COVER STORY
Care the business of
Healthcare consumerism gives more choices to patients and more opportunities to you.
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By Jill Abrahamsen
here’s been a huge shift in the way we manage our wellness and care today. It’s no secret that the healthcare system is dysfunctional. Copays are through the roof and folks have to endure miles of red tape to see the specialists they need. People are seeking more options and franchisors are answering the call. Medical franchises are popping up in retail locations, putting patients in the driver’s seat when it comes to getting relief from pain and managing wellness. They are eliminating barriers like referrals and scheduling, giving patients direct access to the care they need when they need it. With baby boomers aging, quality senior-care is in demand. People want to age in their own homes, and now there are more ways for families to make that happen. In-home care is more accessible thanks to franchising, and services run the gamut from assisting with household chores to personal care to skilled nursing. These businesses help families navigate their loved one’s care and adjust their services as needs change. Here, we talk to innovators in the business of care. They use their brands to fill a need and offer helpful and convenient services. None require medical experience to own, just a desire to run a business and a compassionate heart. Does that sound like you?
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