Nยบ 275 // FEVEREIRO // JUNHO 2011 No. Nยบ 295 260 NOVEMBER 2012 Nยบ 260 JUNHO 2012 2011
SuperVia: Citizenship Takes the Train
No. Nยบ Nยบ 295260 260/
4 THE HOST SITES OF THE 2013
2012 //NOVEMBER JUNHO JUNHO 2011 2011
CONFEDERATIONS CUP
On November 8, FIFA announced the six host sites for the 2013 Confederations Cup in Brazil, among them are Pernambuco Arena, Fonte Nova Arena and Maracanรฃ Stadium.
>
8 CITIZENSHIP TAKES THE TRAIN
>
SuperVia worked in partnership with the Globo Television Network and Industrial Social Service (SESI) to hold a Global Action for the first time inside two trains at Bangu Station in Rio de Janeiro.
> 14 FAST NEWS 20 COMMUNICATION THAT GENERATES KNOWLEDGE
In order to strengthen the exchange of learning between the communicators, the Communication Community of Knowledge was created. The first meet was held in October in Panama.
NEXT EDITION: NOVEMBER 28
26 IDEAS THAT IMPROVE SYSTEMS
The Engineering Systems Community of Knowledge promoted the meeting of the CITADON and SISENG Theme Groups, involving the participation of 142 Members.
> 30 FAST NEWS - PEOPLE > 36 FAST NEWS - AWARDS AND DISTINCTIONS 40 BRASKEM GREEN BELT: 25 YEARS
The Braskem Green Belt Environmental Station completed 25 years in October. The space is used for studies related to the environment and sustainability in Alagoas.
44 THE REBIRTH OF THE FORESTS
Aiming to protect the biodiversity and water resources in Pontal do Paranapanema, located in rural São Paulo, ETH created the Forest Fragment Connectivity Program.
>
> 48 FAST NEWS - SOCIAL ACTIONS EDITORIAL STAFF ODEBRECHT NEWS is an internal newsletter published by the Odebrecht S.A. Business Communication Team Responsible Journalist: Fabiana Cabral Editorial Office: Avenida das Nações Unidas, 8.501, 32º andar, São Paulo Phone Number: (55 11) 3096-8171 Suggestions: fabianacabral@odebrecht.com Website: www.odebrechtnoticias.com.br
SHARE THIS NEWSLETTER AT YOUR COMPANY OR YOUR PROJECT!
> SPORTS
The Host Sites of the 20 In addition to the two matches during the initial phase, the Fonte Nova Arena, which already has 4,050 workers, will also host the third place match
4
odebrechtnoticias.com.br / no. 295 / november 2012
013 Confederations Cup On November 8, FIFA announced the host sites for the 2013 Confederations Cup in Brazil: Belo Horizonte (Minas Gerais), Brasília (Federal District), Fortaleza (Ceará), Recife (Pernambuco), Rio de Janeiro (Rio de Janeiro) and Salvador (Bahia). Of the six host stadiums, Odebrecht Infraestrutura is helping construct and remodel three: Pernambuco Arena, which has more than 70% of the construction work completed, Fonte Nova Arena, which is 80% complete, and Maracanã Stadium, with 75% of the activities finalized. “For the first time, the competition will occur in six cities in a single country and for the first time, half of the World Cup stadiums will be odebrechtnoticias.com.br / no. 295 / november 2012
5
> SPORTS
There are currently 4,500 Members working at Pernambuco Arena, stage to three games from the first phase
delivered and tested one
spheres of governments,
effort to ensure that it is
year before the 2014
FIFA and COL. “ There
exemplary,” he said.
World Cup,” declared the
is a spirit of helping
President of the Local
and joint effort,” said
PREPARE FOR THE
Organizing Committee
Rebelo. “ The one most
COMPETITION
(COL), José Maria Marin,
interested in the World
during the announcement.
Cup’s success is Brazil,
Confederations Cup, to be
for the government,
disputed from June 15-30,
Minister of Sports,
press, national sponsors
will be sold online starting
Aldo Rebelo, the
and primarily for the
on December 3. Brasília
confirmation of the host
Brazilian people, who
will serve as stage for
sites indicates the high
have immense pride in
the tournament opening
degree of cooperation
hosting this great event
event on June 15 at 4:00
between the three
and which will spare no
p.m. with the participation
According to Brazil’s
6
odebrechtnoticias.com.br / no. 295 / november 2012
The tickets for the 2013
of the Brazilian National
Pernambuco Arena will
the Fonte Nova Arena in
Team. The other host cities
have its three matches
Salvador on June 30. The
will host three games
during the initial phase,
final match will be at the
each.
while Belo Horizonte,
new Maracan達, in Rio de
Fortaleza, Salvador and
Janeiro, also on June 30.
The eight national teams that will participate
Rio de Janeiro will host
in the competition will be
two games of the group
divided into two groups of
competition. The semi-
four teams that will play
finals will be held in
about Odebrecht at the
against each other. The
Belo Horizonte, on June
World Cup by visiting
matches of the first phase
26, and in Fortaleza, on
www.odebrechtarenas.
will take place from June
June 27. The dispute for
com.br.
15-23.
third place is reserved for
Learn the latest news
The final match of the Confederations Cup will be held at the Maracan達 Stadium, where 5,500 Members currently work odebrechtnoticias.com.br / no. 295 / november 2012
7
> TRANSPORT
The Global Action in the SuperVia trains assisted more than 62,000 people. It was one of the event’s biggest records in Rio de Janeiro
Citizenship Takes the When SuperVia – an
samba school courts and even
stopped at Bangu Station
Odebrecht TransPort
inside a prison, benefitting
and in the parking lot in front
company – proposed to the
18 million people with free
of the station, more than
Globo Television Network five
services related to citizenship.
62,000 people received free
months ago that it would
There had never been a Global
citizenship services. It was one
hold a Global Action inside a
Action inside a train.
of the largest Global Actions
train in Rio de Janeiro, there
8
The event was held on
to be recorded in Rio de
was immediate enthusiasm.
October 28, a Sunday, and
For nearly 20 years, the
involved the participation
Global Action had been held
of 25,000 people. Inside
services such as document
in public squares, schools,
two new Chinese trains,
issuing, orientation from
odebrechtnoticias.com.br / no. 295 / november 2012
Janeiro. Participants had access to
PREPARATIONS FOR THE
JosĂŠ Cunha, and the directors
GLOBAL ACTION
provided all the necessary
The choice of Bangu
support. The Operations
Station was based on a simple
Board turned the challenge of
criterion: the Globo Television
preparing the Global Action
Network requested that
into a question of honor,
besides the train, there be
the Media and Events area
ample space in front of the
established a partnership with
station for the installation
Bangu Shopping, and the
of tents featuring other
Engineering area discovered
services and attractions. The
solutions for parking.
President of SuperVia, Carlos
This phase was followed
e Train the public defender’s office, physicians and nutritionist, haircuts and makeup, as well as courses in handicrafts and environmental education. A collective marriage ceremony was also held, involving the presence of 50 couples, with one of the brides a SuperVia Member.
