I N T RO DU C I N G
CHRIS AIRE K N O W N A S T H E “ K I N G O F B L I N G ”, T H E I N N O VA T I V E C R E A T O R O F T I M E L E S S , T R E N D S E T T I N G L U X U RY WA T C H E S A N D J E W E L E RY N O T O N LY A D O R N S T H E M U S I C A N D F I L M I N D U S T RY ’ S A- L I S T A N D N B A’ S M OST N OTA B L E STA RS.
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Fine jewelery and timepiece creator Chris Aire rocked the Grammys 2023 with his eponymous brand. LL Cool J lit up the prestigious awards wearing a cool $9.5m-worth of the revolutionary celebrity jeweler’s stunning diamond
jewelry, while Shaggy showcased over $500k-worth.
Gold® collectionand how his pioneering prestigious pieces have changed the trajectory of the watch and jewelry industry.
Known as the “King of Bling”, the innovative creator of timeless, trendsetting luxury watches and jewelery not only adorns the music and film industry’s A-list (Angelina Jolie, Clint Eastwood and Dr. Dre. among them) but also the NBA’s most notable stars.
“BY GRACE AT THE GRAMMYS – THE DIVINE “KING OF BLING” ROCKS THE STARS!.”
From signature dog-tag pendants and impeccably-crafted watches, to unique socially-responsible bespoke diamond ring commissions and his legendary RED GOLD® collection, Chris also made history as the first jeweler to stage a runway show of his jewelry at New York Fashion Week in 2004, when supermodel Naomi Campbell walked in a diamond halter, followed by May Andersen donning a $41m-bejeweled dress two years on.
African-born Aire moved to the US as a teen and attended college in California, working at a restaurant and sleeping in his rusty old BMW before setting up shop at various L.A. hotspots to find his “dream clientele”. His innovative and dramatic timepieces, like his jewelry collections, are now highly revered among tastemakers, watch and luxury jewelry aficionados worldwide…
Celebrity journalist Angela Sara West @angela_sara_west chats with Chris about the famous fans of his brand, success secrets, his legendary Red
Hi Chris! How would you describe your beautiful brand? We are a unique luxury brand which helps people express themselves in their most unique ways. We provide exceptional personalized offline-and-online shopping experiences to discerning customers worldwideand elicit their loyalty through unique content, elevated curation, exclusive offersand exemplary service.
