on 291 ING

Nº 275 // FEVEREIRO // JUNHO 2011 No. Nº 291 260 SEPTEMBER 2012 Nº 260 JUNHO 2012 2011

Special: Braskem - 10 Years “It’s impossible to be happy alone”

odebrechtnoticias.com.br / no. 291 / september 2012

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4 FROM THE DRAWING BOARD TO REALITY

No. Nº Nº 291260 260/

SEPTEMBER // JUNHO JUNHO

2012 2011 2011

>

Seven projects were inaugurated in Angola that were built under Odebrecht’s responsibility through the Benguela, Huambo and AH Gove projects.

12 BRASKEM: A DECADE TO CELEBRATE

On August 16 of this year, Braskem completed 10 years of existence. Learn more in the special story about the company’s history and how the date was celebrated by its Members.

> > 26 FAST NEWS

32 BASIC SUSTAINABLE EDUCATION

Rota dos Coqueiros has implemented the Via School Program: learn more about the initiative that is helping improve the quality of education.

>

NEXT EDITION: OCTOBER 2

36 RAIL TRANSPORT: COMMUNITY SHARES EXPERIENCES

Members of the Rail Transport Community of Practice gathered for the first meeting of the “Railroads” Theme Group at the Transnordestina Railroad.

>

> 42 FAST NEWS – PEOPLE DEVELOPMENT 52 INNOVATION TO COVER THE FONTE NOVA ARENA

The Fonte Nova Arena began yet another first-of-a-kind process in Brazil: The so-called “Big Lift,” which involves the hoisting of the stressed steel cables for the roof. Learn more about how this work is being done.

54 THINKING ABOUT SUSTAINABILITY AND LEADERSHIP

Ricardo Voltolini, Managing Director of the company Ideia Sustentável, participated in the Monitor Training Program, which discussed sustainability and its daily practice.

> 58 FAST NEWS - SUSTAINABILITY > 62 FAST NEWS - COMMUNITIES editorial staff ODEBRECHT NEWS is an internal newsletter published by the Odebrecht S.A. Business Communication Team Responsible Journalist: Fabiana Cabral Editorial Office: Avenida das Nações Unidas, 8.501, 32º andar, São Paulo Phone Number: (55 11) 3096-8171 Suggestions: fabianacabral@odebrecht.com Website: www.odebrechtnoticias.com.br

share this newsletter at your company or your project!

> ANGOLA

From the Drawing Boar

In June of this year, the Gove dam turbines began supplying electrical energy in an experimental regime, and starting in August, the first phase of distribution began for the city of Huambo and Village of Caรกla

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odebrechtnoticias.com.br / no. 291 / september 2012

rd to Reality I n August of this year, the Angolan Government inaugurated seven projec ts that were under Odebrecht ’s responsibilit y through the projec ts Benguela – Benguela-Dombe Grande Road and Catumbela I nternational Airpor t – Huambo – new roads – and the Gove H ydroelec tric Facilit y.

Learn more about the events and contrac ts.

MORE ENERGY FOR T H E CO U N T RY The Gove H ydroelec tric Facilit y (AH) was inaugurated on August 22 by the countr y ’s President, José Eduardo dos Santos. Accompanied by the First Lady, Ana Paula dos Santos, M inister of Energy and Waters, João

odebrechtnoticias.com.br / no. 291 / september 2012

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> ANGOLA

The second phase of energy supply includes the Province of Bié, after the conclusion of the work to install the transport lines and substations

6

Baptista Borges, Huambo

milestone in the

people. A total of 1,800

G overnor, Fernando

company ’s operations,

workers were involved

Faustino Mutek a, and

since it benefitted the

with the construc tion,

members of government,

regions of Huambo and

with only 7% brought in

the president toured

Bié, until then supplied

from other countries.

the development ’s

by generators. Situated

installations. Angolan

in the Township of

construc tion work began

authorities and

Cuíma, municipalit y

back in 1969 and was

representatives from

of Caála, Province of

interrupted in 1975 due

the companies of the

Huambo (central region

to the armed conflic t in

construc tion consor tium

of the countr y), the Gove

the countr y. The Cabinet

led by Odebrecht Angola

AH has an elec trical

Direc tor for the Cunene

also par ticipated in the

produc tion capacit y of 60

H ydroelec tric Basin

event.

MW (three turbines of 20

Administration (GABHIC ),

The conclusion of the

MW each) and will benefit

Armindo M ario Gomes

projec t was an impor tant

approximately 3.5 million

da Silva, guaranteed

odebrechtnoticias.com.br / no. 291 / september 2012

The Gove Dam

that af ter the star t of

new job oppor tunities,

inaugurated on August

the recover y work in

primarily for youth.

27 by the President of the

2008, the dam has met

For Lourenço Francisco

Republic, José Eduardo

international struc tural

M ateus, Dam Produc tion

dos Santos. Present at the

hydraulic standards and

Center Direc tor, the

event were the Minister of

can operate for 100 years

inauguration of the

Transport, Augusto da Silva

without any t ype of

infrastruc ture eliminates

TOmás, the Minister of City

problem.

“ blackouts” in the cities

Planning and Construction,

of Caála, Huambo and

Fernando da Fonseca,

of the region’s

Kuito and helps with the

President of the Board of

largest engineering

recover y of the industrial

Directors of the National

developments of the past

park in the countr y ’s

Airport and Air Navigation

40 years, the G ove plant

plateau region.

Company (ENANA), Manuel

Considered one

will help drive economic

Pereira Gustavo Ferreira

development in the

B E N G U E L A BY A I R A N D

da Ceita, and the Benguela

provinces of Huambo and

BY L A N D

Province Governor, Armando

Bié, as well as contribute toward the generation of

The Catumbela International Airport was

da Cruz Neto, among other state representatives.

The Catumbela International Airport will increase the country’s capacity to 5.6 million passengers per year

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> ANGOLA

The airport has 16 counters for electronic check-in and 18 for immigration services, as well as special rooms, restaurants and bars

With t wo modern

included the creation of

areas for arrivals and

the following struc tures:

depar tures, the airpor t

aircraf t yard and taxi-way,

has the capacit y to

with an area of 106,600

receive large aircraf t

m²; a passenger terminal

such as the Boeing 777

with 12,250 m²; air traffic

and Airbus A340, and

control tower, utilities

will be able to ser ve 900

center, firefighters’

passengers per hour

buildings, visual and

during the peak times –

non-visual systems

for a total of 2.2 million

for aiding with the air

people per year.

navigation (NAVAIDS);

The construc tion work

8

highway access, a storm

generated 800 direc t

drain system and park ing

job oppor tunities and

lot, among others.

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The new Benguela-Dombe Grande road connects another road built by Odebrecht in the city: Benguela-Catengue, which extends 72 km

The projec t is

Road was inaugurated

generated 800 direc t job

par t of the Angolan

on August 26 with the

oppor tunities, involved

government ’s strategy

presence of M inister

the rehabilitation of 52

to promote the countr y ’s

Fernando da Fonseca,

k m of roads bet ween

airpor t development,

Coordinator of the Angola

the capital of Benguela

primarily in the S outhern

National Road I nstitute

Province and the cit y

region – indicated as an

(INEA) M anagement

of Dombe Grande. The

impor tant leverage for

Commission, M olares

highway improved the

promoting profitable

d ’Abril, Head of the INEA

qualit y of the traffic

growth in Benguela

Municipal Depar tment,

bet ween the t wo cities

by creating job

Henrique Vic torino, and

considerably and reduced

oppor tunities for youth

Vice Governor for the

the number of accidents.

and contributing toward

Technical Area, Henrique

local economic ac tivities.

