ISA Creative Advertising

ADVERTISING

WHAT WE DO

Creative ISA MEDIA

WHAT WE DO

Branding & Visual Identity, Creative Strategic Campaigns, Publishing, Magazine & Creative Content for Print, Digital and Social Media

Whether you’re launching a new product or service or simply trying to get your brand out into the world, creative advertising campaigns helps you reach more of the people you need.

WE GO BEYOND UNITING BRANDS & AUDIENCE

WE SEE YOU

Let’s Connect

We take your message & goals & make your purpose clear with creative solutions

that creates valuable business results

OUR CLIENTS

For our services including media sales, creative solutions and publishing.

CHALLENGING YOUR FLAVOURS

SPONSOR CONTENT

WORLD CLASS ENTERTAINMENT

FASHION & STYLE INNOVATORS

CREATIVE SOLUTIONS ARE NOT A BAG OF HOT AIR ..

PHOTOGRAPHY & GRAPHICS

65 out of a 100 people learn with visuals & it helps the potential consumer to:

· Memorise

· Be quality conscience

· Feel emotions

· Create imagination

CONTENT & CREATIVE WRITING

Great convincing content helps the potential consumer to:

· Purchase an offer

· Engage with your business

· Share storytelling

· To be knowledgeable

CREATIVE STRATEGY & CONCEPTS

Have the purpose to help the potential consumer to:

· Understand solutions to a problem

· Emotional or intellectual impressions

· Remember brand & buy

· Recognize mission & vision

ONLINE BANNER ADVERT BEFORE & AFTER CREATIVE CASE

BEFORE

Before Kropsrummet advertisement was changed, their message was unclear and with a call to action.

AFTER ISA Creative designed the banners - We created interest around a problem and a solution call to action.

As a result the banners achieved 50% extra on click rate.

BEFORE & AFTER CREATIVE CASE

PRINT ADVERT

BEFORE Before Stolespecialistens advertisement was changed, they had booked 3 media bookings and after 2 placements without a response, ISA Creative was contacted.

AFTER ISA Creative redesigned their adert within the frame of their brand communication style and changed the call to action.

As a result the customer booked another 5 media placements after great response to their advert.

Appealing

EMOTIONAL TRIGGERS FOR

HUMOUR

People love a good joke, and makes your advert more memorable.

FEAR Fear is a powerful type of emotional appeal. It gets people to take action because they want to avoid loosing opportunity.

NATURAL

Natural appeal advertising offers you the chance to showcase your products in a more relate able way.

PERSONAL

Personal appeal advertising connects with people on a human level, using a variety of emotions. These ads usually have to do with family or other human-to-human interactions.

ROMANCE

Romantic appeal ads are built around warm feelings that are typically associated with being in a relationship, such as joy and belonging.

SEXUAL

For decades, companies from all industries had used this type of appeal to promote their products, even when these were not sexual in nature.

ADVENTURE

Adventure appeal ads help audiences break away from the mundane and promise them new and exciting experiences.

to your audience’s emotions can be achieved through strong imagery and impactful text. emotional trigger advertising is more appealing than logic.

BEST CONSUMER ATTENTION

YOUTH

The youth appeal draws on people’s desire to battle the effects of aging and stay young for as long as possible. Usually, ads employing this appeal are targeted towards an older audience, offering them a way to look or feel younger than they truly are.

ENDORSEMENT

Brands often partner up with celebrities or models to give their products more credibility.

STATUS

The status appeal speaks to consumers who want to identify themselves with a higher class. It is generally used to promote highend products like handbags, watches, or cars.

POTENTIAL

Potential appeal ads show people how much better their life can be if they use certain products. They inspire hope and motivate consumers to make changes to their current lifestyle.

PROBLEMSOLUTION

Potential Ads employing this appeal promise to relieve people of the headaches caused by various recurring issues.

STATISTICS

Statistic appeal advertising uses numbers and scientific facts to prove to the customer that a product presents certain advantages over other alternatives.

TESTIMONIAL

Testimonial appeal advertising can help you show potential buyers that others are happy with their purchase. The fact that this message comes from regular people, not from the company itself, makes it more credible.