Over 25,000 people participated in the initiative, promoted on the last Sunday of October at Bangu Station odebrechtnoticias.com.br / no. 295 / november 2012
9
> TRANSPORT by technical visits by TV
compare each detail, risk and
reputation, the Mobilization
Globo and the SuperVia and
commitment to the desired
sector made it possible, for
Industrial Social Service (SESI)
success.
example, to adapt two Chinese
teams to the trains and the
Within this environment
trains to serve as offices with
shopping center. SESI is the
marked by an awareness of
laptops and multi-functional
institution responsible for
the Global Action’s importance
printers. There was also the
mobilizing public entities,
for SuperVia’s image and
creative solution to build
NGOs and private companies, with approximately 700 volunteers motivated by the ideal of bringing the comfort of citizenship services to thousands of people. In just 20 days, all of the SuperVia areas were mobilized to plan, overcome obstacles, propose solutions and adaptations, define tasks and deadlines, highlight leaders and gather them to
The population had access to services that included document issuing, legal advisory, medical and nutritional assistance and courses
10
odebrechtnoticias.com.br / no. 295 / november 2012
wood ramps with a red carpet
milestone of a new phase
operated by SuperVia. Besides
to cover the space between
in SuperVia’s institutional
this, a photo exhibit featuring
the trains and the platforms.
relationship with the Globo
real-life personalities from
The smallest details were
Network. This year, several
the community is being set
considered and cared for in
partnership opportunities
up at the Bonsucesso train
all areas for before, during
were explored with Globo in
station. Aired on prime time
and after the event, from the
different fields.
television, Salve Jorge provides
Operation Control Center to the start of the line.
The soap opera Salve Jorge
major visibility for the cable
(“Save George”) by Gloria Perez,
car, which has since then been
was filmed in the community
featured in articles in different
RESULTS OF A NEW
of Complexo do Alemão,
media types as a new tourism
PARTNERSHIP
and was launched in Morro
attraction in Rio de Janeiro. The
do Adeus, which is home to
series Subúrbia (“Suburbia”)
one of the cable car stations
featured scenes filmed at
The Global Action was considered the biggest
The Complexo do Alemão Cable Car, the first mass transport system via cables in Brazil, began operating in July 2011 and has already reached the record of more than 3.5 million passengers transported
11
> TRANSPORT
SuperVia has already started circulating 29 of a total of 30 new Chinese trains acquired by the State Government and inaugurated the Operational Control Center and a new communication system with passengers
Brazil’s Central Station and the
2048, SuperVia has assumed
Government, totaling R$ 2.4
Quintino Station, representing
the challenge of promoting
billion, which includes the
Madureira Station in the 1990s.
improvements in the railroad
renewal of the fleet of trains,
And the launch festival of
transport of the Rio de Janeiro
installation of a new sign
the soap opera Lado a Lado
passengers and offering a high
system and revitalization of all
(“Side-by-Side”) was held at
quality service.
the infrastructure (permanent
Leopoldina Station.
track, aerial network,
million is being invested;
stations, energy substations,
LEARN MORE ABOUT
with R$ 182 million invested
operational control center and
SUPERVIA
during this second half of the
telecommunications system).
Since November 2010, when
12
In 2012, a total of R$ 284
year. The sum is part of an
SuperVia is part of
Odebrecht TransPort obtained
investment program being
270-kilometer road network
its shareholder control and
promoted in partnership
divided into five branches
a concession until the year
with the Rio de Janeiro State
with 99 stations, traversing
odebrechtnoticias.com.br / no. 295 / november 2012
Rio de Janeiro and an
fleet consists of 658 cars, of
of construction work to
additional 11 municipalities
which 280 are air conditioned.
duplicate the stretch between
from the Metropolitan Region
Among the investments
Gramacho and Saracuruna.
(Duque de Caxias, Nova
planned until December are
“We are currently experiencing
Iguaçu, Nilópolis, Mesquita,
the interventions along the
a moment of transformation,
Queimados, São João de Meriti,
Guapimirim and Vila Inhomirim
making the biggest investment
Belford Roxo, Japeri, Magé,
branches, remodeling of the
of the past 30 years in Rio de
Paracambi and Guapimirim).
trains, construction of the 100th
Janeiro’s railroad system,” said
There are approximately 820
station in the neighborhood
Carlos José Cunha. “We want
trips and 540,000 passengers
of Corte 8 in Duque de Caxias,
to be the partner transport for
per business day. On
construction of five more
the local citizen. Our goal is to
September 6, a record number
bicycle racks, improvements
transport one million people
of 593,664 people were
and adaptations in accessibility
per day by 2016 with comfort,
transported. The operating
for the stations and the start
timeliness and safety,” he said. odebrechtnoticias.com.br / no. 295 / november 2012
13
> FAST NEWS
PROSUB-EBN: Visit by the French Minister During his official visit to Brazil, France’s
of PROSUB, Fleet Admiral Fragelli, the Managing
Defense Minister Jean-Yves Le Drian toured
Director of Odebrecht Infraestrutura, Fábio
the construction work for the Shipyard, Naval
Gandolfo, and by the Executive Director of
Base and Metallic Structure Manufacturing Unit
Odebrecht Defesa e Tecnologia, Luiz Teive
(UFEM) on November 5 in Rio de Janeiro, and
Rocha.
also visited the sites where the new Brazilian
After the visit, an inauguration ceremony
submarines will be assembled and operated,
was held at the tunnel that will connect the
based on the French model Scorpéne.
North and South areas of the Naval Base and
Brazil and France have a technological
Shipyard, separated by a small mountain.
transfer agreement that led to the creation of the
Extending 703 meters and with a diameter and
Submarine Development Program (PROSUB) –
height of 14 meters, the tunnel will allow for the
which will allow Brazil to produce its first nuclear-
passage of sections of the submarines that will
propelled submarine.
be transported by UFEM to the construction
The French minister and his convoy were accompanied by the Navy Commander, Fleet
shipyard. The passage is currently being used by Member cargo and transport vehicles.
Admiral Moura Neto, the General Coordinator
The Minister of Defense França Jean-Yves (in a black suit) interacts with the Members from Prosub-EBN in Rio de Janeiro
14
odebrechtnoticias.com.br / no. 295 / november 2012
New Braskem Resins Arrive to Market Attentive to trends and
of the production process,
its clients’ needs, Braskem
catalyst and comonomers
developed new resins for
used allows clients to achieve
the automotive sector with
a product with a molecular
aims of increasing the offer
structure that is different than
of high quality products that
those found currently. As a
are in line with international
result, they offer improved
market demands. The new
processability, chemical and
polyethylene raw materials are
corrosion resistance, reduced
designed for application in fuel
weight, durability, improved
storage systems: HS4506 and
compatibility with other resins
HS4506A.
and low thermal conductivity.
“ The use of polyethylene in
The HS4506 resin
the production of fuel tanks
was developed for the
allows for the alignment of a
production of automotive
high level of safety, reduction
fuel tanks, as well as for the
of weight and higher degree
manufacturing of filler pipes
of freedom in the design
and cold-start reservoirs, and
compared to metal, allowing
is also recommended for the
for a better use of the space
production of fluorinated
available in the vehicle for
and co-extruded tanks. The
the installation of the tanks,”
HS4506A resin, especially
explained Claudia Arruda,
additivated to guarantee
Commercial Director at
improved ultraviolet and
Braskem. “Currently, 67% of the
weather resistance, is designed
automotive tanks are already
for the production of fuel
produced with polyethylene in
tanks for trucks and for the
Brazil,” said Arruda.
automotive replacement part
With the new Braskem
segment.
resins, the unique combination
odebrechtnoticias.com.br / no. 295 / november 2012
15
> FAST NEWS
Bahia Southern Lowlands Handicrafts Featured at International Event Items such as baskets, bags
associated with the Bahia
of the products, but also
and mandalas made from
Southern Lowlands
in the construction of their
piassaba straw and fiber in
Environmental Protection
relationships with international
the Bahia Southern Lowlands
Area Mosaic Program for
investors so that foreign
earned some international
Development and Growth
entrepreneurs are motivated
attention. The production of
Integrated with Sustainability
and convinced to associate
174 members of the Pratigi
(PDCIS), supported by the
with small companies in Bahia
Environmental Protection Area
Odebrecht Foundation –,
and the Northeast,” said Edival
Rural Producers’ Cooperatives
was one of the 238 micro and
Passos, Head of SEBRAE Bahia.
