recognises the importance of ‘trial and error’ throughout wedding trials: “If it’s an existing client, then I already know their preferences and have some idea of what kind of style I think they’ll like and what will work well for them. Some clients like to completely change up their style for their wedding, others will stick to something more classic and a bit more them. Extensions are always a popular choice for weddings as they can add volume and length and make the bride feel more glamourous.”

Brooke revealed how her team offers a variety of options to suit every bride, whether they want to come into the salon or they’d like the team to travel to their location, she realises flexibility is important: “I think the key when working with brides is to remember that part of our job is to take some pressure off them and make sure that the day runs as smoothly as possible. We can tailor make a bespoke bridal package, or we work closely with our make-up artist and nail technician to offer packages.”

Despite social media being increasingly popular to generate new business, it’s important to never forget the power of word of mouth… people talk!

Owner of French & Ivi, Tracey Ann Smith, revealed that she has been fortunate that her services are communicated a lot via word of mouth, which has proved fantastic for the salon’s reputation and is something which brings a lot of business: “For us, we use our social media platforms to share our work and our bridal services as our research has shown that our bookings come 90% via social media.

“From showcasing our wedding work to communicating our offers and full bridal service, this is now our go-to marketing method.”

With time being of the essence surrounding a big day, time management and punctuality are elements which are going to contribute massively to the overall experience for your bridal clients.

Owner of Alex Thaddeus Hairdressing, Alex Thaddeus, revealed that he likes to secure dates and start plans as soon as a wedding is booked. This gives Alex and his team a clear timeline for consultations, booking in trials and

working on the colour/condition of their hair in plenty of time before the wedding day: “A thread of communication is then established and maintained regularly up to the wedding date, which is so important.”

By following these tips and words of advice from our trusted experts, you can attract more bridal parties to your salon and capitalise on the lucrative wedding industry.

It’s important to showcase past reviews from previous brides.

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Explore our collections of tape-ins, weaves, I-tips and clip-ins. Become a Cliphair stockist and make our incredible selection of over 60 shades and lengths your secret weapon to give your customers the ultimate makeover.

Show your clientele the endless possibilities you can achieve together with a cliphair colour-swatch ring

Showcase your talent!

Salon Lookbook is an innovative platform that’s taken the industry by storm, in an exclusive interview with their team we explore the modern concepts and salon benefits the platform presents.

Tell us about Salon Lookbook and the services it offers to salons and stylists.

Salon Lookbook is an online platform where salons and stylists create a digital portfolio to showcase their work. They can create multiple Lookbooks, gather Client Selfie Reviews, and provide insights into their hair and beauty expertise. The social aspect of the platform enhances its utility as a tool for building strong connections between salons, stylists, and clients, leading to increased brand loyalty and customer retention.

of a review has been

The

with the move to digital decisions, how does Salon Lookbook work in line with this?

Salon Lookbook has harnessed the influence of digital reviews to help

salons and stylists grow their businesses in a competitive market. Our Client Selfie Reviews add the most important layer of trust. A face. So customers know there’s a real person behind the review. When clients leave a review on Salon Lookbook, they will also be asked to leave their review on Google and Facebook, boosting the number of positive reviews on these platforms, which helps attract new clients.

Clients want a seamless and stress free booking process, how does Salon Lookbook help with this?

Salon Lookbook provides a onestop shop for finding and booking appointments. This saves client’s time and effort in their search and increases a salon or stylist’s visibility. Salon Lookbook can link with the salons or stylists’ online booking platform or through a booking enquiry form that will go to the salon or stylist’s email so they can book that client into their diary, simplifying the booking process for both clients, salons, and stylists.

How can Salon Lookbook help to increase a salon’s footfall and exposure to potential clients?

The platform allows salons and stylists to showcase their services and the quality of their work through digital portfolios, which can attract new clients. The platform facilitates connections between salons and stylists, making it easier for clients to find the right salon and stylist for them, helping them to book with confidence. Additionally, Salon Lookbook’s website feature allows salons and stylists to turn their profiles into websites with their own domain and branding, which can increase organic online traffic and exposure. By using Salon Lookbook’s features and tools, salons can increase their online exposure, helping to drive business growth.

As we continue to move forward, Salon Lookbook is committed to exploring new and innovative ways to assist salons and stylists in navigating the ever-evolving landscape of the digital world.

salonlookbook.com

power

amplified

Build Your Portfolio, Reviews and Brand With Salon Lookbook

Create your free profile on Salon Lookbook and showcase your latest collections and styles to potential new clients looking for salons and stylists near you

Your Online Portfolio

Create lookbooks to showcase your latest work and best styles to potential new clients. Collect Client Selfie Reviews and get better reviews to share on social media.

Client Selfie Reviews

Your Own Website

Your own domain, brand & logo to enhance your online presence.

More Client Referrals

Salon Lookbook makes it easy for clients to recommend you to friends & family.

Get More Bookings

Clients can find their style and choose the right Salon & Stylist for them. Find out more here.

Revolutionary colouring

“I’ve always believed there should be a healthier choice when it comes to haircare,” said Jose. UK born Jose relocated to Sydney, Australia where she opened a hair salon and subsequently founded O&M in 2007 after seeing firsthand how harsh salon chemicals were harming hairdressers and their clients.

“We were the first professional haircare brand to champion safe hair colouring technology before “clean” was a thing and I’m proud that O&M has pioneered the new normal in high performing salon hair colour. Our clean code extends to our haircare and styling products. We exclude phthalates, sulphates, parabens, ammonia, propylene glycol, M.I.T and triclosan. Our mission has always been to help hairdressers and their clients live healthier lives by pioneering safe, clean colour technology and kinder haircare.”

Developed for hairdressers by hairdressers, O&M’s full professional colour and retail portfolio is now available throughout the UK, including the ammonia, PPD and resorcinol free CLEAN.liquid high gloss colour range.

Colourists will LOVE the highly anticipated NEW CØR.color range, an innovative vegan formula clean from

ammonia, PPD and resorcinol. Following years of research and in-salon testing, CØR.color represents a huge leap forward for the hair industry, with the introduction of a progressive new colour technology–Molecular Blend Technology (MBT).

This revolutionary colouring system pre-links base and reflects colour pigments, allowing them to develop more effectively and evenly, giving superior coverage while minimising the

risk of scalp irritation. CØR.color is the answer to an industry-wide problem of increasing chemical sensitivity while pleasing consumers on the lookout for ever-more effective natural beauty solutions, and allowing colourists to achieve stunning results with no compromise.

To find out more about O&M contact UK stockists Salon Business Solutions on 0330 3206000 or visit their website at www.sbs-hair.com

+ Hair colour pigments come in two forms: base and reflect + Molecular Blend Technology prelinks these pigments in the laboratory, taking into consideration the specific molecular weight of each pigment + Once all base and reflect pigments are paired, no unlinked pigments

remain which could cause scalp irritation

+ This linking process also guarantees that all pigments are fully developed and oxidised during the colour process + The result is greater grey coverage (up to a level 9) without the need for ammonia

Jose Bryce Smith, CEO and Founder of O&M, shares the details of the brand and the benefits it can offer to your salon.

CØR.color – The Science Bit…

Show your true potential

Owner of Blend Hair, Charlotte Payne, felt the hair extensions on the market limited her creativity and so Blend Hair was born. In this exclusive Q&A, Charlotte shares all the details on the range and how it can allow your passion to flourish.

Please introduce yourself and Blend.

I’m Charlotte, a hair extension specialist for almost a decade and busy salon owner. I live and breathe everything extensions! Blend is here to change up the extension market. Gone are the days of feeling held back when it comes to ordering in extensions. Say hello to complete customisation and watch your passion and skill go to the next level.

Why did you start Blend?

After listening to my dissatisfaction with the hair extensions on the market, my partner said to me ‘why don’t you produce your own line of hair?’ I said to him ‘you’re crazy’ but a lockdown later and here we are. Stocked in hundreds of salons across the UK, worn by thousands and loved by celebs.

As an extensionist I had tried almost every brand out there but still felt like something was missing from the market.

I wasn’t able to truly customise a new extension fitting the way I wanted. If my client needed multiple colours or methods, I was ordering in way more hair than I needed, sometimes from multiple suppliers. I didn’t want to have to charge my client extra, so I’d often cover the cost and end up with overflow and half opened stock. This cost me time and money and I was beginning to lose my love of creating bespoke sets of extensions. I wanted a supplier that allowed me to literally ‘build’ the set of extensions piece by piece.

What products do you offer?

Blend uses only the highest quality, ethically-sourced European human hair. We stock a range of Ultra Flat Wefts and Invisible Tape extensions in double drawn, 20 and 24 inch lengths. We also have a full aftercare line and quite possibly the best tape remover on the market! We’ve got lots of exciting new products coming this year, Nano Rings being one of them.

What sets Blend apart from competition?

Aside from our high-quality and competitive pricing, our colour range is completely unique. We have 18 base shades which have all been crafted with the finest mix of high and low lights, designed to compliment one another. The colour combinations you can create are endless. As well, our hair is sold in smaller bundles, allowing you to order exactly what you need. Mix shades for the perfect blend or mix methods for a hybrid application. Blend gives you back the freedom for ultimate customisation.

