Franchise Dictionary Magazine-October-2018

Page 20

buzz•word The Benefits of Having a Coach In Business

We all understand why athletes have coaches: To cheer

them on, to help them develop new skills, to strategize how to effectively win games. But why should athletes be the only ones to benefit? Professionals need coaches too—and for many of the same reasons. In today’s highly competitive business environment, there are times when we all need advice on how to get ahead, stand out, and thrive. Here are a few ways a coach can help you in franchising. A COACH CAN HELP YOU UNDERSTAND YOUR GOALS AND NEEDS. Buying into a new business? Sometimes the hardest part is knowing where to begin. With a strategic approach, your coach can help you establish your goals, needs, and expectations based on what you want your life to look like as a business owner. You’ll discuss your expectations in terms of lifestyle, earnings, day-to-day activities, and most importantly, professional and personal satisfaction. A COACH HELPS YOU MAKE FACT-BASED CHOICES INSTEAD OF EMOTIONAL DECISIONS. Would you rather make sound business decisions based on thorough research or uninformed choices based on how you feel things might work? We thought so. A coach will make sure you’re making business decisions, not emotional ones by going through data with you and helping you to understand what it means as a business owner. Coaches have professional processes to expand your thinking and create realistic possibilities. 20

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A COACH CAN SAVE YOU TIME AND MONEY. With so many options out there, it can be confusing to choose the right opportunity. With access to hundreds of options and industry experience, a coach can help you hone in on critical information and spend less time on passive research that can waste time, energy, and potentially, investment funds. A COACH WILL HOLD YOU ACCOUNTABLE. Being accountable can help you obtain your goals faster than if you are left to your own devices, and while it’s the thing most clients like the least, it’s often the asset they need the most. Support and encouragement from your coach can keep you from getting sidetracked and discouraged. Coach Susan Scotts, of The Entrepreneur’s Source®, can help you determine if a franchise is the best way to achieve your personal income, lifestyle, wealth, and equity goals. Reach Susan at 561-859-9110 or visit www.SScotts.EsourceCoach.com.


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