IT’S YOUR CALL TO ACTION

Why’s OF CREATING EFFECTIVE PRINT ADVERTS It’s all in the cocktail

1. Be unique

2. Simplicity is key

3. Describe the benefits

4. Effective call to action

5. Use headlines effectively

6. Making use of “white space”

7. Creative copy is clear and concise

9. Powerful images that emphasize you purpose

8. Use of proven design patterns (like the Z) to create easy to process & read your message

WHY CONTENT PURPOSE & DESIGN TECHNIQUES BOOST YOUR MESSAGE

Lito®Hyben vedligeholder leddenes bevægelighed

International forskning: Eneste hybenprodukt med placebokontrollerede forsøg, der dokumenterer at hyben hjælper til vedligeholdelse af leddenes bevægelighed Specielt udvalgte hyben med skal og kerne

Energigivende kosttilskud Forbedret søvnkvalitet Ikke tilsat kunstige C-Vitaminer Ingen bivirkninger Rosa Canina L Lito® bær Forhandles www.litohyben.dk Helsekostbutikker Matas Apoteker

SUPER FOOD

NY FORSKNING viser at Lito Hyben mindsker rynker ansigtet mindst lige så godt som det anerkendte stof astaxanthin

Lito®Olie

OBS!!! Hybenpulver er ikke bare hybenpulver.

er rig på Omega fedtsyrer og naturlige antioxidanter

Der findes mange forskellige hybenprodukter, f.eks. hybenthe, hybensuppe og hybenmarmelade. Der blandes hybenpulver alle mulige andre produkter, så det kan være svært for forbrugeren at skelne mellem de forskellige produkter. Når du skal vælge et hybenpulver til dine led, så er der kun ét hybenprodukt (Lito®Hyben), som har klinisk dokumentation. Lito®Hyben

Til tør og skadet hud

Lito® Olie koldpresset hybenkerneolie Nærende og reparerende kvalitets-olie Til udvortes brug 2 varianter Nautral og med duft af citrongræs Påsmøres tyndt lag Hurtigt absorberende Drøj brug.

Forhandles www.litohyben.dk Helsekostbutikker

92 www.hyben-vital.com

Case example: Product campaign for Lito Hyben a joint supplement where humour & imagination is the main trigger to match the audience of the chosen media in (B.T. Denmark’s largest sports & news site)

THE PURPOSE OF BRANDING & ADVERTISING

WHETHER YOU’RE LAUNCHING A NEW PRODUCT OR SERVICE OR SIMPLY TRYING TO GET YOUR BRAND OUT INTO THE WORLD, ADVERTISING CAMPAIGNS HELP YOU REACH MORE OF THE RIGHT PEOPLE.

BUILD AWARENESS

One of the most direct results of advertising is increased awareness of your brand, product, or service. Your target customers will likely need to come across your business a handful of times before they start to remember you, and ad campaigns help you achieve this.

1. 4. 5.

RETAIN EXISTING CUSTOMERS

Customer retention is the foundation of business growth. Loyal clients are returning and are likely to spend more money on your products or service when fully engaged. You can use ad campaigns to re-target members of your target audience, incl. those already in your customer base. Regularly reminding customers of your brand - perhaps by offering new products or special pricing for loyal members.

2. EDUCATE YOUR CONSUMERS

As your target market understands more about your business, they’ll feel a stronger connection to your brand, helping you build customer trust and loyalty and getting you one step closer to making a sale.

BOOST YOUR REPUTATION

Advertising enables you to enhance your business reputation. Both offline and online advertising can boost the prominence of your key messages - the takeaways you want your target audience to have - and highlight the best aspects of your company. When you use ads to evoke certain emotions or tell the story behind your brand, you can shape customer perceptions (also known as your brand image).

A NEW ADVERTISING AGE ISIN THEBAG

3. ACQUIRE NEW CUSTOMERS

Acquiring new customers is a must for business growth. Advertising is important because it can help you reach more people within your target audience with messaging that appeals directly to them.