(COOPRAP) was presented
small companies from nine
during the 16 International
Northeastern states that were
Amorim, artist and President
Northeast Business Meeting
present at the event, which
of COOPRAP, the event was a
(EINNE) to buyers from 26
sought to increase these
unique opportunity. “Today, we
countries. EINNE, promoted by
institutions’ participation in
are seeing our handicrafts being
the Brazilian Support Service
the global scenario and was
recognized as a profession,”
for Micro and Small Companies
also part of SEBRAE’s 40th
said Amorim. “We expect
(SEBRAE), took place from
anniversary celebration. “We
them to become increasingly
October 23-25 in Salvador.
want participants to advance
more valued,” she said. The
not only in terms of the sale
cooperative’s participation in
th
COOPRAP – an institution
According to Creuza
EINNE is the result of its being awarded the SEBRAE Top 100 Handicraft Award, a distinction that placed the cooperative on the list of Brazil’s best handicraft production units. “The Top 100 is opening up some major business possibilities,” said Wellinton Silva, Leader of the Piassaba Strategic Cooperative Alliance, of which COOPRAP is part. “For the artists it serves as Creuza Amorim, artist and President of COOPRAP, at the stand that highlighted the production from Bahia
16
odebrechtnoticias.com.br / no. 295 / november 2012
motivation, since it will generate more income,” said Silva.
Strengthening Bonds for the Pratigi EPA In order to welcome and
consultant Maria Helena Oliveira.
Mauricio Medeiros, Executive
present the works of the
“This ranges from physical
Chairman of the Odebrecht
institutions associated with
infrastructure to professional
Foundation; the importance
the Bahia Southern Lowlands
training,” she said.
of citizenship actions, by Maria
Environmental Protection Area
Agroecotourism and its
Celeste, Executive Director
Mosaic Program for Development introduction at the Pratigi EPA and Growth Integrated with served as the topic of another
of the Rights and Citizenship
Sustainability (PDICS), supported
presentation. The proposal is to
cooperativism for the generation
by the Odebrecht Foundation,
encourage the implementation
of work and income, by the
the Pratigi Environmental
of a model that combines
Leader of the Manioc and Fruit
Protection Area (EPA) Elected
the tourism activity with the
Cultivation Cooperative Alliance
Mayors’ Meeting was held on
valorization of agricultural work
Juscelino Macedo. “The proposal
October 26. Promoted by the
and conservation of natural
is to offer high quality products
Pratigi EPA Inter-Municipal
resources. “It is a modern
to our clients and allow the rural
Consortium (CIAPRA), the event
instrument based on the
workers to receive good pay,”
took place at the auditorium of
converging of interests between
said Macedo. There was also a
the Papuã Center in Ibirapitanga
tourists and local residents,” said
promotion of discussions focused
under the theme of Governance
Joaquim Cardoso, Chairman
on the mayor’s role as leader
and Public Policies in the Pratigi
of the Land Conservation
and administrator, basic and
EPA.
Organization (OCT) Board of
professional education, urban
Trustees.
solid waste and the restoration
The programming included lectures focused on
Institute; and the contribution of
There were also lectures about
of flows of life, such as water, soil,
municipal administration,
PDCIS and its contributions
flora and fauna, human beings
such as the presentation
for the Southern Lowlands, by
and their businesses.
of the Tax Administration and Basic Social Sector Management Modernization Program promoted by Brazil’s National Economic and Social Development Bank (BNDES), focused on modernizing management and improving the quality of public spending. “The mayor and team need tools to develop their work,” said CIAPRA
From left to right: elected mayors Isravan Barcelos (Ibirapitanga), Carlos Antônio Azevedo (Nilo Peçanha), Iramar costa (Ituberá), Leandro Santos (Igrapiúna) e Heráclito Menezes (Piraí do Norte) odebrechtnoticias.com.br / no. 295 / november 2012
17
> FAST NEWS
New Amadeus: Using and Saving In order to optimize time
said Silvana Dutra,
by the Travel & Stay area.
and reduce costs with the
from Administration of
“The organizers of the trips
purchase of airline tickets,
Odebrecht Engenharia
can obtain information
the travel tool Amadeus
Industrial.
more efficiently and directly
is offering Members its
With Amadeus, each
at the source, and can
new version, which is easy
Member is responsible
provide travel options to
to use, totally secure and
for his or her own
Members more quickly,”
100% Web-based. The new
decisions and for the
said Alexandra Soares,
Amadeus can generate
expenses generated. The
Administrator of Amadeus
management reports so
travel agencies receive
at Odebrecht - Bento
that all Members have
the reservation already
Pedroso Construções,
access to information on
confirmed and approved by
located in Portugal.
the expenses generated
the Member or organizer
with trips and the savings
of the trips, and need to
2009, is available for all the
obtained through its use.
simply issue the ticket. For
projects and offices in Brazil
the payment, the Member
and seven other countries,
by the Travel & Stay
uses a corporate credit
and should be implemented
Program, which supports
card designed exclusively
in all other countries in
processes related to
for airline ticket expenses,
which Odebrecht operates
corporate travel and
another tool administered
by 2014.
The tool is administered
The tool, adopted in
is responsible for the negotiation, monitoring and administration of the commercial agreements with service providers, seeking the lowest rates in compliance with the Odebrecht Organization Travel & Stay Guidelines. “With a membership of 90%, Engenharia Industrial is performed with the use of the tool Amadeus,”
18
The Travel and Stay area developed online training available at the Corporate Portal for all Members to learn more about the new version of Amadeus. See here
odebrechtnoticias.com.br / no. 295 / november 2012
Planning: Fundamental for Processes During the month of
neighborhoods and working at
For Olívia Vieira, Financial
September, the Porto Rio
an accelerated pace,” said Morais.
Manager of the Porto Rio
Consortium – responsible for the
“However, when the planning
Consortium, the use of Oracle
construction work to revitalize
is well done, the execution
for the purchase orders and
the Rio de Janeiro port region,
becomes relatively easy.”
price quotes improves the
one of the world’s 10 largest
In August of this year, an
speed and transparency
infrastructure projects and in
installation schedule was
of the process. “The major
which Odebrecht Infraestrutura
implemented, under which
differential is mobility through
participates – completed the
the first week would be
the approval via cellular
process to install the Oracle
focused on training for the
phone, not to mention that,
Electronic Docmat, a system that
120 Members, the second
on the electronic price quote
helps streamline purchases.
would be focused on training
map, it is possible to visualize
the buyers and storekeepers
and compare how much other
the speed with which it was
and the last two weeks would
projects are paying for the
completed, in just four weeks. “I
be focused on installing
same material, helping to
have already participated in other
the system throughout the
optimize our purchases,” said
successful installations in which
entire construction project.
Vieira.