How can our readers work with Blend?

Visit blendhair.co.uk to sign up for a Blend Pro Account. Sign up takes less than a minute and you’ll receive 30% off our entire extension and product range. Our friendly customer service team are on hand to offer support and to answer any questions. We can’t wait to see your hair transformations!

GELLUX collection encapsulates the fairer weather

Salon System unveil GELLUX S/S nail colour collection with eight new colours. With a fun play on words, which perfectly encapsulates the fairer weather, the collection titled ‘Seas the Day’ offers something for every client. Each GELLUX gel shade is chip and wear resistant leaving a lasting, ultraglossy finish. The patented technologies promotes excellent adhesion and wear properties, while still allowing for removal by soaking in acetone. GELLUX polishes last up to fifteen days and are UV and LED compatible. salonsystem.com

Mani and Pedi ready!

The latest addition to HIVE® Solutions dual use manicure and pedicure range, Lychee and Raspberry Drizzle 400ml is a non-foaming and fast acting soak. Immediately cleansing and soothing, the vibrant fragrance of Lychee and Raspberry provides an invigorating kick-start to any manicure or pedicure treatment. The vegan-friendly formulation is deeply moisturising and packed with antioxidants, harnessing the natural benefits of Raspberry Seed Oil and Grapefruit. The additional power of Tea Tree Oil ensures the treatment area is perfectly prepared for a manicure or pedicure. hiveofbeauty.com

Serum that will boost your results

Rejuveniqe Serum is a hard-working, multipurpose skin and hair serum with a silky lightweight finish. It’s a proprietary blend of 13+ natural plant and essential oils and can be used as a hair, face, or body moisturiser. A little goes a long way, use as a pre-shampoo treatment, facial or body moisturiser, available in INTENSIVE and LIGHT. monatglobal.com

Thoughtful Styling by REM

If your salon space is small, why not opt for the space saving Marina Compact? This option is styled with no leg rest but still offers the same basic ergonomic seating position, tilting Kiko Basin and monobloc tap set. Available in over 24 fabric and laminate colour choices and is supplied with a FREE Shampoo Bottle Holder. Buy British, Buy REM. www.rem.co.uk or sales@rem.co.uk

Skin friendly hair removal

Waxing has evolved from an uncomfortable experience to a luxury treatment. It’s essential to get to know your clients’ skin and take care of it throughout. Understanding your pre and post-products means you can offer a reliable and efficient service, with a guaranteed reduction in sensation. Beauty Triangle International, the home of LYCON UK, outline their top tips.

Cleanse

Prepare the skin with a gentle cleanser that contains an antiseptic agent to remove make up, surface oils and residue from the skin. This helps to soothe the skin, resulting in less redness or irritation.

Hair follicles open when waxing, which exposes them to bacteria that can become inflamed and lead to Folliculitis. This is a form of skin infection characterised by tender red spots on the skin’s surface that originate from the hair follicle. Cleansing the skin prior to the wax will greatly reduce the risk of this.

Pre-Waxing Oil

Pre-Waxing Oil creates a barrier between the skin and the wax, giving an additional layer of protection. This prevents wax from sticking to the skin, meaning there’s no skin tugging or lifting, resulting in a reduction in sensation.

A little oil goes a long way; you only need to massage a small amount, allowing the wax to firmly grip onto the unwanted hair and pull it directly from the root, skin unscathed!

Hot Wax

Using a quality wax that can pull short stubborn hairs and leave no sticky residue will improve the results and help to ease any discomfort, leaving your client feeling satisfied and sure to return.

Hot Wax alleviates reactions from shaving, such as inflammation and discolouration, as the skin isn’t exposed to friction from shaving – not to mention, you aren’t at risk of any nicks or cuts.

Say goodbye to irritable and itchy stubble! The skin will remain smooth

from the renewal of the hair follicle to when the hair shaft reaches the skin’s surface. If hair is pulled from the root repeatedly, the hair follicle gets progressively weaker, and regrowth becomes sparser and finer. This also results in fewer ingrown hairs, so it’s a win-win for the skin!

Cleanse

Cleansing after waxing removes any stray particles from the surface that could otherwise enter the open follicles. This also encourages the follicles to close, preventing a potential reaction.

Instagram:

Soothe

Instagram:

Therapist:

Finally, applying a finishing oil or lotion that contains active healing ingredients, will help soothe any response from the skin during the procedure. Don’t forget, this completes the treatment so use this as a last opportunity to pamper your client!

Taking care of your clients’ skin will keep them hair-free and happy, resulting in trust and customer loyalty. With LYCON, you have the power to save their skin!

lyconuk.com

Photographer: Andrew Grant

@_andrewgrant

Heather Goodwin

@lemongrassandginger_beauty

Stand-out nails

You’ve probably heard of F.O.X Nails, renowned for their highly pigmented gel range and luxury gold bottles. If you’re not so familiar, don’t worry, in this exclusive Q&A below with Natalia Zduniuk, nail technician and official F.O.X distributor we explore the brand and how it can elevate your salon’s nail services.

Please introduce us to the brand and the benefits it can offer a salon.

F.O.X Nails was founded in 2014 in the Ukraine and has become one of the industry leaders on the market. In 2019, F.O.X received an EU 2963564 certificatean international quality standard for cosmetic products. Our products successfully passed tests in 36 fields, becoming the first Ukrainian company to receive an international quality certificate of such level.

We constantly improve our products to ensure that even the most demanding nail technician find everything necessary for easy and high quality work with nails.

What makes F.O.X Nails stand out from its competitors?

F.O.X products have been intentionally designed to create perfect coverage in just one layer. That way, we help nail technicians save time. Less layers mean that nails look natural and are not thick. High pigmentation of gel polishes means a lot of our customers use gel polishes for nail art- saving money is important as well as saving space. Most importantly, who wouldn’t like a gold and black bottle on their shelf? It’s a little bit of visual luxury.

What are some of your favourite features of the F.O.X Nails product range?

Our favourite feature of F.O.X Nails is the whole of the Spectrum Collection. It’s hypoallergenic, highly pigmented and covering in just one layer. In the UK, we personally test products they’re available on our website www.foxnails.co.uk

Personally, I love Jelly Gel for a new set of extensions as it doesn’t flow into side walls and cuticles, giving plenty of time to work for new nail technicians.

What does the future of F.O.X Nails look like?

We are currently working with a few independent teachers to provide accredited courses for new starters and those who want to improve their skills. Face to face courses are currently available in Swindon and Coventry, however we are hoping to have more locations available soon.

Furthermore, for those who prefer online settings, we are planning on creating a platform of courses where nail technicians can learn how to work with the brand. At the same time, we are

constantly releasing new products for you and your clients to enjoy.

How can our readers work with F.O.X Nails?

F.O.X products are available on www.foxnails.co.uk but can also be found on Facebook @foxnailsuk and Instagram @f.o.x_nails_uk

Follow us for all of our product launches and promotions. For those of you who are looking for inspiration, we often have step-by-steps of designs you can create yourself!

A five-star treatment

Salon owner, Anna Nowe is always looking for ways to make her clients’ experience in her salon even better. Anna reveals the details on her hero-product range, Innovatis, which helps to deliver an unforgettable service.

Anna Hair & Style is a small exclusive salon, that’s always fully booked. Anna’s personal approach in finding the ideal treatment for every client is a big factor in her success.

Anna: “I’ve been a hair stylist for over 20 years and I am still full of passion for my work. In my salon, we believe in a holistic approach. I give my customers

a tailored service for all their individual needs, so they’ll have an amazing experience.”

Anna recently started using Innovatis for treatments in her salon. Innovatis is a Spanish brand, known for luxury hair treatments with unique ingredients which recently launched in the UK. The products are made from ingredients such as diamond powder, black pearls, collagen, caviar oil, panthenol, Vitamin B5, and amino acids.

Anna had some doubts about investing in a brand that is new to the UK, but after using it for a few months she’s very happy with the results. Anna said: “I’m very positive, because I can now offer luxury and unique treatments with excellent results. My customers’ satisfaction after the treatments is best proof that they work. All my clients are very happy with the Innovatis products and with the results after using them. They especially like the Innovatis Caviar treatment because it leaves their hair healthy and with a luxurious shine.”

Innovatis treatments do not change

the hair’s structure, they do exactly what they promise, and deliver quick results. The treatments ensure that customers go home satisfied, even after invasive technical treatments like bleaching, colouring or straightening. This allows hair stylists to be more creative, without risk of damaging their customer’s hair, while giving clients a five star salon experience.

Anna: “It’s hard to choose one Innovatis product I like best, but so far, Luxury Sublime Fluid is my favourite. It leaves hair more manageable to the style, guarantees extreme softness and elasticity.”

To see positive salon results like Anna’s, visit: www.innovatisworld.co.uk info@innovatisworld.co.uk Instagram @Innovatis-uk

Anna’s most loyal client: BBC News Presenter/Anchor Kasia Madera

Hair Stylist: Anna Nowe

Making your business boom

When it comes to purchasing products for your salon, what are the factors that drive your decisions? The UK’s leading pro beauty supplier for lashes, brows and PMU, Lash Factor, guide us through their top tips for perfecting your purchasing to elevate your salon’s revenue.

