No. Nº 269 260 / NOVEMBER / JUNHO 2011 2011
Aspire Program – Acreditar arrives to Liberia in english odebrechtnoticias.com.br / nº 269 / november 2011
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No. Nº Nº 269260 260/
4 young partners in action
2011 //NOVEMBER JUNHO JUNHO 2011 2011
This year, the Odebrecht Organization includes 1,220 Young Partners. In this edition, Odebrecht News describes the meetings among youth from ETH, Odebrecht Angola, Odebrecht Energia and Odebrecht Oil and Gas.
8 acreditar arrives to liberia in english
Odebrecht International has launched an English version of Acreditar in English. The Aspire Program – Liberia is undertaken in partnership with the Grand Bassa Community College and is currently training 40 students.
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10 eth and amyris: partnership for the production of renewable products
>
ETH Bioenergia and Amyris signed a memorandum of understanding for the production of Biofene® in Brazil. The renewable chemical product is the raw material for cosmetics, lubricants, aviation fuel and diesel oil.
Next Edition: november 16, 2011. Take
part !
14 conscious consumption
>
project arrives to brazilian schools
Braskem, the Akatu Institute and the Faça Parte (“Take Part”) Institute have joined forces to take the “A New Look at Plastic” Project to 1,577 public and private schools in Brazil. The project addresses the importance of topics associated with conscious consumption and sustainability.
16 political history of coins on exhibit in salvador
The Bahia Commercial Association (ACB) is presenting the exhibit Money, Gods & Power – 2,500 Years of the Political History of Coins (Nomus Brasiliana collection), sponsored by Odebrecht Infraestrutura. The exhibit will be open to the public until November 30.
20 inauguration of “build better” head office
>
The “Build Better” Professional Training Center head office was inaugurated on October 13 in Valença, Bahia, the result of a Technical and Financial Cooperation Agreement signed by BNDES and the Odebrecht Foundation.
> 24 fast news editorial staff ODEBRECHT NEWS is an internal newsletter published by the Odebrecht S.A. Business Communication Team Responsible Journalist: Fabiana Cabral Editorial Office: Avenida das Nações Unidas, 8.501, 32º andar, São Paulo Phone Number: (55 11) 3096-8171 Suggestions: fabianacabral@odebrecht.com Website: www.odebrechtnoticias.com.br share this newsletter at your company or your project!
> people development
Young Partners in Action Held annually by the Organization’s companies, the Young Partner Program
ETH Bioenergia promoted the second
is designed for university students who
module of the 2011 Young Partner Program,
are completing their degrees or who have
involving the participation of 45 Members.
recently graduated and seek constant
The two-day meeting was designed
challenges and professional and personal
primarily to reflect on the characteristics
development. The idea is to identify and
and competencies of the ETH Partner,
invest in professional youth who have the
illustrated through work developed by
potential to become future leaders and
the group and testimonials about life and
entrepreneurs. In 2010, Odebrecht had
career provided by Kleber Albuquerque,
more than 950 Young Partners and this
Agricultural Manager at the Costa Rica
year, the number reached 1,220 in June.
Unit, and Lennon Almeida, the professional
With a duration of two years, Young Partner is divided into two parts, each lasting 12 months: the Introduction to Culture Program, which covers the study of the principles, concepts and criteria of the Odebrecht Entrepreneurial Technology, and the Young Builder Program, which supports and accelerates the participants’ training process, promoting an ample overview of the business phases. During the program, the professionals participate in meetings that gather Young Partners from the same company and/or from other business areas at the Organization. In this article, Odebrecht News will describe the meetings of the youth from ETH, Odebrecht Angola, Odebrecht Energia and Odebrecht Oil and Gas.
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ETH YOUNG PARTNER
odebrechtnoticias.com.br / nÂş 269 / november 2011
responsible for People and Organization Advanced Support at the company. The youth interacted with Marcelo
Mancini, the professional responsible
Closure of the 2011 Introduction to
for the Commercial, Logistics and
Culture Program.
Supply area, and with Carla Pires,
During the event, consultant
the professional responsible for
Ricardo Guterres gave a lecture on
Sustainability, who put the respective
communication and the importance of
scenarios of their areas at ETH
interaction among different generations,
into context, and also listened to a
and José Grossi, the professional
presentation on the Organization’s 2020
responsible for People and Organization
Vision, given by Beatriz Filgueiras, the
at OOG, shared the details of his career
professional responsible for Organization
at the Organization and spoke about the
and Culture at Odebrecht S.A.
practice of TEO. Antônio Leitão, from the area of
INTEGRATION BETWEEN YOUTH AND
People and Organization at Odebrecht
ODEBRECHT ENERGIA AND OOG
Realizações Imobiliárias (OR), discussed
On September 29 and 30, 50 Young
the Life and Career Plan, and Mical Muniz,
Partners from Odebrecht Energia and
from the Santo Antônio Hydroelectric
Odebrecht Oil and Gas (OOG) gathered
Power Plant Quality team, from
in Teresópolis, Rio de Janeiro, for the
Odebrecht Energia, spoke to the youth about career and women’s role at the
The Young Partners at ETH Bioenergia gathered for the second module of the program in 2011
Organization. The participants also completed recreational activities about the competencies required of an Odebrecht Partner, with examples brought from their work environments. IN ANGOLA, 111 YOUNG PARTNERS MEET On October 7 and 8, Odebrecht Angola held the Angola Young Partner Meeting, which included the participation of 111 Members, between trainnes and interns, 97% of whom are angolans. Contract Directors and representatives from different projects in the country were odebrechtnoticias.com.br / nº 269 / november 2011
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> people development
Members from Odebrecht Energia and Odebrecht Oil and Gas gathered for the last meeting of the Introduction to Culture phase
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odebrechtnoticias.com.br / nยบ 269 / november 2011
present. The idea was to reinforce the role of
with the youth. Manuel Kai, Antonio Quifucussa and Gregorio Domingos,
each Young Partner in his or her own
currently responsible for the programs,
process of growth and training, promote
and Agilio Campos, responsible for center
the exchange of experiences and practice
results, spoke about their life and career.
of TEO and discuss the main challenges
Félix Martins, Contract Director for real
faced. The main topics addressed included:
estate projects, also spoke on the topic.
