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ADVERTISING COMMUNICATION ANNE O’NEILL, Program Director The art of advertising has been a part of the selling process for as long as people and organizations have exchanged desired products and services. Today, with a multitude of media attempting to reach targeted audiences, businesses and organizations need to take an integrated approach to the promotions industry. An integrated marketing communication effort combines the promotional mix efforts of advertising, public relations, direct marketing, sales promotion and internet/social media to provide one clear, consistent and targeted message. Gannon’s Advertising Communication program, housed in the university’s School of Communication and the Arts, provides students an integrated approach with classes, assignments, projects, practica and an internship that draw on all of the promotional efforts to ensure knowledge and skills necessary for career success in the fast-changing world of the integrated promotional industries. The option to double major in Advertising and Public Relations is not available at this time. Advertising Communication Curriculum (Numerals in front of courses indicate credits) FRESHMAN Fall 3 Foundational English/ENGL 101 3 Intro to Electronic Media/COMM 111 3 Presentational Strategies/SPCH 115 3 Foundational Theology/THEO 101 3 Foundational Philosophy/PHIL 101 0 Gannon 101/FRSH 101 15 SOPHOMORE Fall 3 TV Production/COMM 211 3 Emerging Media/COMM 325 3 Digital Graphics/COMM 356 3 Integrative Philosophy 3 Global Language 1
15 JUNIOR Fall 3 Advertising Research/COMM 388 3 Media Ethics and Crit (Prof Ethics)/ COMM 350 3 Fund of Advertising/COMM 342 3 Quantitative Reasoning 3 Advertising Internship/COMM 375 or COMM 262, 362, 462 over several semesters 15
Spring 3 Integrative Theology 3 Elective 3 Integrated Marketing/COMM 101 3 Integrative History 3 Elective 15
Spring 3 Principles of Public Relations/ COMM 372 3 Integrative English 3 Contemporary Issues in Media and Theatre (WI)/ARTS 210 3 Elective 3 Global Language II 15
Spring 3 Integrative Communication 3 Aesthetic Reasoning 3 Sales Promotion Dir Market/COMM 349 3 Elective 3 Elective
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