nยบ 333 โ ข june 2014
Odebrecht Properties: Stadiums Ready for the 2014 World Cup! Odebrecht 70 Years: From the Construction to Operation of Entertainment Developments
Odebrecht Infrastructure - Latin America Celebrates the First Harvest at the 5 de Septiembre Sugar Plant in Cuba
Conclusion of the Construction Work for Stretch II of the Lima Subway in Peru
Entertainment:
from the Projection of the Construction Work to the Operation of the Developments
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h e O rga n izati o n’ s p a rti c i p ati o n b u i l d i ng a n d o p e rati ng Ente rta i n m e nt d eve l o p m e nts i s n oth i ng n ew. I n th e 1950 s, N o rb e rto Od e b re c ht co m p l e te d two i m p o rta nt p ro j e c ts fo r Brazi l ia n c u l tu re, th e Ca stro Alve s Th e ate r a n d th e Gua ra ny M ovi e Th e ate r i n Sa lva d o r. It re ce ntly b u i l t fo u r a re na s that wi l l h ost th e 2014 Wo rl d Cu p a n d o p e rate s th re e of th e se – Ita i pava Are na Fo nte N ova, Ita i pava Are na Pe rna m b u co a n d Ma ra ca nã –, wh i c h se rve a s stage to so cce r ga m e s a n d i nte rnati o na l s h ows. It ca n b e co n s i d e re d that th e Ba h ia ca p i ta l wa s th e p o i nt of d e pa rtu re fo r th e O rga n izati o n i n te rm s of e nte rta i n m e nt p ro j e c ts. I n 1953 , Od e b re c ht co m b i n e d th e c ha l l e nge of re sto ri ng th e Gua ra ny M ovi e Th e ate r, a ve ry tra d i ti o na l s i te fo r l o ca l c u l tu re that wa s i n a state of ru i n . Th e m u n i c i pa l i ty co u l d n ot affo rd th e co n stru c ti o n wo rk, so a p u b l i c b i d d i ng p ro ce ss wa s o p e n e d to c h o ose th e wi n n e r that wo u l d re m o d e l th e s pa ce a n d o p e rate i t fo r 10 ye a rs. O n ce i t ha d wo n th e b i d , Od e b re c ht revi ta l ize d th e n i n e e l e c tro- e l e c tro n i c i n sta l lati o n s i n 1 20 days a n d co m p l e te d th e stru c tu ra l re cove ry of Gua ra ny a n d b ega n to a d m i n i strate i t. Wi th
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F R E D E R I CO BA R BOSA
has been a Member of the Organization since 1981 , when he worked at the Brazilian Project and Construction Work Company ( CBPO ) . He began his career in São Paulo and traveled throughout the country as part of projects such as the Carajás Mine in Pará, the State University of North Fluminense and Oscar Niemeyer and Darcy Ribeiro projects in Rio de Janeiro, among others, as well as railroads, roads, subways, sewage treatment plants, sanitation and urban development in cities. A civil engineer with a specialization in Real Estate Business and completing a graduate degree in Public Administration, Barbosa recently served as Operational Manager for the construction of Corinthians Arena in São Paulo, through Odebrecht Infrastructure - Brazil. The project represented its first challenge in constructions in the Entertainment field.
Odebrecht Infrastructure - Brazil delivered Corinthians Arena to the soccer team Sport Club Corinthians Paulista on April 15, 2014. The stadium will serve as the stage to the opening ceremony of the 2014 World Cup
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th i s exp e ri e n ce, N o rb e rto Odebrecht concluded that “we learned to be partners. We learned what our role is in the consortiums and at the companies that operate the granted public services. From there on out, we began to accumulate knowledge that proved very useful for helping us overcome the other challenges that we would face in the future,” he said. The experience was of great importance for the Organization’s business culture and this was really just a point of departure. As revealed by Frederico Barbosa, the relationship between the construction projects and cultural concessions with public administration was expanded over time. “In Brazil, the lack of government financial resources prompted private companies to play a role that extends beyond constructions,” said Barbosa. “With legislation opening up new opportunities for investments, such as through the Public-Private Partnerships (PPPs), there is also a space for the operation of the developments.
