You Need This Box: The Anti-Racism Subscription Box
The Challenge
Tamreen Arif
Kevin Drinkwater
Toni Fastlightning
How might we create encouraging pathways that help potential allies for racial justice overcome white fragility? The Idea
Paz OrellanaFitzgerald
Annand Ollivierre
“You Need This Box” is a subscription service that helps the Sleepy Middle work through their own fragility and create on-ramps to racial and social justice. Users receive physical items in a box delivered to them to encourage them on this transformational journey. Tried and True We recently launched a test to gauge the public’s interest in 1) doing anti-racism work, and 2) this kind of service. We did this by creating a landing page and promoting the site through social media posts (Instagram and Twitter) as well as local radio and television.
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