Political Political
PESTLE
photo by emily freund
1. The UK government encourages people to recycle and reduce packaging (Environmental Audit Committee, 2019) WHICH HELPS WITH OUR BUSINESS MODEL OF RECYCLED
PACKAGE MATERIALS
2. The Uk has signed up to tackle environmental and social sustainability efforts sets by the united nations (Environmental Audit Committee, 2019). 3. BREXIT will increase taxation on imports, so the government will encourage the use of local fabrics (Tobin, 2019). This positively affects our business because we
pride ourselves on using locally and ethically sourced fabrics.
Economic Economic 1. ‘Hard Brexit — where existing trade deals disappear, and designers, retailers and manufacturers would have to pay to trade with the Eu would mean clothing and
footwear tariffs of about 11 per cent, or just over £1 billion more each year.’ -Richard Lim, chief executive of analyst Retail Economics (Tobin, 2019)
2. Brexit’s uncertain outcome has decreased business investments because businesses have become weary to the prosperity of the UK (David, 2019) which negatively
affects after five by decreased investments to start our company
Social Social 1. After work, People like to relax on the couch or in bed (After work - what do you do?, 2014). this furthers the point for our clothes because everyone does the
same thing when they get home from work or school.
2. Influencer marketing creates a genuine and direct connection between brand and consumers (Lawley, 2018).
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