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Nยบ 275 // FEVEREIRO // JUNHO 2011 No. Nยบ 295 260 NOVEMBER 2012 Nยบ 260 JUNHO 2012 2011

SuperVia: Citizenship Takes the Train

No. Nยบ Nยบ 295260 260/

4 THE HOST SITES OF THE 2013

2012 //NOVEMBER JUNHO JUNHO 2011 2011

CONFEDERATIONS CUP

On November 8, FIFA announced the six host sites for the 2013 Confederations Cup in Brazil, among them are Pernambuco Arena, Fonte Nova Arena and Maracanรฃ Stadium.

>

8 CITIZENSHIP TAKES THE TRAIN

>

SuperVia worked in partnership with the Globo Television Network and Industrial Social Service (SESI) to hold a Global Action for the first time inside two trains at Bangu Station in Rio de Janeiro.

> 14 FAST NEWS 20 COMMUNICATION THAT GENERATES KNOWLEDGE

In order to strengthen the exchange of learning between the communicators, the Communication Community of Knowledge was created. The first meet was held in October in Panama.

NEXT EDITION: NOVEMBER 28

26 IDEAS THAT IMPROVE SYSTEMS

The Engineering Systems Community of Knowledge promoted the meeting of the CITADON and SISENG Theme Groups, involving the participation of 142 Members.

> 30 FAST NEWS - PEOPLE > 36 FAST NEWS - AWARDS AND DISTINCTIONS 40 BRASKEM GREEN BELT: 25 YEARS

The Braskem Green Belt Environmental Station completed 25 years in October. The space is used for studies related to the environment and sustainability in Alagoas.

44 THE REBIRTH OF THE FORESTS

Aiming to protect the biodiversity and water resources in Pontal do Paranapanema, located in rural São Paulo, ETH created the Forest Fragment Connectivity Program.

>

> 48 FAST NEWS - SOCIAL ACTIONS EDITORIAL STAFF ODEBRECHT NEWS is an internal newsletter published by the Odebrecht S.A. Business Communication Team Responsible Journalist: Fabiana Cabral Editorial Office: Avenida das Nações Unidas, 8.501, 32º andar, São Paulo Phone Number: (55 11) 3096-8171 Suggestions: fabianacabral@odebrecht.com Website: www.odebrechtnoticias.com.br

SHARE THIS NEWSLETTER AT YOUR COMPANY OR YOUR PROJECT!

> SPORTS

The Host Sites of the 20 In addition to the two matches during the initial phase, the Fonte Nova Arena, which already has 4,050 workers, will also host the third place match

4

odebrechtnoticias.com.br / no. 295 / november 2012

013 Confederations Cup On November 8, FIFA announced the host sites for the 2013 Confederations Cup in Brazil: Belo Horizonte (Minas Gerais), Brasília (Federal District), Fortaleza (Ceará), Recife (Pernambuco), Rio de Janeiro (Rio de Janeiro) and Salvador (Bahia).

Of the six host stadiums, Odebrecht Infraestrutura is helping construct and remodel three: Pernambuco Arena, which has more than 70% of the construction work completed, Fonte Nova Arena, which is 80% complete, and Maracanã Stadium, with 75% of the activities finalized.

“For the first time, the competition will occur in six cities in a single country and for the first time, half of the World Cup stadiums will be odebrechtnoticias.com.br / no. 295 / november 2012

5

> SPORTS

There are currently 4,500 Members working at Pernambuco Arena, stage to three games from the first phase

delivered and tested one

spheres of governments,

effort to ensure that it is

year before the 2014

FIFA and COL. “ There

exemplary,” he said.

World Cup,” declared the

is a spirit of helping

President of the Local

and joint effort,” said

PREPARE FOR THE

Organizing Committee

Rebelo. “ The one most

COMPETITION

(COL), José Maria Marin,

interested in the World

during the announcement.

Cup’s success is Brazil,

Confederations Cup, to be

for the government,

disputed from June 15-30,

Minister of Sports,

press, national sponsors

will be sold online starting

Aldo Rebelo, the

and primarily for the

on December 3. Brasília

confirmation of the host

Brazilian people, who

will serve as stage for

sites indicates the high

have immense pride in

the tournament opening

degree of cooperation

hosting this great event

event on June 15 at 4:00

between the three

and which will spare no

p.m. with the participation

According to Brazil’s

6

odebrechtnoticias.com.br / no. 295 / november 2012

The tickets for the 2013

of the Brazilian National

Pernambuco Arena will

the Fonte Nova Arena in

Team. The other host cities

have its three matches

Salvador on June 30. The

will host three games

during the initial phase,

final match will be at the

each.

while Belo Horizonte,

new Maracan達, in Rio de

Fortaleza, Salvador and

Janeiro, also on June 30.

The eight national teams that will participate

Rio de Janeiro will host

in the competition will be

two games of the group

divided into two groups of

competition. The semi-

four teams that will play

finals will be held in

about Odebrecht at the

against each other. The

Belo Horizonte, on June

World Cup by visiting

matches of the first phase

26, and in Fortaleza, on

www.odebrechtarenas.

will take place from June

June 27. The dispute for

com.br.

15-23.

third place is reserved for

Learn the latest news

The final match of the Confederations Cup will be held at the Maracan達 Stadium, where 5,500 Members currently work odebrechtnoticias.com.br / no. 295 / november 2012

7

> TRANSPORT

The Global Action in the SuperVia trains assisted more than 62,000 people. It was one of the event’s biggest records in Rio de Janeiro

Citizenship Takes the When SuperVia – an

samba school courts and even

stopped at Bangu Station

Odebrecht TransPort

inside a prison, benefitting

and in the parking lot in front

company – proposed to the

18 million people with free

of the station, more than

Globo Television Network five

services related to citizenship.

62,000 people received free

months ago that it would

There had never been a Global

citizenship services. It was one

hold a Global Action inside a

Action inside a train.

of the largest Global Actions

train in Rio de Janeiro, there

8

The event was held on

to be recorded in Rio de

was immediate enthusiasm.

October 28, a Sunday, and

For nearly 20 years, the

involved the participation

Global Action had been held

of 25,000 people. Inside

services such as document

in public squares, schools,

two new Chinese trains,

issuing, orientation from

odebrechtnoticias.com.br / no. 295 / november 2012

Janeiro.

Participants had access to

PREPARATIONS FOR THE

JosĂŠ Cunha, and the directors

GLOBAL ACTION

provided all the necessary

The choice of Bangu

support. The Operations

Station was based on a simple

Board turned the challenge of

criterion: the Globo Television

preparing the Global Action

Network requested that

into a question of honor,

besides the train, there be

the Media and Events area

ample space in front of the

established a partnership with

station for the installation

Bangu Shopping, and the

of tents featuring other

Engineering area discovered

services and attractions. The

solutions for parking.

President of SuperVia, Carlos

This phase was followed

e Train the public defender’s office, physicians and nutritionist, haircuts and makeup, as well as courses in handicrafts and environmental education.

A collective marriage ceremony was also held, involving the presence of 50 couples, with one of the brides a SuperVia Member.

Over 25,000 people participated in the initiative, promoted on the last Sunday of October at Bangu Station odebrechtnoticias.com.br / no. 295 / november 2012

9

> TRANSPORT by technical visits by TV

compare each detail, risk and

reputation, the Mobilization

Globo and the SuperVia and

commitment to the desired

sector made it possible, for

Industrial Social Service (SESI)

success.

example, to adapt two Chinese

teams to the trains and the

Within this environment

trains to serve as offices with

shopping center. SESI is the

marked by an awareness of

laptops and multi-functional

institution responsible for

the Global Action’s importance

printers. There was also the

mobilizing public entities,

for SuperVia’s image and

creative solution to build

NGOs and private companies, with approximately 700 volunteers motivated by the ideal of bringing the comfort of citizenship services to thousands of people.