Odebrecht’s scenario worldwide and in
The youth ended the meeting activities
Angola, the 2020 Vision, Identification
listing the commitments to the 2020 Vision
Strategies, Integration and People
and listened to messages by the Contract
Development.
Directors, Administrative and Financial
Angolan Members who participated in the program’s first edition in 2004 spoke
Managers and the other leaders of the company’s projects in the country.
Odebrecht Angola has 111 Young Partners working on the company’s projects, 97% of whom are Angolan odebrechtnoticias.com.br / nº 269 / november 2011
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> professional training
Aspire (“Acreditar”) Arrives to Liberia in English On October 17, Odebrecht International launched the English
Electricity courses, in addition to
version of the Continued Professional
internships. Participants will have
Qualification Program – Aspire
the Basic Module classes three
(“Acreditar”) in Liberia. The initiative
times per week for a period of three
is being promoted for the first time in
months, which will be alternated
the English language.
with technical or administrative
The Aspire Program - Liberia,
training.
undertaken in partnership with the
The program material was
Grand Bassa Community College, is
translated into English based on
currently training 40 students. The
the curriculum developed by
initiative was created based on a
Odebrecht Angola, and adapted to
public-private partnership model
the country’s context. Instructions
established between the company
on domestic water treatment, for
and the teaching institution. Over
exemple provided by NGOs that
the past 10 months, the program has
work in the area, such as Population
trained 130 people in technical and
Services International – Liberia, were
administrative areas and through
also included.
internships, including professions such as Industrial Machinery Operator, Mechanic, Electricity, Welding, Information Technology, Administration, Health and Safety and Communication. For the first time, the curriculum of the Aspire Program will integrate
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Industrial Machinery Operator and
odebrechtnoticias.com.br / nº 269 / november 2011
The first participants of Aspire in Liberia attend the program’s Basic Module
The students learn about Health, Safety, Environment, Quality and Workplace Psychology
odebrechtnoticias.com.br / nยบ 269 / november 2011
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> innovation
ETH and Amyris: Partnership for the Production of Renewable Products ETH Bioenergia and the North American company Amyris – a leading company in fuels and renewable chemical products – signed a memorandum of understanding on October 20 to form a partnership for the production of Biofene® in Brazil. The chemical product, called renewable farnesene, can serve as the raw material for cosmetics, lubricants, aviation fuel and diesel oil. The agreement involves the production of Biofene® at one of the ETH greenfield units in the country, which will offer a volume equivalent to an approximate milling capacity of 2 million tons of sugarcane per year. ETH will control the partnership and Amyris will have exclusive rights over the product sales. The plan is to begin the production by 2014. “ETH is the leader in sugarcane ethanol production in Brazil and through the partnership,
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odebrechtnoticias.com.br / nº 269 / november 2011
The agreement involves the production of BiofeneÂŽ at one of the ETH greenfield units in the country
odebrechtnoticias.com.br / nÂş 269 / november 2011
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> innovation we will be able to sell the renewable items
According to John Melo, the agreements
manufactured from Biofene®,” said John
involve a total capacity of 15 million tons of
Melo, CEO of Amyris.
cane for the production of Biofene®.
The agreement established represents Amyris’ sixth production agreement at the
Entrepreneurial Leader at ETH, innovation
units distributed throughout three different
is one of the company’s strategic pillars.
continents. The North American company
“Our commitment is to become leader in
produces Biofene® in Brazil, Europe and
the production of bioenergy from sugarcane
the United States through partnerships.
and Amyris offers a technology platform
ETH plans to expand its production capacity for ethanol and high added value products made from sugarcane
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According to José Carlos Grubisich,
odebrechtnoticias.com.br / nº 269 / november 2011
and marketing channels that add value to
develop new applications for ethanol and
our chain,” said Grubisich. “Our focus is to
products derived from sugarcane. The
expand the production capacity for ethanol
company has already invested R$ 6 billion
and high added value products made from
and is committed to investing an additional
sugarcane, combining competitiveness and
R$ 2 billion, increasing the production
sustainability.”
capacity of its units to the maximum. By
ETH generates clean and renewable
2014, the company expects to produce 3
energy at its nine units and invests in
billion liters of ethanol and 2,700 GWh of
research to boost its productivity and
electric energy.
odebrechtnoticias.com.br / nº 269 / november 2011
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> sustainability
Conscious Consumption Proje
Braskem, the Akatu Institute and the Faça Parte (“Take Part”) Institute have joined forces to take the “A New Look at Plastic” Project to 1,577
water and energy waste. The schools already included were selected
public and private schools located all over Brazil.
from within the Faça Parte Institute network.