STAY AHEAD OF THE COMPETITION

There will always be brands vying for the attention of the same consumers. In this sense, the importance of advertising comes from the fact that everyone is doing it. If you don’t use ads to put your brand at the forefront of people’s minds, your competitors will gladly take the spotlight. And if you stay in the shadows too long, you’ll lose relevance in consumers’ minds.

ISAMEDIA

MAKE SALES

Ads are powerful tools for helping businesses earn the money they need to survive and thrive. Ad campaigns can directly increase sales by driving more consumers straight to your physical store, website, and even specific products. Any type of advertising, whether traditional or digital, can also help you increase the value of customer purchases via cross-selling, or recommending related products and services.

6. 7.

WHY ADVERTORIALS INCREASE INFORMATIVE SALES

Case example

Dali Advertorial is based on painless problem solving.

There’s much to be said about the great sound and the advanced technology hiding behind the minimalistic design of the Dali speakers. Instead, this advertorial emphasized how the speaker could act as a problem solver through a wireless, easy-to-use design. Reaching out to hi-tech enthusiasts as well as design lovers, the message of this advertorial was primarily to communicate the experience rather than the functions.

Nu behøver du ikke længere at bakse med lange kabler og koble dine højttalere til en forstærker for at få suveræn lydkvalitet.

EQUI er DALI’s trådløse Hi-Fi univers, hvor der ikke gåes på kompromis med lydoplevelsen.

Alle aktive højttalere har indbygget forstærkere, der ligesom alle drivers er udviklet af DALI, og skal blot kobles til en sound hub. Du kan altså stille eller hænge dem, lige hvor du vil dit hjem.

Sæt bare strøm til, og du er klar til at spille løs.

Sværere behøver det ikke at være.

Fed lyd til alle

Hos DALI har lydkvaliteten altid stået forreste række, og indtil for få år siden producerede DALI kun passive højttalere, der skal tilsluttes en forstærker.

2018 lancerede DALI sit første trådløse aktive højttalersæt, CALISTO C-serien, som siden er blevet udvidet med et helt økoystem af produkter, der er kompatible på kryds og tværs.

Diskret design

OBERON C er den nyeste og bedstsælgende serie EQUI-universet. Serien består blandt andet af den væghængte OBERON ON-WALL C, der med sit smalle og diskrete design, nemt kan integreres ethvert rum. Med

LÆKKER LYD TIL MUSIKELSKERE MADE EASY

DALI’s EQUI univers kombinerer trådløs teknologi med ægte H i-Fi-højttalere, så du får suveræn og medrivende lyd uden brug af ekstern forstærker og højttalerkabler.

Simplifying the good life

Photos of a stylish interior with a touch of technology matching the aesthetics followed by a short text with an easy message. The visuals and the words match the product and show how easily technology challenges can be solved without compromising on good sound or a beautiful interior.

5 FORDELE VED DALI EQUI

1. Du får suveræn HiFi-lyd

2. Det er nemt at sætte op Et par strømstik, og du er klar til at spille.

3. Du ødelægger ikke noget ved at spille højtSystemet kan holde til et brag af en fest, og søndag morgen virker det hele stadig som det skal.

4. Du kan altid opgradere til andre eller større højttalere Alle produkter er kompatible på kryds og tværs.

5. Passer ind enhver boligstil - OBERON C-serien har et diskret design, så du ikke skal gå på kompromis med æstetikken dit hjem.

Læs mere på dali-speakers.com

HOURS OF GREAT MUSIC TO BE ENJOYED

WHY BRANDING ADVERTS INCREASE YOUR MARKET SHARE

Vicki Burholt the Upclose and Personal campaign - Case example

Vicki Burholt’s quality jewellery brand campaign corresponds perfectly with the chosen lifestyle & luxury media platforms that matches the uniqueness of her jewellery. ISA Creative used visuals and brand simplicity, to give the audience the close up experince, so the design and quality communicates the loudest message.

HVORFOR LUGTER

DIT TØJ EFTER VASK?

Du finder en ren, nyvasket bluse frem fra skabet, og efter kort tid begynder du at lugte.