In just 20 days, all of the SuperVia areas were mobilized to plan, overcome obstacles, propose solutions and adaptations, define tasks and deadlines, highlight leaders and gather them to

The population had access to services that included document issuing, legal advisory, medical and nutritional assistance and courses

10

odebrechtnoticias.com.br / no. 295 / november 2012

wood ramps with a red carpet

milestone of a new phase

operated by SuperVia. Besides

to cover the space between

in SuperVia’s institutional

this, a photo exhibit featuring

the trains and the platforms.

relationship with the Globo

real-life personalities from

The smallest details were

Network. This year, several

the community is being set

considered and cared for in

partnership opportunities

up at the Bonsucesso train

all areas for before, during

were explored with Globo in

station. Aired on prime time

and after the event, from the

different fields.

television, Salve Jorge provides

Operation Control Center to the start of the line.

The soap opera Salve Jorge

major visibility for the cable

(“Save George”) by Gloria Perez,

car, which has since then been

was filmed in the community

featured in articles in different

RESULTS OF A NEW

of Complexo do Alemão,

media types as a new tourism

PARTNERSHIP

and was launched in Morro

attraction in Rio de Janeiro. The

do Adeus, which is home to

series Subúrbia (“Suburbia”)

one of the cable car stations

featured scenes filmed at

The Global Action was considered the biggest

The Complexo do Alemão Cable Car, the first mass transport system via cables in Brazil, began operating in July 2011 and has already reached the record of more than 3.5 million passengers transported

11

> TRANSPORT

SuperVia has already started circulating 29 of a total of 30 new Chinese trains acquired by the State Government and inaugurated the Operational Control Center and a new communication system with passengers

Brazil’s Central Station and the

2048, SuperVia has assumed

Government, totaling R$ 2.4

Quintino Station, representing

the challenge of promoting

billion, which includes the

Madureira Station in the 1990s.

improvements in the railroad

renewal of the fleet of trains,

And the launch festival of

transport of the Rio de Janeiro

installation of a new sign

the soap opera Lado a Lado

passengers and offering a high

system and revitalization of all

(“Side-by-Side”) was held at

quality service.

the infrastructure (permanent

Leopoldina Station.

track, aerial network,

million is being invested;

stations, energy substations,

LEARN MORE ABOUT

with R$ 182 million invested

operational control center and

SUPERVIA

during this second half of the

telecommunications system).

Since November 2010, when

12

In 2012, a total of R$ 284

year. The sum is part of an

SuperVia is part of

Odebrecht TransPort obtained

investment program being

270-kilometer road network

its shareholder control and

promoted in partnership

divided into five branches

a concession until the year

with the Rio de Janeiro State

with 99 stations, traversing

odebrechtnoticias.com.br / no. 295 / november 2012

Rio de Janeiro and an

fleet consists of 658 cars, of

of construction work to

additional 11 municipalities

which 280 are air conditioned.

duplicate the stretch between

from the Metropolitan Region

Among the investments

Gramacho and Saracuruna.

(Duque de Caxias, Nova

planned until December are

“We are currently experiencing

Iguaçu, Nilópolis, Mesquita,

the interventions along the

a moment of transformation,

Queimados, São João de Meriti,

Guapimirim and Vila Inhomirim

making the biggest investment

Belford Roxo, Japeri, Magé,

branches, remodeling of the

of the past 30 years in Rio de

Paracambi and Guapimirim).

trains, construction of the 100th

Janeiro’s railroad system,” said

There are approximately 820

station in the neighborhood

Carlos José Cunha. “We want

trips and 540,000 passengers

of Corte 8 in Duque de Caxias,

to be the partner transport for

per business day. On

construction of five more

the local citizen. Our goal is to

September 6, a record number

bicycle racks, improvements

transport one million people

of 593,664 people were

and adaptations in accessibility

per day by 2016 with comfort,

transported. The operating

for the stations and the start

timeliness and safety,” he said. odebrechtnoticias.com.br / no. 295 / november 2012

13

> FAST NEWS

PROSUB-EBN: Visit by the French Minister During his official visit to Brazil, France’s

of PROSUB, Fleet Admiral Fragelli, the Managing

Defense Minister Jean-Yves Le Drian toured

Director of Odebrecht Infraestrutura, Fábio

the construction work for the Shipyard, Naval

Gandolfo, and by the Executive Director of

Base and Metallic Structure Manufacturing Unit

Odebrecht Defesa e Tecnologia, Luiz Teive

(UFEM) on November 5 in Rio de Janeiro, and

Rocha.

also visited the sites where the new Brazilian

After the visit, an inauguration ceremony

submarines will be assembled and operated,

was held at the tunnel that will connect the

based on the French model Scorpéne.

North and South areas of the Naval Base and

Brazil and France have a technological

Shipyard, separated by a small mountain.

transfer agreement that led to the creation of the

Extending 703 meters and with a diameter and

Submarine Development Program (PROSUB) –

height of 14 meters, the tunnel will allow for the

which will allow Brazil to produce its first nuclear-

passage of sections of the submarines that will

propelled submarine.

be transported by UFEM to the construction

The French minister and his convoy were accompanied by the Navy Commander, Fleet

shipyard. The passage is currently being used by Member cargo and transport vehicles.

Admiral Moura Neto, the General Coordinator

The Minister of Defense França Jean-Yves (in a black suit) interacts with the Members from Prosub-EBN in Rio de Janeiro

14

odebrechtnoticias.com.br / no. 295 / november 2012

New Braskem Resins Arrive to Market Attentive to trends and

of the production process,

its clients’ needs, Braskem

catalyst and comonomers

developed new resins for

used allows clients to achieve

the automotive sector with

a product with a molecular

aims of increasing the offer

structure that is different than

of high quality products that

those found currently. As a

are in line with international

result, they offer improved

market demands. The new

processability, chemical and

polyethylene raw materials are

corrosion resistance, reduced

designed for application in fuel

weight, durability, improved

storage systems: HS4506 and

compatibility with other resins

HS4506A.

and low thermal conductivity.

“ The use of polyethylene in

The HS4506 resin

the production of fuel tanks

was developed for the

allows for the alignment of a

production of automotive

high level of safety, reduction

fuel tanks, as well as for the

of weight and higher degree

manufacturing of filler pipes

of freedom in the design

and cold-start reservoirs, and

compared to metal, allowing

is also recommended for the

for a better use of the space

production of fluorinated

available in the vehicle for

and co-extruded tanks. The

the installation of the tanks,”

HS4506A resin, especially

explained Claudia Arruda,

additivated to guarantee

Commercial Director at

improved ultraviolet and

Braskem. “Currently, 67% of the

weather resistance, is designed

automotive tanks are already

for the production of fuel

produced with polyethylene in

tanks for trucks and for the

Brazil,” said Arruda.

automotive replacement part

With the new Braskem

segment.

resins, the unique combination

odebrechtnoticias.com.br / no. 295 / november 2012

15

> FAST NEWS

Bahia Southern Lowlands Handicrafts Featured at International Event Items such as baskets, bags

associated with the Bahia

of the products, but also

and mandalas made from

Southern Lowlands

in the construction of their

piassaba straw and fiber in

Environmental Protection

relationships with international

the Bahia Southern Lowlands

Area Mosaic Program for

investors so that foreign

earned some international

Development and Growth

entrepreneurs are motivated

attention. The production of

Integrated with Sustainability

and convinced to associate

174 members of the Pratigi

(PDCIS), supported by the

with small companies in Bahia

Environmental Protection Area

Odebrecht Foundation –,

and the Northeast,” said Edival

Rural Producers’ Cooperatives

was one of the 238 micro and

Passos, Head of SEBRAE Bahia.