The project is designed to raise educator and
However, the project does not plan to stop with
student awareness as to the importance of topics
the more than 1,500 registered schools. The
associated with conscious consumption and
sign up for new members is still open and any
sustainability.
private or public teaching institution can join the
The initiative is designed to encourage them to propose solutions to current issues related to the topics, such as the choice of what to consume,
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inappropriate disposal of wastes and preventing
initiative via the hotsite: www.facaparte.org.br/ consumoconsciente. At the same website, visitors can view videos
the differences in the production chains when
from the Collective Conscious series, a video class
it comes to ecoefficiency, combating the
that describes the plastic production chain and
odebrechtnoticias.com.br / nº 269 / november 2011
ect Arrives to Brazilian Schools a guide with suggestions of activities to be
Mattar, Managing Director of Akatu. “Among the
developed with the students and orientations
merits of this initiative, I would further highlight
on how to participate.
the universe of schools involved, because with
There will be a selection of projects on two
so many teachers and students participating, I
levels: schools with good initiatives already
believe that the projects will even mobilize the
underway in 2011 and action projects for 2012.
surrounding communities, extending beyond the
The good initiatives in the area of education for
walls of the schools,” said Mattar.
sustainability should be recorded in texts and documented in video, photos or in any other way the school deems appropriate. Those that had their practices recognized will be included in a debut video documentary. The school that presents the most innovative initiative for 2012 will choose a group of representatives from the project to visit the Braskem factory that produces plastic made from sugarcane ethanol, located in Triunfo, Rio Grande do Sul. Furthermore, the experience will be recorded in a video article, which will be shown nationwide. “Our goal is to orient the youth to consume in a different way, seeking to increase the positive impacts and reduce the negative ones,” said Jorge Soto, Sustainable Development Director at Braskem. The conscious consumer knows that every attitude affects his or her own life, surroundings, society, the economy and the planet,” he said. “Investing in education for conscious consumption is essential for increasing the number of citizens and consumers mobilized for a more sustainable future,” said Helio
Click here to access the complete Conscious Consumption brochure. View the video on the project by clicking the link. odebrechtnoticias.com.br / nº 269 / november 2011
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> culture
Political History of Coins
The collection of journalist and writer Noenio Spinola helps clarify historical, financial and anthropological aspects of the global monetary system
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odebrechtnoticias.com.br / nยบ 269 / november 2011
s on Exhibit in Salvador Since the end of September, the Bahia Commercial Association (ACB) has been hosting the exhibit Money, Gods & Power – 2,500 Years of the Political History of Coins (Nomus Brasiliana collection), sponsored by Odebrecht Infraestrutura. The exhibit will be open to the public until November 30 in the entity’s Salão Nobre room. Through modern technological resources and multimedia effects, the exhibit presents ancient civilizations and their coins. The exhibit was created by Bahia journalist and writer Noenio Spinola, who inherited the collection from his father and became a private coin collector. The 460 items exhibited, which include coins and bills, help clarify
odebrechtnoticias.com.br / nº 269 / november 2011
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> culture historical, financial and
about the first experiences
It is also possible to
anthropological aspects
with the use of the coin in
view the most remote
of the global monetary
Asia Minor and is diffusion
coins, from the territory of
system. Visitors can learn
across the planet.
Ancient Greece, dating back 2,500 years, in addition to coins from Macedonia, of Alexander the Great; the papal coins, from the period of the Treaty of Tordesillas, of Pope Alexandre VI; from Ancient Rome; the extinct city of Carthage; from Egypt, of Cleopatra; from England, of Henry VIII and Queen Victoria; and from Colonial Brazil and the Republic before 1964. For the President of ACB, Marcos Meirelles Fonseca, the exhibit is one of the most important that Bahia has ever received. “It makes us rethink the emergence of the first state administration, the origin of entrepreneurialism in the state and its developments over the centuries,” he explained. André Vital, Managing Director of Odebrecht Infraestrutura, stated that the company’s support shows its
The exhibit also shows the political history of coins, addresses the origin of the dollar, Euro and Asian coins
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odebrechtnoticias.com.br / nº 269 / november 2011
commitment to preserving the country’s historical and
Starting from the left: Marcos Meirelles Fonseca, Noenio Spinola and André Vital during the opening of the exhibit at the Bahia Commercial Association
immaterial heritage.
Service
The exhibit is also a tribute to Bahia, where the political history of Brazilian currency began. It addresses the claims of the first colonists and administrators of the province to modernize the ports, adjust the currency and boost the
Money, Gods & Power – 2,500 Years of the Political History of Coins (Nomus Brasiliana collection) Place: Bahia Commercial Association Praça Conde dos Arcos, s/n, Salvador. Time: Monday- Friday, from 9:00 a.m. to 5:00 p.m.
competitiveness of the
Ends: November 30.
colonial products destined
Free of charge.
for export. odebrechtnoticias.com.br / nº 269 / november 2011
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> odebrecht foundation
Inauguration of “Build Better” Head Office “The youth that arrive here didn’t have dreams or goals. Today, having been trained, they work as monitors
Ramiro José de Queiroz, Mayor of Valença. For Emanuel Sávio, Coordinator of
and improve their knowledge
the training center, the students do
through practice.” This was the tone
not only acquire technical knowledge.
of the speech given by Ariângelo dos
“They learn how to become true
Santos Pereira, age 21, during the
citizens,” he said.
inauguration ceremony for the “Build
Christophe Houel, Leader Educator
Better” Professional Training Center
at the center, emphasized: “I am
head office, held on October 13 in
thrilled about making this dream
Valença, Bahia.
come true,” said Houel. “We now have
A student from the second
a physical space that will serve for
group, the youth demonstrated his
training and qualifying hundreds of
satisfaction with the training he has
youth.”
been receiving at the institution,
Resident of Igrapiúna, Pedro Lopes
believing that this is the path toward
Júnior, age 22, reveals his activity after
his development. “With the learning
completing the course as part of the
I receive each day, I’m certain that I
first group: “In addition to working in
will become a good civil construction
the area of civil construction, I pass on
professional,” said Pereira.
what I learn to family members and
The event programming included
residents of my city,” he said.
