April 2013 ITNL MARKETING UPDATE
April
............ So much fun happening here at Dragon Intl this time of year! Jumping right into spring with our innovative new launches of the Floatabl e Collection and the Mansfield Sunnies, we have no shor tage of brand exposure. Spring riding still happening in the snow and the sur f is war ming up for the summer season ahead. Make sure to check out all the videos and exciting par ty pics!
Cheers!!!
Dragon Intl : Product Launch ............
The Mansfield - our newest launch, “Interjecting style cues from classic c a r s a n d D r a g o n ’s f u l l y frameless APX and NFX Goggles,” has quickly gained popularity alr e a d y, o u t s i n c e t h e s t a r t of Spring 2013. CLICK TO VIEW
The Floatable Collection Also just launched in Spring ’13, this collection contains floatable skus in some of our most popular styles, and uph o l d s D r a g o n ’s i n n o v a tive edge as their first f u l l y f l o a t b l e e y e w e a r.
April
Marketing Update
Dragon Intl : Snow ............
DRAGON FRAME OF MIND SERIES, 3 winter episodes, testing our product against the elements and getting up close and personal with some of our team riders...
Chris Benchetler
Gigi Ruf
Gigi, Luke, and Wolle
AT T E N T I O N D E F I C I T
B A C K C O U N T R Y I N S P I R AT I O N
A D VA N C E D P R O J E C T S X C A B I N
CLICK TO VIEW
CLICK TO VIEW
CLICK TO VIEW
April
Marketing Update
Dragon Intl : Snow ............
Gigi Ruf TRANSWORLD BUSINESS Gigi Rüf is a big fan of first place. The legend has once again swept the Ad meter and stolen the overall spotlight, and is now adding ‘Edit Meter Champ’ to his list of achievements.- TWS Buis. CLICK TO VIEW
Gigi Ruf SNOWBOARDER MAGAZINE Ranked 3rd top rider of the year CLICK TO VIEW
April
Marketing Update
Dragon Intl : MX ............
Gigi Ruf TRANSWORLD BUSINESS
D a v i M i l l s a p s h a s a l r e a d y g r a c e d t h e c o v e r s o f 3 M X M a g s t h i s y e a r, c l a i m i n g h i s w i n s a n d g r o w i n g i n p o p u l a r i t y a s o n e o f D r a g o n ’s t o p M X t e a m r i d e r s CLICK TO VIEW
April
Marketing Update
Dragon Intl : Wake ............
JD Webb A l l i a n c e Wa k e b o a rd M a g a z i n e CLICK TO VIEW
Derek Cook A l l i a n c e Wa k e b o a rd M a g a z i n e CLICK TO VIEW
Shawn Watson A l l i a n c e Wa k e b o a rd M a g a z i n e CLICK TO VIEW
April
Marketing Update
Dragon Intl : Instagram ............
Dragon Europe
Dragon Australia
John Tillery (norcal) Dragon Australia
A P X C a b i n Tr i p
Miss Mansfield Contest
Almost Bluebird
Dragon x Rockstar
Gigi Ruf
Aussie Beach Day
Mick Faning
Instagram Contest
Powday @ Nikesnowboardi n g
Experience Jet Blue
Weekend Surf
Dragon Instagram -
D r a g o n Tr e a s u r e H u n t
I N S TA G R A M A L L O F Y O U R P R O D U C T S H O T S , C O U N T R Y ’ S C O N T E S T S , A N D M O R E !
April
Marketing Update
Australia : Product Placement ............
Cosmopolitan
Boy Moments
Boy Moments
Fashion Blogger
Fashion Blogger CLICK TO VIEW
April
Marketing Update
Australia : Happenings ............
THE MANSFIELD LAUNCH PARTY, Check out pics from another EPIC launch party at D r a o g n S o u t h P a c i f i c . CLICK TO VIEW
April
Marketing Update
Australia : Surf ............
Oney Anwar
Mick Fanning
Mick Fanning
Ripcurl Pro WIldcard
Pop Magazine
Stab Online
CLICK TO VIEW
CLICK TO VIEW
CLICK TO VIEW
Noa Deane
Noa Deane
Surfline Feature
Monster Children “If I wasn’t” Video Series
CLICK TO VIEW
CLICK TO VIEW
April
Marketing Update
Australia : Snow ............
April
Marketing Update
Canada : Product Placement ............
Mansfield Videa Exposure
Mansfield Videa Exposure
Later Magazine Online
SBC BUSINESS
CLICK TO VIEW
CLICK TO VIEW
April
Marketing Update
Canada : Snow ............
King Snow Issue 4.4 Leanne Pelosi Interview (left) a n d D r a g o n C a n a d a R i d e r, Frank April (right) Beau Bishop (below)
April
Marketing Update
Canada : Snow ............
ANDREW BURNS, DRAGON CANADA Ship Wrecked Part 2 - CHECK OUT THE WHOLE SERIES BY FOLLOWING THE LINK BELOW CLICK TO VIEW
April
Marketing Update
UK : Product Placement ............
NFX Snow Goggle (Left) & Mansfield Sunnies (right) Whitelines Magazine
April
Marketing Update
UK : Snow ............
Becky Menday
Chris Chatt
Danny Davis
Whitelines Magazine
Whitelines Magazine
Whitelines Magazine
CLICK TO VIEW
CLICK TO VIEW
CLICK TO VIEW
April
Marketing Update
UK : Snow ............
Gigi Ruf
Wolle Nyvelt
Whitelines Magazine
Whitelines Magazine
CLICK TO VIEW
CLICK TO VIEW
April
Marketing Update
UK : Snow ............
UK APX Cabin Trip, Henry Jackson, UK Dragon Ambassador b l o g s a b o u t U K ’s e p i c t r i p t o t h e A d v a n c e d P r o j e c t s X C a b i n , a M U S T READ!
CIICK TO VIEW
April
Marketing Update
UK : Snow ............
Andy Nudds (top) & Becky Mendy (below) Both took 1st Place in their divsions at the UK Championship “ B A N G E R S A N D C A S H ” R a i l J a m h e l d i n T i g n e s . Wa y t o re p re s e n t Dragon in the UK! CLICK TO VIEW
April
Marketing Update
Barbados : Surf ............
Chelsea Tuach To o k 1 s t P l a c e i n t h e R o n J o n R o x y P r o J u i o r, h e r 1st ASP win, continuing her momentum of numerous wins and success. CLICK TO VIEW
April
Marketing Update
C iao for now!
~ Jam ie ~ jamie.shohat@dragonalliance.com