nยบ 332 โ ข may 2014
Corinthians Arena: Arms Open to Fans Odebrecht 70 Years: Making the Urban Development of Cities Possible
Organization Pays Tribute to 100-Year Anniversary Since Birth of Bahia Architect Diรณgenes Rebouรงas
Embraport Develops Innovative Technology to Weigh Containers
Urban Development: Growth of the Cities
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ultural memories, history and development. Past and future. Somewhere in the middle, urban growth takes place. How to ensure that they can all coexist harmoniously? For 70 years, Odebrecht has involved the community in each project it undertakes in order to work together to contribute toward the development that begins there. Whether through the personal growth of the residents, with social and training initiatives or by presenting the details of the project, such as the case at the “My Maravilha Port” exhibit hall, which shows what the Rio de Janeiro port region will look like through interactive displays. One of the many examples of the city planning promoted by the Organization can be found in Rio de Janeiro. From 2008 to 2011, Odebrecht Infrastructure - Brazil led the Better Rio consortium, which invested $ 835 million in social projects in the low income community of Complexo do Alemão, considered one of the most violent in the city’s North Zone. With the support of the Slum Growth Acceleration Program (PAC), there was a transformation in the region that extended far beyond the civil construction work. Reurbanization brought urban development improvements, with the installation of water, sewage and electricity networks, and public and private services, including branches of the bank Banco do Brasil, postal service units and also ATM machines for the bank Caixa Econômica Federal. Housing complexes, sports fields, libraries, schools, hospitals and a training and legal assistance center were also built. Adilson Moura served as the project’s Administrative and Financial Manager through Odebrecht Infrastructure - Brazil, and saw that his program presented a challenge that went beyond the commitment of simply completing the project. “I was absolutely sure that I could help improve the lives of those people,” he said. He was dealing with a low income community, working in a hostile environment with a frightened team. “We needed to complete a project that, in
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ADILSON DONIZETTI MOURA has worked at Odebrecht for 34 years. He began as an office boy in 1980 at the Brazilian Project and Construction Work Company (CBPO), following in the footsteps of his father, who worked at the company for 21 years. With a degree in Business Administration and specialization in Finances, he has worked on Engineering projects in São Paulo, Rio de Janeiro, Brasília, Goiás and Mato Grosso do Sul, working in the area of Supply and Logistics until his Leader encouraged him to innovate. Moura remembers the phrase he heard that day: “I remembered the tricks to success [referring to a stretch from the TEO],” he said. “You already know everything about this position. Come to the Administrative-Financial area. It will contribute toward your cycle of growth.” In his new job position, his first contract was for the channeling of the Pavuna River in the Rio de Janeiro region of Baixada Fluminense. “I didn’t think this ‘baptism’ would be so intense,” he revealed. The area surrounding the project was extremely violent and needy, and the team required constant motivation to complete the construction work, but the challenge was met. He also helped the build the São Paulo Subway Line 4 - Yellow, where he advanced to later become the Administrative-Financial Manager at Complexo do Alemão. He is currently in São Paulo, working on the SABESP (São Paulo State Basic Sanitation Company) project.
Complexo do Alemão is formed by 12 communities. It occupies an area extending 1,800,000 m², with 120,000 residents and 30,000 families. The project built 920 housing units
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addition to being considered unprecedented in Brazil, was something the local residents did not believe would work,” said Moura. Moura added that, to his surprise, the project gradually earned the support of the community leaders. “This help was crucial,” he said. “It was with it that we were able to engage the entire community in the construction process. We used approximately 70% local labor, which made them feel like the owners of the project and those responsible for the results.” Moura pointed out that many Members got their first official job at the project. “Before, when they looked for work and revealed their address, nobody would hire them,” he revealed. “Living in Alemão was reason for segregation and prejudice.” At the end of the construction work, with the training and experience they acquired, new opportunities emerged. They were invited to work on a range of other Odebrecht projects, such as the remodeling of Maracanã and construction of Maravilha Port, or even at other companies. The contract was also responsible for building the first mass cable transport system in Brazil. Administered by SuperVia, the Odebrecht TransPort company, the cable car reached the milestone of approximately 8 million passengers transported at the end of 2013. Currently, some 12,000 residents and tourists use the transport daily in the communities of Complexo do Alemão. The installation of six cable car stations created spaces for community initiatives, offering access for social insertion. The recovery of citizenship helped improve the residents’ quality of life and their pride at belonging to a place that is considered a tourism destination. “There was no perspective of the future,” said Moura. “Today, the people from the community know that they can improve their destiny. It just depends on them.”
In order to celebrate the Organization’s 70-year anniversary during the course of the year, Odebrecht News is publishing a series of special stories in its different editions. Access the Odebrecht 70 Years icon on the ON website: www.odebrechtnoticias.com.br
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I use the cable car to take my daughter to her medical treatments. Before, I needed to walk all the way down the hill to catch a bus. With the new transport system, it got easier and less expensive, since I receive the benefit of the free ticket because I am a resident here
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– Débora Bezerra da Silva, resident of Complexo do Alemão.