The key is to tune into three areas that are pivotal to running your business and these are:

Skills

Depending on your confidence and experience in the industry, some products will be better suited to you than others.

For example, if you’ve recently qualified in (and want to get more comfortable with) lash extensions, you might opt for premade fans and a slowersetting adhesive. This way, you can focus on your application rather than on creating volume sets at speed.

However, if you’ve been in the industry a while and you’re looking to upskill, you might try your hand at volume lashing. In this case you’ll be looking to purchase tools, such as tweezers, adhesives and curing products, best suited to your technique.

These same principles apply to all beauty treatments. Remember to stay true to the current state of your skill set (whilst still learning and growing) to avoid feeling out of your depth.

Clients

Trends will come and go, but you want your clients to stay. That’s why it’s essential to recognise their expectations and preferences when purchasing stock.

For example, considering the popularity of henna and hybrid brows on social media, you might jump to buy products that fit right in with this trenddyes with staining power and longevity. However, your clientele may prefer a more toned-down look, meaning skin stains are out of the question.

Don’t forget to consider the hair and skin types of your clients! Skin prep is important for achieving Insta-worthy brows or the best waxing results. Your oilier clients may need different types of prep products to those with drier skin. You might even find they need different products altogether.

For example, do you find some brows (and maybe even lashes) are more stubborn to lift than others? You may need to review your processing times, but it could be that your lifting system just isn’t cutting it. Troubleshooting might reveal that differences in your clients’ hair porosity are causing varying results across the board.

The more you investigate, the more you’ll learn about the types of products that will best serve your business.

Budget

To save your pennies, you might opt for the cheapest options available. Alternatively, you might believe that the more expensive a product is, the better the results. The truth is, there will be more affordable products that work great for you and more expensive products that don’t. Therefore, the best place to start is to consider your budget.

Often overlooked, your overheads should factor into your treatment cost. With the rising cost of living a concern for many right now, ensure you regularly review these so that margins align with your expectations.

Location is also a key consideration. Whilst it’s important not to undervalue

your work, you want to keep your treatment prices realistic for your area. Try to strike a balance between respecting your craft and pricing yourself within your local clients’ budgets.

Once you’ve figured out the above, you can determine how much you can afford to spend on products. We recommend calculating the cost per treatment based on your usage. While there are ways to use products frugally (and still get results), you need to ensure you’re being realistic about how many applications you’ll get out of a product, rather than solely relying on the manufacturer’s recommendations.

Where does this leave you?

After considering the above, you’ll likely find that you can discount products that won’t work for you. Now you can hone in on your must-haves.

The best place to start is to follow other artists and brands on social media. Find out their recommendations, tips and product advice for working with clients with similar needs. Most importantly, check in with clients for feedback; after all, this has the most significant impact on your business.

Considering all the above, you might find your product needs differ vastly from your current stock, or maybe you need to diversify your inventory to ensure you’re catering to all your clients.

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Client confidence

When it comes to aesthetics, necessary training and qualifications are crucial to elevate your client’s confidence and increase your bookings. In an exclusive interview with Jodie Foy, we explore how her medical background has helped her career in aesthetics thrive.

Tell us about your background in the beauty industry.

I have been in the aesthetic industry for coming up to four years now. I qualified as a nurse and always knew I wanted to do aesthetics, I did my first course in lip augmentation whilst still working as a full time A&E nurse. From there I set up my business from home and fast forward to now I own two salons; one is the clinic and the other is the training academy.

What qualifications do you have in aesthetics and how have these helped you master the skill?

I have taken 20 courses in aesthetics and I don’t plan on stopping anytime soon. I offer advanced dermal filler, including signature and Russian lips, cheeks, jaw, chin, rhinoplasty, anti-wrinkle injections, skin boosters, body contouring, Hydrafacials, fat dissolving and vitamin injections. I have also recently trained in the new Loran Strip technique, invented and taught by Dr Laura. I believe that you can never stop learning, there is always room to learn new skills. I have attended the same course taught by different

companies to master my skills over the years, this has helped me with not only my confidence but learning new skills to then transition into my own techniques.

Do you think training and qualifications are important in this industry for clients to feel confident in your work, if so, why?

If you’re a client you want to be reassured that the practitioner is up to date on the newest and safest techniques for a beautiful result. I hold a lot of experience in this industry and I’m up to date with all health and safety regulations along with knowledge and skills needed to perform aesthetics to a high standard. I am very vocal to my clients about the courses I undertake and I share my knowledge

with them to ensure that they feel comfortable when booking a treatment.

What are your goals for the future?

I’d love to see my academy grow and evolve into a space where students receive the highest of standards in training. My academy is nurse-led and between us we thrive to bring the safest of practice across the UK. Aesthetics is taking over right now and a lot of people are wanting to enter the industry but it holds a lot of responsibility and training to be competent and deliver beautiful results. Here at Jodie Amber Studios we promise to deliver inquisitive knowledge and the skills you need to thrive in your career.

jodieamberstudios.com

Award Nominated Practioner

Welcome to Jodie Amber Studios, where aesthetics meet beauty. Nurse led clinic specialising in Russian Lips & Advanced Aesthetics. Lumifil Ambassador.

Specialist level 3 educator providing CPD accredited pathways to injectables and advanced courses based in a Derby teaching academy.

We pride ourselves on providing an outstanding but most importantly safe service, your health is our main priority as well leaving you feeling confident & happy.

“Thank You So Much For Doing My Lips Today!! You Were So Patient (Because I Was So Nervous) And Really Made Me Feel At Ease! The Injections Didn’t Really Hurt And I Can’t Believe How Good My Lips Look! Way Better Than Expected!! Thank You So Much Xxx”

Salon of the Month Rainbow Room International George Square

The Rainbow Room International George Square salon opened in 2000 and was the brand’s third salon. Based in the iconic George Square in Glasgow the salon is surrounded by architecturally important buildings, shops, bars and restaurants.

After 20 years, Salon Director’s Yasmine McMail and Dylan Brittain decided to refurbish the salon.

Both Yasmine and Dylan have been with the brand since the beginning of their careers, training with the group and working their way up the career ladder to become Salon Directors.

Although the old design was timeless and stood the test of time, Yasmine and Dylan decided to give the interior a makeover, as they felt it was the time to update the salon to reflect who they are and the journey they have been on over the past 20 years.

Dylan and Yasmine planned their mood board of the salon together. They took their inspiration from places they had been to and loved around the world, their vision was for the salon to look timeless and to have an expensive feel that had a Parisian Salon and New York Loft vibe.

Yasmine explained how the local area influenced the personality of the salon: “George Square is an iconic area in the centre of Glasgow and with that in mind, it was important that the George Square salon fitted this. The salon most certainly does this with its high-end, luxe feel. George Square also has a great history, and although it was important for the salon to have a modern and contemporary feel, it was also important that the new design kept some of the historical features too.”

One of their favourite things about the salon is the large windows, which allow clients to see out into the bustling area of George Square, whilst also letting a lot of light into the salon.

The refurbishment introduced a refreshment bar into the salon, this has added to the atmosphere and ambiance but Yasmine revealed that the main benefit of the instalment was

to heighten client wellbeing and deliver a more memorable experience that has them returning time and time again.

“Clients can enjoy a drink of their choice before, after or whilst having their hair or make-up done in the salon. They can come to the salon and have more than ‘just a haircut’, they can come for a social experience and to visit for a relaxing vibe before any special events or nights out.” Added Yasmine.

Another benefit of their in-salon bar is that it differentiates the salon from their local competitors who don’t offer this service. Yasmine explained the appeal of their extended refreshment menu: “Clients can choose from more than the ordinary refreshment offering salons have like water, tea or coffee, they can choose from a wide variety of refreshments from the ‘Rainbow Room International Social Club Menu’, which includes wines, cocktails and non-alcoholic options too.”

Yasmine and Dylan have appreciated client feedback which praises the bar and waiting area and how it looks more like a hotel than a salon. Other points that clients have touched on are the smaller touches like the pampas throughout the salon which adds warmth to the salon and is a visually pleasing background for their social media transformation shots.

Although the interior has helped the salon flourish and stand out, the beating heart of the salon, is of course the stylists. Yasmin described some of the key qualities of a Rainbow Room stylist: “They are creative, passionate about hair, motivated and hard working. It’s so important to find the right people that want to grow and are constantly striving to improve themselves.”

The award-winning salon is thriving since their refurbishment. To finish Yasmine told us her goals for the future: “For the salon to continue to strive, gain more clientele and hopefully, win some more awards!”

For more, follow @rainbowroomgsq

Deeper than the surface

Five ways you can ensure your skincare offering is suitable for a range of clients.

Cater to all skin types

At home, your clients will use skincare products they have tried and tested to suit their skin, whether that’s a sensitive, dry, or an oily complexion. It’s important for your salon to cater to a variety of skin types so clients can reap the benefits from their treatments. Investing in a range of skincare products for each skin type means that your services will appeal to a wider clientele, helping to boost bookings and revenue whilst showcasing your expertise.

