During the winter months, Gasper's audience is looking forward to Spring. To satisfy the local population's longing for the beauty of Spring, Gasper decided to convert their large April book into two smaller catalogs: Early Spring (published in February) and Spring (published in April). The Gasper marketing team decided on an Outdoor Entertaining theme to capture the attention of the Winter-laden readers. The landscape featured project is promoted as the "Life of the Party". the Five things that make a great outdoor entertaining space is included "For Your Entertainment" within the publication's Landscape and Hardscape Services division. The Home & Garden Showplace division features over 32 pages of springtime inspiration. The Exterior Furnishing Gallery division showcases new furniture brands to whet the appetite of homeowners. Bar Sets are featured to continue the Outdoor Entertaining theme. Ask Eli on page 59 has become an informative department of the publication that people look forward to reading.