António Calengue, among

Fonseca emphasized the

other authorities.

highway ’s impor tance for

Also in Benguela, the Benguela-Dombe Grande

The projec t, which

M inister Fernando

the population, adding that the government has worked hard to resolve the communities’ problems. “ The road constitutes a means of transpor t that is vital for the well being of people and which also contributes toward the development of commerce of agricultural produc ts generated from family produc tion, which will be able to easily arrive to the major markets in the cities of Benguela e Lobito,” said Fonseca. odebrechtnoticias.com.br / no. 291 / september 2012

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> ANGOLA N E W PAT H S I N

aiming to improve the

which generated 850 job

H UA M B O A N D

circulation of people

oppor tunities for young

MALANJE

and goods, as well as

residents in Huambo

promote the social-

Province, involved the

Huambo and M alanje

economic development

ear th leveling work ,

Road projec t, on

of the regions. Fernando

installation of the

August 22 there was

Fonseca stated that

drainage struc ture,

the inauguration of the

the revitalization of

curb and ditches in

Caála- G anda H ighway

the highway routes is

the zones considered

stretch, which ex tends

designed to promote

more susceptible to

125 k m, and a traffic lane

social- economic

degradation due to

going in each direc tion,

development and

the rains, and the

which connec ts the

combat pover t y in the

construc tion of 10

provinces of Huambo

communities.

bridges.

As par t of the

and Benguela. The event

The construc tion work ,

was led by the M inister of Cit y Planning and Construc tion, Fernando Fonseca, and also

There was also the inauguration of the CuímaGove Road, rehabilitated, which extends 48 km and connects the community of Cuíma, on the Huambo-Lubango Road, to Gove

included the presence of the Angola National Road I nstitute (INEA) M anagement Commission Coordinator (INEA), M orales d ’Abril, and Head of the INEA Province Depar tment, I nácio Satâmbué.

The rehabilitated stretch is par t of countr y ’s road net work , which connec ts the capitals of the provinces,

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odebrechtnoticias.com.br / no. 291 / september 2012

M inister Fernando

Minister Fernando Fonseca (in the center) inaugurates the revitalized Caála-Ganda stretch, which will help contribute toward the region’s socialeconomic development

Fonseca also inaugurated

toward the agricultural

the Capanda-Alto Dondo

and industrial

stretch, Lot 1, which

development of the

ex tends 70 k m and

provinces, benefitting the

connec ts the provinces

Capanda Center, home to

of M alanje and Kwanza-

the Pungo Andongo Farm,

Nor te, traversing through

which produces corn,

Cacuso, Capanda, São

the Angola Bioenergy

Pedro da Quilemba and

Company (BIOCOM),

Alto Dondo.

a sugar, ethanol and

According to the

energy producer, and the

minister, the road

Capanda H ydroelec tric

facilitates the free

Center – all installed

circulation of people and

with the par ticipation of

goods and contributes

Odebrecht Angola.

odebrechtnoticias.com.br / no. 291 / september 2012

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> SPECIAL

Brask A Decade to On August 16 of this year, Braskem completed 10 years of existence. In a single decade, the company became the largest producer of thermoplastic resins in the Americas, the largest global producer of biopolymers (a position earned with the industrial scale production of “green� plastic made from sugarcane ethanol, a 100% renewable raw material) and the largest polypropylene producer in the United States. There are more than 16 million tons of products per year that, in partnership with it clients, make the company present in over 70 different countries.

Braskem was created in 2002 through the integration of six companies. The years that followed involved a series of acquisition, initially in Brazil, with aims of consolidating the Brazilian petrochemical segment.

Then, starting in 2010, the same process occurred abroad as well, with the production units in the United

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odebrechtnoticias.com.br / no. 291 / september 2012

kem: o Celebrate The company currently has 35 industrial units and offices and commercial bases in the Americas, Europe and Asia, with 7,600 Members

odebrechtnoticias.com.br / no. 291 / september 2012

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> SPECIAL States and Germany, when the company

continues to be based on three different

established its position as an important

areas: to grow with Brazil and with our

global player in the thermoplastic resin

clients, meeting the demand of the

market. The company currently has

domestic market and strengthening

37 industrial units (30 in Brazil, five in

the Brazilian plastic production chain;

the United States and two

expand the businesses beyond the

in Germany) and offices and

national borders, with a focus on the

commercial bases in the

Americas; and innovate to expand

Americas, Europe and Asia,

the portfolio of renewable products,”

with 7,600 Members.

he explained.

Over the past 10 years, there have been many achievements

In this special story, Odebrecht News presents the celebration of the

and Braskem has been adding value to

company and its Members and Braskem’s

the capital invested by shareholders and

history over these 10 years.

transforming the challenges presented by the industry into opportunities to grow

“IT’S IMPOSSIBLE TO BE HAPPY

and stand out in the global chemistry

ALONE”

scenario. The path taken has been

14

In order to celebrate a decade

guided by the principles of sustainable

of growth, Braskem launched a

development, and based on the delicate

new advertising campaign that has

balance between economic, social and

Collaboration as its central theme. “ The

environmental interests. “It is rewarding

success earned until now is the result

to see the different accomplishments,

of the collaboration of all Members,

important advances and major victories,”

who serve as entrepreneurs of the

said Carlos Fadigas, Entrepreneurial

business and maintain the Spirit of

Leader at Braskem. “We reached the 10 th

Serving,” said Fadigas. According to

anniversary with the certainty that we

Frank Alcântara, who is responsible for

have grown and evolved,” said Fadigas.

Institutional Marketing, it was in the

According to him, the company is

area of Collaboration that the company

progressing in its consolidation of the

found the inspiration to pay tribute to

2020 Vision – to become the global leader

Members, clients, shareholders, third

in sustainable chemistry, innovating

parties and suppliers. “Nothing better

to better serve people. “Our strategy

than celebrating 10 years with this spirit,”

odebrechtnoticias.com.br / no. 291 / september 2012

said Alcântara. “ That is where we came

to Claudia Bocciardi, Institutional

up with the idea of a commemorative

Marketing Manager, the phrase highlights

signature that could emphasize these

a value that is cultivated at the company:

attributes,” he said.

join forces and share achievements. “For

The campaign emphasizes the

this purpose, we invited our Members to

participation of the people involved

form an orchestra that symbolizes our

in the achievements made over these

values and the spirit of collaboration that

past 10 years, and because of this, the

allowed us to get to where we are,” said

song Wave, by Antônio Carlos Jobim,

Bocciardi.

was chosen to be played by an orchestra

The participants for the

formed by the Members themselves.

commemorative video were chosen

“Braskem asks the permission of the great

through an internal campaign. On the

composer Tom Jobim to share his – and

Intranet, Members learned how to play

our – belief that it is ‘impossible to be

the song Wave and were invited to send

happy alone,’” said Alcântara. According

videos performing parts of it. After an

Braskem professionals from four countries formed the orchestra and recorded the song Wave, by Antônio Carlos Jobim

odebrechtnoticias.com.br / no. 291 / september 2012

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> SPECIAL analysis, 70 professionals were selected,

However, its origins date back to the very

including 59 from the Brazilian units,

formation of the sector in the country.

eight from the United States, two from Germany and one from Mexico. The

operations of the petrochemical

recording took place from August 3-5 in

company Petroquímica União (PqU)

the mountainous region of the city of

and Brazilian federal government’s

Brotas, in rural São Paulo.

creation of the Northeast Petrochemical

Braskem also invited Brazilians to join

Company (COPENE) in Bahia and South

the orchestra by posting their videos on

Petrochemical Company (COPESUL) in Rio

the website www.braskem.com.br/10anos,

Grande do Sul, Odebrecht also became

playing or singing parts of Wave. For

an important part of this history. Focused

every 10 videos posted, the company

at that time on the civil construction

donates one musical instrument (total

segment and with plans to diversify its

of 34) to the Neojiba Program, which is

businesses, in 1979, the Organization

formed by state youth’s and children’s

began to invest in the petrochemical

orchestras in Bahia.

sector, acquiring one-third of the voting

On the date of the anniversary, different actions were promoted at the offices and industrial units. Members received a commemorative e-mail signed

by Carlos Fadigas, participated in special breakfasts, lunches or dinners and watched musical presentations and the launch of the campaign video.

To view the campaign videos, click here.

HISTORY: PETROCHEMICAL LEADER IN BRAZIL Created in 2002, Braskem was founded with the proposal of integrating first and second generation petrochemical assets, something before unheard of in Brazil.