(COOPRAP) was presented

small companies from nine

during the 16 International

Northeastern states that were

Amorim, artist and President

Northeast Business Meeting

present at the event, which

of COOPRAP, the event was a

(EINNE) to buyers from 26

sought to increase these

unique opportunity. “Today, we

countries. EINNE, promoted by

institutions’ participation in

are seeing our handicrafts being

the Brazilian Support Service

the global scenario and was

recognized as a profession,”

for Micro and Small Companies

also part of SEBRAE’s 40th

said Amorim. “We expect

(SEBRAE), took place from

anniversary celebration. “We

them to become increasingly

October 23-25 in Salvador.

want participants to advance

more valued,” she said. The

not only in terms of the sale

cooperative’s participation in

th

COOPRAP – an institution

According to Creuza

EINNE is the result of its being awarded the SEBRAE Top 100 Handicraft Award, a distinction that placed the cooperative on the list of Brazil’s best handicraft production units. “The Top 100 is opening up some major business possibilities,” said Wellinton Silva, Leader of the Piassaba Strategic Cooperative Alliance, of which COOPRAP is part. “For the artists it serves as Creuza Amorim, artist and President of COOPRAP, at the stand that highlighted the production from Bahia

16

odebrechtnoticias.com.br / no. 295 / november 2012

motivation, since it will generate more income,” said Silva.

Strengthening Bonds for the Pratigi EPA In order to welcome and

consultant Maria Helena Oliveira.

Mauricio Medeiros, Executive

present the works of the

“This ranges from physical

Chairman of the Odebrecht

institutions associated with

infrastructure to professional

Foundation; the importance

the Bahia Southern Lowlands

training,” she said.

of citizenship actions, by Maria

Environmental Protection Area

Agroecotourism and its

Celeste, Executive Director

Mosaic Program for Development introduction at the Pratigi EPA and Growth Integrated with served as the topic of another

of the Rights and Citizenship

Sustainability (PDICS), supported

presentation. The proposal is to

cooperativism for the generation

by the Odebrecht Foundation,

encourage the implementation

of work and income, by the

the Pratigi Environmental

of a model that combines

Leader of the Manioc and Fruit

Protection Area (EPA) Elected

the tourism activity with the

Cultivation Cooperative Alliance

Mayors’ Meeting was held on

valorization of agricultural work

Juscelino Macedo. “The proposal

October 26. Promoted by the

and conservation of natural

is to offer high quality products

Pratigi EPA Inter-Municipal

resources. “It is a modern

to our clients and allow the rural

Consortium (CIAPRA), the event

instrument based on the

workers to receive good pay,”

took place at the auditorium of

converging of interests between

said Macedo. There was also a

the Papuã Center in Ibirapitanga

tourists and local residents,” said

promotion of discussions focused

under the theme of Governance

Joaquim Cardoso, Chairman

on the mayor’s role as leader

and Public Policies in the Pratigi

of the Land Conservation

and administrator, basic and

EPA.

Organization (OCT) Board of

professional education, urban

Trustees.

solid waste and the restoration

The programming included lectures focused on

Institute; and the contribution of

There were also lectures about

of flows of life, such as water, soil,

municipal administration,

PDCIS and its contributions

flora and fauna, human beings

such as the presentation

for the Southern Lowlands, by

and their businesses.

of the Tax Administration and Basic Social Sector Management Modernization Program promoted by Brazil’s National Economic and Social Development Bank (BNDES), focused on modernizing management and improving the quality of public spending. “The mayor and team need tools to develop their work,” said CIAPRA

From left to right: elected mayors Isravan Barcelos (Ibirapitanga), Carlos Antônio Azevedo (Nilo Peçanha), Iramar costa (Ituberá), Leandro Santos (Igrapiúna) e Heráclito Menezes (Piraí do Norte) odebrechtnoticias.com.br / no. 295 / november 2012

17

> FAST NEWS

New Amadeus: Using and Saving In order to optimize time

said Silvana Dutra,

by the Travel & Stay area.

and reduce costs with the

from Administration of

“The organizers of the trips

purchase of airline tickets,

Odebrecht Engenharia

can obtain information

the travel tool Amadeus

Industrial.

more efficiently and directly

is offering Members its

With Amadeus, each

at the source, and can

new version, which is easy

Member is responsible

provide travel options to

to use, totally secure and

for his or her own

Members more quickly,”

100% Web-based. The new

decisions and for the

said Alexandra Soares,

Amadeus can generate

expenses generated. The

Administrator of Amadeus

management reports so

travel agencies receive

at Odebrecht - Bento

that all Members have

the reservation already

Pedroso Construções,

access to information on

confirmed and approved by

located in Portugal.

the expenses generated

the Member or organizer

with trips and the savings

of the trips, and need to

2009, is available for all the

obtained through its use.

simply issue the ticket. For

projects and offices in Brazil

the payment, the Member

and seven other countries,

by the Travel & Stay

uses a corporate credit

and should be implemented

Program, which supports

card designed exclusively

in all other countries in

processes related to

for airline ticket expenses,

which Odebrecht operates

corporate travel and

another tool administered

by 2014.

The tool is administered

The tool, adopted in

is responsible for the negotiation, monitoring and administration of the commercial agreements with service providers, seeking the lowest rates in compliance with the Odebrecht Organization Travel & Stay Guidelines.

“With a membership of 90%, Engenharia Industrial is performed with the use of the tool Amadeus,”

18

The Travel and Stay area developed online training available at the Corporate Portal for all Members to learn more about the new version of Amadeus. See here

odebrechtnoticias.com.br / no. 295 / november 2012

Planning: Fundamental for Processes During the month of

neighborhoods and working at

For Olívia Vieira, Financial

September, the Porto Rio

an accelerated pace,” said Morais.

Manager of the Porto Rio

Consortium – responsible for the

“However, when the planning

Consortium, the use of Oracle

construction work to revitalize

is well done, the execution

for the purchase orders and

the Rio de Janeiro port region,

becomes relatively easy.”

price quotes improves the

one of the world’s 10 largest

In August of this year, an

speed and transparency

infrastructure projects and in

installation schedule was

of the process. “The major

which Odebrecht Infraestrutura

implemented, under which

differential is mobility through

participates – completed the

the first week would be

the approval via cellular

process to install the Oracle

focused on training for the

phone, not to mention that,

Electronic Docmat, a system that

120 Members, the second

on the electronic price quote

helps streamline purchases.

would be focused on training

map, it is possible to visualize

the buyers and storekeepers

and compare how much other

the speed with which it was

and the last two weeks would

projects are paying for the

completed, in just four weeks. “I

be focused on installing

same material, helping to

have already participated in other

the system throughout the

optimize our purchases,” said

successful installations in which

entire construction project.

Vieira.

