“One of the great joys of my job is seeing
opportunities created and lives changing for the better. It happens every day through franchising.”
FRANCHISING’S IMPACT RUNS DEEP An interview with IFA President/CEO Robert Cresanti
J
By Jill Abrahamsen
ust like some of the most inspired entrepreneurs we’ve interviewed, Robert Cresanti is bursting with excitement for what he does. As the President and CEO of the International Franchise Association (IFA), he lives and breathes franchising. It’s not just his job, it’s his passion. When Cresanti learned that this issue of Franchise Dictionary Magazine was dedicated to game-changing franchise brands, he was thrilled. Cresanti was quick to point out, though, that franchising, by definition, is a game changer. “It helps people. It turns lives around. It affords opportunities to those who might not have had them otherwise,” he says. “It gives everyone a fair chance at the American Dream.” 42
FranchiseDictionaryMagazine.com
