NON-FICTION
UNIT 6
Advertisements
Definition
Target audience
This is the group of people you are targeting, to encourage them to buy whatever you are selling. This could be a very specific group of people, such as girls between the ages of 15 and 20, or a very broad group of people, such as all adults. The audience you are selling to will influence everything you put into your ad, including the colours, images and language you use.
Colour
Different colours are used in advertising to try to create a specific impression or atmosphere, or to generate a particular emotional response in an audience. For example, if you were selling an environmentally friendly product, you might use the colours green and brown to connect your product with the natural world.
Copy
These are the words found on advertisements. Ads are a way of persuading people to buy something, so using as much persuasive language as possible in the copy will help sell your product.
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A slogan is a short memorable catchphrase used to identify a product or company. Memorable slogans include:
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Slogan
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Elements of advertising
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A type of persuasive text you come across every day is advertising text. On an ordinary day, the average person comes across about 5,000 ads! We have become so used to them that we don’t even notice how many we see in a day. Advertising texts come in different formats – radio advertisements, television advertisements, print ads and digital ads. Each of these ways of advertising includes persuasive techniques and language to convince people to buy or do something. Below is a table showing the basic elements of advertising.
I’m Lovin’ It (McDonald’s) A logo is a picture or symbol used to identify a product or company. Some company logos are so well known that an audience will immediately recognise them, such as the Nike swoosh and the adidas three stripes.
Images
These are the video images, pictures, drawings or photos used to promote a product or idea.
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Logo
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Just Do It (Nike)
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