The process highlight was

the period was three months, but four weeks was really a record,” said Emerson Araújo, mobilizer of the Corporate Information Technology (IT) team. “A good part of this success was due to the prior alignment with the Supply team,” he said. João Paulo Morais, responsible for Supply at Porto Rio, analyzes the challenges faced during the installation process: “We knew of the difficulties, since it is a project of great dimensions, with 3,000 Members on 25 service fronts, distributed throughout three

Emerson Araújo, Olívia Vieira and João Paulo Morais (from left to right): planning and integration of the IT and Supply areas facilitated the installation of the new purchase system odebrechtnoticias.com.br / no. 295 / november 2012

19

> KNOWLEDGE NETWORK

Communication that Gen According to a study

Growth and Perpetuity”)

into something common.”

by the Organization for

about the Odebrecht

According to the publication:

Economic Cooperation and

Entrepreneurial Knowledge

“communicating is also about

Development (OECD), in

(TEO), Norberto Odebrecht

creating a two-way street

2000, approximately 55%

states that “communicating

between equally free Human

of the world’s wealth came

is about turning knowledge,

Beings by encouraging each

from knowledge. In the

information and desires

one to interact with the

book Sobreviver, Crescer

crucial for Human Beings to

others, granted that he or she

e Perpetuar (“Survive,

be able to produce wealth

is willing to influence and be

The first meeting of the Communication Community of Knowledge gathered 84 Members from Brazil, Panama, Dominican Republic, Peru, Argentina, Colombia, Angola and Mozambique

20

odebrechtnoticias.com.br / no. 295 / november 2012

nerates Knowledge influenced in the search for

was created: Communication

what is right for everyone.�

Community of Knowledge.

By aligning knowledge and

NEW SCENARIOS The event was opened by

The first meeting, held on

Marcio Polidoro, responsible

communication with aims

October 15 and 16 in the

for Communication at

of strengthening synergies

Panama City, gathered 84

Odebrecht, who discussed

and exchanges of learning

Members from Brazil, Panama,

communication as the basis

between the communicators

Dominican Republic, Peru,

for the Organization’s conduct.

at Odebrecht, a new

Argentina, Colombia, Angola

After that, consultant Marcos

Community of Knowledge

and Mozambique.

Cavalcanti talked about

odebrechtnoticias.com.br / no. 295 / november 2012

21

> KNOWLEDGE NETWORK The communicators listened to lectures related to Communication cases at the companies

Networked Knowledge and

Radfahrer, the Organization’s

from the Odebrecht Panama

the methodology of the first

projects have made news in

Communication area,

meeting and emphasized

the digital world. “Undertaking

Gerardo Berroa, Director of

the importance of collective

the external monitoring of the

the newspaper La Estrella de

intelligence for creating

social networks and separating

Panamá; Guido Rodríguez,

knowledge.

personal from professional use

News Director for the television

are fundamental actions at

station Televisora Nacional

companies,” he said.

(TVN); and Edwin Cabrera,

The first guest was the professor from the University of São Paulo School of

22

For the Press Panel, three

Director of the news radio

Communication and Arts São

Panamanian journalists

program Notícias Panamá Hoy,

Paulo (ECA-USP), Luli Radfahrer,

debated the challenges

on Rádio Panamá, addressed

who presented the lecture

faced by the country’s main

topics such as the transparency

“Digital Context.” The specialist

newspapers and the role

of sources, reliability of the

presented new technologies,

played by press professionals

media and information, the

ideas and trends from the

regardless of where they

commitment to the sources

area based on integrated

are in the world. With the

and the interest of the

experiences. According to

mediation of Zoraida Chong,

publications and the public.

odebrechtnoticias.com.br / no. 295 / november 2012

Risk Management and

we can elaborate previous

Members and 2,000 indirect

the new Communication

actions,” he said. “The tool has

ones. According to him, all

Policy were both topics

a unique language, unified and

projects have professionals

addressed by Marcio Polidoro

homogenous information and

responsible for Communication

on the afternoon of the first

can be applied to any project.”

or teams. “When we have a

day. Based on the stories and learning acquired at Odebrecht, he spoke about

good relationship with the media, we can harness its

EXAMPLES “AT HOME”

strength,” said Rabello.

During the second day

the importance of the

of the meeting, André

After that, Members

Communication areas’ capacity

Rabello, Managing Director

from different Organization

when acting at the right

of Odebrecht in Panama,

companies presented cases

time and with transparency.

presented the scenario of the

related to Communication and

According to Polidoro, it is

country and the company’s

the participants, divided into

possible to prepare for 86%

operations. Operating since

groups, reflected on what to

of all crises before they occur.

2005 in Panama, Odebrecht

take from each presentation for

“With our Image Risk Matrix,

currently has 5,000 direct

their organizational learning.

From left to right: Zoraida Chong; Marcio Polidoro; journalists from the Panamanian press Gerardo Berroa, Guido Rodríguez and Edwin Cabrera; and Paulo Levita, Institutional Relations and Sustainability Director in Panama

odebrechtnoticias.com.br / no. 295 / november 2012

23

> KNOWLEDGE NETWORK Fábio Gandolfo, Managing Director of Shipyards at

movements among the agents

Odebrecht Infraestrutura,

involved,” said Nunes.

talked about the crisis in

The case about the

Ecuador in 2008 when the

communication process with

operations in the country

the community and press

were paralyzed. “Among the

before, during and after the

lessons learned, we can cite

implosion of the former Fonte

the importance of constructing

Nova Stadium in Salvador was

a healthy, constant and non-

presented by Carine Aprile,

commercial relationship

responsible for Communication

with the local press and the

at the Fonte Nova Arena. “We

elaboration of crisis planning,”

benefit the work of the press

said Gandolfo.

and work transparently with

Jorge Soto, responsible

local residents,” said Aprile.

for Sustainability at Braskem,

The relationship with

presented the company’s

the user and monitoring

experience at the UN

and participation in the

conference Rio+20 this year.

social networks were topics

“We based our participation

addressed by Marcelo Pontes

on the Braskem 2020 Vision

and Thiago Nehrer, from

and on three pillars: support

SuperVia Communication, one

for parallel events, support for

of the Odebrecht TransPort

the Brazilian government and

assets. “We won back credibility

activation of the company’s

with fast and transparent

brand,” said Soto.

actions,” said Marcelo Pontes.

Saulo Nunes, responsible for

24

and promoting coordinated

Pilar Baella, responsible for

On October 17, some of the participants visited the

Incorporations at Odebrecht

Communication at Odebrecht

Realizações Imobiliárias, talked about the integrated

Peru, spoke about the donation currently responsible for from the organization Cristo Communication at Odebrecht

communication during the

do Pacífico, the company and

Defesa e Tecnologia, presented

launch of Parque da Cidade.

the Peruvian government, as

the communication process for

“Our differentials in this

well as the act’s repercussion in

the contract in Cuba and the

process were the definition of

the local media. “We met all of

relationship with the Cuban

the right time to communicate,

the press’ requests, supplying

community in Miami, where

communicating in a structured

all the required information,”

the company also operates. “We

fashion, balancing information

said Baella. Renata Pinheiro,

communicated with the internal

odebrechtnoticias.com.br / no. 295 / november 2012

e office of the Curundú reurbanization project, undertaken in Panama City

and external stakeholders anticipatively,” said Pinheiro.

“It is important to capitalize opportunities for positive media coverage,” she said.

After the presentations,

The Communities of Knowledge program was created in 2001 and currently gathers 13 communities. More than 40 meetings have already been organized, involving the

the participants from the

participation of over 3,000 Members of the

Communication Community of

Odebrecht Organization.

Knowledge elected Pilar Baella as the first leader. odebrechtnoticias.com.br / no. 295 / november 2012

25

> KNOWLEDGE NETWORK

Ideas that Improve System CITADON and SISENG

26

projects and offices. The

associated with projects

are corporate engineering

first is a collaborative

underway and the second

systems that are highly

system for sharing

is a system developed

used in the Organization’s

information and documents

internally for the planning,

odebrechtnoticias.com.br / no. 295 / november 2012

CITADON and SISENG Theme Groups from September 17-19 in São Paulo, with the participation of 142 Members from seven countries and different Organization businesses.