Cruelty free and vegan

Our industry is more inclusive than ever before, which means we are spoilt for choice on the range of vegan friendly and cruelty free high-end skincare products on the market. Marketing on social media that you offer animal and vegan friendly skincare services will help you reach a wider audience and benefit your salon’s reputation.

Knowledge on all skin tones

The ingredients and products for the most part remain consistent for all skin colours. However, being a salon with expertise surrounding skincare there are a few small differences to consider when choosing skincare for people with different tones of skin. For example, some clients might experience hyperpigmentation which results in dark spots and uneven tones and there are certain products which can help lessen this. It’s informative to research these differences to enhance your own understanding and benefit your client’s skin.

Retailing

After treatments a great way to increase your revenue is to offer the products you’ve used within your retailing section so that your client can take the salon experience home. With the cost of living crisis, it’s not necessarily affordable for your client to purchase a £50 bottle of serum or eye cream so, it could be helpful to look at cheaper alternatives you can offer clients for them to achieve similar results. Adapting to the current economic climate means you’ll retain your regulars who will appreciate you accommodating to their budgets.

Acne

People with acne can be nervous going to salons for skincare treatments due to scarring, soreness, or the possibility of it getting worse. With necessary training, you could open your treatments up to help those with acne which could help reach more clients. Acne treatments usually come in courses, meaning your treatments won’t be a one-off and will likely result in a loyal customer if delivered correctly.

Face the facts

As we approach spring, clients may be experiencing skin changes they haven’t before; with the help of some industry experts, we look at the importance of consultations surrounding skincare treatments and how they can create long-lasting client relationships.

Skincare treatments in salons can vary widely, but they typically involve a range of professional services designed to improve the health and appearance of the skin. With many different treatments being introduced across the industry, the demand for glowing skin amongst consumers shows no sign of slowing down. Some common examples of skincare treatments offered in salons include facials, chemical peels, microdermabrasion and skin resurfacing; all of which are a great way to enhance revenue within your business.

In order to provide your clients with a memorable experience at your salon, there are a range of contributing factors, but one which will always be of optimum importance is consultations.

Owner of Lisa Franklin Clinic Privé, Knightsbridge, Lisa Franklin, sees that consultations are the most imperative step to a skin treatment. It allows the skin specialist not only to collect vital information about a client’s skin history, but other factors like health issues and any medications they may be taking which could affect the results of a treatment.

“These considerations need to be made and fully understood, so that a bespoke treatment plan can be curated specifically for a client’s skin’s needs and long-term goals.” Added Lisa.

With spring around the corner and a shift in temperature and lifestyle habits, skin specialists and those alike, might notice skin sensitivity with an increase

in allergies around this time of year. People will generally be spending more time outside enjoying the warmer weather and, while wearing sunscreen is important all year round, Lisa believes that in spring you should prioritise reminding and informing your clients on the importance of sunscreen as the warmer weather creeps in.

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A consultation can boost retailgenerated revenue by collecting data about the client. Lisa spoke about the importance of understanding their home-care routine when considering their skin goals and expectations: “When we understand this detail we are able to design not only a treatment plan, but also a home-care plan that supports their goals, whcih organically boosts retail sales.”

The BYONIK® Pulse Triggered Laser patented treatment is a new addition at Lisa’s clinic, providing a clinical solution for a truly personalised and reparative skin rejuvenation method that targets and works within all layers of the skin to recharge cellular performance by incorporating ground-breaking laser technology with hyaluronic acid and antioxidants.

As with any skin treatment, Lisa explained that a consultation will be carried out by one of her specialists beforehand to determine what type of BYONIK treatment is most suitable for the client’s skin and skin goals as well as the frequency of treatments that is recommended. BYONIK’S® patented approach to healthy skin ageing, focuses on improving the skin’s critical moisture

levels and strengthening the natural protective functions of the skin from environmental damage, making a great addition to a salon for boosted revenue.

Head Beautician at Rory Antonio Hair & Beauty Lab, Sarah Peonio, revealed that the type of consultation she offers includes a set of questions about diet, water consumption and what has worked for the client previously but doesn’t any longer.

As we enter springtime, professionals can expect to see changes to client’s skin due to warmer weather and higher humidity. This can trigger the skin to sweat and produce more oil, which will lead to more blocked pores and breakouts.

Lesley Wilks, Celebrity Skin Expert, agrees that consultations are a great way to discover a client’s knowledge and experience of looking after their skin, as well as understanding their concerns.

To make a consultation effective, Lesley advises finding out what the

client’s expectations are, what their lifestyle entails and what has triggered them to come to you.

“Consultations are imperative to inaugurate a relationship between you and the client, not only to assess their skin but to make them feel at ease, put a plan in place and be honest about achieving their expectations.

“I often get new clients coming to me for botox or filler consultation because they think that will solve their concerns when actually their skin is dull, dehydrated and really needs something more like my Skinstorm Medifacial rather than any aesthetics procedure. They will always appreciate your honesty, and this will make you seem more professional than some clinics who will often just want to take their money.”

Lesley caries out her consultations by personal appointment in her clinic and doesn’t charge for these: “If a client has a skin problem, I will sometimes ask them to initially send me a photograph and

Consultations are imperative to inaugurate a first relationship.

gain a glimpse into what treatment they are looking to have done.”

Lesley explained that she is not a fan of sending out a pre-consultation form (unless they had any specific medical contra indications she would want to check or gain authority from their doctor or consultant). Lesley feels that personal consultations and filling out medical questionnaires on-site with them present allows a far better understanding of the

client, their needs and whether you feel you can deliver what they expect.

Beauty Manager at Rainbow Room

International Royal Exchange Square, Sarah McFarlane, sees a consultation as an opportunity to assess budget, goals and find out how fast clients want to see results.

Sarah explained: “Following a consultation, we are able to tailor-make a skincare routine that works for each individual and we always find that speaking to someone in person creates trust between yourself and the client, making for a better experience. This also means you are now invested in the outcome and want to see them again to re-evaluate the products and ingredients that work best to gain results.”

In the Royal Exchange Square salon, the team use Dermalogica face mapping, which divides the skin into sections where they can identify specific needs – a great piece of technology to deliver great results and boost retention rates.

Dr Tiina Meder echoed what we’ve already touched on as she revealed that every spring, she sees the increase of skin sensitivity related to the change of weather conditions and pollination season. Also, some patients suffering with acne or rosacea can notice a worsening in their conditions. The first sunrays can trigger an apparition

They will always appreciate your honesty.

of pigmentation spots, especially in customers who’ve been using retinol or AHA-based products during the winter, if they are not extremely careful about sun protection.

“Despite the popularity of online consultations, we cannot evaluate the skin visually online as well as we can in real life. Visual and instrumental evaluation, an opportunity to see hands, neck, décolleté and other parts of the body if needed can be crucial for a proper diagnosis.”

Despite a pre-appointment form not being suitable for everyone’s preferences, Tiina sees the pre-filled form as an important part of the consultation because it helps patients to concentrate on their real concerns and verbalise them properly in consultation. Tiina says “Some questions should be answered prior to any consultation, such as their name, age, contact information and basic medical background information (medication, allergies etc.) to allow clients to get full use of their time with the expert.”

Tiina explained how the consultation helps to understand better not only customers or patients’ needs, but find a way to incorporate regular facial or

body treatments in their life, following their individual lifestyle and routine: “Personalisation of the service and skincare is the only way to build a serviceoriented business.”

Salon System’s Ruth Atkin revealed that, for the therapist, it is most beneficial to check that the client is suitable and safe for particular treatments during a consultation, to discuss expectations and reasons for them wanting a particular treatment - and if they’re not suitable, time to explain why and offer alternatives.

Ruth revealed that, providing the client is willing, it’s a good idea to take before and after photos to refer back to, to compare and highlight results: “Small details of general information can be logged, like holidays booked, as these can act as a prompt when they return - ‘how did you enjoy your holiday?’ You may have forgotten if you’re a busy

salon, but this quick prompt will give the client a feeling that you are a good listener and offer a personal touch, encouraging them to return.”

In order to generate retail revenue on the back of a skin consultation, Ruth explained that the record card should be filled out at every visit and things noted on this should contain results, reactions and progress to the treatments carried out and also what retail items were purchased, and samples given to follow up. This will all aid in growing customer knowledge and retail interest and understanding and therefore sales.

In order to really capitalise on the growing demand for skincare treatments, initiating a relationship through a wellorganised and thorough consultation with a client is the perfect place to start. Take the words of our experts on board and you’re bound to build some great long-lasting client relations.

Personalisation of the service and skincare is the only way to build a service-oriented business.

The must-have skincare treatment

With Hydrafacial taking the beauty industry by storm, we look at what it is, how it can boost your insalon profits and the results in can achieve in an exclusive interview with Hydrafacial UK&I Country Manager, Lauren Gibson.

What is Hydrafacial?

A global leader in skin health, a Hydrafacial treatment is considered the gold standard in professional treatments. Hydrafacial uses a unique delivery system to cleanse, extract and hydrate with patented Vortex technology, boosters, and nourishing super serums that provide an immediate outcome, and an instantly gratifying glow. The multistep treatment combines the benefits of next level hydradermabrasion, lymphatic drainage, a peel, extractions, and a special delivery of antioxidants, hyaluronic acid, peptides, add-on boosters, and LED light therapy. Painless with zero down time, the treatment can be customised to reflect skin concerns and seasonal needs. Hydrafacial is always innovating, and successfully launched six new Hydrabody protocols to the UK market, including booster and protocol collaborations with well-known brands such as Murad, Dermalogica, and Omorovicza.

