June 2013 INTL MARKETING UPDATE
June ............ S u m m e r i s ri g ht a rou n d the cor ner ( inser t- hot gir ls on the beach b attl i ng i t out to b e M i s s M ans fi el d , s p o r ti ng the i r ste l l a r new Dr agon shades) , and our athletes con ti nue to d om i nate i n thei r d i v i s i ons , re p re sen ti ng the D ra g on Br and as we str ive to m ake our br and r is e to the top of the m ar k etp l ace. N ot o n l y do w e h a ve i nc red i ble representation of our br and inter national l y w i th athl etes and am b as s ad or s a li ke, b ut o u r p rod uc t continues to push the boundar ies of innov ati on i n the i nd us tr y. W hi l e w e p ro ud l y re fl ec t o n th e Dr agon Br and, check out all the videos, b r and i ng , and p rod uct p l acem ent i n this m onth’s newsletter. You won’t be d i s ap p oi nted .
Enjoy
Dragon Intl : Product Placement ............
Boardsportsource.com Solid review of our Floatable Collection - CLICK TO VIEW
June
Marketing Update
Dragon Intl : Miss Mansfield Contest ............
Miss Mansfied Search - USA & Europe The hunt is still on for Miss Mansfield at Dragon International. After a hugely successful contest at Dragon Australia, the Dragon USA team brought the contest here. And we are ready to take this contest gloablly into Europe as well. The search is out to find a surfy-young hotty that can repr e s e n t t h e b r a n d ’s c u l t u r e t o t h e m a x . CLICK TO VIEW
June
Marketing Update
Dragon Intl : Surf Partnership ............
Nixon x Dragon Dragon was the official eyewear sponsor of the Nixon Surf Challenge held in Iceland last month. Braving the elements, this contest was a huge success and Dragon was stoked to be part of it. CLICK TO VIEW
June
Marketing Update
Dragon Intl : Snow ............
Dragon @ Superpark 17, Mt. Bachelor T h e D r a g o n Te a m w a s o n h a n d f o r this springtime event up in Oregon
Lucas Debari snowboardermag.com CLICK TO VIEW
June
Marketing Update
Dragon Intl : MX ............
Davi Millsaps
Nate Adams
Crusty Demons
W ins X Games Barcelona CLICK TO VIEW
Davi Millsaps
Colton Udall
GoPro Desert Lines CLICK TO VIEW
Ta k e s t h e w i n a t t h e B a j a 5 0 0 CLICK TO VIEW
June
Marketing Update
Dragon Intl : Wake ............
Drop the Gun Trailer N e w w a k e b o a r d r e l e a s e - 3 D r a g o n t e a m r i d e r s f r o m Te x a s , k n o w a s “ S h r e d t o w n ” c o n t i n u o u s l y pushing the sport to new levels! - CLICK TO VIEW
June
Marketing Update
Dragon Intl : Instagram ............
Jam H20
Danny Davis
Instagram Contest
X-Games Halfpipe
Mick Fanning 2nd Place, Figi Pro
Instagram -
A u s s i e Te a m R i d e r s
M i s s M a n s f i e l d S e a r c h M a n s f i e l d M a t t e To r t o i s e
Dragon Japan
Noella Arata
Zak Hale
Sebastian Alfaro
D r a g R a c i n g Te a m C a r
Dragon Peru
Holy Bowly
Dragon Peru
@dragonalliance
@dragonsthpac
@dragoneurope
@dragonallianceperu
June
Marketing Update
Australia : Product Placement ............
OK! Magazine
Sunday Mail
NZ Surfing
APX Glacier Glass
Mansfield Matte Black
Mansfield Matte Black
June
Marketing Update
Australia : Product Placement ............
Transfer
Transfer
ASB
APX Glacier Glass
APX Gigi Ruf & APX Snow
H20 - Jam and Double Dos
June
Marketing Update
Australia : Surf ............
Noa Deane
Noa Deane
C o a s t a l Wa t c h - C l i c k t o v i e w
R a d i o F r i e n d l y - Te l o s I s l a n d s - C l i c k t o v i e w
Beau Foster
Jordy Lawler
Noa Deane
Scenes from Anything Sing Click to view
C o a s t a l Wa t c h - C l i c k t o v i e w
Radio Friendly
June
Marketing Update
Australia : Snow ............
Norhern Heights Series - Aussie Snow Team The first few episodes of this series are out now that the Winter Season has launched in the Southern Hemi. CLICK TO VIEW
June
Marketing Update
Canada : Product Placement ............
APX
Floatable Collection
The Pole product packaging
SBC Surf Online
June
Marketing Update
Canada : Snow ............
Andrew Burns Bringing you another epic Shipwrecked Edit from Canada CLICK TO VIEW
June
Marketing Update
Canada : Wake ............
Jess Polley D r a g o n C a n a d a W a k e t e a m r i d e r, T h a i l a n d c a b l e p a r k
June
Marketing Update
UK : Jackson’s Hole ............
AK EXTEME, Iceland
EUROPE X-GAMES, France
CLICK TO VIEW
CLICK TO VIEW
Henry Jackson’s New edits
H e r e a r e H e n r y ’s l a t e s t e d i t s , a l w a y s boasting the Dragon Brand where ever he ends up in the world.
June
Marketing Update
UK : Surf ............
Cooler Mag, UK A l i t t l e w r i t e - u p o n S h a n e D o r i a n b y K e a l a K e n n e l l y. B o t h d o m i n a n t t e a m r i d e r s f o r D r a g o n o v e r t h e past 2 decades. This article is a must read, CLICK TO VIEW
June
Marketing Update
UK : Snow ............
Snowboard Spring Break Dragon Europe went to Kaunertal Glacier in Austria for Spring Break to demo APX and NFX product, Gigi Ruf even showed up for some spring time fun with the gang. CLICK TO VIEW
Methodical Madness O l d s c h o o l “ J a m i e Ly n n ” M e t h o d e v e n t h e l d a t t h i s y e a r ’s Spring Break in Ausria. This open to all event, was a huge hit on the mountain. CLICK TO VIEW
June
Marketing Update
UK : BMX ............
Lieze Crauwels, UK Team 2nd Place Rank at the Flanders Cup, Belgium
June
Marketing Update
Brazil : Events ............
Dragon Brazil -
Va r i o u s D r a g o n s p o n s o r e d e v e n t s a r e h e l d t h r o u g h o u t t h e y e a r, w i t h D r a g o n Groms representing the top-of-the-top in the Brazil youth surfing scene. Above - Surf Kids Contest
( r i g h t ) , B r a z i l i a n P r o A m G r o m s , B e l o w - S u r f Tr e i n o C o n t e s t , G a r o p a b a , B r a z i l
June
Marketing Update
Barbados : Surf ............
Chelsea Tuach
Zander Venezia
A P S S W o m e n ’s P r o W i n , i n Huntington Beach, CA
Barbados 11yo grom, new edit getting barreled
CLICK TO VIEW
CLICK TO VIEW
June
Marketing Update
C iao for now ............
Jam ie jamie.shohat@dragonalliance.com