The meeting of the Citadon Theme Group was opened by Dante Venturini, Engineering Director at Odebrecht Infraestrutura. During the day, the participants heard about cases from projects at Foz do Brasil, Odebrecht Venezuela, Odebrecht Realizações Imobiliárias (OR), the Maracanã Rio 2014 Consortium and Santo Members from the CITADON Theme Group, one of the Engineering Systems Community of Knowledge groups, meet for discussions on the tool designed for engineering document and project management

Antônio Hydroelectric Power Plant.

At the end of the event, Emiy Arashida, Member

ms

of the Construtor Santo Antônio Consortium in Rondônia, was elected the new leader of the Theme

budgeting and monitoring

related to the two tools,

of projects.

the Engineering Systems

In order to share knowledge and experiences

Group.

In the SISENG Theme

Community of Knowledge held meetings with the

Group, Carlos Hermanny Filho, Managing Director

odebrechtnoticias.com.br / no. 295 / november 2012

27

> KNOWLEDGE NETWORK

Participants from the SISENG Theme Group: for two days, Mem and the monitoring of costs, the management of supply and i the upcoming year

28

for the 2014 World

cases associated with the

Cup from Odebrecht

ExpressWay, Santo Ant么nio

Infraestrutura, opened the

Hydroelectric Power

Theme Group was also

event and participants

Plant, Pernambuco Arena,

elected: Alan Pinto

listened to lectures on

Prosub-EBN and Odebrecht

Marques, from the Balsas

odebrechtnoticias.com.br / no. 295 / november 2012

Angola projects.

A new leader for the

mbers also listened to lectures about charges, budgeting innovations and the expectations related to the tool for

Hydroelectric Power Plant

respectively, with aims of

of the tools. All of the

in Peru.

sharing good practices and

videos and presentations

experiences in different

are available on the

SISENG Theme Groups were

environments, reinforcing

Community page of the

created in 2006 and 2009,

transversality in the use

Corporate Portal.

The CITADON and

odebrechtnoticias.com.br / no. 295 / november 2012

29

> FAST NEWS - PEOPLE

Health is What Matters Members of the CONEST Consor tium

e Administradora de

habits, dental hygiene

Seguros.

and the conscious use

(formed by Odebrecht

With the motto

of Health Insurance. The

Engenharia Industrial

“Health: We Are In This

topics were addressed

and OAS) par ticipated

Together!,” the action

by medical professionals

in the Living Hear t

featured different

from CONEST and by

and Healthy Eating

lectures for orienting

representatives from

campaign, promoted in

workers about basic

the par tner companies

par tnership with OCS

care with their health,

Bradesco Saúde,

- Odebrecht Corretora

hear t, healthy eating

Odontoprev and Sodexo.

During the lectures, Members had their questions answered and participated in drawings for prizes

30

odebrechtnoticias.com.br / no. 295 / november 2012

The End of a New Cycle On October 6, Odebrecht

company’s current scenario

Angola. “The inter-cultural

Angola completed the

in the country and worldwide

meeting allowed me to

third and last module of

and to share the pivotal

understand different realities,”

the Young Builder Program,

moments in their career at

said Agronomic Engineer

which addressed the topic of

the Organization. “During

Kimputu Ngiaba, one of the

Execution and Demobilization the program, the growth of in the Engineering and the youth was visible, as they

participants. “I was enchanted

Construction business.

revealed their maturity and

that are being completed in

understanding during the

Latin America and I learned

dedicated to the topics

activities,” explained Claudio

good work safety and social

of Finances, Construction

Herrero, responsible for

responsibility practices,” said

Methods, Contractual

People and Organization in

Ngiaba. “The contact with

Administration, Labor

Angola.

the Latino youth and the

The last module was

Litigation and the

Young Partners from

with the projects presented

topics addressed during the

Demobilization Process.

Odebrecht Angola also took

program revealed that the

Similarly to the previous

part in the Latin America

generations present at the

phases, the meeting

Young Builder Program,

Organization are in harmony

reinforced the relationship

which promoted an exchange

with the concept and

between the leader and

between Members. Four

practices of the Odebrecht

team member and the Spirit

Angolans marked their

Entrepreneurial Technology

of Service through practical

presence during meetings

(TEO),” said Eufrásia

research and previous

in Mexico and Panama and

Fortunato, Financial Manager

readings. Among the

two youth from Peru and

of the Luanda Express Ways

speakers were the contract

Panama were at the event in

Project.

directors, managers and Members from several of the company’s different areas and projects. Vera Gaspar, from the People and Organization area of Odebrecht América Latina, spoke about Career Development, and Ernesto Baiardi, Managing Director at Odebrecht Angola, met with the youth to discuss the

The participants showed what they learned during the year, with creative theater, music and video presentations, and received Young Builder certifications of conclusion odebrechtnoticias.com.br / no. 295 / november 2012

31

> FAST NEWS - PEOPLE

Perfecting Technique In September of this year, the Functional

System. The tool used is the EAD AFEq

Equipment Support Area (AFEq) began the

(E-learning), which allows for the management

fourth phase of Young Partner Technical

and understanding of the content in a

Training, involving the participation of seven

standardized, efficient and creative fashion.

Angolan and three Brazilian Members. The

The system advantages include: the

program is designed to develop the capacity

acceleration of the training process, reduction

to manage teams and guarantee the correct

in the course load and costs of onsite training,

and safe application of earth moving, cargo

promotion of digital inclusion and respect for

and industrial center equipment.

each person’s specific learning pace.

During this phase, which will end in

For 2013, a new group of Angolans will

November 2012, the participants are

begin the program and the Organization is

completing a series of distance activities

thinking of implementing it in Venezuela as

and also developing reports on the topics

well. For more information about the Technical

of Tire Repair, Basic Mechanics, Lubrication,

Training of Young Partners, please contact

Basic Electrics, Motors and Hydraulic

edivaldofreitas@odebrecht.com.

The AFEq Young Partner Technical Training is competing for the 2012 Destaque Award in the categories of Young Partner and Utilization of the Knowledge

32

odebrechtnoticias.com.br / no. 295 / november 2012

Professional Qualification to Grow

The second group of the POY PET Grow Program gathered Members from different areas

On October 16, the POY PET project – which involves the participation of Odebrecht Engenharia Industrial and is

ones,” explained Fernando Barini, Contract Director.

The first Grow group completed the

located in Pernambuco – began training

course on September 26 during the

the second group under the Grow Program,

ceremony to hand over the certificates of

which lasts two months. The group

conclusion to the 17 participating foremen.

consists of 29 Members from the areas of

Fernando Barini paid tribute to the workers

civil construction, assembly, mechanics,

and instructors: “I would like to thank

electricity and instrumentation.

all instructors who were willing to stay

Grow is designed to promote training

until later to teach as well as the foremen

and development through professional

who came to learn,” he said. According to

qualification, ranging from empirical to

Nívia Corrêa, responsible for People and

formal knowledge. “Our responsibility

Organization at the project, the first group

is also to transfer knowledge and we

represented the pioneers of Grow. “The

are bringing the knowledge of the most

participants had the responsibility of being

experienced Members to the youngest

students and critics,” she said.

odebrechtnoticias.com.br / no. 295 / november 2012

33

> FAST NEWS - PEOPLE

Prevention Generates Safety The Santo Antônio Civil

event, which included the

Rodrigo Galli, President of

Consortium (CSAC) and

presence of Maurício Mendes,

the CIPA at CSAC, spoke about

Odebrecht Montagem

Administrative and Financial

the importance of SIPAT: “It

Internal Work Accident

Manager at CSAC, Leonardo

is an opportunity for us to

Prevention Commission (CIPA)

Borgatti, CSAC Contract

reflect on our actions and

held the fourth edition of

Director, Délio Galvão,

attitudes related to accident

the Internal Work Accident

Construtor Santo Antônio

prevention,” said Galli. Vitor

Prevention Week (SIPAT) at

Consortium (CCSA) Contract

Sayegh, President of CIPA

the construction site for the

Director, Walmir Guerra,

at Odebrecht Montagem,

Santo Antônio Hydroelectric

CCSA Workplace Safety

added: “SIPAT is a time to

Power Plant in Rondônia.