the hoisting of the flag and Brazilian national anthem, statements by
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TRANSFORMING LIVES
local authorities and partners and
“Build Better” is the result of a
the uncovering of the inauguration
Technical and Financial Cooperation
plaque. “With Build Better, we found
Agreement signed in 2009 by the
new horizons for growth and job
Brazilian National Development Bank
opportunities for our youth,” said
(BNDES) and Odebrecht Foundation,
odebrechtnoticias.com.br / nº 269 / november 2011
In the front, Elvio Gaspar, from BNDES, during the visit to the “Build Better” Professional Training Center
which created the Bahia Southern
During a visit to the region in August
Lowlands Environmental Protection
of this year, Elvio Gaspar, Director of the
Area Mosaic Integrated and Sustainable
Credit and Social Inclusion Area at BNDES,
Development Program (PDIS), of which the
stated that the institution seeks to create
center is part.
social inclusion alternatives by generating
The agreement involves investments
work and income. “It is impressive to see
in social, production, environment and
the effect that is occurring here,” said
training actions for the Southern Lowlands
Gaspar. “We need to document the results
communities. BNDES invested R$ 2.3
as a way of offering [the initiative] to the
million in “Build Better.”
country,” he said. odebrechtnoticias.com.br / nº 269 / november 2011
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> odebrecht foundation
The plaque was uncovered by Norberto Odebrecht (right), Chair of the Odebrecht Foundation Trustees Board, and by Ramiro José de Queiroz, Mayor of Valença
OTHER PROJECTS The partnership with BNDES will also
been released. Also at COOPATAN, the
benefit other institutions associated with
project to rebuild the Flour Factory is ready
PDIS.
and awaiting the financial institution’s
Investments of R$ 1.4 million will be
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approximately R$ 740,000, has already
approval.
involved to build a fruit pre-processing
The Bahia Southern Lowlands Heart of
unit at the Presidente Tancredo Neves
Palm Producers’ Cooperative received more
Rural Producers’ Cooperative (COOPATAN),
than R$ 1.2 million to acquire agricultural
granted that the first payment, of
machinery and equipment, trucks, cars and
odebrechtnoticias.com.br / nº 269 / november 2011
motorcycles. The investment will benefit the 523 members and their families. Other projects are currently being elaborated, such as the expansion of the Igrapiúna Family Home, the Agroforest Family Home and the piassava fiber processing unit at the Pratigi Environmental Protection Area Rural Producers’ Cooperative, located in Nilo Peçanha. The proposal for the construction work at the Continental Waters Aquaculturists’ Cooperative Fish Processing Unit, located in Ituberá, and the construction of the permanent Rights and Citizenship Institute unit, located in Nilo Peçanha, are also being prepared.
The “New Horizon” Farm is the head office of the Cooperative Strategic Manioc Alliance and will also house the fruit preprocessing unit odebrechtnoticias.com.br / nº 269 / november 2011
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> fast notes
Marcelo Odebrecht Receives CEO of the Year Award from Latin Trade Magazine Marcelo Odebrecht, Managing Director of Odebrecht S.A., received the CEO of the Year award during an event
Achievements. The award ceremony took place
promoted by Latin Trade Magazine on
at the same time as the Latin Trade
October 28 at the Four Seasons Hotel
Symposium, a regional conference for
in Miami.In its 17th edition, the Bravo
the public and private sectors organized
Business Award honors leaders who,
in partnership with the Inter-American
through their activities in areas such
Development Bank and America’s
as government, business, finances and
Society/ Council of the Americas.
technology, help contribute toward
On the occasion, Marcelo Odebrecht
development and progress in Latin
participated in two panels in which
America.
he spoke about Social Responsibility,
The Bravo Business Award is the result
Sustainability and Innovation as
of the evaluation by thousands of Latin
strategic goals, as well as about Energy,
Trade Magazine readers worldwide.
Infrastructure and Development.The
Based on the list of candidates
event involved the participation of 300
indicated by the readers, the award
leaders, including presidents, executives
recipients are chosen by the magazine’s
and ministers of Latin American country
editorial team after a consultation with
governments.
executives, members of government
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who received the award for his Lifetime
The Latin Trade Group develops
and scholars.In addition to Marcelo
and publishes content in English
Odebrecht, another seven leaders were
and Spanish for distribution in Latin
awarded, including the President of the
America, the Caribbean and the United
Dominican Republic, Leonel Fernandez,
States, in both print and online media.
odebrechtnoticias.com.br / nÂş 269 / november 2011
Corinthians Stadium will Open the 2014 World Cup four arenas constructed by
Round of Sixteen and one of
confirmed the opening for
Odebrecht Infraestrutura were
the quarter-finals and five at the
the 2014 World Cup at the
announced as the sites of the
Pernambuco Arena, including
Corinthians Stadium, located
World Cup games.
a Round of Sixteen game.
On October 20, FIFA
in São Paulo, set for June 12
There will be seven games
of that year, with the closing
at Maracanã, six in São Paulo,
at the Corinthians Stadium
for the event to be held at
including the semi-final, six
construction site marked the
the Maracanã Stadium in
at the Fonte Nova Arena, in
announcement. Governor
Rio de Janeiro on July 13. The
Salvador, the stage for the
Geraldo Alckmin, Mayor
In São Paulo, a large party
Gilberto Kassab, Ronaldo “Phenomenon” and Cafu, former world champion players, Andres Sanchez, President of Corinthians, Valter Lana, Managing Director at Odebrecht, Antônio Gavioli, Contract Director, and Members celebrated the opening of the World Cup as if it were a winning goal. The festivities continued on the future stadium field, where the Members hoisted a World Cup welcome flag. During a press conference, the governor and mayor highlighted São Paulo’s commitment to the event. Former player Ronaldo stated that the opening “could At the Corinthians stadium, authorities, former players, Members and fans celebrated FIFA’s announcement both inside and outside the construction site
be nowhere else but the city.”
odebrechtnoticias.com.br / nº 269 / november 2011
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> fast notes
Fonte Nova Arena Earns ABERJE Award Even before it is ready, the Fonte
completed before, during and after the
Nova Arena, built by the Arena Salvador
implosion, such as the press conferences,
Consortium (formed by Odebrecht
delivery of press releases, meetings with
Infraestrutura and OAS), is already
the publications to follow-up on the event,
celebrating its first title.
simulation infographics and a hotsite with
The case of the former stadium implosion
texts, photos and videos. These initiatives
communication initiative was the winner
were designed to provide transparency
of the Brazilian Corporate Communication
for the process and establish a direct
Association (AERJE) Award in the category
communication channel with the press and
of Communication and Press Relations in
the population.
the Northern and Northeastern Region.