The process highlight was
the period was three months, but four weeks was really a record,” said Emerson Araújo, mobilizer of the Corporate Information Technology (IT) team. “A good part of this success was due to the prior alignment with the Supply team,” he said. João Paulo Morais, responsible for Supply at Porto Rio, analyzes the challenges faced during the installation process: “We knew of the difficulties, since it is a project of great dimensions, with 3,000 Members on 25 service fronts, distributed throughout three
Emerson Araújo, Olívia Vieira and João Paulo Morais (from left to right): planning and integration of the IT and Supply areas facilitated the installation of the new purchase system odebrechtnoticias.com.br / no. 295 / november 2012
19
> KNOWLEDGE NETWORK
Communication that Gen According to a study
Growth and Perpetuity”)
into something common.”
by the Organization for
about the Odebrecht
According to the publication:
Economic Cooperation and
Entrepreneurial Knowledge
“communicating is also about
Development (OECD), in
(TEO), Norberto Odebrecht
creating a two-way street
2000, approximately 55%
states that “communicating
between equally free Human
of the world’s wealth came
is about turning knowledge,
Beings by encouraging each
from knowledge. In the
information and desires
one to interact with the
book Sobreviver, Crescer
crucial for Human Beings to
others, granted that he or she
e Perpetuar (“Survive,
be able to produce wealth
is willing to influence and be
The first meeting of the Communication Community of Knowledge gathered 84 Members from Brazil, Panama, Dominican Republic, Peru, Argentina, Colombia, Angola and Mozambique
20
odebrechtnoticias.com.br / no. 295 / november 2012
nerates Knowledge influenced in the search for
was created: Communication
what is right for everyone.�
Community of Knowledge.
By aligning knowledge and
NEW SCENARIOS The event was opened by
The first meeting, held on
Marcio Polidoro, responsible
communication with aims
October 15 and 16 in the
for Communication at
of strengthening synergies
Panama City, gathered 84
Odebrecht, who discussed
and exchanges of learning
Members from Brazil, Panama,
communication as the basis
between the communicators
Dominican Republic, Peru,
for the Organization’s conduct.
at Odebrecht, a new
Argentina, Colombia, Angola
After that, consultant Marcos
Community of Knowledge
and Mozambique.
Cavalcanti talked about
odebrechtnoticias.com.br / no. 295 / november 2012
21
> KNOWLEDGE NETWORK The communicators listened to lectures related to Communication cases at the companies
Networked Knowledge and
Radfahrer, the Organization’s
from the Odebrecht Panama
the methodology of the first
projects have made news in
Communication area,
meeting and emphasized
the digital world. “Undertaking
Gerardo Berroa, Director of
the importance of collective
the external monitoring of the
the newspaper La Estrella de
intelligence for creating
social networks and separating
Panamá; Guido Rodríguez,
knowledge.
personal from professional use
News Director for the television
are fundamental actions at
station Televisora Nacional
companies,” he said.
(TVN); and Edwin Cabrera,
The first guest was the professor from the University of São Paulo School of
22
For the Press Panel, three
Director of the news radio
Communication and Arts São
Panamanian journalists
program Notícias Panamá Hoy,
Paulo (ECA-USP), Luli Radfahrer,
debated the challenges
on Rádio Panamá, addressed
who presented the lecture
faced by the country’s main
topics such as the transparency
“Digital Context.” The specialist
newspapers and the role
of sources, reliability of the
presented new technologies,
played by press professionals
media and information, the
ideas and trends from the
regardless of where they
commitment to the sources
area based on integrated
are in the world. With the
and the interest of the
experiences. According to
mediation of Zoraida Chong,
publications and the public.
odebrechtnoticias.com.br / no. 295 / november 2012
Risk Management and
we can elaborate previous
Members and 2,000 indirect
the new Communication
actions,” he said. “The tool has
ones. According to him, all
Policy were both topics
a unique language, unified and
projects have professionals
addressed by Marcio Polidoro
homogenous information and
responsible for Communication
on the afternoon of the first
can be applied to any project.”
or teams. “When we have a
day. Based on the stories and learning acquired at Odebrecht, he spoke about
good relationship with the media, we can harness its
EXAMPLES “AT HOME”
strength,” said Rabello.
During the second day
the importance of the
of the meeting, André
After that, Members
Communication areas’ capacity
Rabello, Managing Director
from different Organization
when acting at the right
of Odebrecht in Panama,
companies presented cases
time and with transparency.
presented the scenario of the
related to Communication and
According to Polidoro, it is
country and the company’s
the participants, divided into
possible to prepare for 86%
operations. Operating since
groups, reflected on what to
of all crises before they occur.
2005 in Panama, Odebrecht
take from each presentation for
“With our Image Risk Matrix,
currently has 5,000 direct
their organizational learning.
From left to right: Zoraida Chong; Marcio Polidoro; journalists from the Panamanian press Gerardo Berroa, Guido Rodríguez and Edwin Cabrera; and Paulo Levita, Institutional Relations and Sustainability Director in Panama
odebrechtnoticias.com.br / no. 295 / november 2012
23
> KNOWLEDGE NETWORK Fábio Gandolfo, Managing Director of Shipyards at
movements among the agents
Odebrecht Infraestrutura,
involved,” said Nunes.
talked about the crisis in
The case about the
Ecuador in 2008 when the
communication process with
operations in the country
the community and press
were paralyzed. “Among the
before, during and after the
lessons learned, we can cite
implosion of the former Fonte
the importance of constructing
Nova Stadium in Salvador was
a healthy, constant and non-
presented by Carine Aprile,
commercial relationship
responsible for Communication
with the local press and the
at the Fonte Nova Arena. “We
elaboration of crisis planning,”
benefit the work of the press
said Gandolfo.
and work transparently with
Jorge Soto, responsible
local residents,” said Aprile.
for Sustainability at Braskem,
The relationship with
presented the company’s
the user and monitoring
experience at the UN
and participation in the
conference Rio+20 this year.
social networks were topics
“We based our participation
addressed by Marcelo Pontes
on the Braskem 2020 Vision
and Thiago Nehrer, from
and on three pillars: support
SuperVia Communication, one
for parallel events, support for
of the Odebrecht TransPort
the Brazilian government and
assets. “We won back credibility
activation of the company’s
with fast and transparent
brand,” said Soto.
actions,” said Marcelo Pontes.
Saulo Nunes, responsible for
24
and promoting coordinated
Pilar Baella, responsible for
On October 17, some of the participants visited the
Incorporations at Odebrecht
Communication at Odebrecht
Realizações Imobiliárias, talked about the integrated
Peru, spoke about the donation currently responsible for from the organization Cristo Communication at Odebrecht
communication during the
do Pacífico, the company and
Defesa e Tecnologia, presented
launch of Parque da Cidade.
the Peruvian government, as
the communication process for
“Our differentials in this
well as the act’s repercussion in
the contract in Cuba and the
process were the definition of
the local media. “We met all of
relationship with the Cuban
the right time to communicate,
the press’ requests, supplying
community in Miami, where
communicating in a structured
all the required information,”
the company also operates. “We
fashion, balancing information
said Baella. Renata Pinheiro,
communicated with the internal
odebrechtnoticias.com.br / no. 295 / november 2012
e office of the Curundú reurbanization project, undertaken in Panama City
and external stakeholders anticipatively,” said Pinheiro. “It is important to capitalize opportunities for positive media coverage,” she said. After the presentations,
The Communities of Knowledge program was created in 2001 and currently gathers 13 communities. More than 40 meetings have already been organized, involving the
the participants from the
participation of over 3,000 Members of the
Communication Community of
Odebrecht Organization.
