GEARING UP FOR 2021 REVIVAL
What’s old is new again? Certainly the revival of perennial favorites like Giant Loop’s Fandango tank bags and the expansion of Hippo Hands to a true three seasons riding essential would bear this out. However, the pandemic has forced a reset on how products come to market. Bridgestone expanding distribution to Automatic is an example of the changing dynamics of the 2021 reboot. ODI going from the dirtbike market to get a grip on the V-Twin market demonstrates the status quo is anything but static while REV’IT revamps its offerings for the expanding women’s market and FLY is set to take flight for 2021’s revival!
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