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COMMITTED TO A BETTER LIFE “I never imagined that after 25 years talking about river pollution and the related problems I could dream of showing my future grandchildren fish swimming here.” It is statements like this one, by teacher Sandra Chinchio, that reinforce Odebrecht Environmental’s commitment to seeking out solutions for improving the quality of life in the communities. Six years after the Business arrived to Mauá, São Paulo, the source of the Tamanduateí River, the third largest tributary of the Tietê River, located in the Gruta Santa Luzia Ecological Park, has already been cleaned up. This is just the initial result. In 2015, with the inauguration of a sewage treatment plant, 100% of the collected material will be treated, benefitting 360,000 inhabitants in the city. In the city of Uruguaiana, in Brazil’s Southern state of Rio Grande do Sul, another Odebrecht Environmental unit recorded a historical leap in its effluent collection and treatment rates during the some three years of the concession. Today, 54% of the sewage is collected and treated and 98.9% of the population has access to drinking water – which represents 12,000 people. “We are investing and working intensively in the city,” said Eduardo Frediani, Uruguaiana Concession Director. “It is a source of pride to be part of this growth and make the municipality a reference, with the highest sewage treatment rate in the state,” he said.
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fron allo
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After the construction work, the bad smell that was in nt of my house went away. I have more peace of mind to ow my daughters to play outside, since there is no more risk of them getting too close to the sewage
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– Lucimone Maria da Silva, resident of Mauá.
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EXAMPLES OF PROJECTS THAT CONTRIBUTED TOWARD URBAN DEVELOPMENT
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since the Luanda Road System of ge ar ch in en be s ha astructure essways. The new pr ex y’s cit e th of In Angola, Odebrecht Infr on ti za construction and revitali s corridor) line that bu e siv clu ex – sit 2002, focused on the an Tr 15-km BRT (Bus Rapid structure will also have a ets that cross Luanda re st in ma o tw e th t ec will conn
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With the Nuevo Sarmiento Consortium (CN S) construction work, the population of Bue nos Aires, Argentina, will receive another 5 underground train stations, which will con nect Caballito to Moreno in the metropolit an region. Fifty-two level crossings will be iminated, thereby preventing accidents and freeing up streets
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zil Infrastructure - Bra ht ec br de O by ilt bu Ouro, development, Trio de program, financed by g 2 in e us if ho L y st M co e, wus lo Ho he y T eM program is part of th he T o. ir ne Ja de l io R in ixa Econ么mica Federa Ca nk ba d ne ow ten the governm
With the L
For approximately 40 years, Curu from wood and zinc. The urban re revitalized the entire surrounding allowing people from the communit
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h a population t hat Lima Subway L already surpasses 9 million peop le ine 1 and is awa iting the conclus , Lima aims to develop its mass ion of Line 2 transport system . Today, it has
rundĂş was a neighborhood without infrastructure, consisting of homes made renewal project, undertaken by Odebrecht Infrastructure, built housing units and g area. The building model used aluminum molds and reinforced concrete tiles, ty to help build the homes that would become theirs in the future
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Il lu s t ra t ive
P h o to
Illustrative Photo
In the Ilha Pura plan ned with 17 floors area , fea capacity to accomm odat
d in gueiral, which is locate here an M s in rd Ja t, en pm lo ). T ações Imobiliárias deve ivate Partnership (PPP Pr ic bl Pu t rs fi The Odebrecht Realiz l’s zi ra ct, is the result of B Brazil’s Federal Distri 2-million m² area a on ilt bu s it un al ti will be 8,000 residen
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Parqu devel
d neighborhood, loca ted aturing 3,604 apar in Rio de Janeiro, there will be the co tmen nstr te 17,950 athletes ts with four, three and two bedroom uction of 31 residential buildings , coaches and physic s. The buildings will al therapists during have the the 2016 Olympic and Paralympic Gam es
ue da Cidade, in São Paulo, is part of an international program that supports 18 projects worldwide, chosen as a reference for other lopments in terms of urban development and the reduction of CO² emissions
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e s formed through th wa , rt Po ns ra T ht ec debr co administered by O n contract for the bu sio es am nc rn co Pe e in th y n, wa io gh ill a hi 102 m Rota dos Coqueiros, an investment of R$ h it W l. zi ra B in ct ra first road PPP cont s a 33-year term ha ce an en nt ai m d an ion construction, operat
The planned ne Bridge, locat ed Airport to R eser
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Illustrative Photo
Maravilha Port Expressway. One of Brazil’s largest PPPs, the Urban Operation is transforming a 5-million m² area in Rio de Janeiro into an urban center. For this purpose, it has the participation of four Organization Businesses: Odebrecht Infrastructure - Brazil, Odebrecht Properties, Odebrecht TransPort and Odebrecht Realizações Imobiliárias
eighborhood Rese along the Ro rva do Paiva, built by Od ta eb rva do Paiva dos Coqueiros Highway, recht Realizações Imobil iá r and the oth er beaches a educes the distance fro rias in Pernambuco. Paiva m long the Sta te’s Souther the Guararapes Intern a n coast by 3 0 kilometers tional
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