How will this service boost in salon profits?

Verified Hydrafacial partners quickly see the benefits of their investment from several business perspectives. As a globally loved brand, the treatment can attract brand fans who count it in their monthly skin maintenance regimes.

Our existing partners find that once a client experiences the iconic Hydrafacial glow, they return month on month. With our range of partner boosters, there is plenty of opportunity to upsell, allowing customers to enhance their at-home skincare regimes in an in-clinic setting. As an ‘and’ brand, Hydrafacial protocols can be woven into complementary treatments to maximise client results and ROI. Becoming a Hydrafacial partner allows you to access premium brand training and education, both in person and online. This means that your Hydrafacialists are equipped to deliver the best experience to your customers and are fully educated on all aspects of skin health.

What results can clients gain from a Hydrafacial?

Results from a Hydrafacial treatment are instant - a glowing complexion that looks and feels gratifyingly radiant, smooth, and hydrated. Clients can make their Hydrafacial results go further by choosing from a range of add-on ‘boosters’ that target specific skin concerns. Those looking to address fine lines and wrinkles may opt for Omorovicza’s new Advanced Skin Renewal booster, those looking to keep acne outbreaks at bay and soothe and calm stressed skin can select Murad’s Clarifying booster, and those

tackling pigmentation and skin texture can choose Murad Vita-C to brighten and even skin tone.

Availability: Hydrafacial, Hydrabody, and Perk treatments are available in over 1,300+ partners across the UK and Ireland, and more than 87 countries globally.

RRP: A Hydrafacial starts at £125prices vary based on clinic and location.

Painless with zero down time, the treatment can be customised to reflect skin concerns and seasonal needs.

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Sent from heaven

World-renowned for result driven therapies and iconic bee venom products, Heaven Skincare was founded by Deborah Mitchell more than 27 years ago. It has since become a multi-million pound empire and a firm favourite with a-list celebrities and royals.

How did Heaven Skincare start?

I suffered from severe acne and struggled to find products that were suitable for my skin. I signed up for a beauty course and became a mobile therapist. I started mixing essential oils into various creams for me and then my clients, and Heaven Skincare was born.

It was important from the start that my products were completely natural, so I used organic ingredients whenever and wherever I could. I have always been

able to think outside the box. So long before it was a “thing”, I was one of the first people in the industry to move away from nasty chemicals.

What advice would you give a budding beauty entrepreneur?

Before you start, write down what you are prepared to lose and if that is ok with you then go and do it. Remember, don’t expect miracles – nothing happens overnight. But for every low point there’s always an equal high.

You’re renowned for using innovative ingredients. Where does your inspiration come from?

If I see a client who has a specific skin complaint my first reaction is “how can I fix that?” The idea usually comes first and then I work out how to make it a reality. This involves lots of problem solving because sometimes the ingredients I imagined may not work together.

Take bee venom, for example. I started mixing the venom with fresh honey because this had been used for centuries for its healing properties, but it was very sticky to begin with. After a few tweaks, I made it more like a face cream and now most of my clients use it as a moisturiser.

Do you still treat clients at your salon in Shifnal?

I still work on the counter and carry out treatments. I have the privilege of meeting my customers day to day and I love seeing how my products or treatments make life better for them. My skincare is best known for being innovative and instant, and the fact that I have a long list of celebrity and royal clients is testament to this. I take a holistic approach and combine my facials with visualisation and relaxation techniques.

Heaven Skincare recently moved to a new HQ, how has that helped grow your business?

Because of increased demand, we have been able to transfer all our operations to a new base in Telford. We now offer the Heaven Training Academy, your clients want great result fast and that’s exactly what my treatments do. We can offer therapists the chance to learn my facials as well as aesthetics with our in-house experts. We can tailor your training so that you can meet your own customers’ needs while treating them to a little slice of Heaven.

Utilise nature’s benefits

Breathe new life in to your skincare offering by harnessing the power of oxygen. In an exclusive interview with Noelle Palmisano-Herzog, daughter of Dr Paul and Karin Herzog, we dive in to the benefits of Karin Herzog and the fascinating results the skincare range offers to a salon.

Can you tell us about Oxygen Skincare?

Our skin cells need oxygen to function properly. As we age and are subjected to environmental influences, the oxygen level in our skin declines, leading to premature ageing, lines and wrinkles, also, a lackluster complexion, dry skin, blemishes, blackheads and other problematic skin conditions.

Oxygen – one of nature’s most effective disinfectants – is essential in killing bacteria to power up the skin cells, promoting collagen and elastin growth, helping to renew, tighten, plump and strengthen the skin.

Dr. Herzog’s clinically proven formula uses the key ingredient of active oxygen to treat various issues, including pre to post-surgery healing process, fighting signs of ageing, curing blemishes, and treating other skin concerns such as rosacea and hyperpigmentation.

What benefits can clients see from using oxygen skincare?

Karin Herzog is the only brand on the market that uses stabilised oxygen in an

emulsion. Our formula is non-invasive and can be added to any existing treatments in your salon. When our oxygen creams are applied to the skin, science kicks in! The encapsulated oxygen works with the skin’s enzymes to create a pressure vacuum that allows the oxygen to inject itself into the lower cellular layers of the skin, creating one molecule of oxygen and two molecules of water as well as all the vitamins and nutrients contained in the cream this ensures that from the first application clients will notice a hydrated, moisturised and improved complexion.

How can Karin Herzog Skincare elevate a salon’s reputation?

Sustainability is important and we believe that the quality and effectiveness of our products deserve to be around for many years to come. That’s what our customers tell us, some of whom have been loyal to us for two generations! Using quality products that work and provide something different from your competition, you instantly gain the trust

of your clients. Your clients expect you to improve the most visible part of the body and once you deliver elevated, lasting results they will return and recommend you to their friends and family.

How can our readers work with Karin Herzog?

Our products have always been manufactured entirely in our laboratories in Switzerland but are available worldwide and used by doctors and aestheticians, even celebrities have enjoyed the benefits oxygen can offer.

By creating your personal account, you will have access to the full Professional and Retail range, including exclusive Karin Herzog Protocol Treatments and all marketing material. Our knowledgeable staff will be able to guide you to the correct products for your business, be it new or established.

Delivery is from London, so in just a few short days you can start to add Karin Herzog to your treatments and retail sales.

Karin Herzog offers a line of facial & body care, effective and original thanks to its exclusive ingredients associated with active oxygen, which has the ability to deeply cleanse, fight bacteria, regulate cell functions and deeply hydrate the skin.

This patented skincare line is hypoallergenic, suitable for all skin types and contains no chemical solvent or preservatives.

07443 744847

T: 0207 062 6739

E: hello@karinherzog.co.uk

www.karinherzog.co.uk

Tech magic

Few technologies developed in recent years have bolstered salon profits or cut costs quite like Vish, the Canadian disrupter bringing clarity and efficiency to salons globally for the first time ever. And being a tech company, it has the data to prove it. Featuring as our Technology of the Month, we’ve got the details.

In 2022, UK Vish users reported an additional £2 million in product charges captured on the pioneering colour management system, charges like a toner for balance or that extra bowl of colour. Previously, those products often went unpaid for at the end of an appointment. But data also revealed that before using Vish the average salon was throwing away nearly £15k-worth of colour mixed but not used every year.

The big reveal comes from Vish Rewind, a comprehensive database collected from 1.8 million appointments globally, which breaks down exactly what salons are charging for what services and how much waste they produce. All Vish customers have access to this data to use as a baseline to benchmark against their own reports and improve their pricing and productivity.

“At Vish, we’re on a mission to improve colour business for salon owners, employees, and customers,” says Josh Howard, co-founder of Vish along with his brother Tim. “Tim and I were driven to take on a major problem in the salon industry: colour waste, mismanagement, and a lack of communication leading to significant financial losses.”

Waste is crippling the industry and the

shock stats from Vish Rewind expose the true extent and cost. The average stylist throws away £1.19 worth of colour at the end of each appointment, leading to significant financial losses for nonVish salons. That’s every appointment. It totals to hundreds of bowls-worth of colour per year per stylist. Or, to put it another way, £14,302-worth of colour is thrown away by the average salon every year, according to Vish calculations. Practically every non-Vish salon haemorrhages money this way. But it stops within weeks of the Vish scales and app arriving in the colour bar – the stats prove it. And let’s not forget all those additional product charges – the £2 million bonus that Vish salons shared last year - captured and costed on Vish and, due to integration with the salon’s software systems, automatically passed to the front desk.

“One of the key issues we identified was a lack of communication between the back and front of the house, and we were determined to find a solution that would benefit every salon owner,” adds Joshua.

For salons like Charlie Miller in Edinburgh, the Chapel group in southern England or Energy Salon in Exeter, it’s been a game-changer, cutting waste while enhancing performance so every service returns a guaranteed profit.