16

In the 1970s, after the start of

odebrechtnoticias.com.br / no. 291 / september 2012

capital of the Camaçari Petrochemical

closely involved with the National

Company (CPC). During the following

Privatization Program launched by

decade, it acquired part of the capital

the federal government. During this

from Salgema, Poliolefinas, PHH and

time, the Organization undertook a

the Petrochemical Industries Union (UNIPAR) and created Odebrecht

series of acquisitions, and came to have a relevant presence at the

Química in 1987, a holding that had

Camaçari (BA) and Triunfo (RS)

the mission of administrating the

petrochemical centers.

investments in the sector.

With the global hardships

The crucial step was taken in 2001, when Odebrecht acquired

caused by the oil crisis at the

control of COPENE. One year later,

end of the 1970s, together with the severe

on August 16, 2002, COPENE would

economic crisis that Brazil faced during

become integrated with the five other

the so-called “lost decade” at the start

companies that were controlled at the

of the 1990s, the petrochemical industry

time by the Organization – Polialden,

was one of the segments that was most

Trikem, OPP, Proppet and Nitrocarbono – giving origin to Braskem.

The new company brought its extensive experience in the sector as a legacy and was founded already with the responsibility to become leader in Latin America

AN INNOVATION-ORIENTED HISTORY Innovating to better serve its clients and to supply products that will bring benefits to the consumer and society is one of the pillars driving Braskem’s growth. With the commitment to grow together with plastic chain, the company has a strategy of innovation based on new production technologies – both in terms of materials and applications as well as processes.

The focus on innovation began with the foundation of the company itself, odebrechtnoticias.com.br / no. 291 / september 2012

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> SPECIAL in 2002, and gained steam in 2004 when

government’s Financer of Studies and

the Braskem Innovation Program (PIB)

Projects (FINEP) Innovation Award in the

was created. Since then, the company

Large Company category.

has continued firmly with its goal of

“ There were many advances during this

innovating in the areas of innovation

decade,” said Edmundo Aires, responsible

management, research, technology

for Entrepreneurship Support - Innovation

development, projects, partnerships,

& Technology. Braskem is now beginning

processes and products with

to propose innovation not only in its

continuous and growing

products, but also in its processes: “One

investments in each one of these

worthy of note is the development

areas. Last year, the resources

of Biotechnology and technology

directed toward Technology

processes for the production of

and Innovation totaled R$ 155

PEBD, the development of more

million – more than double that

competitive catalysts for use at our polymer

compared to the previous year. Besides

plants and the production of renewable

this, in 2011, Braskem received the federal

energy sources through ethanol, sugars and

In 2002, Braskem created the Innovation & Technology Center, and currently has 300 specialists at the units in Brazil and the United States

18

odebrechtnoticias.com.br / no. 291 / september 2012

biomass,” said Aires.

Last year, the Innovation & Technology area realigned its

CHOICE OF THE NAME AND BRAND “Braskem” was the name chosen,

strategy of operations, with a focus

since it includes the prefixes “Bras,” highly

on the company’s vision over the

disseminated in the international market

next 10 years. The Members have

as the identifier of a Brazilian company, and

been working on projects for new

“kem” from the Greek word for “chemistry,”

products of a renewable origin. “The

which emphasizes the production sector of

world changes very quickly and the

operations.

companies need to remain attentive in order to seize opportunities,” said Luis Fernando Cassinelli, responsible for Innovation.

Braskem has its own Innovation & Technology Center with two units – one in Brazil and another in the United States, which consists of 19 innovation laboratories, a single and

The next step was to define the brand’s whole visual identity. A modern letter type was chosen, with the “B” pushed up by an arrow with aims of transmitting the idea of pointing toward the future. As for the colors, the choice was several variations of blue. Then, the company created the symbology that transmitted the idea of a Brazilian company oriented toward the future.

In September 2002, the brand was

differentiated park of pilot plants

launched in the market in grand style.

and a team of approximately 300

A headline summarized the spirit of the

specialized professionals who are

company that had only recently been founded:

capable of developing solutions

“The future of Brazilian Petrochemistry already

that help drive the chemical and

has a name.”The campaign that positioned

petrochemical sectors.

the brand disseminated the following slogan:

Today, there are more than 445

“Brazilian World Class Petrochemistry.”Through

patents filed in Brazil, the United

this campaign, Braskem reinforces three

States, Europe and other countries,

pieces of fundamental information: its sector

of which 30 were registered last

of operations, its nationality and its plans for

year. At the forefront of renewable

competitiveness and international expansion.

energy, Braskem has improved the “green” ethane technology and has developed “green” propane technology and new biotechnological processes. odebrechtnoticias.com.br / no. 291 / september 2012

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> SPECIAL

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odebrechtnoticias.com.br / no. 291 / september 2012

The Members from the Braskem offices and industrial units celebrated the date together as part of special events and participated in the campaign

odebrechtnoticias.com.br / no. 291 / september 2012

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> SPECIAL

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> SPECIAL

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> FAST NEWS

Monitoring at Corinthians Arena On September 10, representatives from FIFA and the Local Organizing

Fulvio Danilas, Director of the

media center and the parking

FIFA Office in Brazil.

lots,” said Danilas. “From time

According to Gilmar Tadeu,

to time, we interact with the

Committee (COL), responsible

the progress of the work,

local teams to discuss traffic

for the operation of the 2014

which is already 50% complete,

and safety,” he said. Raquel

World Cup stadiums, held the

brought some important

Verdenacci pointed out that

monitoring visit at Corinthians

impacts: “The construction

the construction work for

Arena, currently being built in

work is being completed at a

the surrounding area began

São Paulo’s Eastern Zone. The

fast pace,” said Tadeu. Ricardo

on September 12, with an

visit, which is held every six

Trade reinforced that “there is

investment of R$ 450 million

months at the 12 event arenas,

no concern with delivering it on

in infrastructure through a

included the presence of Gilmar

schedule.”

partnership between the State

Tadeu, Special Joint Secretary

Fulvio Danilas recalled the

Government and Municipal City Government.

to the 2014 World Cup;

importance of the inspection

Raquel Verdenacci, Executive

visits in terms of guaranteeing

A team of seven engineers

Coordinator of the São Paulo

the success of the World Cup

from Odebrecht Infraestrutura,

Committee; Ricardo Trade,

opening event. “We planned

which is responsible for the

Executive Director of Operations

things such as the arrival of the

project, covered the categories

and Competitions for COL; and

journalists, the deboarding, the

discussed such as traffic, safety, technology, accreditation, tickets and the media. Antonio Gavioli, Contract Director, commented on the progress of the West, South and North sector grandstand work, with the steps of the lower and upper grandstands of the East sector already placed.

Learn more about the construction work for the Corinthians Arena by using the

Members from FIFA and COL during the inspection of the arena: 2,270 workers divided into three groups are working on the construction projects that will be completed in December 2013

26

odebrechtnoticias.com.br / no. 291 / september 2012

online camera at the website www.odebrechtnacopa.com.br.

Santo Antônio HPP: Paving Activities at GG4 Begin

The GG4 will be the last service front to be concluded and will have a generation capacity of 854.4 MW through 12 bulb turbines

The Santo Antônio Civil Consortium (CSAC)

sought to complete a project within a challenging

began laying the concrete for the Generation

deadline, and that is why we are working with

Group 4 (GG4) unit at the Santo Antônio

a high number of service fronts focused on

Hydroelectric Power Plant, located on the Madeira

guaranteeing the established dates,” said Rocha.

River in Rondônia. With plans to lay nearly 800,000

“This is a unique characteristic of this project,” he

m3 of concrete, the activities began with the

said.

Assembly Area No. 5 after the excavation and preparation to receive the material.

