WHERE DOES BRANDING BELONG? BY ANNETTE ANTHONY, DIRECTOR OF CORPORATE ENGAGEMENT
E
ffective personal branding is essential for building a strong and memorable presence in the marketplace, but does that mean a sales pitch or plug is right in every situation? Inauthentic, tactless, or forceful promotion can often turn people off so reading the room is just as essential as building your brand. In my travels across North America, I’m constantly learning from seasoned and bold emerging real estate professionals. Here are my top five "do's" and "don'ts" to consider. Use this as a worksheet and see how you rank. Highlight areas where you see opportunities for improvement and prioritize your efforts to make a great impression.
"Effective personal branding is an ongoing process that requires careful planning, monitoring, and ongoing adjustment. Protect while you build and maintain a strong, authentic brand that resonates with your target audience and it will stand the test of time."
V12 I2 19