“Ultimately, Vish gives you more control over your business, so really it now affects stock control, expenditure, the cost of waste collection, pricing and profit,” says Joshua Miller, joint managing director at Charlie Miller, which now numbers five salons in Edinburgh.

The Vish approach to profitability not only reduces product waste and

Waste is reduced from £1.19 to pennies per service.

uncharged usage, but also opens the door to new pricing models that guarantee profit for every service, securing the long-term financial future of the salon industry in a manner previously considered impossible.

Many salons have incorporated colour thresholds into their prices, with additional charges automatically triggered at the checkout, if they are passed on. But often, like missed services, these don’t end up on the bill. In Vish salons, all excess colour is automatically captured on the system enabling salons to ensure all charges are billed accurately.

Some owners, like Energy Hair’s Nathan Plumridge, have gone even further, separating services into labour and parts, allowing more flexible charging for colour. The labour cost of the service may be fixed or based on time, while colour and other product is charged directly, resulting in consistent

performance and sustainable

“Being able to completely trust technology to not only deliver your usual colour mix, but improve it, is a gamechanger, and clients love it,” says Nathan. “Vish remembers only what you need, ensuring consistent colour performance that delivers loyal clients and sustainable profits for my salon.”

The greater ramifications of Vish datainformed colour management are not hard to see. When every colour service has a guaranteed profit and waste is reduced from £1.19 to pennies per service, revenue is secure and stable. Owners are setting targets confident they are achievable and will bolster the future of their business. In an incredibly short time, the breakthrough power of Vish has changed the future landscape for thousands of salons, with more joining every day. getvish.com

Benefits of Vish for a Salon Owner:

Separate Product and Labour Charges

Stop absorbing the cost of the product used during the service. Accurately charge for what’s being used by setting product allowances, or separating the parts and labor completely.

Ensure Consistent Pricing

Eliminate the guesswork and maintain a profitable service business, automatically.

Eliminate Waste and Excess Inventory

By eliminating waste, you’ll reduce your supply costs and automate the reordering process using accurate projections of future needs.

Lead Your Team with Calculated Coloir Confidence

Stylists love Vish not only because it makes their lives easier, but because it empowers them (and you) with analytics on performance. You can both rest assured knowing that you’re charging what their talent is worth.

Super Software

Since opening in 2014, ‘Salon Tracker’ the software designed specifically for salon owners has grown from targeting tanning to including hair and beauty and the software’s development doesn’t look like it’s slowing down any time soon! Senior Sales Executive, Christie Bedford, shares their story and the benefits moving office has presented to the business as well as exciting features we can expect from the company in the near future.

You probably know us mainly for our booking platform for salons all over the UK and Ireland, but we are actually much more than that. Things started over 15 years ago, as a project that our development company created after they spotted a gap in the market for tanning software. Our software soon took off, allowing us to then expand in to the hair and beauty market and create lots of new features; following this we rebranded to ‘Salon Tracker’ in 2014 whilst we began to grow our client base.

We started out in Leeds City Centre and began to build the team and a reputation for ourselves, whilst growing the company at the same time. Salon Tracker initially had just two employees and now there’s eight of us. We have since outgrown our Leeds office, we were extremely excited to move into a bigger office space in Wakefield with more space to collaborate on projects, invite our clients in for meetings and more importantly – prepare for expansion!

Now, after many builders, electricians, plumbers and decorators, it was finally ready to move in to in February this year and it has brought a whole new dynamic to the way we work at Salon Tracker.

After moving in and readjusting to our new way of working, we are well on the way to expanding even further as a company, as we seek new talent that can help us to grow and make our software even better. At Salon Tracker, we value our client feedback and most of our changes on the software are done in response to what our clients tell us would make it better. Unlike most other software providers, our development team is in-house, meaning we have regular meetings to discuss what we require from the software and

development of those features is carried out based upon demand.

Over the next few years, we are wanting to expand globally too and open offices across other continents so that we can continue to grow our client base worldwide. We have always wanted to create a software that has been truly molded by our clients to suit all types of salon day to day needs and requirements.

So, that being said, what we have recently developed and released in the software?

Online Payments

After a high demand for online payments from our customers, we finally took the plunge and integrated with the payment provider Stripe. Customers can now pay for their treatments/sunbed minutes online before visiting the Salon. Which not only boosts salon sales, it also saves the team’s valued time. This goes for deposits too, which has had a significant impact on reducing no-show appointments as we have had feedback from our clients who are now using this feature daily!

We acknowledge that as a software provider, we can never have enough features. There is always something we can improve or add to the software to make salon life easier, so here are some more features that you can expect from us in the coming quarters:

Consultation forms

As a salon owner, you need to make sure you have adequate information from clients for certain treatments before they are carried out. Not to mention, you need proof of client’s agreement to your terms to ensure you are covering your backs as well. We recognize consultation forms are almost an essential feature going forward! We’re currently working with a third-party online form builder, where salons can customise their very own forms for their salon, based upon their needs and requirements.

Online-shop

After the great success of adding online payments to the software, we have decided to work on a highly requested feature of online-shop. This is a platform where clients can buy retail products through the salons’ website using Stripe as their method of payment. This will

work hand-in-hand with Salon Tracker’s stock inventory, meaning it will deplete automatically from the system for every online sale to help boost sales in general!

Salon TV

We are also working on an exciting new feature for tanning salons! Salon TV will essentially be a screen at the reception of the salon, displaying each bed and their current waiting times, allowing customers to see a live view of the beds continuously. A highly requested feature

from lots of our clients.

We have thoroughly enjoy working with all of our clients and watching your salons expand with us as a company, especially after the dark shadow that the pandemic casted over us for the last three years!

We hope you’ve enjoyed reading a little overview of our journey; and if you’d like to see where Salon Tracker could take your salon, please give us a call on 0113 350 8230 or enquire on www.salontracker.co.uk/freetrial for your free demonstration and two week trial.

Extend your expertise

Choosing the right hair extension training course for you can be difficult. Training for hairdressing comes with a standard curriculum which is followed by the majority but with hair extension training there are so many options out there, and it’s hard to know if you’re getting what you pay for. Ola, CEO of The Hair Extension Group shares her top tips for choosing the perfect training course to suit you.

Are they backed by high industry standards?

It’s essential to check the course accreditations, as this will determine standards for quality and insurance standards. In fact, The Hair Extension Group offer a range of accredited courses, free training, and stylist masterclasses led by experts in their field, - chosen by thousands of others across the UK, including top technicians and celebrity stylists.

Browse reviews

Make sure that previous students have given good reviews about their experience with the course, and that these reviews are on reputable websites such as Trustpilot or Google Reviews. Here’s an example of one of our reviews for The Hair Extension Group training courses:

“It’s not just like other online courses … They are there all the way through … With the Naked Weave you have the after support too, which is fantastic. I would highly recommend!” – Aileen, Naked Weave Signature Online Course (CPD Certified) Student.

Is the training comprehensive?

Make sure that the training is detailed and fits your requirements. The Hair Extension Group’s courses offer everything that you need to start right away including training on health and safety, consultations, contraindications, application, aftercare, maintenance, and removal.

I have created the perfect seven step proven process for professionals to keep up to date with the latest technique, attract new clients and gain bigger profit margins – the best part? There’s zero hair extension experience necessary! As well as support with marketing, lifetime

access to the online training material and a free support group with thousands of other technicians.

For more information:

www.thehairextensiongroup.co.uk

trade@thehairextensiongroup.co.uk 024 7635 3293

Accounting designed for you

With the cost of living crisis highlighting salon finances more than ever, we spoke with Joanne McArdle, Company Director at Pink Butterfly Accounting, to speak about the importance of accurate accounting.

Tell us a bit about Pink Butterfly Accounting.

We provide accounting and business support to clients within the hair, beauty and aesthetics industry.

After working within the industry for over 14 years and then becoming an acountant I wanted to merge this experience together and provide salon owners with a bespoke service to help and support the growth of their businesses whilst providing clarity on the business financials.

What benefits do your services present to a salon?

Pink Butterfly use cloud-based accountancy software which enables us to provide accurate accounting information in a timely manner to our clients. We aim to reduce the admin burden for our clients to allow their time to be spent on more productive areas of the business that they enjoy.

Our management reporting and

review services provide insights into both financial and non-financial key performance indicators within the salon. This allows us to get to know our client’s business and support them with salonspecific advice on how they can improve and make changes within their salon. In an ever-changing climate and industry, it is vital for salon owners to not only know their financial numbers but to also understand what they mean.

What makes Pink Butterfly Accounting stand out from its competitors?

Pink Butterfly are specialists within the hair and beauty industry and are committed to understanding and putting our client’s needs and interests first. We are dedicated in providing our clients with a professional service and knowledgeable support which is bespoke to the industry. We work proactively and focus on providing much more than just meeting an accounting deadline.

We take the time to understand our client’s business and we value how important relationships are when working within this industry. The clients that work with us will feel like we are an extension of their team, their success is what drives our passion.

The majority of our clients are salon owners, this gives us the knowledge to be able to benchmark and work with industry averages, support clients with industry-wide problems and create a supportive network for success.

With your background in the salon industry, does this offer an edge on your services, if so, how?

