European Spa - Platinum Resource 2024

Page 60

Full day and half-day visits

This page and opposite: Journey Hospitality’s technology allows for the booking flexibility required by spa guests

60

Percentage of bookings

57% 40

20

21.3%

17.2%

4.5%

0

Full day

Morning

Afternoon

Booking time

Twilight

(Source: Spabreaks.com)

Arrivals by weekday

Spa day bookings

25 20 15 10 5 0

Mon

Tues

Weds

Thurs

Day of arrival

Fri

Sat

Sun

(Source: Spabreaks.com)

Online booking is here to stay

Some 86.6% of all bookings with Spabreaks.com are now made online – a figure up from 56% in 2019. “This unstoppable shift towards online bookings opens up an array of opportunity,” says Selby. “Not only can guests have 24/7 access to your service list, but online booking is sticky, in a good way, as the majority of customers who book online don’t return to traditional methods for future bookings.”

40%

Year-on-year growth in the number of online spa bookings (Source: Journey, May-July 2022 vs 2023)

Telephone vs online booking 2019

2021 19.8%

56.9%

60

2021

43.1% 80.2%

Call Centre

13.4%

Online

86.6%

(Source: Spabreaks.com) PLATINUM RESOURCE 2024


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Supplier focus: SpaFlo

2min
pages 164-165

Supplier focus: Spabreaks.com

2min
pages 164-165

A new era for spa, wellness and medicine

1min
pages 54-55

Data can prove the value of wellness

1min
pages 64-65

Spa design focus: sustainable water management

2min
pages 32-33

Growth in online spa bookings means spas must become digital-first

2min
pages 60-61

Medical wellness: blood testing and nutrigenomics

2min
pages 52-53

Oncology massage for pain management

2min
pages 42-43

Sustainable spas: Reducing energy use through lighting design

2min
pages 32-33

Supplier focus: Starpool

2min
pages 168-169

Supplier focus: Sothys

2min
pages 162-163

Supplier focus: Sommerhuber

2min
pages 160-161

Supplier focus: Scrummi

2min
pages 160-161

Supplier focus: Sauna360

3min
pages 158-159

Supplier focus: REM Earth

2min
pages 156-157

Karina Stewart on the rise of oxygen therapy

2min
pages 50-51

Alberto Apostoli presents the case for renewable energy in spas

2min
pages 30-31

Nurturing teams saves money

2min
pages 20-21

Jennifer Young: making spas all inclusive

2min
pages 40-41

Bill Bensley on respect for nature in spa design

2min
pages 28-29

Simone Gibertoni on the growth of gene and DNA testing

2min
pages 48-49

Why language matters in cancer care in spas

2min
pages 40-41

The importance of building for longevity to promote sustainable design

2min
pages 28-29

The importance of doctor-led programming for medical wellness

2min
pages 48-49

Jean Guy de Gabriac on nurturing talent

2min
pages 18-19

Supplier focus: Myrtha Wellness

2min
pages 148-149

Six Senses' Kent Richards on fostering a sense of team spirit

2min
pages 16-17

Spa Connectors' Kathryn Moore on recruiting the right people

2min
pages 16-17

Sparcstudio's Beverley Bayes on sustainable materials in spa design

2min
pages 26-27
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