Entrepreneur Platform Magazine

Page 34

CA S E F O R C OLD E MA IL S

The Case For Cold Emails Scrapers or email extractors are common with sending cold emails because they provide the sender the email addresses to literally thousands of unsuspecting readers all across the world. The acquisition of email addresses is highly sophisticated and can cost upward of $150. Other email extractors require a monthly subscription. Email addresses are scraped from social media sites and all over the web by search query. Known email extractors: Atomic Email Hunter, Hunter.io, Xtra Pro, Serp Digger, Redscraper and many more... Do you see the power of this technology? Entrepreneur E desires more clients to his website design business. He enters a search query into the email scraper of “Toledo small businesses”. The search would yield email addresses and business owner names for endless leads. The entrepreneur could then send a cold email to that list and pitch his services. A second means of having a successful cold email campaign is through the use of a mass emailer. The traditional means of sending email campaigns is the autoresponder and email marketing software. However, companies like Get Response, Mailchimp, The cold email is standing trial as it is akin to the Constant Contact, AWeber, to name a few, generally cold call. The majority of Americans will admit to do not encourage the sending of bulk messages to abhorring cold calls in the form of telemarketers individuals who have not opted in. selling something. What about the cold email? Remember, this is a cold email. The recipient did Spam blockers are a powerful attribute to not ask to receive additional information or any any emailing software. Spam disablers block information at all! If a user imported a list of cold unsubscribed emails or junk emails. Amazingly, we email prospects to email marketing software in have all encountered an email that was targeted, order to use the autoresponder to send messages, tailored, and very relevant, that we did not request. it may work. However, the user runs the risk of That, my friend, is cold emailing at its best! Cold being unethical by indicating that the list agreed to emailing happens to be a business model used by be marketed to. the entrepreneur, universities, and Fortune 500 companies alike! Subsequently, there are a myriad This problem is solved through the use of bulk mailers of resources available to make the endeavor of like the Gmail extension GMass. This emailing tool landing a lead through a cold email feasible. Let’s can be used in conjunction with a paid subscription take a look at software used in the practice of cold to Gmail, sending up to 10,000 messages a day. Zoho, Send Blaster, Atomic Park Bulk Email Sender, emailing. are just a few known bulk emailing services. SOFTWARE USED WITH COLD EMAILS

32 ENTREPRENEUR PLATFORM MAGAZINE


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