Having the experience of owning a salon and understanding the pressures a salon owner will face is not something that can be taught or learnt. I understand staffing problems that can arise, the knock-on effect of empty columns, the challenges of keeping a workforce motivated, and how to maximise the efficiency of the systems that are used.

I am passionate about using my experience within the salon industry as a previous salon owner to help and support other like-minded business owners on their journey.

When choosing to work with us you can be confident in the advice and support you will receive, which is relevant to the salon industry.

pinkbutterflyaccounting.co.uk

info@pinkbutterflyaccounting.co.uk

07496454532

DO YOU UNDERSTAND YOUR SALON FINANCES?

Pink Butterfly Accountancy & Advisory Services specialise in supporting clients in the Hair, Beauty and Aesthetics industry.

WHY USE PINK BUTTERFLY?

Pink Butterfly’s Director Joanne McArdle has many years’ experience owning and managing a salon so understands how your industry works and can offer first hand experience to support your business to flourish.

Whether you need support understanding your numbers, creating salon targets, discussing team performance, increasing salon profits or tackling the daily challenges of a busy salon/clinic, we will be available to support you on your journey.

Pink Butterfly will look after all of your accounting needs!

TikTok-inspired

In an exclusive interview with Lulubells Lashes Owner, Leila Peacock, we’re sharing all the details on how the much-loved brand rose to fame and her tips on capitalising on social media to boost your business.

Introduce us to Lulubells Lashes and what the brand strives to achieve.

I created Lulubells for one main reason, finding a lash for everyone. I booked myself onto an eyelash extension course as I wanted offer this to clients. This sparked my love for lashes even more! TikTok helped me to connect with other small businesses and share Lulubells Lashes. After a few months, I had my first viral video and from then we have grown to over 150K followers. I started with strip lashes, now I have three collections and the DIY lash extension range. I won’t stop until I cover everyone’s lash needs!

How can a salon capitalise on viral trends using the range?

By jumping on trends in the lash industry it allows you to have options for all your clients. When they need a break from individuals, you can give them the option to buy lashes in the salon. If they can’t afford the maintenance, find a DIY extension style that is similar to what they usually get. Being able to use the DIY at-home lash extensions, your client will appreciate your expertise and alternative offering.

What is your best-seller and why do you think this product has gained such popularity?

My DIY Lash Extensions have been my best selling range since launching in April 2022. After going viral on TikTok for my ‘I am never getting lash extensions again’ posts reaching 4-6 million views, my first batch sold out in just over two months. After my second sell out, I

invested a lot of time and money into creating a bigger range, new packaging, and more products. The Lulubells rebrand reflects the quality of my products and the effort I put into my business. I think the main reason the DIY Lash Extensions have done so well is not only the price point, but the opportunity to be creative. I currently stock seven styles of clusters and four pre-mapped lash styles, all designed to mimic the look of lash extensions. For example, the LL10 lashes are similar to classic lash extensions. These all come in both C and D curl as being a lash technician I found these to be the most popular curls as they complement each eye shape.

What is the brand’s goals for the future?

My overall goal for Lulubells is to have the largest range of lash styles, I never want anyone to shy away from lashes due to their lack of knowledge or not knowing where to look. I’d love to be stocked in salons to be used by professionals across the country to make Lulubells easily accessible for everyone. As I continue to grow my brand, I am excited to share my products with the world and find lash solutions for every customer.

lulubellslashes.com

Welcome to Rock n Rose!

In an exclusive interview with Owners, Hannah Crerar and Kate Mooney, we explore the contemporary salon which is taking the industry by storm: Rock n Rose.

Please introduce us to your brand.

We are an alternative salon based in the heart of Edinburgh’s old town specialising in all things creative colour, Priding ourselves on being experts in bleaching services, creative colour and balayage.

You offer training courses, can you tell us about this and what benefits your course presents to a stylist?

We have always strived to create an environment where our team and clients can feel safe to express themselves through hair. We have evolved and taught ourselves many new techniques, this is what pushed us in the direction of opening our own academy. We want all stylists to push their boundaries of colour. We attracted our clientele by advertising the hair we wanted to create, so by teaching this to other stylists they can

also attract the clientele that they want to appeal to.

Completing these courses has allowed us to enjoy education again. Being stylists ourselves we have done many cutting and colouring courses over the years, many of which never felt engaging. This inspired us to create something fun that we would like to attend ourselves. We started with courses in the styles we generate the most profit from. For us this is creative colouring, 80% of our clients get colour and an average of 66% of them are creative colour clients. Not only is this profitable, it also allows us to keep doing the things we are passionate about and attract the clientele that allows our salon to thrive.

Do you have any tips for stylists looking to make their mark in the industry?

Our advice would be to do what they are passionate about. Don’t feel put into a

box by the salon you work in or feel you have to stand up on stage to be seen. If you allow your true passion and expertise to show, the clients and industry will respect you.

What does the future of Rock n Rose look like?

We would love to see our academy grow and take it to other salons, hold one-toone courses within the comfort of their space but we will always love hosting in our salon home too, we hope that we will attract more stylists on to our courses so we can share our passion.

As for Rock n Rose as a company, we strive to always stay true to what we set out to achieve and that’s to create beautiful hair in a creative environment with a passionate team and wonderful clients.

Upcoming courses are available to book via Eventbrite.

rocknrosehair.co.uk @rocknrosehair17 @rocknroseacademy

Rock n Rose Hairdressing in Edinburgh’s city centre is number one in alternative hairdressing.

The girls at Rock n Rose are experts in creative colour as well as being specialists in Balayage, Full head bleaching and precision cutting. Popular within the creatives in Edinburgh, they love to share there love of colour with there clients by bringing clients personality’s to life through hair.

Want to learn with the team at Rock n Rose head over to @Eventbrite to book on there upcoming courses for 2023.

Lashing out

After being founded in 1999 with a mission to solve beauty problems by perfecting the formula for result-driven beauty products, we caught up with the team at Magnum Beauty, exclusive distributor for Blinc, to find out how the range can benefit your salon’s success.

Please introduce us to Blinc and explain what your business offers to salons.

Blinc Cosmetics is a leading US cosmetic brand that offers innovative and highquality makeup products to salons. Founded in 1999 with a mission to solve beauty problems by perfecting beauty products. We are the pioneer in tubing technology and our award winning mascara works by forming tiny tubes around each lash for long-lasting, smudge-proof wear. Our business offers salons a high-quality and innovative product that sets their services apart. We believe that salons deserve only the best, which is why we offer top-notch support and training to ensure their success. Whether you’re looking to enhance your client’s lash game during their makeup appointments or add a new and unique product to your retail menu, Blinc Mascara is the perfect choice!

Tell us about your product range and how it can fit into the work of a professional?

Blinc Cosmetics offers a range of highperformance beauty products including mascaras, eyeliners, and eyebrow mousses. These products are longlasting, smudge-proof and waterproof, making them ideal for your clients who want to maintain a polished look.

What makes Blinc products stand out from others on the market?

Blinc products stand out due to their

long-lasting and smudge-proof formula. They offer innovative solutions for eyeliner and mascara that are waterresistant and have a strong hold, making them ideal for active or teary-eyed individuals. Their unique tube-forming technology also sets them apart from traditional cosmetic products. The range can fit into the work of professionals such as makeup artists, actors, or those in high-pressure environments where traditional cosmetics may not hold up.

How can your product range work in line with boosting revenue in salons?

Our unique line will allow your salon to diversify and increase revenue by selling high mark-up cosmetics. We provide our salons with a very high mark-up of almost 70%. Our specially designed free point of sale stands for the mascaras and Eyebrow mousses will allow you to effectively display the items without taking up a lot of space. From experience, salons that have stocked our products have seen a strong incremental increase in revenue within 2 months.

Do you have any special offers available for professionals?

We offer salons very good margins of over 70%. In additional, we provide free point of sale stands and other marketing support.

What does the future hold for Blinc Lashes?

We are constantly launching new and innovative products. This year we have launched two new mascaras: The Ultra Volume Tubing Mascara and the Lash Extension Tubing Mascara. This year, we are also going to be launching the new Blinc Lash Extension Serum and a new skincare line.

How can our readers stock your products?

Magnum Beauty International (www. magnumbeauty.com) is the sole and exclusive distributor for Blinc cosmetics (www.blincinc.co.uk) and its sister company Pretty Vulgar (https:// prettyvulgar.co.uk) in the UK. They can be reached on info@magnumbeauty.com or by calling +44 207 046 9709.

