Entrepreneur Platform Magazine

Page 22

AR E Y O U S T UB B OR N E N O U GH TO SUCCEED?

Are You Stubborn Enough to Succeed?

By Elinor Stutz Entrepreneurship is the toughest challenge I ever undertook. Hurdles came in all forms leading me to the thought of quitting. We may disagree with popular thought, hear our friends telling us to quit, and have a tendency to second-guess ourselves. But deep down, do you really want to quit? http://www.smoothsale. net/do-youreally- want-to-quit/

their lives with regret. And former businesspeople lament they did not stick up for what was right or best for them in the long run. Unfortunately, they spend their days focusing on what could have been.

‘Personal Brand’ is today’s term referring to your inherent talent. We each have a unique DNA and upbringing that affect our thinking and view of the universe. Our duty is to retain focus on our purpose. My secret to success is, ‘Be stubborn enough to Our clientele quickly recognizes who we are and for remain true to yourself.’ what we stand. Those who are similar-minded will come to know us better, and appreciate who we Embed your values and priorities in your mind and represent. By being our individual selves, we attract never deviate from them. Take the high road at all the better partners and clients into our lives. times. A successful business is based on credibility and trust, making stubbornness an essential quality In a world filled with ‘you should,’ the only ‘should’ is to maintain. The only way to establish belief in your to follow is your heart and mind. For example, in my authenticity is to remain true to your ideals. Too many first year of entrepreneurship, I was repeatedly told by people give in to others in their attempt to please. The many, “you should do this…” All of the urgent first person to please is you. suggestions were very pricey. I chose to ignore the ideas. By the end of the year, I was still in business while I’ve heard too many stories of elders looking back on most of the others had to return to an unwanted job.

20 ENTREPRENEUR PLATFORM MAGAZINE


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