Manager, and the Presidents

reinforce our commitment to

The idea behind the event

of CIPA, Rodrigo Galli and

prevention-related habits,” he

was to raise Members’

Vitor Sayegh, there were

said.

awareness about the exercise

performances by the Military

of prevention for avoiding

Police band and semi-finalist

is an Odebrecht Energia

accidents.

singers from the first Music

investment being constructed

Festival.

by Odebrecht Infraestrutura.

During the opening of the

The Santo Antônio HPP

Lectures and theater plays were part of the programming. The activity sites were selected at strategic points to reach the highest possible number of participants

34

odebrechtnoticias.com.br / no. 295 / november 2012

Entrepreneuring Careers on the Life and Career

the end of the program,

September and October,

Plan as well as about what

the groups established the

Odebrecht Panama

makes the difference in

commitments related to the

developed the Career

every phase of life, which

actions to be maintained,

Entrepreneurship Program

marks each generation

improved and incorporated

at the projects Subway Line

and the importance of

into the daily work routine.

1, Coastal Belt III, Col贸n

constructive dialogue. At

During the months of

Corridor, Madden-Col贸n Concessionaire, Curund煤, Panama City Bay Sanitation and Historical Heritage, and at the corporate office, involving the participation of 311 Members.

The initiative was designed to strengthen the dialogue between the Leader and Team Member with a focus on Career Development through Pedagogy of Presence and Education Through Work.

Participants were able to discuss and develop a more in-depth reflection

Members from the Panama Subway L铆nea Uno Consortium and from the Panama City Bay Sanitation project receive program conclusion certificates

odebrechtnoticias.com.br / no. 295 / november 2012

35

> FAST NEWS - AWARDS AND DISTINCTIONS

The Garden: Example in Health and Safety On October 18,

Prado, responsible for Health,

site each month and involve

representatives from

Workplace Safety and

activities such as recreational

Odebrecht Realizações

Environment, Dr. José Milton,

games, lectures with external

Imobiliárias (OR) development

occupational physician, and

partners and theater plays. “We

The Garden Paulo Andrey,

the teams were also present to

understand that promoting

responsible for Results

honor the achievement.

these actions as a way of

Center, and Giovanna Bonder,

“The achievement was very

transmitting important

Workplace Safety Engineer,

important, since it represents

information is the best path

were at the Seconci Theater

the recognition of the entire

for reaching our objectives,”

for the Seconci Workplace

The Garden team’s work,” said

said Bonder. “Through the

Health and Safety Award

Giovanna Bonder. “I believe

recreational games, Members

ceremony. The development

that Workplace Safety depends

can interact more and better

won with a Gold classification

primarily on each one of our

assimilate the themes exposed,”

in the category of Motivational

attitudes,” she said.

she said. According to her, the

Campaigns in Workplace Health and Safety. Rodrigo

The motivational campaigns are held at the construction

evaluation of the initiative has been positive: “The Members are more aware of the meaning of Workplace Health and Safety, helping reduce the accident rate at the construction projects,” she said.

The Seconci Workplace Health and Safety Award is directed at civil construction companies, with a focus on buildings (residential, commercial and industrial) and is designed to enhance the visibility of best practices at the construction sites located in the State of São Paulo.

From left to right: José Luiz Salgueiro de Araujo, Member of the Seconci Board of Trustees; Giovanna Bonder, responsible for Workplace Safety, Environment and Social Programs; and Paulo Andrey, responsible for Results Center, at The Garden

36

odebrechtnoticias.com.br / no. 295 / november 2012

Labor Inclusion Actions Awarded

Lucas Utrera, responsible for Social Responsibility and Sustainability; Ver么nica Spirito, responsible for People and Organization; and Pablo Brottier, Commercial Director, represented Odebrecht Argentina during the award ceremony

On October 24, Odebrecht Argentina

Instituted in 1989, the ACDE Award

won the ACDE Award for the Work Inclusion

recognizes companies that stand out for their

of People with Disabilities for developing

daily actions by preserving the coherence

original and replicable practices that

between corporate values and practices

generated work opportunities for individuals

that favor the dignity of Human Beings and

with special needs.

promote the common good.

odebrechtnoticias.com.br / no. 295 / november 2012

37

> FAST NEWS - AWARDS AND DISTINCTIONS

Distinction in Corporate Communication

Braskem Communication team celebrates winning two awards granted by ABERJE

During the year in which it is completing one decade of existence, Braskem was recognized

action began with the launch of the book Olhares

as the “Company of the Year in Corporate

Criativos sobre o Plástico (“Creative Perspectives

Communication” by the Brazilian Association of

on Plastic”), with photos produced by company

Corporate Communication (ABERJE). In addition

Members, awaking a new vision as to plastic’s

to the main award, the petrochemical company

positive presence during people’s daily lives. After

also won in the category of Communication

that, under the theme of “Plastic: In Everyone’s Life

and Relationship with the Internal Public. The

in All Ways,” the professionals had the opportunity

advertisement was made on October 31 during

to increase their knowledge of the use and

the ceremony held at the Rosa Rosarum Space in

importance of plastic in a range of different areas,

São Paulo.

such as health, safety, design, sustainability and

In the category related to internal communication, Braskem was the winner with

38

the campaign Valuing Plastic. Created in 2010, the

odebrechtnoticias.com.br / no. 295 / november 2012

technology, among others. The materials were elaborated by the agency HappyHouse Brasil.

A Milestone in Structural Engineering The Paiva Bridge project, which is part of

of engineering and sustainability in

the road system being built by the Rota dos

constructions due to its leveled sidewalks,

Coqueiros Concessionaire – an Odebrecht

in addition to bicycle paths along its entire

TransPort company – located in Cabo de

extension,” said Dantas. “The bridge and

Santo Agostinho in Pernambuco, received the

entire rest of the concession has ramps and

Honorable Mention for the 2012 Structural

walkways planned for people with special

Engineering Talent Award, promoted by the

needs,” said Elias Lages, Managing Director

Brazilian Association of Engineering and

of Rota dos Coqueiros, which maintains and

Structural Consultants (ABECE) in partnership

operates the 6.5-km coastal road, connecting

with the company Gerdau. Created by draftsman

Barra de Jangada to Praia do Paiva.

Ademir Santos, Paiva Bridge competed with

By connecting the South shore of the

more than 200 works submitted from all over the

Pernambuco capital to Jaboatão dos Guararapes,

country.

the bridge allows for access to Paiva Reserve, an

For engineer Erico Dantas, who participated

area that was difficult to access before June 2010

in the Odebrecht Infraestrutura project,

when the operation was initiated. The region is

the bridge is an example of accessibility. “It

part of the Odebrecht Realizações Imobiliárias

is considered a milestone for the segment

planned neighborhood, called Reserva do Paiva.