The work is dynamic and involves several

The start of the assembly is set to begin next. Similarly to the construction of the other structures along the left bank, pre-assembled

different interfaces. Of the more than 700,000

and pre-cast parts will be used to streamline the

m3 of rock to be excavated, nearly 400,000 m3

structure construction. The civil construction work

has already been completed. As the excavations

is set to be completed by the end of 2014.

are concluded, the laying of the concrete then

The work at GG4 began in November of last

begins. Furthermore, the excavation activities in

year with the pumping and sewage treatment

the rock and soil continue as well. João Rocha,

process for the dried site, which included rescuing

Civil Production Manager, explains further: “We

the fish, coordinated by a specialized team. odebrechtnoticias.com.br / no. 291 / september 2012

27

> FAST NEWS

Synergy that Generates Technology for Sanitation In the city of Uruguaiana,

manholes to maintain the

service universalization

in Rio Grande do Sul,

sewage networks produced

project in the city.

Foz do Brasil’s goal is to

using high resistance

universalize the sanitary

polyethylene (PVC). More

most modern available on

sewage system in five

modern and practical, the

the market. Produced by

years. In order to fulfill the

new manholes replaced

Asperbrás, the product’s

commitment, the company

the former ones made from

main characteristics include

invests in new technologies.

masonry. In Uruguaiana,

durability and excellent

A partnership between

more than 4,000 will be

resistance to breakage

Foz and Braskem allowed

installed over a five-year

under pressure and high

for the development of

period as part of the sewage

impact resistance. According

The PVC used is the

to Eduardo Frediani, Director of Foz do Brasil, the choice for the innovative technology is practical and does not present any environmental risks. “We opted for the advantages Since the start of the partnership, 600 PVC manholes have been installed, with easy and fast application – and an average time of 30 minutes each

that they present compared to other types of PVC, such as fast execution, water tightness (no leakage), facilitated transportation and handling, besides the fact that they don’t pollute the soil,” Frediani added.

The process was featured in a story aired by RBS, an affiliate of the Globo Network in Uruguaiana.

Click here to watch the news story.

28

odebrechtnoticias.com.br / no. 291 / september 2012

Odebrecht Pays Tribute to Jorge Amado

Auta Rosa, widow of Calasans Neto, reads an excerpt from one of the books that talks about the artist

In August, the month that marks the 100-

the illustrations published in the international

year anniversary since Jorge Amado’s birth, the

versions of the books by his friend Jorge

Hertha Odebrecht Library, located at the head

Amado – spoke during an informal chat about

office in Salvador, opened its doors to present

situations he experienced during his travels

the work of the Bahia author produced with the

around the world in the company of Zélia

Organization’s support during the 1990s, as well

Gattai, Jorge, Calasans, Carybé, Nancy Colina,

as other pieces of work that are part of its archive.

Fernando Coelho, Vinícius de Morais and other

The items exhibited included photos and objects that belonged to Auta Rosa, widow of Calasans Neto, as well as the bust of Jorge

personalities with whom he maintained a close relationship.

According to José Raimundo Lima,

Amado, a piece with only six copies worldwide.

responsible for the Odebrecht Cultural Center,

There was also an exhibit of the author’s books,

“the exhibit was a small sample of the affection

including those that are part of the Jorge Amado

that permeated the relationship between Jorge

Work Memorial Project, published with the

Amado and Odebrecht, which was one of mutual

support of Odebrecht.

admiration and which continues until today with

On August 30, Auta Rosa – the widow of

the new generation,” said Rosa.

the artist who became known worldwide for odebrechtnoticias.com.br / no. 291 / september 2012

29

> FAST NEWS

Children’s Day in Argentina On August 10, Odebrecht Engenharia

with the Gas Pipeline Expansion Project,

Industrial and Odebrecht América Latina,

was developed on three floors of the

in Argentina, celebrated Children’s Day by

building Torre Alem Plaza in Buenos

inviting the children of Members to visit their

Aires.

parents’ workplaces. The initiative, which was a joint action by the companies together

The children participated in recreational activities, visited their parents’ work station and developed an educational game to play with their family. For the older children, there was a room with videogames and the younger children played in a room equipped with rubber ball games, puppets and a trampoline. The activities were monitored by a team of children’s animators. Participants and Members also received tickets to children’s plays.

“It was a special moment, a way of bringing our family closer to our daily work routine, showing what we do and integrating them,” said Pablo Portela, from the Gas Pipeline Expansion Project. For Daniel Felici, responsible for Corporate Affairs and father of five, the day was a lot of fun. “Pedro, Maria, Joaquim, Tomás and Lúcia wanted to see the site where ‘daddy works’ since I joined the Organization and also my

Pablo Portela and his daughter, and Daniel Felici with his five children: family integration in the workplace

30

odebrechtnoticias.com.br / no. 291 / september 2012

colleagues,” said Felici. “Not only did they see it, but they also had fun,” he said.

Open-Door SSC In August, the Shared Service

at the SSC to learn more about

of the service levels offered to

Center (SSC) received a visit by

the area’s operations, with aims of

the line. Recently, the following

Benedicto Junior, Entrepreneurial

implementing a similar model in

projects were integrated with

Leader at Odebrecht

the country.

the SSC: Castanhão Aqueduct,

Infraestrutura, and Luciano

The SSC is based on the

Corinthians Arena, Campos

Cruz, responsible for Finances

consolidation and sharing of

Emergency Construction Work,

at Odebrecht Infraestrutura,

processes with a permanent

Sepetiba Beach Rehabilitation

who toured the area and met its

focus on support activities and

and the Construction Work

leaders and team coordinators.

the continuous improvement

around Maracanã.

During the meeting, Benedicto Junior talked about his time with the Organization and spoke to leaders. He emphasized the importance of the environment as a solution for reducing costs and providing support for the line, as well as training Members in the 2020 Vision. Dilson Zanatta, responsible for the SSC, added: “The environment is focused

Benedicto Junior speaks with Members of the SSC: he spoke about his time with the Organization and reinforced the importance of the area’s operations

on the operation and support activities, standardization of processes, the unified information transmitted to the line, operational efficiency and flexibility to meet demands, in addition to the training of people and identification of talents,” said Zanatta.

Members of Odebrecht Venezuela André Aguilera, Sérgio Santos and Karin Datica were also

Members from Odebrecht Venezuela visited the SSC with aims of implementing a similar model in the country odebrechtnoticias.com.br / no. 291 / september 2012

31

>PEOPLE DEVELOPMENT

Basic Sustainable Education Rota dos Coqueiros,

State of Pernambuco.

controlled by Odebrecht

Via School is based on

TransPort – Brazil’s first

the methodology applied

highway Public-Private

by the Chapada Education

Partnership (PPP) –,

and Research Institute

implemented the Via

(ICEP), which has worked

School Program in April of

for more than 15 years to

this year.

train educators in the cities

The initiative is

of Chapada Diamantina

designed to contribute

and Semiárido, in rural

toward quality basic

Bahia. The program created

education in the public

by Rota dos Coqueiros

schools with low Basic

consists of more than

Education Development

160 teachers, educational

Indexes (IDEBs) that

coordinators, school

President of Rota dos

are located in the

principals and coaches

Coqueiros. In this way, Via

concessionaire’s area

who teach reading and

School is taking advantage

of influence. During

writing, and it will benefit

of the synergy of the PPP,

the first phase, the

approximately 4,000 1 st to

gathering up different

program is focused on

5 th grade students.

strengths and specialties

the municipalities of

32

It is expected that Via School will be adopted by other projects, both within and outside Odebrecht, becoming a reference in the area of basic education in Brazil

“We are committed to

in the quest to improve the

Ipojuca, Cabo de Santo

the community where we

education model, bringing

Agostinho and Jaboatão

will be present for the next

benefits for the community

dos Guararapes, all in the

30 years,” said Elias Lages,

as well over the medium

odebrechtnoticias.com.br / no. 291 / september 2012

and long term for the

and teachers, under the

with the students and

development of thousands

co-responsibility of the

basic knowledge of the

of children,� said Lages.

technical teams, it was

structural conditions of the

possible to diagnose the

environment focused on

Training Cycle was

reading and writing levels.

teaching literacy.

completed between the

There were also visits to

months of April and June.

the teaching institutions

INTERNATIONAL

Through the collaborative

with aims of applying

REFERENCE

work of school

Portuguese Language tests,

administrators, supervisors

allowing for meetings

The 1 st Via School

August 23 marked the 1 st Via School Program

odebrechtnoticias.com.br / no. 291 / september 2012

33

>PEOPLE DEVELOPMENT Education Conference, with the participation of Professor António Nóvoa, PhD in Education Sciences from the University of Geneva and Dean of the University of Lisbon, who gave the lecture “For a School Focused on Learning: Times, Spaces and Knowledge.”