For the next 35 years, the Fonte Nova
The award is Brazil’s most important
Arena will be administered by the Fonte
organizational communication distinction.
Nova Negócios e Participações concessionaire,
The project detailed the different actions
formed by Odebrecht and OAS.
The case about the implosion of the former stadium, which took place in August of last year, won in the category of Communication and Press Relations
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Book Sponsored by Odebrecht Wins Jabuti Award Winner of the sixth edition of the Odebrecht Historical Research Award - Clarival do
Brazilian cartography. The Jabuti Award, created in 1958, is the
Prado Valladares, the book Theodoro Sampaio
most traditional literary award in Brazil. It
– Nos sertões e nas cidades (“Theodoro Sampaio
recognizes writers and highlights the quality
– in the Backlands and in the Cities”) won the
of the work of all areas involved in the creation
2011 Jabuti Award in the category of Graphic
and production of a book.
Design.
Last year, the book Igreja e Convento de São
Published in 2010 by Versal Editores, the
Francisco da Bahia (“The Church and Convent
book describes the life and work of engineer
of São Francisco da Bahia”), written by Maria
Theodoro Sampaio (1855-1937), who
Helena Flexor and Monk Hugo Fragoso, and
played a central role in the country’s main
with design by Carina Flexor, also won the Jabuti
modernization projects from the end of the
Award in the same category. The work won the
19th century to the start of the 20th century
fourth edition of the Odebrecht Historical Award
on expeditions and river studies focused on
- Clarival do Prado Valladares.
Theodoro Sampaio - nos sertões e nas cidades (“Theodoro Sampaio – in the Backlands and in the Cities”) won Brazil’s most important literary award. The trophy will be delivered on November 30 at the São Paulo Room
odebrechtnoticias.com.br / nº 269 / november 2011
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> fast notes
Odebrecht Case Presented to Inspire Entrepreneurs On the evening of October 7, the public filled
father, Emílio. “Work was everything he could
the Entrepreneur’s Fair – held by the Support
offer,” said Polidoro. “The results were shared
Service for Micro and Small Companies (SEBRAE)
among all. There were 12 suspended projects
in Salvador – to learn a bit more about the
that needed to be restarted and each foreman
business model of the Odebrecht Organization,
would be responsible for negotiating the service,”
created by its founder, Norberto Odebrecht.
he explained. According to Polidoro, the founder
Márcio Polidoro, Communication Director,
worked with a high degree of motivation, a sense
spoke on the topic “Education through Work,
of responsibility and perseverance: “His vision is
the Spirit of Serving and the Entrepreneur’s
to make the business survive to later grow and,
Training: Principles and Concepts of Odebrecht
finally, perpetuate,” he said.
Entrepreneurial Technology” and recalled the
The Communication Director at Odebrecht
history of the Odebrecht family and foundation of
encouraged the entrepreneurs to develop their
the company in 1944.
ideas and businesses. “More than convincing, it is
Polidoro revealed that, at age 21, Norberto
necessary for you to direct your business at those
Odebrecht established an agreement with the
who need it. The main question should be: who
foremen to recover the company created by his
do I want to serve?, he said.
For an audience with several youth, Márcio Polidoro also spoke about the partnership. “Every business must be a partnership. Working alone is not the solution for being a reference in the market,” he said
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odebrechtnoticias.com.br / nº 269 / november 2011
New TEO Publication Now for Sale The book O Essencial em Pontos de Referência
contributing toward the social inclusion of the
(“The Essential on Points of Reference”),
Rural Zone Family Units.
written by Norberto Odebrecht, Chairman of
Click here to purchase the book O Essencial
the Odebrecht Foundation Board of Trustees, is
em Pontos de Referência (“The Essential on
now available for sale.
Points of Reference”) and other publications
With 160 pages and 3,000 copies for
about TEO.
distribution, the publication gathers the main ideas addressed in Pontos de Referência (“Points
SERVICE
of Reference”), a work originally published in
O Essencial em Pontos de Referência (“The Essential
1970 that contains the bases of Odebrecht
on Points of Reference”)
Entrepreneurial Technology (TEO). “O Essencial
Publication cost: R$ 40.00
em Pontos de Referência is not a re-publication
For further information, please contact:
of the original book, but rather the result of
+55 71 3206-1244 /rafaelabrandao@odebrecht
the selection of fundamental ideas from the 1970 edition and the 1999 re-publication,” said Norberto Odebrecht. The work covers topics such as Entrepreneurialism, Delegation, Leadership, Education through Work, Macrostructure and Communication. “It is expected that the publication will be useful for the entire Organization, but especially for the young leaders so that they, better understanding the origins of TEO, can practice it and transmit it to those they lead,” said the author. The Odebrecht Foundation is the institution responsible for selling the TEO books. The copyright for the work and all revenues obtained are directed at actions promoted in region of the Bahia Southern Lowlands,
odebrechtnoticias.com.br / nº 269 / november 2011
29
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My Team Program Trains Leaders
On the first day of training, in addition to the theoretical classes, the Members also participate in outdoor activities on leadership practices
To develop leaders and form
on leadership practices and
Contract Director at the
effective teams, Odebrecht
interaction, allowing for the
Construtor Santo Antônio
Energia created the My Team
exchange of information and
Consortium, pointed out that
Program, implemented in
clarification of questions.
the leader’s main challenge is to
October at the construction
form a confident, compliant and
site for the Santo Antônio
approximately 320 Members
winning team. “The work must
Hydroelectric Power Plant in
will complete the program,
be continuous,” said Pinheiro.