Knowledge elected Pilar Baella as the first leader. odebrechtnoticias.com.br / no. 295 / november 2012
25
> KNOWLEDGE NETWORK
Ideas that Improve System CITADON and SISENG
26
projects and offices. The
associated with projects
are corporate engineering
first is a collaborative
underway and the second
systems that are highly
system for sharing
is a system developed
used in the Organization’s
information and documents
internally for the planning,
odebrechtnoticias.com.br / no. 295 / november 2012
CITADON and SISENG Theme Groups from September 17-19 in São Paulo, with the participation of 142 Members from seven countries and different Organization businesses. The meeting of the Citadon Theme Group was opened by Dante Venturini, Engineering Director at Odebrecht Infraestrutura. During the day, the participants heard about cases from projects at Foz do Brasil, Odebrecht Venezuela, Odebrecht Realizações Imobiliárias (OR), the Maracanã Rio 2014 Consortium and Santo Members from the CITADON Theme Group, one of the Engineering Systems Community of Knowledge groups, meet for discussions on the tool designed for engineering document and project management
Antônio Hydroelectric Power Plant. At the end of the event, Emiy Arashida, Member
ms
of the Construtor Santo Antônio Consortium in Rondônia, was elected the new leader of the Theme
budgeting and monitoring
related to the two tools,
of projects.
the Engineering Systems
In order to share knowledge and experiences
Group. In the SISENG Theme
Community of Knowledge held meetings with the
Group, Carlos Hermanny Filho, Managing Director
odebrechtnoticias.com.br / no. 295 / november 2012
27
> KNOWLEDGE NETWORK
Participants from the SISENG Theme Group: for two days, Mem and the monitoring of costs, the management of supply and i the upcoming year
28
for the 2014 World
cases associated with the
Cup from Odebrecht
ExpressWay, Santo Ant么nio
Infraestrutura, opened the
Hydroelectric Power
Theme Group was also
event and participants
Plant, Pernambuco Arena,
elected: Alan Pinto
listened to lectures on
Prosub-EBN and Odebrecht
Marques, from the Balsas
odebrechtnoticias.com.br / no. 295 / november 2012
Angola projects. A new leader for the
mbers also listened to lectures about charges, budgeting innovations and the expectations related to the tool for
Hydroelectric Power Plant
respectively, with aims of
of the tools. All of the
in Peru.
sharing good practices and
videos and presentations
experiences in different
are available on the
SISENG Theme Groups were
environments, reinforcing
Community page of the
created in 2006 and 2009,
transversality in the use
Corporate Portal.
The CITADON and
odebrechtnoticias.com.br / no. 295 / november 2012
29
> FAST NEWS - PEOPLE
Health is What Matters Members of the CONEST Consor tium
e Administradora de
habits, dental hygiene
Seguros.
and the conscious use
(formed by Odebrecht
With the motto
of Health Insurance. The
Engenharia Industrial
“Health: We Are In This
topics were addressed
and OAS) par ticipated
Together!,” the action
by medical professionals
in the Living Hear t
featured different
from CONEST and by
and Healthy Eating
lectures for orienting
representatives from
campaign, promoted in
workers about basic
the par tner companies
par tnership with OCS
care with their health,
Bradesco Saúde,
- Odebrecht Corretora
hear t, healthy eating
Odontoprev and Sodexo.
During the lectures, Members had their questions answered and participated in drawings for prizes
30
odebrechtnoticias.com.br / no. 295 / november 2012
The End of a New Cycle On October 6, Odebrecht
company’s current scenario
Angola. “The inter-cultural
Angola completed the
in the country and worldwide
meeting allowed me to
third and last module of
and to share the pivotal
understand different realities,”
the Young Builder Program,
moments in their career at
said Agronomic Engineer
which addressed the topic of
the Organization. “During
Kimputu Ngiaba, one of the
Execution and Demobilization the program, the growth of in the Engineering and the youth was visible, as they
participants. “I was enchanted
Construction business.
revealed their maturity and
that are being completed in
understanding during the
Latin America and I learned
dedicated to the topics
activities,” explained Claudio
good work safety and social
of Finances, Construction
Herrero, responsible for
responsibility practices,” said
Methods, Contractual
People and Organization in
Ngiaba. “The contact with
Administration, Labor
Angola.
the Latino youth and the
The last module was
Litigation and the
Young Partners from
with the projects presented
topics addressed during the
Demobilization Process.
Odebrecht Angola also took
program revealed that the
Similarly to the previous
part in the Latin America
generations present at the
phases, the meeting
Young Builder Program,
Organization are in harmony
reinforced the relationship
which promoted an exchange
with the concept and
between the leader and
between Members. Four
practices of the Odebrecht
team member and the Spirit
Angolans marked their
Entrepreneurial Technology
of Service through practical
presence during meetings
(TEO),” said Eufrásia
research and previous
in Mexico and Panama and
Fortunato, Financial Manager
readings. Among the
two youth from Peru and
of the Luanda Express Ways
speakers were the contract
Panama were at the event in
Project.
directors, managers and Members from several of the company’s different areas and projects. Vera Gaspar, from the People and Organization area of Odebrecht América Latina, spoke about Career Development, and Ernesto Baiardi, Managing Director at Odebrecht Angola, met with the youth to discuss the
The participants showed what they learned during the year, with creative theater, music and video presentations, and received Young Builder certifications of conclusion odebrechtnoticias.com.br / no. 295 / november 2012
31
> FAST NEWS - PEOPLE
Perfecting Technique In September of this year, the Functional
System. The tool used is the EAD AFEq
Equipment Support Area (AFEq) began the
(E-learning), which allows for the management
fourth phase of Young Partner Technical
and understanding of the content in a
Training, involving the participation of seven
standardized, efficient and creative fashion.
Angolan and three Brazilian Members. The
The system advantages include: the
program is designed to develop the capacity
acceleration of the training process, reduction
to manage teams and guarantee the correct
in the course load and costs of onsite training,
and safe application of earth moving, cargo
promotion of digital inclusion and respect for
and industrial center equipment.
each person’s specific learning pace.
During this phase, which will end in
For 2013, a new group of Angolans will
November 2012, the participants are
begin the program and the Organization is
completing a series of distance activities
thinking of implementing it in Venezuela as
and also developing reports on the topics
well. For more information about the Technical
of Tire Repair, Basic Mechanics, Lubrication,
Training of Young Partners, please contact
Basic Electrics, Motors and Hydraulic
edivaldofreitas@odebrecht.com.
The AFEq Young Partner Technical Training is competing for the 2012 Destaque Award in the categories of Young Partner and Utilization of the Knowledge
32
odebrechtnoticias.com.br / no. 295 / november 2012
Professional Qualification to Grow
The second group of the POY PET Grow Program gathered Members from different areas
On October 16, the POY PET project – which involves the participation of Odebrecht Engenharia Industrial and is
ones,” explained Fernando Barini, Contract Director. The first Grow group completed the
located in Pernambuco – began training
course on September 26 during the
the second group under the Grow Program,
ceremony to hand over the certificates of
which lasts two months. The group
conclusion to the 17 participating foremen.
consists of 29 Members from the areas of
Fernando Barini paid tribute to the workers
civil construction, assembly, mechanics,
and instructors: “I would like to thank
electricity and instrumentation.
all instructors who were willing to stay
Grow is designed to promote training
until later to teach as well as the foremen
and development through professional
who came to learn,” he said. According to
qualification, ranging from empirical to
Nívia Corrêa, responsible for People and
formal knowledge. “Our responsibility
Organization at the project, the first group
is also to transfer knowledge and we
represented the pioneers of Grow. “The
are bringing the knowledge of the most
participants had the responsibility of being
experienced Members to the youngest
students and critics,” she said.
odebrechtnoticias.com.br / no. 295 / november 2012
33
> FAST NEWS - PEOPLE
Prevention Generates Safety The Santo Antônio Civil
event, which included the
Rodrigo Galli, President of
Consortium (CSAC) and
presence of Maurício Mendes,
the CIPA at CSAC, spoke about
Odebrecht Montagem
Administrative and Financial
the importance of SIPAT: “It
Internal Work Accident
Manager at CSAC, Leonardo
is an opportunity for us to
Prevention Commission (CIPA)
Borgatti, CSAC Contract
reflect on our actions and
held the fourth edition of
Director, Délio Galvão,
attitudes related to accident
the Internal Work Accident
Construtor Santo Antônio
prevention,” said Galli. Vitor
Prevention Week (SIPAT) at
Consortium (CCSA) Contract
Sayegh, President of CIPA
the construction site for the
Director, Walmir Guerra,
at Odebrecht Montagem,
Santo Antônio Hydroelectric
CCSA Workplace Safety
added: “SIPAT is a time to
Power Plant in Rondônia.