The teaching methodology proposed by the Portuguese educator was transmitted to the more than 1,200 guests who came to the Federal University of Pernambuco Theater, including educators from the municipal public school system and Pedagogy students from the university. The meeting strengthened the coordination between the 16 school participating

in order to improve the

promoting social inclusion,

in the program and also

quality of teaching, it is

the democratization

helped motivate the

necessary to maintain

of teaching and for

teachers.

educators updated with

contributing toward the

efficient methodologies in

formation of a quality

of the most respected

the classroom. According

public school. “The support

theoreticians in the area

to him, private initiative

for the school is certainly

of teacher training and

support for educational

something the governments

defends the idea that

projects is important for

are required to do, but it

António Nóvoa is one

34

odebrechtnoticias.com.br / no. 291 / september 2012

The program team and Portuguese educator António Nóvoa (in the center, wearing a suit) during the 1st Via School Education Conference at the Federal University of Pernambuco

is important that other

we should never focus

is truly very interesting

initiatives also help

on things that are totally

as reinforcement for the

contribute toward a better

foreign to them,” he said.

teachers, reinforcement

public school,” said Nóvoa.

“We need to work primarily

for their position at

based on people’s concrete

school, reinforcement

Via School is being

reality. And we will improve

for their autonomy and

implemented correctly.

ourselves and advance

reinforcement for the

“I believe that when we

through this reality. I

cooperation between

work with the teachers,

believe that the program

teachers,” he said.

For the educator,

odebrechtnoticias.com.br / no. 291 / september 2012

35

>KNOWLEDGE

Rail Transport Experien

The Members had a chance to get an up-close look at the construction work for the Transnordestina Railroad, which extends 1,728 km, and connects the states of CearĂĄ, PiauĂ­ and Pernambuco

36

odebrechtnoticias.com.br / no. 291 / september 2012

t: Community Shares nces Transnordestina Railroad,

treating such information

and 4, 81 Members

Leader of the Theme

well in such a way as to

belonging to the Rail

Group and also host of the

boost the efficiency of our

Transport Community

event, who pointed out

operations, whether in

of Practice met in the

the renewal and expansion

Brazil or any other site in

city of Salgueiro, in

of the community, which is

which we are operating,”

Pernambuco’s rural region,

currently formed by more

said Júnior.

to share the experiences

than 400 Members and led

they had during their

by Danilo Abdanur. Leão

of Italy’s Wegh Group,

journeys, which were

used the opportunity to

Franco de Cicco, presented

marked by social, political

present a video recorded

the new technologies

and economic contexts

by Benedicto Júnior,

being used around the

brimming with diversity.

Entrepreneurial Leader at

world to build railroads.

It was the community’s

Odebrecht Infraestrutura,

The company is a supplier

fourth meeting, and the

who pointed out the

of the equipment that

first specific meeting of

importance of Odebrecht’s

constitutes the world’s

the “Railroads” Theme

continued expertise

largest cross-tie factory,

Group, and it included

during the construction

installed in Salgueiro to

participants from Cuba,

of the railroad lines. “Our

build the Transnordestina

Liberia, Peru, Venezuela

company built one of the

Railroad.

and the construction

most important railroads

projects located

in the country and this

Gilberto Fernandes, from

throughout Brazil.

community is extremely

the Federal University of

important for recovering

Ouro Preto (UFOP), spoke

opened by Pedro Leão,

and maintaining all of

about the Technological

Odebrecht Contract

the knowledge acquired

Characterization of the

Director on the

over the years and for

Transnordestina Ballast

On September 3

The meeting was

The Regional Manager

After that, Professor

odebrechtnoticias.com.br / no. 291 / september 2012

37

>KNOWLEDGE

38

Size Range, a study

procedures used, and

work, Fernandes stated:

developed based on

with such monitoring,

“ The service standard

field research conducted

we adjust the ballast size

meets all of the technical

with Odebrecht’s

range and monitor the

requirements and makes

support. According to

track installation process,”

us very confident about

the professor, there is

said Fernandes. “ The

the quality of the railroad.

a strong relationship of

partnership between the

And this is the priority

partnership between UFOP

academic world and the

for Odebrecht, since it

and the company in terms

company is crucial for

ends up lowering future

of respecting the quality

promoting research that

maintenance costs,” he

of the service provided:

can subsidize innovations.”

said.

“We perform constant

When questioned about the

tests on the technological

quality of the construction

odebrechtnoticias.com.br / no. 291 / september 2012

For Waner Willian, who works on the construction

of railroads under

problems we are having

on the same business

the Mariel Integrated

and will certainly help us

and who can contribute

Development Project,

resolve these,” said Willian.

with practical solutions

in Cuba, the event

Peter Ojumu – an

to the situations common

promoted the exchange

Odebrecht Member in

to all. “I think it’s a great

of knowledge and helped

Liberia with over 20 years

opportunity, primarily for

reveal difficulties that

of experience, born in

young Members like myself,

can be mitigated through

the United Kingdom and

to better understand how

practical clarifications.

a resident of Australia –

complex projects like this one

“ The visit to the field

says he believes that the

in Salgueiro are undertaken,”

was very beneficial in

invitation to participate in

said Ojumu. “This meeting

terms of viewing “in loco”

the community is a chance

motivated me to want to

the solution to certain

to meet people who work

study Portuguese, so that I

Eighty-one Members from Brazil, Cuba, Liberia, Peru and Venezuela participated in the event

odebrechtnoticias.com.br / no. 291 / september 2012

39

>KNOWLEDGE can share more knowledge with my Odebrecht colleagues,” he said.

At the end of the event, to reinforce the practice of internal consulting, 17 groups discussed issues suggested by the Transnordestina team about improving processes and how to perform safely, which will result in recommendations and contribute toward the development of the organizational learning. The document will be disclosed on the Rail Transport Community page, on the Odebrecht Corporate Portal.

According to Pedro Leão, the meeting was considered by all those who participated to be a true success, with contributions

It was the first specific meeting of the “Railroads” Theme Group, held within the Community of Practice

from colleagues of different countries, in addition to the solid participation of the Members who work in

40

Brazil. “All of the planning

an opportunity we have to

schools. That is where the

was fulfilled and the content

exchange experiences and

results are generated and

of the presentations was

learn from what happens at

people are trained. It is at

very good,” said Leão. “It is

the construction sites, our

the construction sites that

odebrechtnoticias.com.br / no. 291 / september 2012

we were able to put our

The Communities of

Business Development

Odebrecht Entrepreneurial

Practice program, which is

(CIADEN), was created in

Technology into practice,�

coordinated by Knowledge

2001 and currently covers

he said.

and Information to Support

12 communities.

odebrechtnoticias.com.br / no. 291 / september 2012

41

> FAST NEWS – PEOPLE DEVELOPMENT

In Angola, Young Builder Finalizes Second Module On August 25, Odebrecht

productivity, communication

Sharing experience in the area,

Angola completed the second

and image, institutional and

participants reported that the

module of the Young Builder

trade union relations, safety,

initiative’s approach helped

Program, which addressed

health and environment, labor

dissipate doubts related to the

the topic of Mobilization and

laws and social responsibility.

topic and also raised the youths’

its essential aspects in the

In order to facilitate learning,

awareness in terms of valuing

Engineering and Construction

group dynamics were used.