Eller måske kan du stadig spore en sur lugt af sved din træningstrøje, når du tager den ud af vaskemaskinen. Det er faktisk ikke så mærkeligt, og årsagen er ret simpel.

Når du sveder, blandes sveden med bakterier, der sidder omkring svedkirtlerne, og det er den proces, der gør at vi en gang mellem lugter af sved. De samme bakterier sidder også tøjet, og derfor kan dit tøj lugte efter en varm dag eller efter en hård træning. Det meste vaskemiddel er udviklet til at fjerne pletter og snavs, men ikke de bakterier der er lugtfremkaldende. Når du vasker med almindeligt

...OG RODALON SPORTSVASK

vaskemiddel, sidder bakterierne altså stadig tøjet, og så snart du tager din nyvaskede bluse på og begynder at udvikle sved, aktiveres bakterierne igen, og du, eller rettere sagt dit tøj, begynder at lugte. Hvordan kommer du så af med svedlugten? For at fjerne lugten fra tøjet, skal bakterierne vaskes væk. Heldigvis findes der flere vaskemidler, som er udviklet specielt til at fjerne de bakterier, der forårsager lugt. Et eksempel er Sportsvask fra Rodalon, der har en aktiv virkning mod lugtfremkaldende bakterier. Modsat de fleste almindelige vaskemidler har Sportsvask en desinficerende effekt, som fjerner bakterierne tøjet og dermed lugten.

Test viser, at almindeligt vaskemiddel ingen effekt har på de to mest almindelige typer af bakterier, der forårsager lugt. Det er selvfølgelig ikke så mærkeligt, når vaskmiddelet er udviklet til at fjerne pletter og ikke lugt. Til sammenligning fjerner et produkt som

Sportsvask fra Rodalon 99% af de samme typer bakterier. Det kan altså være en ide at skifte vaskemidlet ud, hvis du oplever, at dit tøj hurtigt, begynder at lugte efter vask. Alternativt benytte et produkt ved siden af dit normale, pletfjernende vaskemiddel.

Case example

Rodalon Sports Wash - Creating strategically placed & designed print adverts in the sports, fitness and lifestyle magazines & newspapers

- we are connecting the brand with an active audience highly engaged in sports activity. We gave the product the yellow jersey for the winning performance of removing odour in sports wear.

ANNONCE

WE MAKE SURE YOUR ADVERTISEMENT DOESN’T GET LOST IN THE CROWD.

GOOD TO KNOW

Creative Strategic Solutions

HOW MUCH IS IT GOING TO COST?

There are many variables that go into this. What's the goal of your project? What kind of story you want to tell?

First, we need to learn about your business and see if a creative & strategic media plan is right for you. We found the best way to do this is on a 15-minute call.

HOW DOES THE PROCESS WORK?

There are 3 main stages,

1. pre-production, 2. production, and 3. post-production.

1. Pre-production is where we will plan the Creative Project. This includes steps like creative purpose concepts, content, media platforms

and audience to the plan with our client.

2. Production is when the actual creation of it all starts.

3. Post-production is where we bring your new creative vision to life.

Our ultimate goal is to make the whole process as simple as possible very step of the way.

HOW LONG DOES IT TAKE?

This depends on the scope and size of the project In most of our past ones, from concept to post-production of creative projects can take within 1 - 4 weeks, while some longer-form projects can take up to 4-8 weeks.

LONG TERM & SCALE PRODUCTION PLANS

Depending on the requirements and amount of business, an inhouse team & the right custom suppliers will be connected for collaborations to create best possible solution, turn around & budget.

CAN I GET A PROPOSAL?

We send proposals if we believe we can help you achieve your desired result.

You can tell us about that by contacting us

Let’s connect

THE WAY TO DO IT

1. MEET

Schedule a quick meeting to tell us about your business and your goals. This will help us understand if our services are a good fit for you.

2. PLAN

If we establish that we're a good fit, you'll receive a creative plan tailored to your marketing objectives.

3. START

Sign a contract and kick off your project. We handle the steps from agreed concept to postproduction and campaign management.

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