PRODUCTION
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AFL Saudi Format Lab AFL proudly launched the Saudi Format Lab (SFL) as an aggregation of the top 10 Saudi start-ups in media and a gathering of young talent with considerable experience. SFL is based in Riyadh and Jeddah under one umbrella to cover content development and audio-visual production including production and post-production facilities, sound design and composition, graphics and animation, public relations, sales and distribution and others.
Key Projects The Red Band Society Produced by acclaimed director Steven
The team from Art Format Lab at an on-the ground production.
Spielberg, it revolves around a group of teenagers who are patients in a
Winning format initiated in The
conclusions. The programme assumes
hospital, each suffering from a serious
Netherlands and adapted in China,
a docuseries format combining
illness, giving out a positive message of
Turkey and Africa and the UAE.
exploration and dramatised storytelling.
optimism, portrayed within a comedy-
Under the Sun
Atyaaf
drama approach. The Arabic format
The first Emirati user-generated movie
A television magazine/reality show
adaptation was produced in Cairo.
inspired by the creative contribution
that follows a group of six young
Gained wide media coverage and won
of the participants in the UAE
Emiratis as they prepare for their
the Broadcast Pro Best Drama in 2018.
Entertainment Experience, the first
weekly magazine TV show. It sheds
crowd-sourced Emirati film project,
light on the UAE’s emerging creative
an initiative by Sharjah Media City –
talents from writers, innovators and
The Emirati Entertainment Experience
Shams. It deals with domestic violence
musicians, also showcasing special
is an on-the-ground production of the
and contemporary social attitudes
segments led by inspiring personalities
first Emirati user-generated movie,
towards it, with underlying themes
about mind and body, preventive
and a digital database of around 3000
of the virtual world of social media
nutrition and sport. Atyaaf also
individuals in the industry developed
and its impact on social behaviour.
highlights Emirati contemporary works
The Emirati Entertainment Experience (Season 1)
in cooperation with Microsoft. The aim
Layla
of art and reviews literary works.
is to nurture Emirati and Arab talent in
A docuseries, presented by Dr
film and TV production and develop the
Mustafa Al Aidaroos (Salim: seasons
local film industry infrastructure. It relies
1-4), a young Saudi passionate
on ‘the public’ to develop and produce
about exploration and research,
experimental movies guided by a ‘dream
and who believes every city and
Level 29, Marina Plaza, Office 2
team’ of talented film makers and
historical sight in the Kingdom has
Dubai Marina, PO BOX 112222
supported by film-related workshops
its own ‘layla’ or love story embodied
held across the UAE. A professional
in its history and folklore.
version of the movie will be produced
In 30 episodes, across his journey
Contact Art Format Lab
Dubai, UAE Tel: +971 45124053
by the ‘dream team’ and released across
to ancient ruins, the mountains and
Tel: +971 558470282
cinemas locally and internationally.
the seas, Mustafa writes inspiring
Website: www.arabformatlab.com
messages to ‘Layla’. The messages are
Email: info@arabformatlab.com
The UAE Entertainment Experience is an international Emmy Award
a collection of thoughts, questions and