Paiva Bridge is also a door of entry to new tourism destinations in Pernambuco. The distance between the Recife airport and the beaches of the Southern coast was reduced by 30 km odebrechtnoticias.com.br / no. 295 / november 2012

39

> ENVIRONMENT

Braskem Green Be On October 25, the Braskem Green Belt Environmental Station completed 25 years of existence. During this period, the station has consolidated its position as an important space for research and work focused on the environment and sustainability, serving as a preservation model for the fauna and flora of Alagoas State.

In 2006, the Green Belt received the certification of Advanced Post of the Atlantic Forest Biosphere Reserve from UNESCO. The recognition, which came after the Conservationist Nursery certification granted by the environmental agencies, is also due to the reforestation actions undertaken and the population’s increased visitation to the site. Over the past 25 years, some

40

During the 25-year history of the Green Belt, approximately 140,000 people have already visited the Braskem

odebrechtnoticias.com.br / no. 295 / november 2012

elt: 25 Years 140,000 people have already visited the station.

THE HISTORY OF THE ENVIRONMENTAL STATION “In October 1987, I was invited by the board of the Safety, Health and Environment (SHE) area of the former Salgema Indústrias Químicas S.A. to coordinate the project to install the company’s Green Belt project,” said Mário Calheiros, manager of the Green Belt Environmental Station. The recognition, study and analysis work for the Environmental Station installation began right after that.

Studies detected several intervening environmental factors in the region, primarily the intense sea fog, quartz sand soils (poor in nutrients and with low water retention power) and an area practically lacking any sort of vegetation and odebrechtnoticias.com.br / no. 295 / november 2012

41

> ENVIRONMENT animal life. Efforts began to

sustainable projects with

recover the original relief

an emphasis on beekeeping

of the dunes, reconstituted

and hydroponics (agriculture

with topsoil, until identifying

without the use of

solutions for planting the

pesticides).

vegetation. During these

In 2006, the Honey Fishers’

years, approximately 300,000

Project was created, designed

seedlings of different species

to promote the installation

have been planted.

of beehives by the fishermen

With the full development

of the cities located near

of the vegetation, a wildlife

the Mundaú-Manguaba

introduction project was

Lagoon Complex. In this

initiated with the support

way, it would be possible to

of the team of veterinarians

generate jobs and increase

from the Sete Cores Scientific

these workers’ income. The

Zoobotanical Breeding

project represented the first

Center and Alagoas Brazilian

step for the creation of the

Institute of the Environment

Local Beekeepers’ Production

and Natural Resources

Arrangement (APL),

(IBAMA). The association,

promoted by the Alagoas

formed in 1995, led to the

State Government with the

structuring of the Green

aid of the Support Service to

Belt wildlife conservationist

Micro and Small Companies

breeding center. Currently,

(SEBRAE), one of the state’s

there are approximately 400

most important and one of

animals of different species

the activities that currently

at the Environmental Station,

most generates work and

such as the Capuchin Monkey,

income opportunities for

Broad-Snouted Caiman,

micro and small companies in

Origin from Brazil’s National

Peacock, Sloth, Agouti, Rhea,

Alagoas.

Intellectual Property Institute

Toucans, Foxes, etc.

With the discovery of red bee pollen, the product of the

SUSTAINABLE INITIATIVES The Green Belt was also site to some important

42

The Environmental Station is currently home to approximately 400 species of animals, such as the Broad-Snouted Caiman, Peacock and Rhea, among others

(INPI).

For Braskem, the

Alagoas beehives obtained

creation of the Green Belt

the Geographic Indication in

Environmental Station is

the form of Designation of

included within its principles

odebrechtnoticias.com.br / no. 295 / november 2012

of sustainability and fulfills

“The Environmental Station

him, over the coming years,

the role of increasing the

is a space that should also be

Braskem will continue to

social inclusion actions

used by the local universities

expand the planted area. “We

developed by the company.

and should be viewed as

will improve its infrastructure

an example of successful

for courses and seminars and

Milton Pradines, Institutional Relations

environmental reconstitution,” to install research laboratories

Manager, further explains:

said Pradines. According to

in the area,” he said. odebrechtnoticias.com.br / no. 295 / november 2012

43

> ENVIRONMENT

The Rebirth of the Forests ETH Bioenergia

44

of São Paulo in Ponto

impor tant for protecting

is focused on the

do Paranapanema. This

the species of native

production, sale and

region, which includes

fauna threatened with

logistics of ethanol,

21 municipalities

extinction, such as the

sugar and bioenergy

and extends 2,000

black lion tamarin.

produced from

km 2 , is home to two

Aiming to protect the

sugarcane in the

Conser vation Units:

region’s biodiversity and

states of São Paulo,

the Morro do Diabo

water resources through

Goiás, Mato Grosso e

State Park in Teodoro

the reforestation

Mato Grosso do Sul.

Sampaio, one of the

of degraded areas

The company has

largest remaining rural

and installation of

nine Agroindustrial

São Paulo Atlantic Forest

ecological corridors,

Units, two of which

remnants; and the Mico

ETH installed the Forest

are located at the

Leão Preto Ecological

Fragment Connectivity

extreme Western par t

Station. The areas are

Program in 2007. The

odebrechtnoticias.com.br / no. 295 / november 2012

idea is to promote the

it was possible to

integration of Legal

identify the region’s

Reser ves (LRs), recover

environmental recover y

Permanent Preser vation

needs and oppor tunities

Areas (PPAs) and develop

for connection between

Environmental Education

the isolated areas or

together with the

between forest fragments

landowners.

considered relevant

The program receives

for the ecosystem

the suppor t of the SĂŁo

conser vation. From there,

Paulo State Land Institute

ETH elaborated the Fauna

(ITESP), Chico Mendes

Monitoring Plan, which

Biodiversity Institute

is incorporated with

(ICMBio), Morro do

the Unit Environmental

Diabo State Park (PEMD),

Management Program

Forest Institute and local

(PGA).

landowners.

The seasonal monitoring of the

TRANSFORMING

fauna identified the

DEGRADED AREAS

presence of wildlife in

Satellite images

In order to protect the biodiversity and water resources in Pontal do Paranapanema, located in rural SĂŁo Paulo, ETH launched the Forest Fragment Connectivity Program five years ago

the small fragments of

identified 10 areas

vegetation, which led

of greater ecosystem

to the formulation of a

relevance and potential

recover y model for the

for connectivity with

areas that connected

fragments of native

surrounding streams to

forests and preser vation

facilitate the circulation

of water resources. The

of fauna and development

sites were occupied by

of flora. The program

pastures or other crops

uses the following

that hindered the natural

planting methods for the

regeneration process.

reforestation of the sites:

With the analyses,

natural regeneration, odebrechtnoticias.com.br / no. 295 / november 2012

45

> ENVIRONMENT supplies Morro do Diabo State Park; expansion of more than 766 hectares of areas for the transition of wildlife, including the Morro do Diabo Conser vation Unit and the Mico Leão Preto Ecological Station; as well as the reforestation of more than

recover y through

PPA and 22 hectares of

enrichment and recover y

the LR; establishment

through planting.

of the Alcídia da Gata

From the star t, the

e Santa Terezinha do

Degraded Area Recover y

Alcídia Settlement LR

Program has promoted

in par tnership with the

the recover y and

São Paulo State Land

connectivity of more than

Institute; installation

750 hectares of LR and

of 286 hectares of an

PPA areas – an average

ecological corridor in

of 140 hectares per year

association with the São

–, involving 82 species

Paulo Forest Institute,

of native flora from the

connecting the Morro do

Atlantic Forest biome.

