in·ter·view
\�in-tər- vyü \ � noun
1. A Q&A session with an industry expert 2. Diana Capirano on franchise consulting
Diana Capirano's expansive career includes
Q
corporate franchise sales and development, marketing and operations, merger and acquisitions, structuring and negotiations, as well as business ownership. Diana helps prospective business owners decide on the franchise investments that best suit their goals. Contact her at diana@focusfranchise.com
Why did you choose to become a franchise consultant?
Q
A
Interestingly, I was presented this awesome opportunity through another franchise consultant. After my decision to leave corporate life, I was looking for a senior-care franchise as I wanted a rewarding business and had a burning desire to help others. After my franchise consultant got to know me better, she suggested what she believed to be a great fit—becoming a franchise consultant myself. I did my due diligence and vetted this business like other franchise opportunities. As it turned out, becoming a certified franchise consultant was a business that I would have never found without her. I am grateful because in many ways, it fulfills my need to help people of all ages become independent business owners. I also get to help the franchise brands I represent, my affiliate (FranServe), and the overall economy.
What skills and qualities should someone look for in a franchise consultant?
A
Trust: Developing trust is first and foremost. My clients are trusting me with personal information and putting faith in me to guide and counsel them for possibly one of the biggest milestones in their lives. They are trusting me with their financial well-being and their futures. My clients appreciate my genuine concern, total honesty, and continual value-added counsel. Every client’s situation is unique. You cannot approach this business in a generic way.
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