Porto Velho, Rondônia.
including leaders from the field
“It’s not enough to just offer
and service supervisors, divided
the training. It is also necessary
for two days and uses practical
into eight groups with 40
to monitor them, learn more
and theoretical activities to
Members each. Jabson Carlos
about their day-to-day and their
develop and improve work
Gomes, Assembly Supervisor,
difficulties,” he said.
relations on the field. According
stated that he learned to better
to Eduardo Marques, from
plan tasks, help the team
sequence to the work and will
the People and Organization
overcome challenges and
address topics such as feedback,
area of Odebrecht Energia, the
understand each Member.
management tools and the
program provides knowledge
Mário Lúcio Pinheiro,
identification of sucessors.
Each group receives training
30
By the end of the month,
odebrechtnoticias.com.br / nº 269 / november 2011
Other modules will provide
Kulonga pala Kukula Visited by Angolan Government Secretary
Secretary Rosa Pacavira (left) speaks with the rural producers supported by the Odebrecht initiative
On September 16, the Secretary of the
The group also visited the schools and water
President of the Angolan Republic for the Social
fountains supported by the program and spoke
Area, Rosa Pacavira, visited the Kulonga pala
to producers from the region. Rosa Pacavira
Kukula Program, undertaken by Odebrecht in
stated that she will take the cistern construction
the country.
idea to the province’s less populated
Accompanied by the Vice Minister of Education, Ana Paula Inês Dala, by the Governor
neighborhoods. Kulonga pala Kukula contributes toward the
of the Province of Malanje, Boaventura da Silva
sustainable development of 10 communities
Cardoso, and other authorities, Rosa Pacavira
located near the Capanda Hydroelectric
learned more about the support actions
Power Plant. Implemented by the program,
involved in the construction of cisterns to
the Produce Production Chain and Manioc
guarantee drinking water access in the rural
Production Chain have already sold US$ 90,000
communities of Malanje, as well as the gardens
and US$ 24,000 in products, respectively,
of the families that take part in the Produce and
increasing the income of the participating
Manioc Production Chains.
families by more than 170%.
odebrechtnoticias.com.br / nº 269 / november 2011
31
> fast notes
Water for the Wiriyamu Community in Mozambique The “Doing Good”
Province of Tete.
Volunteer Program, part of
The some 4,000 residents
was repaired and the families once again had
the Moatize Coal Program
from the region did not have
clean water.
– an alliance agreement
a water supply for months
between Vale, Odebrecht
due to a damaged water
year, the “Doing Good”
International and Camargo
pump. With the program’s
Program encourages
Corrêa in Mozambique –
financial support and that
Members to work as
arrived to the community
of the construction project’s
volunteers in actions
of Wiriyamu, located in the
Members, the equipment
developed by the project.
Created in April of this
With the support of the Moatize Coal Project, the some 800 families from the Mozambique community once again had access to clean water on a daily basis
32
odebrechtnoticias.com.br / nº 269 / november 2011
IT Members Visit Projects Supported by Tribute to the Futur The Odebrecht S.A. IT team visits the “Hit the Net” program at the Presidente Tancredo Neves Rural Family Home, supported by Tribute to the Future
On September 23, André Schneiter, the professional responsible for Information Technology at Odebrecht S.A., traveled with his
the project’s origin and its current scenario in Bahia’s Southern Lowlands. According to André Schneiter, the visit
team to the city of Presidente Tancredo Neves,
allowed the Members to better understand the
located in Bahia’s Southern Lowlands, to learn
activities of Tribute to the Future. “By seeing
about the projects supported by Tribute to the
the achievements and results of the projects, it
Future.
is easier to identify new and different support
The visit began at the head office for the Presidente Tancredo Neves Rural Producers’
opportunities,” he said. According to Clovis Faleiro, the professional
Cooperative (COOPATAN) at the “New Horizon”
responsible for Institutional Relations at the
Farm. Members toured the manioc flour factory,
Odebrecht Foundation and Leader of Tribute to
the Animal Feed Ingredient Processing Unit and
the Future, the engagement of the Organization’s
the Packing House project, which will receive and
leaders is essential for the initiative’s growth. “In
store the produce.
addition to the support of the IT members, we
The group also visited the “Hit the Net” digital
also have the participation of other companies
inclusion program laboratory, located in the Rural
from the sector, such as Microsoft, Dell, IBM, Semp
Family Home, and listened to a presentation on
Toshiba and Cisco,” he said. odebrechtnoticias.com.br / nº 269 / november 2011
33
> fast notes
Odebrecht Energia Encourages Research against Malaria The presence of Odebrecht Energia projects in
highlighted the importance of the seminar: “For
the Amazon region and the high rates of malaria
a one-week period, we held intense discussions
at the site were incentives for the company to
on malaria, and had direct contact with the main
sponsor the 2011 edition of the Laveran & Deane
researchers from the area,” said Cassiano. “I want
Seminar, promoted by the Oswaldo Cruz (IOC/
to return to the event as a researcher, so that the
Fiocruz) Institute to discuss the disease.
knowledge that I acquired can be passed on to
The event was held from September 12-16 on the island Ilha Itacuruçá in Rio de Janeiro,
future students,” he said. In 2010, Odebrecht Energia distributed 14,651
and gathered doctorate and master’s students
mosquito nettings in Porto Velho, Rondônia, where
from universities and research centers in Brazil
it is building the Santo Antônio Hydroelectric
and researchers from national and international
Power Plant. The initiative helped reduce the
institutions. The participants debated projects and
figures of the disease in the city, which recorded
the results of the tests under development.
