INTERVJU / INTERVIEW
AIDA TERZIĆ, the CEO of Pino Nature Hotel in Mount Trebević
Fortune Favours
the Brave
SHE DREAMED OF BECOMING A DOCTOR, BUT SHE TOOK THE SAME ROAD HER PARENTS HAD TAKEN YEARS AGO INSTEAD AND BECAME A SUCCESSFUL MANAGER IN THE TOURISM AND HOTEL INDUSTRY. SHE WON THE BUSINESS ELITE AWARD THAT WILL BE PRESENTED TO HER IN MILAN ON 14 SEPTEMBER. SHE IS ALSO THE CEO OF PINO NATURE HOTEL WHICH IS ONE OF THE MOST AWARDED HOTELS IN THIS PART OF THE WORLD. Interviewed by: Elma Zećo / Photo: Irfan Redžović
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ast year was particularly difficult for the tourism industry, but despite the pandemic Bosnian and Herzegovinian entrepreneurs were able to find new ways to keep their business going. This did not go unnoticed. The Business Elite’s “40 under 40” Advisory Board selected Aida Terzić (39), the CEO of Pino Nature Hotel, as one of the 40 most successful managers in South East Europe under the age of forty. Even though the general public learned about her through music at first, Aida has been involved in the tourism industry from a very young age. Namely, her parents founded Relax Tours, the first privately owned travel agency in Sarajevo, where she also leads marketing efforts. The company then expanded its business and built a hotel in Mount Trebević. Croatian daily newspaper Jutarnji list believes that Pino Nature Hotel is one of the most awarded hotels in this part of the world.
A VIP CONGRESS HALL IN NATURE What was your reaction when you learned you won the Business Elite Award? 40