Manager, and the Presidents
reinforce our commitment to
The idea behind the event
of CIPA, Rodrigo Galli and
prevention-related habits,” he
was to raise Members’
Vitor Sayegh, there were
said.
awareness about the exercise
performances by the Military
of prevention for avoiding
Police band and semi-finalist
is an Odebrecht Energia
accidents.
singers from the first Music
investment being constructed
Festival.
by Odebrecht Infraestrutura.
During the opening of the
The Santo Antônio HPP
Lectures and theater plays were part of the programming. The activity sites were selected at strategic points to reach the highest possible number of participants
34
odebrechtnoticias.com.br / no. 295 / november 2012
Entrepreneuring Careers on the Life and Career
the end of the program,
September and October,
Plan as well as about what
the groups established the
Odebrecht Panama
makes the difference in
commitments related to the
developed the Career
every phase of life, which
actions to be maintained,
Entrepreneurship Program
marks each generation
improved and incorporated
at the projects Subway Line
and the importance of
into the daily work routine.
1, Coastal Belt III, Col贸n
constructive dialogue. At
During the months of
Corridor, Madden-Col贸n Concessionaire, Curund煤, Panama City Bay Sanitation and Historical Heritage, and at the corporate office, involving the participation of 311 Members. The initiative was designed to strengthen the dialogue between the Leader and Team Member with a focus on Career Development through Pedagogy of Presence and Education Through Work. Participants were able to discuss and develop a more in-depth reflection
Members from the Panama Subway L铆nea Uno Consortium and from the Panama City Bay Sanitation project receive program conclusion certificates
odebrechtnoticias.com.br / no. 295 / november 2012
35
> FAST NEWS - AWARDS AND DISTINCTIONS
The Garden: Example in Health and Safety On October 18,
Prado, responsible for Health,
site each month and involve
representatives from
Workplace Safety and
activities such as recreational
Odebrecht Realizações
Environment, Dr. José Milton,
games, lectures with external
Imobiliárias (OR) development
occupational physician, and
partners and theater plays. “We
The Garden Paulo Andrey,
the teams were also present to
understand that promoting
responsible for Results
honor the achievement.
these actions as a way of
Center, and Giovanna Bonder,
“The achievement was very
transmitting important
Workplace Safety Engineer,
important, since it represents
information is the best path
were at the Seconci Theater
the recognition of the entire
for reaching our objectives,”
for the Seconci Workplace
The Garden team’s work,” said
said Bonder. “Through the
Health and Safety Award
Giovanna Bonder. “I believe
recreational games, Members
ceremony. The development
that Workplace Safety depends
can interact more and better
won with a Gold classification
primarily on each one of our
assimilate the themes exposed,”
in the category of Motivational
attitudes,” she said.
she said. According to her, the
Campaigns in Workplace Health and Safety. Rodrigo
The motivational campaigns are held at the construction
evaluation of the initiative has been positive: “The Members are more aware of the meaning of Workplace Health and Safety, helping reduce the accident rate at the construction projects,” she said. The Seconci Workplace Health and Safety Award is directed at civil construction companies, with a focus on buildings (residential, commercial and industrial) and is designed to enhance the visibility of best practices at the construction sites located in the State of São Paulo.
From left to right: José Luiz Salgueiro de Araujo, Member of the Seconci Board of Trustees; Giovanna Bonder, responsible for Workplace Safety, Environment and Social Programs; and Paulo Andrey, responsible for Results Center, at The Garden
36
odebrechtnoticias.com.br / no. 295 / november 2012
Labor Inclusion Actions Awarded
Lucas Utrera, responsible for Social Responsibility and Sustainability; Ver么nica Spirito, responsible for People and Organization; and Pablo Brottier, Commercial Director, represented Odebrecht Argentina during the award ceremony
On October 24, Odebrecht Argentina
Instituted in 1989, the ACDE Award
won the ACDE Award for the Work Inclusion
recognizes companies that stand out for their
of People with Disabilities for developing
daily actions by preserving the coherence
original and replicable practices that
between corporate values and practices
generated work opportunities for individuals
that favor the dignity of Human Beings and
with special needs.
promote the common good.
odebrechtnoticias.com.br / no. 295 / november 2012
37
> FAST NEWS - AWARDS AND DISTINCTIONS
Distinction in Corporate Communication
Braskem Communication team celebrates winning two awards granted by ABERJE
During the year in which it is completing one decade of existence, Braskem was recognized
action began with the launch of the book Olhares
as the “Company of the Year in Corporate
Criativos sobre o Plástico (“Creative Perspectives
Communication” by the Brazilian Association of
on Plastic”), with photos produced by company
Corporate Communication (ABERJE). In addition
Members, awaking a new vision as to plastic’s
to the main award, the petrochemical company
positive presence during people’s daily lives. After
also won in the category of Communication
that, under the theme of “Plastic: In Everyone’s Life
and Relationship with the Internal Public. The
in All Ways,” the professionals had the opportunity
advertisement was made on October 31 during
to increase their knowledge of the use and
the ceremony held at the Rosa Rosarum Space in
importance of plastic in a range of different areas,
São Paulo.
such as health, safety, design, sustainability and
In the category related to internal communication, Braskem was the winner with
38
the campaign Valuing Plastic. Created in 2010, the
odebrechtnoticias.com.br / no. 295 / november 2012
technology, among others. The materials were elaborated by the agency HappyHouse Brasil.
A Milestone in Structural Engineering The Paiva Bridge project, which is part of
of engineering and sustainability in
the road system being built by the Rota dos
constructions due to its leveled sidewalks,
Coqueiros Concessionaire – an Odebrecht
in addition to bicycle paths along its entire
TransPort company – located in Cabo de
extension,” said Dantas. “The bridge and
Santo Agostinho in Pernambuco, received the
entire rest of the concession has ramps and
Honorable Mention for the 2012 Structural
walkways planned for people with special
Engineering Talent Award, promoted by the
needs,” said Elias Lages, Managing Director
Brazilian Association of Engineering and
of Rota dos Coqueiros, which maintains and
Structural Consultants (ABECE) in partnership
operates the 6.5-km coastal road, connecting
with the company Gerdau. Created by draftsman
Barra de Jangada to Praia do Paiva.
Ademir Santos, Paiva Bridge competed with
By connecting the South shore of the
more than 200 works submitted from all over the
Pernambuco capital to Jaboatão dos Guararapes,
country.
the bridge allows for access to Paiva Reserve, an
For engineer Erico Dantas, who participated
area that was difficult to access before June 2010
in the Odebrecht Infraestrutura project,
when the operation was initiated. The region is
the bridge is an example of accessibility. “It
part of the Odebrecht Realizações Imobiliárias
is considered a milestone for the segment
planned neighborhood, called Reserva do Paiva.