14,577 cases in 2010 and 9,941 in 2011, based on
Gustavo Capatti Cassiano, a doctorate student in Genetics at the Paulista State University (UNESP),
a survey conducted by the Health Surveillance Department.
Teles Pires HPP Holds 1st Sustainability Seminar On October 4 and 5, the Teles Pires Hydroelectric
Communities, and used
sustainability goals for the
group dynamics to propose
contract.
Power Plant – undertaken by Odebrecht Energia at the border between the states of Mato Grosso and Pará – held its 1 st Sustainability Seminar involving the participation of 40 Members. Participants listened to lectures on Workplace Safety, Environment, Occupational Health, Climate Change and
34
For the first time, Odebrecht Energia promoted the event focused on sustainability at a project currently completing the mobilization phase
odebrechtnoticias.com.br / nº 269 / november 2011
Odebrecht Energia Participates in National Great Dams Seminar From October 25-28, Odebrecht Energia
October 26, Augusto Roque, the professional
participated in the 28th National Great
responsible for Engineering at the company,
Dams Seminar, held in Rio de Janeiro, which
presented the topic “Odebrecht in the Electrical
celebrated the 50-year anniversary of the
Sector.”
Brazilian Dams Committee. More than 800 people from Brazil and
At the Odebrecht Energia booth, installed in the Exhibit Room, the public can learn
abroad attended the event, which was
about the company and its projects, obtain
designed to allow for an exchange of
information on the Continued Professional
technologies, promote the presentation of
Qualification Program – Acreditar (“Aspire”),
service provider companies and product
as well as observe a model version of the
suppliers and the prospecting of new business.
bulb turbine operation at the Santo Antônio
As part of the lecture programming, on
Hydroelectric Power Plant.
Starting from the left: Gabriel Ybarra, the professional responsible for Business Development at Odebrecht Energia; Ivaldo Novaes, from Spec; and Henrique Valladares, Entrepreneurial Leader at Odebrecht Energia, at the company’s booth
odebrechtnoticias.com.br / nº 269 / november 2011
35
> fast notes
Casa Jovem State High School Earns “Solidary School Seal” for a Second Time
In 2009, CECJ received the seal for the Community Integration Project, an initiative coordinated by leaders from local associations and quilombola (descendents of freed slaves) communities
For the second time, the Casa Jovem State High School (CECJ), located in
is the only state educational center in the
Igrapiúna, Bahia, received the “Solidary
region to earn the seal.
School” Seal, which identifies, recognizes
The recognition was possible through
and strengthens Brazilian institutions
the presentation and submission of two
as centers for citizenship in their own
projects: “Learning My Place,” in which
communities.
the teachers and students visited the
Associated with the Bahia Southern
36
Odebrecht Foundation, the teaching unit
communities to promote the recognition of
Lowlands Environmental Protection
their own cultural identity, and “Medicinal
Area Mosaic Integrated and Sustainable
Garden,” which helps create an organic
Development Program, supported by the
production chain for medicinal plants.
odebrechtnoticias.com.br / nº 269 / november 2011
AFEQ Launches Distance Teaching Portal With aims of streamlining
and mobile technologies
The EAD Portal has
and improving the Member
to design, manage and
already received 310 visits
qualification, development
extend knowledge in a
and 45 applicants from
and training process, the
standardized fashion. Its
five countries (Angola,
Functional Equipment
main advantages include:
Brazil, Mozambique, Peru
Support (AFEq) area began
the possibility for training
and Venezuela) for the
to offer online training
a high number of Members
Tire Repair course. Five
through the Odebrecht
from different countries,
online training sessions
EAD Portal, a distance
respecting the learning
will begin by the end of
training tool, in September
pace of each; flexible
this year: Lubrication,
of this year.
times; acceleration of the
Truck Operation, Power
participant training process;
Shovel Operation, Tractor
E-Learning, EAD is a
reduction of travel costs
Operation and Motor
corporate education tool
and the promotion of
Grader Operation.
that uses Internet resources
digital inclusion.
Also known as
Through the Odebrecht EAD Portal, Members can take qualification and training courses from anywhere in the country odebrechtnoticias.com.br / nยบ 269 / november 2011
37
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CSN-Odebrecht Alliance Begins Training Third Acreditar (“Aspire”) Class
Acreditar (“Aspire”) participants attend the first class of the program’s third group
The CSN-Odebrecht Alliance, formed by the steel company Companhia Siderúrgica
from the Mayor of Volta Redonda, Antônio
Nacional and Odebrecht Engenharia
Francisco Neto, who showed the students
Industrial in Volta Redonda, Rio de Janeiro,
the importance of the course. Psychologist
began the third group of the Continued
Jussara Fortes held a group dynamic
Professional Qualification Program –
exercise and emphasized team work.
Acreditar (“Aspire”). Over 1,700 people signed up for the
38
The first class included a special visit
Bruno da Cruz de Paula, a student of the TIG welder course, said that the opportunity
phase of the program, which will train 108
motivated him. “We know that this is a
participants in the trades of TIG Welder,
major opportunity to leverage our career,”
Sander and Assembler Electrician.
he said.
odebrechtnoticias.com.br / nº 269 / november 2011
CONPAR Consortium Supervisors Participate in PDMO October 4 marked the first class for the
The content is similar to that included
Petrobras Labor Development Program (PDMO),
in the training for the supervisors and
consisting of supervisors from the CONPAR
includes topics such as Team Leadership,
Consortium, formed by Odebrecht Engenharia
Health Risk Management, Environment
Industrial, UTC Engenharia and OAS.
and Workplace Safety and Production
According to Antonio Costa, Contract
Management, among others. “It is a
Director, the PDMO was a training courses
representative and legitimate program
directed at the consortium’s supervisors.
constructed in partnership with the
“The program was producing good results
supervisors themselves that guarantees a
in terms of the participation and integration
different approach,” said Maristela Nunes
of the workers,” said Costa. “From there came
Sá, the Engineering Social Responsibility
the demand to take it to the supervisors,” he
Coordination Representative at Petrobras.
explained.