Odebrecht’s image increasingly

business. With a focus on

Similarly to the first module,

more and better.

productivity, the initiative

the meeting reinforced the

included the participation of

relationship between the leader

learn more in-depth about

58 Members – 85% of who are

and team member and the Spirit

Mobilization and better

Angolan from 16 contracts.

of Serving through practical

understand the importance

During one week of activities, research and previous readings. the advisors gave lectures

The second module also had

“It was very fulfilling to

of planning,” said Suca de Carvalho, the architect of the

on the Mobilization process,

Márcio Polidoro, responsible for

Belas Business 4 Project. “During

the importance of each area

Communication at Odebrecht

this phase, we put into practice

and its respective stages,

S.A., as the guest monitor,

everything that is planned

such as equipment, People &

who addressed concepts

during the Project Winning

Organization, administration,

related to the image of an

phase, in order to facilitate

finances and planning,

Organization and its importance

the implementation process,”

contracting of labor, supply,

at the construction site.

said Carvalho. For Fernanda Macedo, Administrative and Financial Manager of the Jamba Project and one of the program advisors, “the module offers the Young Partner the opportunity to develop an ample vision of the Engineering and Construction business, and that it is possible to obtain Client Satisfaction,” said Macedo.

Participants also visited the Cambambe Hydroelectric Facility, which has a capacity of 960 MW and is located 200 km from Luanda, and also learned more about the project’s benefits for the surrounding communities

42

odebrechtnoticias.com.br / no. 291 / september 2012

Young Builder is scheduled to end in October of this year.

New Groups Formed for Believe in Moatize

It was the third graduation for the Believe Basic Cycle in 2012, for a total of 206 graduates

Joy, emotion and enthusiasm took hold

but rather the start of a cycle,” he said. “It’s

of the graduates and guests during the

necessary to practice all of the knowledge

certification ceremony for Groups 5 and 6 of

acquired.” Marcelino Basílio, age 51, said that

the Continued Professional Training Program

he is happy that he completed the course

– Believe at the Moatize Expansion Project –

successfully. “I want to complete the specific

held by Vale and Odebrecht in Mozambique.

module and improve my quality of life,” said

The 71 graduates completed the Basic Cycle of

Basílio.

the program on September 5.

Believe trainer, Flávio João, praised the

The graduates will now participate in the Specific Cycle, which will offer courses for

participants and reinforced: “The moment

Machine Operator (motor grader, front-end

being celebrated is not the end of the path,

loader, crawler tractor and power shovel).

odebrechtnoticias.com.br / no. 291 / september 2012

43

> FAST NEWS – PEOPLE DEVELOPMENT

Believe Apprentice is “Maningue Nice!”

“Maningue nice” is the expression used by the 56 youth who are participating in the Believe Apprentice Program, an initiative undertaken

recognize adolescence as an important phase in one’s personal formation.

The youths’ participation has been intense.

by Odebrecht in Nacala-Porto, Mozambique.

One example is the Young Leaders’ Association

The phrase means “a very good program” and

(AJP), created through debates about the

is already popular among the city’s general

exercise of citizenship that seeks to promote

population.

actions for a more just society. “The program

Believe Apprentice is developing actions

completely changed my way of being, thinking

geared toward the adolescent public that

and acting, since I discovered that life is much

integrate life, citizenship and work through

more important than I thought,” said Bruno da

discussions on topics that are considered

Costa, 18, founder of AJP. “What began recently

pertinent to the communities in which they live.

will grow and become a reference for the youth

The activities take place in Nacala-Porto and

of Nacala,” he said.

Young residents of Mozambique who are apprentices raise the awareness of members of their community about citizenship and work

44

odebrechtnoticias.com.br / no. 291 / september 2012

Argentina Holds First P&O Meeting On August 2, the first People and

the People and Organization area,

Organization Meeting was held in

those related to the Odebrecht

Buenos Aires, Argentina, with the

Entrepreneurial Technology ( TEO), tools

participation of 20 Members from the

for Planned Delegation, Mobilization

sector from the country ’s five contracts.

and Demobilization concepts for people

During the event, the professionals

and the relationship between the Social

presented best practices and discussed

Corporate Responsibility and P&O

topics such as the development of

sectors.

The event promoted the integration between participants and knowledge on Career Development

odebrechtnoticias.com.br / no. 291 / september 2012

45

> FAST NEWS – PEOPLE DEVELOPMENT

Planning the Years to Come In August, Odebrecht TransPort organizes the 2013-2015 Planning Seminar in the city of São Paulo, gathering the main leaders to discuss the company’s Action Program (AP) for the next three-year period.

Participating in the event were João Cox, Director at Cox Investments & Advisory, a consulting firm focused on mergers and acquisitions, debt/ equity capital markets and business restructuring, who shared his experience on the topic of New Business Management. Marcelo Pontes, Communication Director for SuperVia, was also present and discussed Communication and Image.

Leaders from Odebrecht TransPort gathered to establish the 20132015 AP

46

odebrechtnoticias.com.br / no. 291 / september 2012

Learning and Culture

Youth participate in group dynamics during the Young Apprentice Program selection process, undertaken by the SSC

The Odebrecht Shared Service Center (SSC),

is important for all those involved, since it includes

working in partnership with Espro (Vocational

responsibility, commitment and an asset for

Social Teaching), began the hiring process in

society. We are reaping some good results,” he said.

August of four young apprentices for inclusion into the job market.

The Young Apprentice Program lasts up to

Recently, another program was implemented at the SSC: Reflecting On Culture. In order to help promote the understanding, acceptance and

two years and covers the theoretical phase,

practice of the principles, concepts and criteria

developed by the teaching institution, and the

of the Odebrecht Entrepreneurial Technology

practical phase, which is held inside the SSC areas.

(TEO), the Members of the area receive an e-mail

According to Dilson Zanatta, responsible for

marketing piece from Lenilton Jordão each week,

the SSC, the objectives include “supporting the

based on the books Educação Pelo Trabalho

training and qualification of the youth, identifying

(“Education Through Work”) and Sobreviver, Crescer

new professional talents, as well as guaranteeing

e Perpetuar (“Survive, Grow and Perpetuate”).

participants the opportunity for a better future,”

The professionals also received the brochure

said Zanatta. According to Lenilton Jordão,

called Learn, Understand and Practice! Become

responsible for People and Organization at the SSC,

Part of This History, which shows in an illustrative

the youths’ integration in administrative routines

and fun way how the Odebrecht Entrepreneurial

is essential for choosing their future career. “The

Technology (TEO) is applied during the day-to-day

youth help out during the day-to-day and are

at a construction project or office.

highly motivated,” said Jordão. “This opportunity odebrechtnoticias.com.br / no. 291 / september 2012

47

> FAST NEWS – PEOPLE DEVELOPMENT

New Members from OOG Learn About TEO In the book Sobreviver, Crescer

future scenario of the Oil and

Antônio Rezende, responsible

e Perpetuar (“Survive, Grow

Gas market, in addition to the

for P&O at the Engineering and

and Perpetuate”), Norberto

prospecting of new businesses.

Construction Operations, who

Odebrecht states that in order to

After that, Roberto Simões, Vice

explained the Leader’s role at the

achieve success in business life,

President of OOG, spoke about

Organization.

“the Human Being who wishes

his professional career at the

to become an Entrepreneur

Odebrecht Organization.

must share the same beliefs

Also present were all of the

For Rafael Santos Velo, from the Finance area at OOG, the participation of the company’s

and values of those who are

company’s Managing Directors

leaders during the entire event

committed to the production of

(DSs) – Helcio Colodete (BU-

was fundamental: “To see a DS

wealth and conduct his or her

Specialized Well Services),

presenting his or her career and

activities based on the ethics on

Herculano Barbosa (BU-

understanding how he or she

which such beliefs and values

Engineering and Technology),

used the TEO for the practice of

are founded.” Oriented by this

Jorge Mitidieri (BU-Integrated

entrepreneurship is extremely

statement, the Odebrecht Oil

Services) and Pedro Mathias

valuable,” said Velo. “The

and Gas (OOG) People and

(BU-Drilling) –, in addition to

Introduction to Culture programs

Organization area held the

Emile Machado and Paulo

help those who are beginning

Introduction to Culture Program

Paixão, from the OOG R&O are,

their career at the company and

for the new Members of the

who addressed, respectively,

also aids with the understanding

National Payroll on August

the PAAJ Cycle and Culture

that Odebrecht is, indeed, a

27 and 28 in Rio de Janeiro. In

and Synergy at Odebrecht; and

unique work place,” he said.

all, 41 professionals had the opportunity to learn about and understand the practice of the Odebrecht Entrepreneurial Technology (TEO).