Paiva Bridge is also a door of entry to new tourism destinations in Pernambuco. The distance between the Recife airport and the beaches of the Southern coast was reduced by 30 km odebrechtnoticias.com.br / no. 295 / november 2012
39
> ENVIRONMENT
Braskem Green Be On October 25, the Braskem Green Belt Environmental Station completed 25 years of existence. During this period, the station has consolidated its position as an important space for research and work focused on the environment and sustainability, serving as a preservation model for the fauna and flora of Alagoas State. In 2006, the Green Belt received the certification of Advanced Post of the Atlantic Forest Biosphere Reserve from UNESCO. The recognition, which came after the Conservationist Nursery certification granted by the environmental agencies, is also due to the reforestation actions undertaken and the population’s increased visitation to the site. Over the past 25 years, some
40
During the 25-year history of the Green Belt, approximately 140,000 people have already visited the Braskem
odebrechtnoticias.com.br / no. 295 / november 2012
elt: 25 Years 140,000 people have already visited the station. THE HISTORY OF THE ENVIRONMENTAL STATION “In October 1987, I was invited by the board of the Safety, Health and Environment (SHE) area of the former Salgema Indústrias Químicas S.A. to coordinate the project to install the company’s Green Belt project,” said Mário Calheiros, manager of the Green Belt Environmental Station. The recognition, study and analysis work for the Environmental Station installation began right after that. Studies detected several intervening environmental factors in the region, primarily the intense sea fog, quartz sand soils (poor in nutrients and with low water retention power) and an area practically lacking any sort of vegetation and odebrechtnoticias.com.br / no. 295 / november 2012
41
> ENVIRONMENT animal life. Efforts began to
sustainable projects with
recover the original relief
an emphasis on beekeeping
of the dunes, reconstituted
and hydroponics (agriculture
with topsoil, until identifying
without the use of
solutions for planting the
pesticides).
vegetation. During these
In 2006, the Honey Fishers’
years, approximately 300,000
Project was created, designed
seedlings of different species
to promote the installation
have been planted.
of beehives by the fishermen
With the full development
of the cities located near
of the vegetation, a wildlife
the Mundaú-Manguaba
introduction project was
Lagoon Complex. In this
initiated with the support
way, it would be possible to
of the team of veterinarians
generate jobs and increase
from the Sete Cores Scientific
these workers’ income. The
Zoobotanical Breeding
project represented the first
Center and Alagoas Brazilian
step for the creation of the
Institute of the Environment
Local Beekeepers’ Production
and Natural Resources
Arrangement (APL),
(IBAMA). The association,
promoted by the Alagoas
formed in 1995, led to the
State Government with the
structuring of the Green
aid of the Support Service to
Belt wildlife conservationist
Micro and Small Companies
breeding center. Currently,
(SEBRAE), one of the state’s
there are approximately 400
most important and one of
animals of different species
the activities that currently
at the Environmental Station,
most generates work and
such as the Capuchin Monkey,
income opportunities for
Broad-Snouted Caiman,
micro and small companies in
Origin from Brazil’s National
Peacock, Sloth, Agouti, Rhea,
Alagoas.
Intellectual Property Institute
Toucans, Foxes, etc.
With the discovery of red bee pollen, the product of the
SUSTAINABLE INITIATIVES The Green Belt was also site to some important
42
The Environmental Station is currently home to approximately 400 species of animals, such as the Broad-Snouted Caiman, Peacock and Rhea, among others
(INPI). For Braskem, the
Alagoas beehives obtained
creation of the Green Belt
the Geographic Indication in
Environmental Station is
the form of Designation of
included within its principles
odebrechtnoticias.com.br / no. 295 / november 2012
of sustainability and fulfills
“The Environmental Station
him, over the coming years,
the role of increasing the
is a space that should also be
Braskem will continue to
social inclusion actions
used by the local universities
expand the planted area. “We
developed by the company.
and should be viewed as
will improve its infrastructure
an example of successful
for courses and seminars and
Milton Pradines, Institutional Relations
environmental reconstitution,” to install research laboratories
Manager, further explains:
said Pradines. According to
in the area,” he said. odebrechtnoticias.com.br / no. 295 / november 2012
43
> ENVIRONMENT
The Rebirth of the Forests ETH Bioenergia
44
of São Paulo in Ponto
impor tant for protecting
is focused on the
do Paranapanema. This
the species of native
production, sale and
region, which includes
fauna threatened with
logistics of ethanol,
21 municipalities
extinction, such as the
sugar and bioenergy
and extends 2,000
black lion tamarin.
produced from
km 2 , is home to two
Aiming to protect the
sugarcane in the
Conser vation Units:
region’s biodiversity and
states of São Paulo,
the Morro do Diabo
water resources through
Goiás, Mato Grosso e
State Park in Teodoro
the reforestation
Mato Grosso do Sul.
Sampaio, one of the
of degraded areas
The company has
largest remaining rural
and installation of
nine Agroindustrial
São Paulo Atlantic Forest
ecological corridors,
Units, two of which
remnants; and the Mico
ETH installed the Forest
are located at the
Leão Preto Ecological
Fragment Connectivity
extreme Western par t
Station. The areas are
Program in 2007. The
odebrechtnoticias.com.br / no. 295 / november 2012
idea is to promote the
it was possible to
integration of Legal
identify the region’s
Reser ves (LRs), recover
environmental recover y
Permanent Preser vation
needs and oppor tunities
Areas (PPAs) and develop
for connection between
Environmental Education
the isolated areas or
together with the
between forest fragments
landowners.
considered relevant
The program receives
for the ecosystem
the suppor t of the SĂŁo
conser vation. From there,
Paulo State Land Institute
ETH elaborated the Fauna
(ITESP), Chico Mendes
Monitoring Plan, which
Biodiversity Institute
is incorporated with
(ICMBio), Morro do
the Unit Environmental
Diabo State Park (PEMD),
Management Program
Forest Institute and local
(PGA).
landowners.
The seasonal monitoring of the
TRANSFORMING
fauna identified the
DEGRADED AREAS
presence of wildlife in
Satellite images
In order to protect the biodiversity and water resources in Pontal do Paranapanema, located in rural SĂŁo Paulo, ETH launched the Forest Fragment Connectivity Program five years ago
the small fragments of
identified 10 areas
vegetation, which led
of greater ecosystem
to the formulation of a
relevance and potential
recover y model for the
for connectivity with
areas that connected
fragments of native
surrounding streams to
forests and preser vation
facilitate the circulation
of water resources. The
of fauna and development
sites were occupied by
of flora. The program
pastures or other crops
uses the following
that hindered the natural
planting methods for the
regeneration process.
reforestation of the sites:
With the analyses,
natural regeneration, odebrechtnoticias.com.br / no. 295 / november 2012
45
> ENVIRONMENT supplies Morro do Diabo State Park; expansion of more than 766 hectares of areas for the transition of wildlife, including the Morro do Diabo Conser vation Unit and the Mico Leão Preto Ecological Station; as well as the reforestation of more than
recover y through
PPA and 22 hectares of
enrichment and recover y
the LR; establishment
through planting.
of the Alcídia da Gata
From the star t, the
e Santa Terezinha do
Degraded Area Recover y
Alcídia Settlement LR
Program has promoted
in par tnership with the
the recover y and
São Paulo State Land
connectivity of more than
Institute; installation
750 hectares of LR and
of 286 hectares of an
PPA areas – an average
ecological corridor in
of 140 hectares per year
association with the São
–, involving 82 species
Paulo Forest Institute,
of native flora from the
connecting the Morro do
Atlantic Forest biome.