In PDMO, the supervisors are divided into groups to develop projects in teams odebrechtnoticias.com.br / nº 269 / november 2011
39
> fast notes
Perfect Goal Newsletter Launched at Corinthians Stadium The Members of Odebrecht Infraestrutura working to help construct the Corinthians Stadium in São Paulo already have a bi-monthly newsletter focused on the project. The Perfect Goal newsletter will publish the main events at the construction site and inform its readers about the progress of the construction work. Domingos Sávio de Araújo, Administrative and Financial Manager, uses the language of soccer to explain the goal of the new media: “In Perfect Goal, we speak the ‘language’ of soccer, or in other word, nothing about off-sides or red cards,” said Araújo. “The dialogue is focused on our ‘national team,’ the discussion is the perfect goal and the winners are the Members and the community,” he said. According to him, the project should likely have 2,000 Members working at the peak of the construction work. “The focus will always be the same: to make the ‘winning goal’ in the areas of deadline, quality, safety and the generation of wealth,” he said.
The bi-monthly newsletter will present the daily routine and progress of the construction work
40
odebrechtnoticias.com.br / nº 269 / november 2011
Odebrecht Participates in Argentina Oil & Gas Expo 2011
Through panels, photos and videos, the public that visited the Odebrecht booth learned more about the Organization’s activities in Argentina
From October 10-13, Odebrecht
200-m2 booth, which featured innovative design,
Engenharia Industrial and Odebrecht Oil and
made from three circular centers. In addition to the
Gas took part in the Argentina Oil & Gas Expo
Organization’s operations in Argentina, the visitors
2011 in Buenos Aires, which gathers people
were able to learn more about Odebrecht’s history
from the Oil and Gas sector in the country.
and the details of the construction work to the
The companies presented their projects in the
sounds of Brazilian songs.
odebrechtnoticias.com.br / nº 269 / november 2011
41
> fast notes
SSTMA Teams Meet in São Paulo On October 13 and 14, 32 Members from
is to reduce serious incidents at the projects. “No
the Health, Workplace Safety and Environment
production or process is more important than
(SSTMA) teams from 12 different Odebrecht
the workers’ lives,” said Fernandes.
Engenharia Industrial contracts gathered in São Paulo for the SSTMA Meeting.
Alexandre Baltar, Leader of the Climate Change Program, spoke on the topic, about the
During the event, which included the
Organization’s actions to reduce greenhouse
presence of Entrepreneurial Leader, Márcio
gas (GHG) emissions and about the results of
Faria, the professionals shared knowledge
the GHG Inventory.
and experiences during presentations and
For Viviane Pereira, the professional
discussions on the activities planned for the
responsible for Sustainability, the meeting
ST-MA Integrated Program and the PréVer
contributed toward the emergence of new
(“Prevent”) Program.
ideas in the area. “We want to plan the
Carlos Fernandes, Leader of the Workplace
visits to the projects and improve the use
Safety Program, spoke about PréVer and
of the Knowledgeable Community as a tool
revealed the indicators from the sector.
of dialogue between professionals,” said
According to him, the program’s main objective
Pereira.
Members of Odebrecht Engenharia Industrial contracts attended two days of lectures and presentations on the sector
42
odebrechtnoticias.com.br / nº 269 / november 2011
Maracanã Rio 2014 Consortium Holds First SIPAT From October 18-21, the Maracanã Rio
The workers listened to lectures on Civil
2014 Consortium, formed by Odebrecht
and Criminal Liability, Waste Management,
Infraestrutura, Delta Construção and Andrade
Health and Well Being and also about the
Gutierrez, in Rio de Janeiro, promoted the
PréVer (“Prevent”) Program, and participated
first Internal Work Accident Prevention Week
in drawings for prizes, and a sketch and
(SIPAT), involving the participation of 1,300
photo contest under the theme of good
Members.
safety practices.
Members wait for the results of one of the daily drawings for prizes during the first SIPAT at the Maracanã remodeling project site
odebrechtnoticias.com.br / nº 269 / november 2011
43
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Embraport Project Puts on Party of Children from Ilha Diana
Boys and girls from Ilha Diana took part in fun activities and games promoted by the Embraport Project
Some 50 children from the island of Ilha
Continued Professional Qualification Program –
Diana, located in the city of Santos, along the
Acreditar (“Believe”) team worked in partnership
São Paulo coastline, had a very special Children’s
with the Municipal Government to promote
Day. On October 12, Odebrecht Infraestrutura
recreational and sports activities and artistic
worked through the Embraport Project to
presentations in the neighborhood’s community
transform the site into a recreational and
center. The actions continued on October 14
amusement park.
with the donation of over 540 toys for the
The boys and girls played in a pool filled with balls, on a trampoline, slide and seesaw and
“The week was full of celebrations that
enjoyed popcorn, cotton candy, hot dogs and
made Odebrecht proud to participate in the
juice. Monitors helped the children on the toys
party,” said Lenilton Jordão, the Odebrecht
and livened up the party with music, games,
Infraestrutura professional responsible for
balloon art and face painting.
Administration and People at the Embraport
In the Northeastern Zone of Santos, the
44
Santos Social Solidarity Fund.
odebrechtnoticias.com.br / nº 269 / november 2011
Project.