The opening was conducted by Roberto Ramos, Entrepreneurial Leader at OOG, who shared his 2012 Action Program (PA) and spoke about the company’s strategic positioning, the present and

48

Roberto Ramos presented the 2012 AP to the program participants and spoke about the new businesses and present and future scenarios of the Oil and Gas segment

odebrechtnoticias.com.br / no. 291 / september 2012

Prepared to Work Globally The need to meet the specific

hours/class of training through

demands generated by its still

Wharton University, divided into

recent internationalization

the modules held in the United

led Braskem to launch the

States from August of last year to

program dedicated to preparing

January 2012.

executives for the challenges

According to Marcelo Arantes,

of operating in countries such

Vice President of People &

as the United States, Germany

Organization and one of the

and Mexico, where the company

students of the course, the

already has factories or projects

training was designed to develop

underway. Global Leaders,

a more globalized mentality

created in partnership with

among executives that already

institutions such as the North

have international challenges as

American university Wharton

part of their daily work routine.

and the Dom Cabral Foundation,

In October of this year, 30

is designed to train leaders who

more executives from the

are capable of working with the

management level will be trained

cultural, commercial and legal

under an education program

differences of other countries

associated with the business

while preserving the company’s

strategy for their respective areas.

culture.

The two modules, which last one

The first step was taken during

week each, will be administered

the second half of 2011, when the

in partnership with the Dom

course began to train 30 directors

Cabral Foundation. At the start of

for international operations.

2013, another 30 managers will

Members had access to 120

complete the training.

odebrechtnoticias.com.br / no. 291 / september 2012

49

>2014 WORLD CUP

Innovation to Cover the

El Big Lift es la elevación de los cables de acero tensados de la cobertura y es el segundo que se realiza en América Latina

The Fonte Nova Arena,

world dominate this type of

first involving the hoisting of

currently under construction

technology,” said Murilo Maia,

the upper traction ring and

in Salvador, Bahia, began yet

the engineer responsible for

then the second involving the

another first-of-a-kind process

the Fonte Nova Arena roof. “This

hoisting of the lower traction

in Brazil. Known as the “Big Lift,”

was the reason for contracting

ring. The entire process will last

the hoisting of the stressed

foreign companies to complete

approximately one month and

steel cables for the roof is

the “Big Lift,” said Maia. In order

a half.

the second procedure of this

to complete this complex

Similar to the system of a

kind to be completed in Latin

methodology, engineers

bicycle wheel, the roof consists

America and involves a team

from Germany, Switzerland,

of a stressed structure, in

formed by professionals from

France and the United States

which the cables and trellises

a range of different countries.

were called in to form a highly

work together with the metal

The roof will cover 100% of the

qualified team, together with

compression ring. This structure

seats, extending over an area of

the professionals from the

is covered by an impermeable,

36,000 m² and offering visitors

Fonte Nova Arena.

self-cleaning and translucent

enhanced comfort.

“Few companies in the

50

The “Big Lift” will take place in two main stages, with the

odebrechtnoticias.com.br / no. 291 / september 2012

membrane that filters the sunlight, thereby preventing

Fonte Nova Arena

the “heat island” effect and

reduces the consumption of

a savings of 72% during the

allowing for the partial passage

steel by up to 40%, representing

rainy periods and 24% during

of light and improving the

a savings of raw material.

the dry periods.

equipment’s energy efficiency.

Furthermore, a major portion of

Click here to view a video in which the specialized professionals demonstrate

the steel used originates from recycled material.

There are more than 9.2 km

Another characteristic of

of steel cables weighing 290

how a “Big Lift” is performed (in

environmental sustainability

Portuguese).

is the roof’s capacity to collect

Click here to view all of the

rainwater, which will be stored

stages of the Fonte Nova Arena

and used to irrigate the field and

roof construction process (in

supply the arena’s bathrooms.

Portuguese).

The arena’s total rainwater storage capacity will be 698,000

SUSTAINABILITY

ROOF FIGURES

liters. Each year, 37,000 m³ of

The project completed for

rainwater will be collected with

the roof of the Fonte Nova Arena

this system, which will represent

tons.

The metal structure of the compression ring weighs 1,198 tons and the metal structure of the traction ring, 586 tons.

The impermeable membrane extends 28,000 m² and the metal deck, 8,350 m².

odebrechtnoticias.com.br / no. 291 / september 2012

51

>ODEBRECHT FOUNDATION Participating in the event organized by the Odebrecht Foundation were students, teachers and directors of social institutions located in rural Bahia

Thinking about Sustaina Students, professors

52

more serious – the scarcity of

to promote reflections on

and directors from social

leaders,” he said. One of the

sustainability and how to

institutions in rural Bahia

first consultants in the area

practice it on a daily basis.

listened attentively to the

of business sustainability in

The presentation, an activity

speaker’s words. “The planet’s

Brazil, journalist and Managing

associated with the Monitor

most serious problems are

Director of the company Ideia

Training Program, was held on

not climate change or a lack

Sustentável, Voltolini was

August 31 at the Odebrecht

of natural resources,” said

invited by the Odebrecht

Organization Knowledge

Ricardo Voltolini. “We are

Foundation to administer

Center in Salvador.

dealing with something much

a presentation that sought

odebrechtnoticias.com.br / no. 291 / september 2012

Using the experiences

ability and Leadership shared in his last book,

“leaders who understood the

to believing in sustainability

entitled Conversas com Líderes

true concept of sustainability

by conviction and not for

Sustentáveis (“Conversations

– a combination of economic

convenience, and internalizing

with Sustainable Leaders”) as a

aspects, environmental

its main values, such as

base, Voltolini told the stories

preservation and social

ethics, transparency, diversity,

of important national and

development.”

respect for others and care

international entrepreneurs

During the presentation,

for the environment. “We are

who needed to take attitudes

the journalist listed the five

used to thinking of ourselves

never before imagined to

characteristics of a potential

as opposed to developing

lead. It is what he defines as

leader. The first of them refers

solutions that are of interest

odebrechtnoticias.com.br / no. 291 / september 2012

53

>ODEBRECHT FOUNDATION to the common good,” said

Development and Growth

Voltolini.

Integrated with Sustainability

The second and third aspects

(PDCIS), supported by the

consider that it is necessary to

Odebrecht Foundation,

view sustainability from the

reinforcing that his proposal

perspective of opportunity

is aligned with the current

and not risk, and consequently,

global demands. These include

concentrate it on the business

the preservation of natural

strategy. Finally, the last points

resources and importance of

indicate that a leader is that

maintaining a harmonious

individual who is concerned

relationship between man and

with educating his or her

nature. However, according

stakeholders – employees,

to him, in order for PDCIS

clients and shareholders – and

to continue reaching its

that he or she aims to ensure

objectives, it is necessary

transparency, or in other words,

to understand the role of

clearly communicating what

each person involved in

he or she does. “There is no

the process. “It becomes

distinction between leading,

necessary to understand the

educating and communicating,” dimension of the individual he reinforced. The journalist

role in maintaining this cause,”

also revealed the conversations

he said.

he had with Norberto Odebrecht in 2005, when he

and a student at the Igrapiúna

went to the Bahia Southern

Family Home, was happy with

Lowlands for the first time, and

the opportunity to participate

the references to the Odebrecht

in the discussion. “I’m involved

Entrepreneurial Technology

with projects that allow me

(TEO) as one of his sources of

to develop and support my

study.

family,” said Assunção. “But I

Also during the explanation,

54

Ubergson Assunção, age 17

can’t be limited to this. It is

Voltolini qualified the

important to take care of the

Bahia Southern Lowlands

environment in which we live

Environmental Protection

and preserve it for the next

Area Mosaic Program for

generations,” he said.

odebrechtnoticias.com.br / no. 291 / september 2012

During his presentation, Ricardo Voltolini presented references of global leaders, including Mother Teresa of Calcutta

odebrechtnoticias.com.br / no. 291 / september 2012

55

> FAST NEWS - SUSTAINABILITY

Odebrecht Presents Sustainability Actions

Paulo Guimarães presented the actions promoted by Odebrecht through the Environmental Education Program developed at the Organization’s head office in Salvador

Odebrecht was invited to participate in the second edition of the Action, Citizenship and

guests, formed primarily by entrepreneurs, the

Memory Week, an event promoted by the

preservation actions undertaken for the Atlantic

Antônio Carlos Magalhães Institute and held on

Forest fragment and the Environmental Education

September 5 in Salvador.

actions developed by Odebrecht, the first

The topic of this year – “Citizenship:

company in the North/Northeast to receive the

Sustainable Development” – was addressed

Green Building sustainable building certification

through six lectures that covered topics such as

in 2009. “We use the space to present the

Social Responsibility, Energy, Construction and

methodology adopted by the Organization and

Regional Development, as well as Education

give public and private schools and universities

and the Environment. The last was addressed

a closer look at the routine of a company

by Paulo Guimarães, Institutional Leader for the

Odebrecht’s size, which even when dealing with

Environmental Education Program (PEA) at the

some complex constructions, never loses site

Salvador Office, and Leonardo Barros, intern at

of its care for the environment,” said Guimarães.