Diabo State Park and Mico
In Teodoro Sampaio,
46
Leão Preto Ecological
there was the recover y
Station; recover y of the
of 30 hectares (60%) of
sources of the Ribeirão
the Laranja Azeda Stream
Bonito Stream, which
odebrechtnoticias.com.br / no. 295 / november 2012
Through the program, ETH promoted an educational action with children from the region’s teaching institutions, who helped plant tree seedlings in the Legal Reserve area
1.2 million seedlings of
during the 11 th Conference
Experiences, produced
native species.
of the Par ties to the
by the Brazilian Business
Convention on Biological
Council for Sustainable
Diversity (COP-11),
Development (CEBDS) and
promoted by the United
distributed during the
Alcídia Unit in Teodoro
Nations from October 8-19
event. The publication
Sampaio, the Forest
in Hyderabad, India.
gathers the countr y ’s
INITIATIVE RECOGNIZED Developed at the
Fragment Connectivity
The work was presented
top companies and the
Program earned
in the publication
main experiences in
international recognition
Brazilian Business
biodiversity businesses.
odebrechtnoticias.com.br / no. 295 / november 2012
47
> FAST NEWS - SOCIAL ACTIONS
Hit the Net: Transforming Lives The digital inclusion program Hit the Net,
such as Administration and Law, with a focus
coordinated by the Social Responsibility
on Family-Owned Businesses. “I know that the
sector of Rota das Bandeiras – the Odebrecht
Internet allows us to increase our sales,” she said.
TransPort concessionaire – is transforming the
Her brother, Paulo Roberto, age 32, also
lives of residents from the cities located near the
participates in the classes, where he found an
Dom Pedro Corridor in rural São Paulo.
opportunity to grow. “We study new things,
Natalina Aparecida Ramos, age 19, has cared
like more modern planting methods,” he said.
for the green bean and cucumber garden
“My intention with the course is to expand our
together with her parents since she was just a
business,” he said.
girl in the rural community of Tapera Grande,
Rota das Bandeiras plans to open 150
Itatiba. After having contact with technology
classrooms with 1,600 computers over a five-
through Hit the Net, she decided to once
year period, as well as train 300 teachers and
again pursue her dream of going to college.
36,000 students in the 17 municipalities of the
“I have always liked IT, but I did not have the
Dom Pedro Corridor. “For 2013, the challenge
opportunity to learn more about it,” she said.
will be to extend the assistance to people with
“Now, I want to study more and complete more
special needs,” said Social Responsibility Manger,
advanced courses.” Natalina is focused on areas
Adherbal Vieira da Silva.
Natalina Aparecida Ramos wants to intensify her IT courses to help her family: “I know that the Internet makes it possible to expand our business.”
48
odebrechtnoticias.com.br / no. 295 / november 2012
Believe for Literacy In August of this year,
first group will complete
is teaching 14 women
the Nacala International
the course in November
from the neighborhood
Airport Project, developed by
of this year. For Paulo
of Mathapue to read and
Odebrecht in Mozambique,
Bernardo, District Director of
write. “The students live real
launched the Believe
Education, signs of change
experiences from the use
Literacy Program with the
are already visible in the
of reading and writing,” she
participation of 54 literacy
students’ learning process.
said. “Besides this, we are
teachers in the District of
“The literacy teachers
setting up a library for the
Nacala-Porto, a region with
from the 39 benefited
neighborhood.” According
high levels of illiteracy.
schools are implementing
to Zinha Aquitial, Member
the methodology learned
of Odebrecht and trainer for
with the District Board of
through Believe,” said
Believe, the program values
Education, the initiative
Bernardo. “With these
the participants’ learning
promotes the full training
positive results, the program
process. “When students are
of the educators through a
can be applied throughout
valued and their education
methodology that values
the province,” he said.
supports the development
Undertaken in partnership
reading and writing as activities for productive
Teacher Luiza Chira, one of the participants,
of their competencies, they progress,” said Aquitial.
insertion in the communities in which they live. According to Fernanda Reis, People and Organization Manager, the program is based on an innovative concept. “The cooperative learning considers reading to be a source of information and pleasure and writing as a social function,” said Reis. With a course load of 160 hours during the initial phase, Believe Literacy lasts four months and the
Literacy teachers from the Nacala-Porto District take part in the new Believe Literacy Program: the idea is to intensify the practice of reading and writing in the region
odebrechtnoticias.com.br / no. 295 / november 2012
49
> FAST NEWS - SOCIAL ACTIONS
Alto Taquari Receives Neonatal ICU Through the Social Energy
10 newborns per year. In
by Social Energy for Local
for Local Sustainability Program,
addition to the structuring
Sustainability and is designed to
ETH Bioenergia, the Alto
of the ICU and purchase
meet the fourth goal of the UN
Taquari City Government
of equipment, the project
Eight Millennium Goals, focused
and representatives from the
also involves the technical
on reducing child mortality.
community inaugurated the
training of professionals from
“The reduction of maternal and
region’s first Neonatal Intensive
the Municipal Hospital and
child mortality is one the main
Care Unit (ICU) on October
includes the transport of
guidelines of the public policies
31, installed at the Municipal
patients in ambulances. The City
established by the Ministry of
Hospital. The initiative is
Government is doing its part
Health,” explained Luiz Paulo
designed to provide a better
by acquiring medical-hospital
Sant´Anna, Supervisor of the ETH
hospital structure for high-
material and medications,
Taquari Center. “Through the
risk pregnancies and at-risk
guaranteeing the ICU’s
Social Energy Program, we create
newborns.
operation.
a dialogue concerning these
With two adult beds and
The need to install an ICU
government priorities, assuming
another two neonatal beds
at the Municipal Hospital and
a commitment to the population
equipped with an Intermediate
provide support for pregnant
of Alto Taquari. “In this way, we
Intensive Care Unit, the facility
women and premature children
effectively implement the plan
has the capacity to assist 200
in Alto Taquari was identified
and establish goals together
women and approximately
during the work undertaken
with the community to support pregnant women, guaranteeing all the assistance required in favor of the mother’s and child’s health,” he said. The Social Energy Program for Local Sustainability develops 37 projects in nine cities where ETH Bioenergia operates, prioritizing education, culture, production activities, health, safety and environmental preservation through a participative management model involving
With investments of R$ 280,000, the Intermediate Intensive Training Center has the capacity to assist 200 pregnant women and 10 newborns per year
50
odebrechtnoticias.com.br / no. 295 / november 2012
city governments, communities and the company.
Fonte Nova Arena on the Runway
Fashion and sustainability at the YSF fashion show: designer Luciana Galeão used Members’ uniforms to create exclusive garments
From the construction site directly to the
Inspired in the 1960 and 1970s, Luciana
Yacht Summer Fashion 2012 (YSF) runway.
Galeão’s clothing models called attention for
The collection of clothing created by designer
their colorful ethnic prints – elaborated by the
Luciana Galeão with Fonte Nova Arena
youth from the Axé Project – which contrasted
workers’ uniforms brought fashion professionals
with the grey tone of the Members’ uniforms.
much more than politically-correct looks: it
The result was a collection that was beautiful
also presented the Bahia fashion scene with
and full of style and which enchanted the
the concept that fashion and sustainability can
public at the 4th edition of YSF, held at the Bahia
indeed walk hand-in-hand.
Yacht Club.
odebrechtnoticias.com.br / no. 295 / november 2012
51