NON-FICTION
UNIT 6
COMMUNICATING: GROUP DISCUSSION
edco.ie/tv8z
Bord Bia
edco.ie/6uz7
Irish Jobs
edco.ie/5ffd
Barry’s, Christmas
edco.ie/sp95
ACTIVITY
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The following are a selection of four radio advertisements. greatirishradioads.com is a website celebrating the creativity of Irish radio ads through the years.
1 Listen to each advertisement and complete the table in your activity book (see page 138).
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2 Rank the ads in order of preference. Which did you like best? Which did you like least?
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3 Which ads convinced you to buy into their product? Why do you think this is? 4 Which ads put you off their products? Why do you think this is?
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5 While the standard length of a radio ad is thirty seconds, the Barry’s Tea ad is a minute and a half long. It is one of the most iconic ads on radio and has been playing every Christmas since 1994. Why do you think Irish people enjoy this ad so much?
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Digital advertisements & social media
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Digital advertising is any advertising that happens online. This can include advertisements on websites, apps or on social media. Social media describes all the ways of communicating using different internet platforms, such as Twitter, Snapchat, TikTok, Instagram and YouTube.
People use social media for different purposes – some use it to connect and communicate with friends, some use it to buy and sell products and some use it to become social media influencers. Social media apps and platforms make most of their money from advertising. Companies pay them to advertise to people on their platforms.
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