FRANCHISING The Ultimate Game Changer
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by Alesia Visconti
ears ago, a traditional career plan went something like this: Go to school, get good grades, get a job, work hard (for someone else), do your job for 30 years, and retire (whether you really want to or not). Franchising says, “nonsense!” to all that. By its very nature, franchising is a game changer and a disruptor. It’s easy to understand why owning a franchise is so appealing: It’s the American Dream. Being your own boss, owning your own business, and being in charge of your own destiny is what most people want. Franchising enables that dream to become a reality. IT’S POSSIBLE In the past, owning a franchise was often out of reach. Numerous brands required sizable investments, plus upfront money for expensive leases in prime locations. Nowa-
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FranchiseDictionaryMagazine.com