In order to celebrate the Organization’s 70-year anniversary during the course of the year, Odebrecht News presents special articles in its different editions. Access the Odebrecht 70 Years icon on the ON website: www.odebrechtnoticias.com.br
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PIONEERING APPROACH The Odebrecht construction methods applied to Entertainment developments remain some of the most innovative on the market. Still during the 1950s, the challenge at the Castro Alves Theater was to serve the client, Governor of Antonio Balbino at the time, who demanded delivery within a tight deadline. The project began in 1957, and despite the necessary adjustments to the original project built there, the space was delivered within 11 months, with appropriate installations for the cast, 1,700 seats and approximately 4,000 places in the outdoor Acoustic Shell amphitheater (the São Paulo Municipal Theater, for example, has 1,600 seats). Frederico Barbosa revealed that in projects of this segment, there are specific methodologies and precautions are implemented, such as acoustic protection, civil construction structures and special lighting, precautions related to air conditioning and accessibility. At the Corinthians Arena, for example, the roof has efficient acoustic treatment with the application of special layers of plaster and waterproofing membranes. The solution for the foundation was modified from the perforated station to precast piles that allowed workers to cut three months off the schedule. The concern with Sustainability is also part of the innovations proposed by Odebrecht. Barbosa emphasized that the Corinthians Arena installations have systems with sensors designed to reduce water consumption, and use stored rainwater in the bathrooms and grass irrigation and lighting with energy-efficient sensors, for example. “Over recent decades, the Organization has constantly been on the forefront of unique projects and has earned a name for its pioneering approach, from its diversification in areas unexplored by its original market of operations [engineering] to internationalization into countries with extreme cultural and custom differences from its own,” said Barbosa. “This trend has been preserved and will certainly continue during the course of its history, since it represents the very profile of the Members,” he said. The innovation adopted by Odebrecht also involves the way of working with Members. “In the stadium, we work intensely with the self-esteem of the team and of each worker,” he said. This had a significant impact on productivity at the construction site.”
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VISION OF THE FUTURE Over these 70 years, the Organization has continued to seek out new challenges. Dealing with increasingly demanding markets, it maintained the premise of Dreaming the Client’s Dream and expanded its area of operations, also into the Entertainment segment. It participated in the construction of the João Havelange Olympic Stadium in Rio de Janeiro for the 2007 Pan-American Games, it headed the construction work for Pernambuco Arena, Corinthians Arena, in São Paulo, Arena Fonte Nova, in Salvador, and Maracanã Stadium in Rio de Janeiro, which will serve as the head office of the 2014 World Cup; and it is also building the Olympic Park and Athletes’ Village for the 2016 Olympic Games. In this way, it continues to envision new business opportunities for the construction and operation of developments. “We have the chance to participate in the urban development projects that will emerge around the arenas, for example,” he said. Barbosa pointed out that in the neighborhood of Itaquera, where Corinthians Arena is located, the development has transformed and developed the region. The perspective for operating outside Brazil is also a promising one,” he said. Pablo Rodriguez has been a Member of the Organization for 16 years and was part of the American Airlines Arena project and the Adrienne Arsht Center in the United States, both completed by Odebrecht. “I’m certain of the fact that over the past few years, the Organization has played an important role constructing and administrating Entertainment developments and that it has built an incredible reputation, for example, with its involvement with the sports installations for the 2014 World Cup and 2016 Olympic Games.” Denio Cidreira, Senior Officer of the Entertainment area at Odebrecht Properties, recalls that the operations in this segment fit within the context of the Business’ creation, founded in 2012 to develop, invest and operate real estate assets as well in the segments of Public Properties and Private Properties. “One of the main characteristics of Odebrecht Properties is to work in synergy with the Organization’s other Businesses, as was the case of the arenas, built by Odebrecht Infrastructure - Brazil and operated by us,” said Cidreira. Cidreira stated that the goal is to strengthen these spaces as multi-use arenas for soccer games and other cultural events. “We are attentive to all the opportunities for growth in this market, although without losing focus on operational efficiency in order to make the business sustainable and offer the best possible experience for our users,” he said.