Architectural Elements

@fellowshiphair @fellowshipfameteam

Creative Direction and Concept Errol Douglas MBE

Photography @chrisbulezuikphotography

Make- up @elizabethritamua

Clothes stylist @annalathamstyling

Video Photographer @philbarothomas

Products @avlonuk @jacqui.mcintosh

Hair by The F.A.M.E Team 2022

@askaboutjessica – Jessica Hau, Rush Wimbledon Village

@lydwolfehair – Lydia Wolfe, Jack and the Wolfe

@alexcook.wispershair Alex Cook, Wispers Hair & Nails

@darrelstarkey90 Darrel Starkey Taylors Hair Studio

Architectural Elements

@fellowshiphair @fellowshipfameteam

Creative Direction and Concept Errol Douglas MBE

Photography @chrisbulezuikphotography

Make- up @elizabethritamua

Clothes stylist @annalathamstyling

Video Photographer @philbarothomas

Products @avlonuk @jacqui.mcintosh

Hair by The F.A.M.E Team 2022

@askaboutjessica – Jessica Hau, Rush Wimbledon Village

@lydwolfehair – Lydia Wolfe, Jack and the Wolfe

@alexcook.wispershair Alex Cook, Wispers Hair & Nails

@darrelstarkey90 Darrel Starkey Taylors Hair Studio

Architectural Elements

@fellowshiphair @fellowshipfameteam

Creative Direction and Concept Errol Douglas MBE

Photography @chrisbulezuikphotography

Make- up @elizabethritamua

Clothes stylist @annalathamstyling

Video Photographer @philbarothomas

Products @avlonuk @jacqui.mcintosh

Hair by The F.A.M.E Team 2022

@askaboutjessica – Jessica Hau, Rush Wimbledon Village @lydwolfehair – Lydia Wolfe, Jack and the Wolfe @alexcook.wispershair Alex Cook, Wispers Hair & Nails

@darrelstarkey90 Darrel Starkey Taylors Hair Studio

THE WAIT IS OVER

SHOP OUR REVOLUTIONARY TANNING LINE NOW

Architectural Elements

@fellowshiphair @fellowshipfameteam

Creative Direction and Concept Errol Douglas MBE

Photography @chrisbulezuikphotography

Make- up @elizabethritamua

Clothes stylist @annalathamstyling

Video Photographer @philbarothomas

Products @avlonuk @jacqui.mcintosh

Hair by The F.A.M.E Team 2022

@askaboutjessica – Jessica Hau, Rush Wimbledon Village

@lydwolfehair – Lydia Wolfe, Jack and the Wolfe @alexcook.wispershair Alex Cook, Wispers Hair & Nails

@darrelstarkey90 Darrel Starkey Taylors Hair Studio

Architectural Elements

@fellowshiphair @fellowshipfameteam

Creative Direction and Concept Errol Douglas MBE

Photography @chrisbulezuikphotography

Make- up @elizabethritamua

Clothes stylist @annalathamstyling

Video Photographer @philbarothomas

Products @avlonuk @jacqui.mcintosh

Hair by The F.A.M.E Team 2022

@askaboutjessica – Jessica Hau, Rush Wimbledon Village @lydwolfehair – Lydia Wolfe, Jack and the Wolfe @alexcook.wispershair Alex Cook, Wispers Hair & Nails @darrelstarkey90 Darrel Starkey Taylors Hair Studio

Architectural Elements @fellowshiphair @fellowshipfameteam

Creative Direction and Concept Errol Douglas MBE

Photography @chrisbulezuikphotography

Make- up @elizabethritamua

Clothes stylist @annalathamstyling

Video Photographer @philbarothomas

Products @avlonuk @jacqui.mcintosh

Hair by The F.A.M.E Team 2022 @askaboutjessica – Jessica Hau, Rush Wimbledon Village @lydwolfehair – Lydia Wolfe, Jack and the Wolfe @alexcook.wispershair Alex Cook, Wispers Hair & Nails @darrelstarkey90 Darrel Starkey Taylors Hair Studio

Architectural Elements

@fellowshiphair @fellowshipfameteam

Creative Direction and Concept Errol Douglas MBE

Photography @chrisbulezuikphotography

Make- up @elizabethritamua

Clothes stylist @annalathamstyling

Video Photographer @philbarothomas

Products @avlonuk @jacqui.mcintosh

Hair by The F.A.M.E Team 2022

@askaboutjessica – Jessica Hau, Rush Wimbledon Village @lydwolfehair – Lydia Wolfe, Jack and the Wolfe @alexcook.wispershair Alex Cook, Wispers Hair & Nails @darrelstarkey90 Darrel Starkey Taylors Hair Studio

Architectural Elements

@fellowshiphair @fellowshipfameteam

Creative Direction and Concept Errol Douglas MBE

Photography @chrisbulezuikphotography

Make- up @elizabethritamua

Clothes stylist @annalathamstyling

Video Photographer @philbarothomas

Products @avlonuk @jacqui.mcintosh

Hair by The F.A.M.E Team 2022

@askaboutjessica – Jessica Hau, Rush Wimbledon Village

@lydwolfehair – Lydia Wolfe, Jack and the Wolfe

@alexcook.wispershair Alex Cook, Wispers Hair & Nails

@darrelstarkey90 Darrel Starkey Taylors Hair Studio

Accounting

Pink Butterfly

T: 07496454532

E: info@pinkbutterflyaccounting.

co.uk

W: www.pinkbutterflyaccounting.

co.uk @pinkbutterflyaccounting

Pin Butterfly Accounting Ltd

Additional Revenue Streams

Studex UK

Unit 7, Holkham Road, Orton Southgate, Peterborough, Cambridgeshire, PE2 6TE

E: studex@studexuk.co.uk

W: www.studexuk.com @studex_uk

Studex UK Studex UK

Aesthetics

Zemits UK LTD

T: 020 4532 5922

W: www.zemits.co.uk

Furniture

REM

T: 01282 619977

E: sales@rem.co.uk

W: www.rem.co.uk

Haircare

Olaplex

E: uksupport@olaplex.com

W: uk.olaplex.com @olaplex @olaplex @olaplex

Hair Extensions

Cliphair

T: 03450 211 311

E: trade@cliphair.co.uk

W: www.cliphair.co.uk @cliphairlimited @cliphair.limited @cliphairextensions @cliphairlimited

Hair Products

Hair Made Easi

Unit 21, Bury Business Centre, Kay Street, Bury, BL9 6BU

E: hello@hairmadeeasi.com

W: www.hairmadeeasi.com @hairmadeeasi @hairmadeeasi @hairmadeeasi @hairmadeeasi

The Hair Extension Group

T: 024 7635 3293

E: trade@thehairextensiongroup. co.uk

W: www.thehairextensiongroup. co.uk @nakedweave nakedweave

Soapbox PR

Unit 18, Hillgate Place, 18-20 Balham Hill, London SW12 9ER.

T: 020 3133 3013

Hair Tools

Denman Professional Tools

Denman International Clandeboye Road, Bangor, County Down, BT20 3JH

E: customer.services@ denmanbrush.com

W: denmanbrush.com @denmanpro

Lash & Brow Growth Serums

Avante Cosmetics

1 Short Hill, Harrow on the Hill, HA1 3BF

T: 07949 508 885

E: info@avantecosmetics.co.uk

W: www.avantecosmetics.co.uk @avantecosmetics @avantecosmetics @avantecosmetics

Natural Products

Inika Organic

T: +44 (0) 203 713 0149

E: simone@inikaorganic.com

W: uk.inikaorganic.com @inikaorganic @inikaorganic @inikatv

Nails & Beauty Products

Hive of Beauty Ltd

1 Queens Grove Studios, London NW8 6EP

T: 0845 450 4802

E: sales@hiveofbeauty.co.uk

W: www.hiveofbeauty.com @HiveWax @hiveofbeauty

Lisa Kon

E: hello@lisakon.co.uk

W: www.lisakon.co.uk

W: www.lisakontraining academy.co.uk

Natural Skincare

AEOS

Aura-Soma Products Ltd, South Road, Tetford, LN9 6QB

W: www.aeos.net @aeosskincare activeenergisedorganicskincare

The BeMine Company Limited

Stoneyford, Clifton, Oxon, OX15 0PE

W: www.bemineco.com @bemineuk @bemineuk

Payment Systems

EVO Payments UK

T: 01218279100

E: salesenquiry@evopayments.com

W: www.evopayments.co.uk

Plasma

Plasma Elite

PO Box 3218, Caterham, CR3 4DD

T: 07967392081

E: info@plasmaelite.com

W: www.plasmaelite.com @plasmaeliteoffical

Salon Furniture

Albert Ewan Design

T: 016 70 73 89 79

E: studio@albertewandesign.com

W: www.albertewandesign.com

Salon Software

Concept Salon Design

T: 0151 523 0132

E: sales@salonfurniture.co.uk

W: www.salonfurniture.co.uk

Salon Tracker Ltd

30-38 Dock St, Leeds, LS10 1JF

T: 0113 350 8230

E: info@salontracker.co.uk

W: www.salontracker.co.uk

SimplyBook.me Ltd

30, Gladstonos Street, P. Makedonas Court, Mezzanine Floor, 3041, Limassol, Cyprus

E: support@simplybook.me

W: www.simplybook.me @simplybook.me simplybook

Timely

T: 020 3808 0465

E: sales@gettimely.com

W: www.gettimely.com @timely @liketimely @Timely

Skincare

Miin Cosmetics

T: +34 931 026 228

T: +34 650 911 170

E: sales@miin-cosmetics.com

W: www.miin-cosmetics.co.uk

Tanning

Tan Empire Ltd

All your tanning needs

Unit 17, Cloverlay Industrial Park, Canterbury Lane,Gillingham, Kent, ME8 8GL

T: 07535352956

E: info@tanempire.co.uk

W: tanempire.co.uk

To advertise on these pages please contact the team on 01795 509112 or email

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