PEA and Occupational Leader for the Program,

“The participants were impressed with the

which incorporates social and environmental

resourcefulness of the interns involved with the

actions.

program, which has evolved significantly through

According to Paulo Guimarães, the event was

56

an opportunity to show a select public of 120

odebrechtnoticias.com.br / no. 291 / september 2012

Education Through Work,” he said.

Fifteen Years of IDES and a New Website In order to celebrate its

The recognition of the culture

Another highlight of the

15-year anniversary, the

and customs of these cities is

website is its presentation of the

Bahia Southern Lowlands

also a focus of IDES activities, and

strategies promoted by IDES to

Sustainable Development

it promotes a series of programs

promote sustainability in the

Institute (IDES) has launched

in the quest to maintain local

Southern Lowlands. Seeking

a new website. At the space,

traditions. The restoration of

to create conscious tourism,

visitors can learn more about

the Morro do São Paulo Fort,

the institute is promoting

the history of the institution,

located on Ilha de Tinharé, in

Agroecotourism – a model

which was created in 1997, and

the archipelago municipality of

based on agricultural, ecological

follow a timeline that describes

Cairu, is one example. After it

and sustainable tourism. “This

the details of this history. The

is recovered, the space will be

is an opportunity to provide

website gathers the main

designed for public visits and

supplementary income for the

characteristics and specific

used to present different artistic

family unit,” said Liliana Leite,

characteristics of the Southern

expressions, with an emphasis

Executive Director of IDES.

Lowlands, presenting all the

on ethno-development, which

According to her, it is necessary

municipalities included in the

promotes the growth of a region

to increase the relationship with

same.

through its local culture.

the visitors and strengthen the community leadership. “We seek to live in harmony with nature and with the preservation of cultural identity as part of a productive and sustainable process,” said Leite.

News about the actions promoted by IDES are also available on its new webpage.

The space also includes the address for the institution’s profiles on Twitter and Facebook, as well as a communication channel so that those interested can ask questions and interact

Recognition of the local culture and customs of the cities included in the Bahia Southern Lowlands is another focus of IDES

with the institution. odebrechtnoticias.com.br / no. 291 / september 2012

57

> FAST NEWS - SUSTAINABILITY

Panama: Educating to Conserve

The program is developed at 11 Panama City schools and has already trained more than 760 students and 100 teachers

As part of the Educate to Conserve Program, the Línea Uno Consortium (in which Odebrecht

public heritage. The initiatives encourage the

participates) – responsible for building Line 1 of

students and faculty members to reflect on

the Panama Subway – held a seminar in urban

the importance of the environment, especially

reforestation with the participation of students

in terms of having care when handling the

from four primary schools located near the

greenhouses and plants, with a focus on

construction work.

conservation in urban areas.

The tree seedlings were planted in the

The program receives the support of the

community of Albrook in Panama City. The

government and NGOs, such as the Panama

plants were surrounded by pieces of recyclable

Subway Department, National Environmental

wood for protection.

Authority, Municipality of Panama, Smithsonian

Educate to Conserve is based on four pillars of activities designed to promote environmental

58

awareness, conservation and the protection of

odebrechtnoticias.com.br / no. 291 / september 2012

Tropical Research Institute and the University of Panama.

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59

> FAST NEWS – COMMUNITIES

Citizenship Actions Stir Up Moatize On August 29, the Citizenship Desk

Volunteer Program, organized by the

Program – developed by the Moatize

Social Responsibility, Communication and

Registry and Notary in partnership with

Entertainment areas at the contract.

the Social Responsibility area at Odebrecht

During the first phase, volunteers collected

in Mozambique – delivered 600 new

510 toys, 130 books, 3,110 personal hygiene

birth certificates and NUITs (Federal

items, 738 garments and 1,816 kg of food.

Tax Identification Numbers) to children

The children’s books will be donated to the

between the ages of four months and 10

“Read+” Reading Room archive in Matema,

years at Moatize Village. Residents from

and the others will be delivered to the Believe

the neighborhoods of 1º de Maio, 25 de

Program.

Setembro, Bagamoyo, Liberdade and

The next phases occur until September

Chithata were benefited from the action. This

29, the event closing date, which will award

year, 1,200 documents have already been

the team that collected the highest quantity

delivered.

of materials. The institution represented by

With the personal identity document, the citizen obtains guaranteed access to the

the winning group will receive an award in October.

education and health systems and can pick up documents such as the Identity Ticket, Tax Identity Number Social Security Card and Passport, among others. The next stage of the program involves raising the community’s awareness about the rights acquired by obtaining the documents and social duties.

August 30 was different at the Moatize Expansion Project. Members, divided into three teams, worked to collect donations of food, clothing, toys and personal hygiene items for the institutions and orphanages São José, ACOMA and Vó Tereza. The initiative is part of Block I of the “Mission Impossible” Games, an action that integrates the Share

60

odebrechtnoticias.com.br / no. 291 / september 2012

The Citizenship Desk is undertaken by Odebrecht in partnership with the District Registry and Notary Services, the Municipality of Moatize and the respective Neighborhood Secretaries

“+Health” and More Quality of Life The “+Health” Program, promoted by

launched in Nacala. The health agents visit

Odebrecht in partnership with the Nacala-

the communities, identify the infected

Porto Government in Mozambique, is

individuals and send them to take exams

designed to help improve quality of life

at the city’s Urban Health Center. The

by combating tuberculosis, HIV/AIDS and

treatment is provided free of charge through

malaria. With relation to tuberculosis, the

the Nacala District Health, Woman and Social

main goal is to raise citizens’ awareness in

Action Services (SDSMAS).

terms of seeking medical attention as soon

According to Dr. Ivan Afonso, District

as they discover they have the disease, and

Head Physician, the program can be re-

for patients in treatment to not interrupt

applied throughout the district and serves

their medication, used daily, for the minimum

as a link between the Health Unit and the

period of six months.

community. Manuel Eduardo, District Health

Tuberculosis is still one of the leading

Director, reinforced the following: “With

causes of death in Mozambique. According to

this work, the rates of the disease will drop,

data from the Ministry of Health, the country

which will help improve the Nacala people’s

has the worst mortality rate on the African

quality of life,” said Eduardo.

continent, of 127 deaths for every 100,000 inhabitants, an index that ranks it 19th in the group of the 22 countries affected by the disease. Between 68,000 to 87,000 new cases of tuberculosis are recorded every year.

“If correctly treated, tuberculosis has a cure, but the treatment must be taken seriously,” said Dr. Solange Pires, Program Coordinator.

A resident of the neighborhood of Mathapue, Arte Momande, age 22, received treatment and recovered in two months. “The program gave me my life back,!” she said emotionally.

The youth was one of the more than 19,000 people who have signed up since March of this year, when the program was

Starting from the left: Alide Mecussete, the program’s Health Educator; Arte Momade; and Tristeza Mauelele Vaz, Nursing Technician at the Nacala International Airport Project

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61