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“
The structural and architectural grandeur of the Adrienne Arsht Center is admirable, it’s a spectacle in of itself. Visible in different parts of Miami, the theater is one of the city’s most popular tourist destinations. The details and perfection of the installations transmit beauty, safety and comfort to the public. The spectator has a clear view of the stage and the acoustics are perfect
”
Adelia Schuina, a frequent visitor to the Adrienne Arsht Center.
The Adrienne Arsht Center has served as the stage to several different cultural events, offered at accessible prices. The space also helped restore Miami’s Downtown area and promote its economic development, attracting consumers to the local commerce
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EXAMPLES OF ENTERTAINMENT PROJECTS
The c in 11 m leaving
The Guarany Theater construction project originated in a book about Theater and Cinema in Bahia. The project was from the period that Odebrecht began investing in strictly cultural publications
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challenging const ruct months. Five da ion deadline for the Castro A ys b lves g just the Acous efore the inauguration show, a Theater was met: the structur fire destroyed tic Shell, and t e was delivered hat is why the t official inaugurat he main part of the building, ion was in 1967
e Amazonas Theater, th of t ye n io at or st re completed the biggest ht ec br de O , 75 19 to From 1973 heritage of Manaus al ic or st hi n ai m e th considered
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The for t
is November 1975) and to 74 19 il pr A m ro (f ths ³ of was delivered in 19 mon the period. Its construction uses 10,300 m r te en C ng pi op Sh ia for The Iguatemi Bah urban development plan nd ki aof trs fi s r’ e part of Salvado steel for the structur of ns to 70 1,1 d an te structural concre
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Odebrecht wa development b HOGI (70%)
American Airlines A the Miami Heat rena is a sports, cultural and leisur – an NBA team –, it was inaugur e complex in the Downtown re ated on Decemb gion of Miami, in the United S er 31, 1999 tates. Built
opping. In 2013, the Sh s ela B d lle ca , er nt ping ce ing Angola’s first shop Odebrecht (30%) and ild h bu ic r wh fo in le ny sib pa on m sp co re a as alls, ed by Kulanda Belas M er ist in m ad be the commercial center to nd n pa ga ex be to an pl a ng h is also developi ) hold stake, and whic
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ium. ootball stad f s it f o n sio xpanded ver hat meets National e e h t ) IU F gt y( nal Universit ding 585 m² and lightin io t a n r e t In a en vered Florid Skyboxes , a club ext li e d t h c e r b 19 de In 2008, O earned 17,000 seats, standards e r A) The structu letic Association (NCA th Collegiate A
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e participation of Odebrecht Infras tructure - Brazil, tion work for Oly the Rio Mais Con mpic Park and At cessionaire is compl hletes’ Village in R eting the io de Janeiro for the 2016 Olympic Games
e inauguration of Arena Fonte Nova, which took place on April 7, revealed that Salvador has officially joined the circuit of major ernational events, albeit sports, cultural or business-related. The arena will host the 2014 World Cup
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nds, Skyboxes and ta ds an gr ut ho ug ro d th 00 places, distribute d is adapted to host events such as 0 6, 4 s ha a en ar e us e an w multiWorld Cup in the stat 14 In Pernambuco, the ne 0 2 e th st ho ill ructure w special chairs. The st her sports competitions d ot shows, conventions an
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After being remodeled, the new Maracan達, to serve as stage for the final game of the 2014 World Cup in Rio de Janeiro, has 78,838 seats and offers innovations that promote a greater interaction between the public and stadium, with a lower grandstand area that is just 14 meters away from the field
of on Corin thia ica, at 170 ns Arena is considered me a djust it for ters. The roof is a bo first-of-its-kind. It sf ld thermal var iations and project, with swing-t ree span is considered the force o h t f the wind rough truss supports, he largest allowing for its
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