Diabo State Park and Mico

In Teodoro Sampaio,

46

Leão Preto Ecological

there was the recover y

Station; recover y of the

of 30 hectares (60%) of

sources of the Ribeirão

the Laranja Azeda Stream

Bonito Stream, which

odebrechtnoticias.com.br / no. 295 / november 2012

Through the program, ETH promoted an educational action with children from the region’s teaching institutions, who helped plant tree seedlings in the Legal Reserve area

1.2 million seedlings of

during the 11 th Conference

Experiences, produced

native species.

of the Par ties to the

by the Brazilian Business

Convention on Biological

Council for Sustainable

Diversity (COP-11),

Development (CEBDS) and

promoted by the United

distributed during the

Alcídia Unit in Teodoro

Nations from October 8-19

event. The publication

Sampaio, the Forest

in Hyderabad, India.

gathers the countr y ’s

INITIATIVE RECOGNIZED Developed at the

Fragment Connectivity

The work was presented

top companies and the

Program earned

in the publication

main experiences in

international recognition

Brazilian Business

biodiversity businesses.

odebrechtnoticias.com.br / no. 295 / november 2012

47

> FAST NEWS - SOCIAL ACTIONS

Hit the Net: Transforming Lives The digital inclusion program Hit the Net,

such as Administration and Law, with a focus

coordinated by the Social Responsibility

on Family-Owned Businesses. “I know that the

sector of Rota das Bandeiras – the Odebrecht

Internet allows us to increase our sales,” she said.

TransPort concessionaire – is transforming the

Her brother, Paulo Roberto, age 32, also

lives of residents from the cities located near the

participates in the classes, where he found an

Dom Pedro Corridor in rural São Paulo.

opportunity to grow. “We study new things,

Natalina Aparecida Ramos, age 19, has cared

like more modern planting methods,” he said.

for the green bean and cucumber garden

“My intention with the course is to expand our

together with her parents since she was just a

business,” he said.

girl in the rural community of Tapera Grande,

Rota das Bandeiras plans to open 150

Itatiba. After having contact with technology

classrooms with 1,600 computers over a five-

through Hit the Net, she decided to once

year period, as well as train 300 teachers and

again pursue her dream of going to college.

36,000 students in the 17 municipalities of the

“I have always liked IT, but I did not have the

Dom Pedro Corridor. “For 2013, the challenge

opportunity to learn more about it,” she said.

will be to extend the assistance to people with

“Now, I want to study more and complete more

special needs,” said Social Responsibility Manger,

advanced courses.” Natalina is focused on areas

Adherbal Vieira da Silva.

Natalina Aparecida Ramos wants to intensify her IT courses to help her family: “I know that the Internet makes it possible to expand our business.”

48

odebrechtnoticias.com.br / no. 295 / november 2012

Believe for Literacy In August of this year,

first group will complete

is teaching 14 women

the Nacala International

the course in November

from the neighborhood

Airport Project, developed by

of this year. For Paulo

of Mathapue to read and

Odebrecht in Mozambique,

Bernardo, District Director of

write. “The students live real

launched the Believe

Education, signs of change

experiences from the use

Literacy Program with the

are already visible in the

of reading and writing,” she

participation of 54 literacy

students’ learning process.

said. “Besides this, we are

teachers in the District of

“The literacy teachers

setting up a library for the

Nacala-Porto, a region with

from the 39 benefited

neighborhood.” According

high levels of illiteracy.

schools are implementing

to Zinha Aquitial, Member

the methodology learned

of Odebrecht and trainer for

with the District Board of

through Believe,” said

Believe, the program values

Education, the initiative

Bernardo. “With these

the participants’ learning

promotes the full training

positive results, the program

process. “When students are

of the educators through a

can be applied throughout

valued and their education

methodology that values

the province,” he said.

supports the development

Undertaken in partnership

reading and writing as activities for productive

Teacher Luiza Chira, one of the participants,

of their competencies, they progress,” said Aquitial.

insertion in the communities in which they live. According to Fernanda Reis, People and Organization Manager, the program is based on an innovative concept.

“The cooperative learning considers reading to be a source of information and pleasure and writing as a social function,” said Reis.

With a course load of 160 hours during the initial phase, Believe Literacy lasts four months and the

Literacy teachers from the Nacala-Porto District take part in the new Believe Literacy Program: the idea is to intensify the practice of reading and writing in the region

odebrechtnoticias.com.br / no. 295 / november 2012

49

> FAST NEWS - SOCIAL ACTIONS

Alto Taquari Receives Neonatal ICU Through the Social Energy

10 newborns per year. In

by Social Energy for Local

for Local Sustainability Program,

addition to the structuring

Sustainability and is designed to

ETH Bioenergia, the Alto

of the ICU and purchase

meet the fourth goal of the UN

Taquari City Government

of equipment, the project

Eight Millennium Goals, focused

and representatives from the

also involves the technical

on reducing child mortality.

community inaugurated the

training of professionals from

“The reduction of maternal and

region’s first Neonatal Intensive

the Municipal Hospital and

child mortality is one the main

Care Unit (ICU) on October

includes the transport of

guidelines of the public policies

31, installed at the Municipal

patients in ambulances. The City

established by the Ministry of

Hospital. The initiative is

Government is doing its part

Health,” explained Luiz Paulo

designed to provide a better

by acquiring medical-hospital

Sant´Anna, Supervisor of the ETH

hospital structure for high-

material and medications,

Taquari Center. “Through the

risk pregnancies and at-risk

guaranteeing the ICU’s

Social Energy Program, we create

newborns.

operation.

a dialogue concerning these

With two adult beds and

The need to install an ICU

government priorities, assuming

another two neonatal beds

at the Municipal Hospital and

a commitment to the population

equipped with an Intermediate

provide support for pregnant

of Alto Taquari. “In this way, we

Intensive Care Unit, the facility

women and premature children

effectively implement the plan

has the capacity to assist 200

in Alto Taquari was identified

and establish goals together

women and approximately

during the work undertaken

with the community to support pregnant women, guaranteeing all the assistance required in favor of the mother’s and child’s health,” he said.

The Social Energy Program for Local Sustainability develops 37 projects in nine cities where ETH Bioenergia operates, prioritizing education, culture, production activities, health, safety and environmental preservation through a participative management model involving

With investments of R$ 280,000, the Intermediate Intensive Training Center has the capacity to assist 200 pregnant women and 10 newborns per year

50

odebrechtnoticias.com.br / no. 295 / november 2012

city governments, communities and the company.

Fonte Nova Arena on the Runway

Fashion and sustainability at the YSF fashion show: designer Luciana Galeão used Members’ uniforms to create exclusive garments

From the construction site directly to the

Inspired in the 1960 and 1970s, Luciana

Yacht Summer Fashion 2012 (YSF) runway.

Galeão’s clothing models called attention for

The collection of clothing created by designer

their colorful ethnic prints – elaborated by the

Luciana Galeão with Fonte Nova Arena

youth from the Axé Project – which contrasted

workers’ uniforms brought fashion professionals

with the grey tone of the Members’ uniforms.

much more than politically-correct looks: it

The result was a collection that was beautiful

also presented the Bahia fashion scene with

and full of style and which enchanted the

the concept that fashion and sustainability can

public at the 4th edition of YSF, held at the Bahia

indeed walk hand-in-hand.

Yacht Club.

odebrechtnoticias.com.br / no. 295 / november 2012

51